1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
Company History
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was formed.
Company History
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was formed.
1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya)
Company History
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was formed.
1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya)
2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk
Company History
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was formed.
1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya)
2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk
Company History
1dimanche, 13 juin 2010
PRO XL PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was formed.
1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya)
2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk
Company History
1dimanche, 13 juin 2010
2dimanche, 13 juin 2010
Overall Industrial & Market Form
2dimanche, 13 juin 2010
Overall Industrial & Market FormXL has two core businesses to offer:
2dimanche, 13 juin 2010
Overall Industrial & Market FormXL has two core businesses to offer:
1. Consumer Solution - It ’s intended to provide mobile services with high quality and coverage to the mass market.
2dimanche, 13 juin 2010
Overall Industrial & Market FormXL has two core businesses to offer:
1. Consumer Solution - It ’s intended to provide mobile services with high quality and coverage to the mass market.
2. Business Solution - It’s aimed for providing highly reliable and efficient data communication solutions for the corporate market.
2dimanche, 13 juin 2010
Overall Industrial & Market FormXL has two core businesses to offer:
1. Consumer Solution - It ’s intended to provide mobile services with high quality and coverage to the mass market.
2. Business Solution - It’s aimed for providing highly reliable and efficient data communication solutions for the corporate market.
2dimanche, 13 juin 2010
Overall Industrial & Market FormXL has two core businesses to offer:
1. Consumer Solution - It ’s intended to provide mobile services with high quality and coverage to the mass market.
2. Business Solution - It’s aimed for providing highly reliable and efficient data communication solutions for the corporate market.
Pro XL is further categorised as Oligopoly since there is only few sellers for identical product/service in the market.
2dimanche, 13 juin 2010
3dimanche, 13 juin 2010
Business Solution
3dimanche, 13 juin 2010
Business Solution
3dimanche, 13 juin 2010
4dimanche, 13 juin 2010
Structure Condition
4dimanche, 13 juin 2010
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
4. Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
4. Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)
5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
4. Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)
5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%)
6. Sampoerna Telekom-(100% owned by Sampoerna)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
4. Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)
5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%)
6. Sampoerna Telekom-(100% owned by Sampoerna)
7. Bakrie Telecom -(100% owned by Bakrie Group)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
4. Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)
5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%)
6. Sampoerna Telekom-(100% owned by Sampoerna)
7. Bakrie Telecom -(100% owned by Bakrie Group)
8. Three -(Hutchison with 60% shares, and CP Group Indo 40%)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public)
3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%)
4. Mobile8 - (Bimantara citra with 60.8%, Asia Link BV 6%, Qualcom 5.2%)
5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%)
6. Sampoerna Telekom-(100% owned by Sampoerna)
7. Bakrie Telecom -(100% owned by Bakrie Group)
8. Three -(Hutchison with 60% shares, and CP Group Indo 40%)
9. Smart Telecom -( 100% owned by SinarMas Group)
Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows:
4dimanche, 13 juin 2010
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art technology such as 3G.
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art technology such as 3G.
• Always connected everywhere you go.
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art technology such as 3G.
• Always connected everywhere you go.
• Working wi th other networks provider abroad.
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art technology such as 3G.
• Always connected everywhere you go.
• Working wi th other networks provider abroad.
• The cheapest provider in Indonesia in 2008.
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art technology such as 3G.
• Always connected everywhere you go.
• Working wi th other networks provider abroad.
• The cheapest provider in Indonesia in 2008.
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art technology such as 3G.
• Always connected everywhere you go.
• Working wi th other networks provider abroad.
• The cheapest provider in Indonesia in 2008.
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art technology such as 3G.
• Always connected everywhere you go.
• Working wi th other networks provider abroad.
• The cheapest provider in Indonesia in 2008.
5
5dimanche, 13 juin 2010
6
6dimanche, 13 juin 2010
Target Market
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
7
7dimanche, 13 juin 2010
Segmentation
7
7dimanche, 13 juin 2010
Segmentation
Product Gender Age Occupation Income
XL Bebas M/F All Students Parents
XL Xplor M/F 18 - 80 White-Collar Workers
> IDR 2 Million permonth
7
7dimanche, 13 juin 2010
Segmentation
Segmentation is aimed at distinguishing target market specifically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.
Product Gender Age Occupation Income
XL Bebas M/F All Students Parents
XL Xplor M/F 18 - 80 White-Collar Workers
> IDR 2 Million permonth
7
7dimanche, 13 juin 2010
Segmentation
Segmentation is aimed at distinguishing target market specifically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.
Product Gender Age Occupation Income
XL Bebas M/F All Students Parents
XL Xplor M/F 18 - 80 White-Collar Workers
> IDR 2 Million permonth
7
7dimanche, 13 juin 2010
Segmentation
Segmentation is aimed at distinguishing target market specifically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer.
Product Gender Age Occupation Income
XL Bebas M/F All Students Parents
XL Xplor M/F 18 - 80 White-Collar Workers
> IDR 2 Million permonth
7
7dimanche, 13 juin 2010
8
8dimanche, 13 juin 2010
Positioning
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions.
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions.
• Brand Image with cheaper tariff.
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions.
• Brand Image with cheaper tariff.
• Brand Familiarity
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions.
• Brand Image with cheaper tariff.
• Brand Familiarity
• Customer Service Care
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions.
• Brand Image with cheaper tariff.
• Brand Familiarity
• Customer Service Care
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions.
• Brand Image with cheaper tariff.
• Brand Familiarity
• Customer Service Care
Then we’ll identify our rivals S.W.O.T. but firstly we’ve to understand our S.W.O.T. before deriving our marketing mix.
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions.
• Brand Image with cheaper tariff.
• Brand Familiarity
• Customer Service Care
Then we’ll identify our rivals S.W.O.T. but firstly we’ve to understand our S.W.O.T. before deriving our marketing mix.
8
8dimanche, 13 juin 2010
9
9dimanche, 13 juin 2010
9
9dimanche, 13 juin 2010
-S.W.O.T.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
Opportunities:
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
Opportunities:
‣ Can become the first cheapest provider in the youth’s mind.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
Opportunities:
‣ Can become the first cheapest provider in the youth’s mind.
‣ Engage with mobile phone manufacturer and attract new customers through package.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
Opportunities:
‣ Can become the first cheapest provider in the youth’s mind.
‣ Engage with mobile phone manufacturer and attract new customers through package.
‣ Expanding the corporation business solution.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
Opportunities:
‣ Can become the first cheapest provider in the youth’s mind.
‣ Engage with mobile phone manufacturer and attract new customers through package.
‣ Expanding the corporation business solution.
Threats:
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
Opportunities:
‣ Can become the first cheapest provider in the youth’s mind.
‣ Engage with mobile phone manufacturer and attract new customers through package.
‣ Expanding the corporation business solution.
Threats:• Government Policy as XL is not
state owned company.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ Network engagement in 153
countries.
✓ Largest Blackberry users.
Weaknesses:• BTS are not well built in some areas
such as Maluku.
• Brand familiarity is slightly less than
Opportunities:
‣ Can become the first cheapest provider in the youth’s mind.
‣ Engage with mobile phone manufacturer and attract new customers through package.
‣ Expanding the corporation business solution.
Threats:• Government Policy as XL is not
state owned company.
• Other competitors are employing the same package.
9
9dimanche, 13 juin 2010
10
10dimanche, 13 juin 2010
10
10dimanche, 13 juin 2010
S.W.O.T.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
‣ Able to attract brand minded customers such as iPhone.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
‣ Able to attract brand minded customers such as iPhone.
‣ Engage with Blackberry to spoil their customers.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
‣ Able to attract brand minded customers such as iPhone.
‣ Engage with Blackberry to spoil their customers.
‣ Obtain first impression from customers as 4G is going to launch.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
‣ Able to attract brand minded customers such as iPhone.
‣ Engage with Blackberry to spoil their customers.
‣ Obtain first impression from customers as 4G is going to launch.
Threats:
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
‣ Able to attract brand minded customers such as iPhone.
‣ Engage with Blackberry to spoil their customers.
‣ Obtain first impression from customers as 4G is going to launch.
Threats:• New players offer big discount to
break the his market.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
‣ Able to attract brand minded customers such as iPhone.
‣ Engage with Blackberry to spoil their customers.
‣ Obtain first impression from customers as 4G is going to launch.
Threats:• New players offer big discount to
break the his market.• Uncertain tariffs in the market.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great network with foreign telecommunication providers.
Weaknesses:• Less focus on customer care due to
number of subscribers overloaded.
• Too many products to sell in the
market.
• Unable to impress teenagers as
Opportunities:
‣ Able to attract brand minded customers such as iPhone.
‣ Engage with Blackberry to spoil their customers.
‣ Obtain first impression from customers as 4G is going to launch.
Threats:• New players offer big discount to
break the his market.• Uncertain tariffs in the market.• The more customers the higher
risk that Telkomsel will encounter.
10
10dimanche, 13 juin 2010
11
11dimanche, 13 juin 2010
11
11dimanche, 13 juin 2010
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
- Media Advertising
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
- Media Advertising
- By word of mouth
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
- Media Advertising
- By word of mouth
- Discount
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
- Media Advertising
- By word of mouth
- Discount
Price:
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
- Media Advertising
- By word of mouth
- Discount
Price:
- Great tariffs 3:1
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
- Media Advertising
- By word of mouth
- Discount
Price:
- Great tariffs 3:1
- Flexibility price based on the region.
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products:
1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls.
2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily.
XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards.
Pro-XL has no dubious to serve its customers through startegic places:
- Channel of Distribution.
- Recruiting intermediaries.
Promotion:
- World Cup 2010 “Football Maniac“
- Media Advertising
- By word of mouth
- Discount
Price:
- Great tariffs 3:1
- Flexibility price based on the region.
11
11dimanche, 13 juin 2010
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
1212dimanche, 13 juin 2010
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:Product confusion for Jempol and Bebas
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:Product confusion for Jempol and BebasGovernment responds later than we expect for launching new products that we engage with handheld distributors.
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:Product confusion for Jempol and BebasGovernment responds later than we expect for launching new products that we engage with handheld distributors.
Problems:
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:Product confusion for Jempol and BebasGovernment responds later than we expect for launching new products that we engage with handheld distributors.
Problems:Postponing launching can disappoint customers
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:Product confusion for Jempol and BebasGovernment responds later than we expect for launching new products that we engage with handheld distributors.
Problems:Postponing launching can disappoint customersSimilar services employed by competitors.
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:Product confusion for Jempol and BebasGovernment responds later than we expect for launching new products that we engage with handheld distributors.
Problems:Postponing launching can disappoint customersSimilar services employed by competitors.
13
13dimanche, 13 juin 2010
1414dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
1414dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data in Billion Rupiah
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data in Thousands
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data in Thousands
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data 2005 2006 2007 2008 2009Total Subscribers 6.978 9.528 15.469 26.016 31.438
•Prepaid 6.802 9.141 14.988 25.599 31.101•Postpaid 176 387 481 417 337
Total Employees 1.854 2.042 2.136 2.097 2.038Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426
Operational Data in Thousands
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data 2005 2006 2007 2008 2009Total Subscribers 6.978 9.528 15.469 26.016 31.438
•Prepaid 6.802 9.141 14.988 25.599 31.101•Postpaid 176 387 481 417 337
Total Employees 1.854 2.042 2.136 2.097 2.038Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426
Operational Data in Thousands
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data 2005 2006 2007 2008 2009Total Subscribers 6.978 9.528 15.469 26.016 31.438
•Prepaid 6.802 9.141 14.988 25.599 31.101•Postpaid 176 387 481 417 337
Total Employees 1.854 2.042 2.136 2.097 2.038Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426
Operational Data in Thousands
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data 2005 2006 2007 2008 2009Total Subscribers 6.978 9.528 15.469 26.016 31.438
•Prepaid 6.802 9.141 14.988 25.599 31.101•Postpaid 176 387 481 417 337
Total Employees 1.854 2.042 2.136 2.097 2.038Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426
Operational Data in Thousands
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data 2005 2006 2007 2008 2009Total Subscribers 6.978 9.528 15.469 26.016 31.438
•Prepaid 6.802 9.141 14.988 25.599 31.101•Postpaid 176 387 481 417 337
Total Employees 1.854 2.042 2.136 2.097 2.038Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426
Operational Data in Thousands
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 12.156 13.880Profit 570 1.028 1.760 1.753 2.464
Financial Data in Billion Rupiah
Operational Data 2005 2006 2007 2008 2009Total Subscribers 6.978 9.528 15.469 26.016 31.438
•Prepaid 6.802 9.141 14.988 25.599 31.101•Postpaid 176 387 481 417 337
Total Employees 1.854 2.042 2.136 2.097 2.038Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426
Operational Data in Thousands
14dimanche, 13 juin 2010
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Based on Market Share in %
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Based on Market Share in %
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Based on Market Share in %
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel 64.56 68.08 53 46 50
Based on Market Share in %
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel 64.56 68.08 53 46 50
Indosat 26.41 21.55 23 30 24
Based on Market Share in %
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel 64.56 68.08 53 46 50
Indosat 26.41 21.55 23 30 24
Total 100 99.71 90 92 91
Based on Market Share in %
1515dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel 64.56 68.08 53 46 50
Indosat 26.41 21.55 23 30 24
Total 100 99.71 90 92 91
Based on Market Share in %
In 2005, there was no other competitor, however, new competitors such as lippo telecom come then the market share decreased. Further the new players like Three, Axis, Smart, etc and rest of the market shares divide ever since.
1515dimanche, 13 juin 2010
16
16dimanche, 13 juin 2010
The Keys success of
16
16dimanche, 13 juin 2010
The Keys success of
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork- Service Excellence
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork- Service Excellence-Marketing Campaign
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork- Service Excellence-Marketing Campaign
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork- Service Excellence-Marketing Campaign
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork- Service Excellence-Marketing Campaign
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork- Service Excellence-Marketing Campaign
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its business culture that becomes its successful keys:
- Integrity- Teamwork- Service Excellence-Marketing Campaign
16
16dimanche, 13 juin 2010
17dimanche, 13 juin 2010
Thank you....
17dimanche, 13 juin 2010
Thank you....
17dimanche, 13 juin 2010
Thank you....
Presented by:
17dimanche, 13 juin 2010
Thank you....
Presented by:Didi Siswantoyo Susan Minami
17dimanche, 13 juin 2010
Thank you....
Presented by:Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
17dimanche, 13 juin 2010
Thank you....
Presented by:Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
May Eka Saputri Gerry Geraldo
17dimanche, 13 juin 2010
Thank you....
Presented by:Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
May Eka Saputri Gerry Geraldo
17dimanche, 13 juin 2010
Thank you....
Presented by:Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
May Eka Saputri Gerry Geraldo
Christopher Tongku
17dimanche, 13 juin 2010
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