Download - New Rules Of Marketing Part01

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Page 1: New Rules Of Marketing Part01

The NEW RULES of MARKETING & PR

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Jeg vil høre

RADIO

Jeg vil se TV

Jeg vil læse min AVIS

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INTERRUPTION Marketing

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CONTENT DRIVEN Marketing

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Mediemonopolet er brudt

Medierne og gatekeepers mister indflydelse.

Brugerens tolerance for afbrydelser falder.

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ATTENTION erstattes af

RELEVANS

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Brugeren har et problem og søger aktivt en løsning på det.

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tal direkte med dine kunder