Case Study Analysis12
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Group Name:- Sameer Ghelaut
Group Members: Ankita PatilSakshi NataniPrachi PawaiyaVamsi BodavulaShanmukha AkinapelliSrijan Sharma
Case Synopsis12
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Time-Line1979
MID1981
20001984-85
2005
2003
1988-89
2002
TAUGHT LIFE
SCIENCE
FIRST BOOK PUBLISHED
LAUNCHED BOOKS
CONSISTING QUESTION
PAPERS
GAINED GOOD
REPUTATION
PUBLISHED 70,000 BOOKS
STARTED PUBLISHING BOOKS FOR
6th-9th
LAUNCHED 50 CHILDEREN
BOOK
TOOK RETIREMENT
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• 2005 why not give Sandesh a try 12- issues upendera Kishore Roy choudhuri written in 1913
• Uddhriti Obhidhan –Quotation Dictionary
• Text books – academic books
• Non-textbooks expect academic books
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Case Synopsis
• 30 years they got profits and huge no of readers.
• They went to all book fairs in Bengal.
• 50 representatives in and around West Bengal.
• 15 representatives in Tripura.
• Bringing new books to market and reprinting old books through out year100 new titles in non text books.
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• Two outlets one in Kolkata and one in Tripura
• Books to Bangladesh
• Book stores like Oxford and cross word online stores
• 7 to 8 tele callers around 10 am to 6 pm
• Saptahik Baratama weekly magazine in Bengal
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Problems and Challenges
• Improvement in lifestyle – TV, Internet, Gift• Vision of the company• Pricing issue- Non text book issue Discount and margin issue Informative books for children• Website , Facebook page need
improvement.• They did not utilized slogans or logo
for marketing.• Unexpected hurdles created by
competitors.• Company outsourced only printing
and binding.
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Solutions
Advertising
Better use of Logo & slogan
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Divert Retailing to E-commerce
websites
Pricing Strategy
Out sourcing the work
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Exhibits
• Sales dropped in the year 2009-10 by 8%
• It then immediately increased by 123%
• Proper segregation of the Text- books and Non Text-Book segments.
• Strong Distribution channels in West Bengal and Tripura.
• Digital presence through: Amazon, Flipkart, Bio Mela etc.
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Inferences
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• To make impact on the society with his amazing collection.
• He mainly focused on quality of book’s content rather on its sales.
• Focused on the books virtual presence.
• Focused on publishing new books with new title.
• Non - text books were their prime focus at all places.
Thank You
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