Increasing Transparency in the Supply Chain – Mobile Order Status App
Mark Morley, Director of Industry Marketing
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Agenda
Introduction Digital Disruption Across the Enterprise Enterprise Mobile Solution to Improve
Customer Experience Future of Mobile B2B?
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Introduction to OpenText Information Exchange
Information Exchange delivers technology,
processes and people that optimize supply
chains by facilitating the secure, compliant and efficient exchange of information between
trading partners in the Cloud
IntegrationHub
Message
Transport
Translation
ProtocolConversion
ERPFirewa
ll
Notifications
Message
Storage
Reporting
Analytics
Structured Information Exchange
SecureMail
MFT
FAX2MAIL
Notifications
FAX
Unstructured Information Exchange
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OpenText Trading Grid
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23/25
Digital Disruption Across Tomorrow’s Enterprise
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Business Models are Advancing
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Source: We Are Social - August 2015
Continued Exponential Growth in Mobile Device Adoption
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Employee Driven BYOD is Transforming How Information is Accessed Across the Enterprise
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Apple has Indirectly Driven the BYOD Revolution, now Shaking up the Retail Market with Apple Pay
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Mobile Devices Provide Pervasive Visbility& Access to all Enterprise Information
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Top Ten Strategic Tech Trends for 2015 - Gartner
Merging the Real World & the Virtual
World
Intelligence Everywhere
The New IT Reality Emerges
1. Computing Everywhere2. The Internet of Things (IoT)3. 3D Printing4. Advanced, Pervasive, Invisible Analytics5. Context Rich Systems6. Smart Machines7. Cloud/Client Architecture8. Software Defined Infrastructure9. Web Scale IT10.Risk Based Security & Self Protection
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Drivers for Mobility Adoption
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CSC 2015 CIO SurveyPerception of
Technology Trends Over the Next Three
Years
39% of respondents said mobile apps were considered a strategic
asset to drive the business forward
Enterprise Mobile Solution to Improve Customer Experience
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Your Customers’ Most Commonly Asked Question?
“What is the status of my order?”
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Orders Arrive in Many Different Ways
SMALL SOHO Very Small Small
Fax Web Forms Microsoft Office
SMB Accounting
Package
MID-SIZEMedium
Desktop Translator
Mobile Device*
LARGENational Global
Integration Broker
Enterprise Resource Planning
Size of Company
Complexity of B2B Enabler
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Case Study – Order Status App European CPG company needed a smart
solution for a major problem Their German operation processes over
30,000 orders per month from their customers Customers expect full visibility of order status
24 hours a day, seven days a week Access to information was restricted to office
hours constraining responsiveness and efficiency
Needed to avoid out of stock situations as this drives down customer satisfaction
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Two Key Requirements
Mobile app should be easy to use with a simple and intuitive design, this was crucial to success
They did not want to provide training or a manual, customers had to be able to instinctively use the app
Ensuring the mobile app had the appropriate security settings was a vital part of development
Not all users within the company need to be able to view information on every customer. For example, the sales team had restricted access to account specific information
Simple Secure
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Provide customers & sales associates full transparency on status of orders right at their fingertips, key operational criteria includes:
Device Independent
OS Independent
Browser Independent
Mobile Order Status Web Application
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Mobile Order Status Web ApplicationOrders by delivery location showing:
Orders with issues Orders that have been placed Orders that are in progress Orders that have shipped Orders that have been invoiced
Plus, push notifications and email to manage issues by exception
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Key Operational Benefits Customers can check order status
regardless of time or location, Orders can be checked from the shelf-edge,
avoiding the risk of going out of stock Improved visibility has allowed the
replenishment process to start earlier Response time for customers is shortened –
if an order is delayed/cancelled it’s immediately visible
The app is easy to use and allows the user to filter orders by different criteria
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Benefits That Matter
Improved customer satisfaction Full visibility of orders and their status Reduced problem calls to customer service Improved productivity Avoid out of stock situations Protect brand reputation
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V2.0 of the Order App is Being Developed in Partnership with
GS1 Germany
Future of Mobile B2B?
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OpenText Supports the Mobile Revolution OpenText understands that companies that
can transform their business processes using mobility will achieve new levels of success.
Our mobile solutions will expand far beyond the ORDERS process. Our objective is to support our customers driving the Mobile revolution.
“The time for business process transformation is now.”
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Apple Watch Concept
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Apple Watch Concept
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Apple Watch Concept
Copyright © OpenText Corporation. All rights reserved.
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Mark Morley | [email protected]
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