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-INDUSTRY RETAIL
:PRESENTED BYPRITY MITTAL
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- .E O M R S U N ILD U G G A L
t had started operationsn 1884 as an .yurvedic medicines company
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In order to drive its retail subsidiaryH&B Stores Ltd, Dabur hasappointed Peter Gerard Baker as the Chief Executive Officer.
As part of the growth initiative of this brand, the company plans toset up 350 retail stores across India in 5 years and expand it to over
1,000 stores by its 10th year of operation.
The newu brand image presents a new dimension to lifestylebranded retail in India, designed by Pikefell, UK-based brand agency.
Accenture is the technology partner for newu retail operations.
RETAILRETAIL
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Contribution of ProductCategories Of Dabur
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Hair Oils. .air Oils market estimated by ORG at Rs 14 2 bn Dabur%olds 19 share with product offerings in allcategories
ategories Value added products having herbalS Poil, perfumed hair oil with amla extract Dabur s largest-rand Vatika Hair Oil Coconut based hair oil with added,erbs one of the fastest growing brands in hair oil-arket Anmol Mustard Amla Hair Oil newly launched on
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Shampoos
Shampoo category
estimated by ORG at
Rs.9 bn Value growth
slowing down due to
price cuts DaburEntered Shampoo
category in 1997-98,
now hold 6% share
Dominating the
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Oral Care
One of the largestpersonal carecategories estimated at
Rs.21 bn. Toothpowders account for20% of the categoryDabur holds 28% sharein toothpowder marketwith Dabur Red Toothpowder LaunchedDabur Red Toothpastein 03-04
An Ayurvedic product
Captured 1% share of
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Health Supplements
Chyawanprash largestAyurvedic medicine with
.market size of about Rs 2billion
%Dabur is market leader with 65share
Efficacy studies at leadingresearch centers supportproduct effectiveness
Aggressive marketing inputsbeing aimed at category
expansion
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Digestives %a b u r h o ld s 2 9 o f th e o ve ra ll d ig e stiv e s m a rke t.stim a te d a t R s 4 b illio n
%e a d e r in th e h e rb a l d ig e stiv e s ca te g o ry w ith 9 0arket sh arero d u cts in clu d e &a jm o la Ta b le t C a n d y ( , & )u d in H a ra liq u id ca p su le e ffe rv e sce n t p o w d e r in g o li
o st o f n e w p ro d u ct in tro d u ctio n s u n d e r H a jm o la b ra n d
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Baby Care & Skin Care
a b u r s b a b y ca re ra n g e in clu d e s b a b y o ils a n d to n ics a b u r La l Ta il a b a b y m a ssa g e o il w ith y u rv e d ic fo rm u la tio n a b u r Ja n m a G h u n ti A y u rv ed ic to n ic fo r in fa n ts -rip e W a te r D ig e stiv e to n ic fo r b a b ie s -a b u r B a b y O liv e O il H e rb e n rich e d o liv e o il fo ra s sa g e o f in fa n ts a b u r s S k in ca re ra n g e in clu d e s - ,a b u r G u la b a ri R o se W a te r a n a tu ra l a strin g e n t a n dk in to n e r -u la b a ri Fa ce P a ck b le n d o f sa n d a la n d ro se in a fa cep a c k a tik a F a irn e s s F a ce P a c k
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Manufacturing Facilities in India
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DABUR-WORLD WIDE
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Global Strategy
xpand business in South East,sia Middle East and Africa
imilar consumer preferences and.edia spill over % /romote 100 subsidiariesoint ventures to overcomeariff barriers
arge potential markets for/ .erbal Ayurvedic Offerings et up distribution alliancesor entering main stream herbal.egments
argeting to increase overseas revenues from% %0 to 15 in next 3 years
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inancialsY 2003 04
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Key Highlights : 200304
v . %et Profit of the company increased by 40 6v . %ales recorded growth of 9 5v abur India posted negative net working capital coming at par
ith best in FMCG industryv . % . %eturn on Capital Employed went up to 34 9 from 27 2v . % . %eturn on Net Worth increased to 38 6 from 32 3v % . .1 reduction in debt from Rs 817 mn to Rs 398 mnv . % . %BIDTA margin went up to 12 0 from 10 6v %ighest ever turnover of 4 from new products launcheduring the yearv ( ) . .conomic Value Added EVA increased from Rs 406 mn to Rs 680.n
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BUSINESS STRATEGYBUSINESS STRATEGY
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RAND AMBASSADOR OF DABUR
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BOARD OF DIRECTORS
Chairman Vice-Chairman
Dr. Anand
Burman
Mr. Amit
Burman
Mr. P.D. Narang Mr. Sunil Duggal Mr. Pradip Burman
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01/04/10 Sample footer 21
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