OUR MISSION
DECA prepares emerging leaders and entrepreneurs in marketing, finance,
hospitality and management.
Finance
Hospitality and
Tourism
Our programs serve students in:
Marketing
Business
Management and Administration
OUR MEMBER PROFILE
• Serves students in grades 9-12• Serves students in postsecondary • College and career preparation –Marketing–Finance–Hospitality and Tourism–Business Management and Administration
• Co-curricular
Our students have diverse interests.
Future Major/Career Path DECANational
Accounting/Finance 4.7% 2.7%
Advertising/Public Relations 3.3% 0.7%
Business Administration 8.4% 5.1%
Business - International 5.2% 1.5%
Business Owner/Entrepreneur 14.0% 4.2%
Fashion Merchandising 5.7% 2.4%
Hotel/Resort Management 1.3% 0.4%
Sales/Marketing 4.7% 0.8%
Sports Marketing/Management 5.7% 0.7%
Travel and Tourism 1.1% 0.7%
GUIDING PRINCIPLES
• DECA prepares the next generation to be– Academically Prepared– Community Oriented– Professionally Responsible– Experienced Leaders
GUIDING PRINCIPLES
• DECA’s Comprehensive Learning Program– Integrates into Classroom Instruction
– Applies Learning– Connects to Business– Promotes Competition
DECA’s COMPREHENSIVE LEARNING PROGRAM• Aligned with clusters and pathways
• Enhances teaching and learning– Business Partnerships– Competitive Events Learning Program– Conferences– Online Activities– Resources– School-based Enterprises
DECA SUPPORTS STUDENT ACHIEVEMENT• Small learning communities• Experiential learning activities
• Rigor and relevance• Diverse activities• Strong business partnerships• Advisor professional development
DECA SUPPORTS PROGRAMS OF STUDY• Spans secondary and postsecondary
• Strong partnerships• Accountability and Evaluation System
• Professional Development
Programs of Study and DECAMarketing Cluster Example
• 9th Grade | Introduction to Business and Marketing– Principles of Marketing Event– Global Entrepreneurship Week, H&R Block Dollars and Sense
• 10th Grade | Marketing 1– Buying and Merchandising Team Decision Making Event– School Based Enterprise, PiperJaffrey and Co. Survey
• 11th Grade | Advanced Marketing– Marketing Management Series Event– New York Experience, Finish Line Challenge
• 12th Grade | Marketing Communications– Advertising Campaign Event– Senior Management Institute, GEW
• Postsecondary | Professional Sales Major– Sales Management Event (Collegiate DECA)– Integrated Marketing Communications Academy (Collegiate DECA) and Online Sales Challenge
Programs of Study and DECABusiness Management and Administration Cluster Example
• 9th Grade | Introduction to Business and Marketing– Principles of Business Administration Event– Global Entrepreneurship Week, H&R Block Dollars and Sense
• 10th Grade | Business Law– Business Law and Ethics Team Decision Making Event– SBE, DeVry Innovations and Entrepreneurship Challenge
• 11th Grade | Business Management– Business Services Operations Research Event– Innovations and Entrepreneurship Conference
• 12th Grade | Entrepreneurship – Entrepreneurship Written Event– Senior Management Institute, GEW
• Postsecondary | Human Resources Management Major– Human Resource Management Event (Collegiate DECA)– Business, Management & Administration Academy (Collegiate DECA)
– Entrepreneurship Challenge (Collegiate DECA)
Programs of Study and DECAFinance Cluster Example
• 9th Grade | Introduction to Business and Marketing– Principles of Finance Event– H&R Block Dollars and Sense
• 10th Grade | Introduction to Finance– Financial Services Team Decision Making Event– School Based Enterprise
• 11th Grade | Accounting 1– Accounting Applications Series Event– Stock Market Game
• 12th Grade | Accounting 2– Finance Operations Research Event– Financial Literacy Promotion Plan
• Postsecondary | Business Finance Major– Financial Statement Analysis Event (Collegiate DECA)– Financial Services Event (Collegiate DECA)
Programs of Study and DECAHospitality and Tourism Cluster Example
• 9th Grade | Introduction to Business and Marketing– Principles of Hospitality and Tourism Event– Dimensions magazine
• 10th Grade | Introduction to Hospitality– Hospitality Services Team Decision Making Event– School Based Enterprise
• 11th Grade | Lodging Management– Hotel and Lodging Management Series Event– Sports and Entertainment Marketing Conference
• 12th Grade | Travel and Tourism– Hospitality and Tourism Operations Research Event– Business partnership with Marriott or Hilton
• Postsecondary | Hospitality Major– Travel and Tourism Event (Collegiate DECA)– Hospitality, Travel and Tourism Academy (Collegiate DECA)– Virtual Business Challenge-Restaurant Management