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Introduction
According to records of Quezon Medical Center(2011), they accommodate at
least 18 patient to administer parenteral medications daily Most of them are ne!"orns,
most of the medication "eing administrated !as Ampicillin and #entamycin Also "ased
on the records of City $ealth %ffice &istrict $ealth 'nit 1, 2, (2011), it has the same
result lie Quezon Medical Center* the difference is the num"er of patient that +isits the
center daily to ha+e a parenteral medication administration
%utpatient n-ection Clinic is almost al!ays less e.pensi+e than inpatient therapy
/u"stantial sa+ings ha+e "een found !ith outpatient anti"iotic therapy !hen compared
!ith inhospital stays his is an outpatient approach to therapy allo!s patients to return
home more uicly !hile pro+iding su"stantial cost sa+ings /ome patients may return
home and resume their daily routine days or !ees "efore finishing therapy
3arenteral medication administration in+ol+es in-ecting a drug directly into a +ein
(intra+enous), muscle (intramuscular), artery (intrarterial), a"dominal ca+ity
(intrperitoneal), heart (intracardiac) or into the fatty tissue "eneath the sin
(su"cutaneous) he speed of a"sorption +aries "ut is faster than oral administration
his is used !hen more complete and faster a"sorption of a drug is needed
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Objectives
he study !as conducted to determine the feasi"ility of esta"lish an outpatient
in-ection clinic /pecifically, the researcher !ants to find out the follo!ing4
1 o identify the demand of ser+ice lie outpatient anti"iotic therapy in 5ucena City
2 o identify the effecti+e mareting program to "e e.ecuted to esta"lish the
company6s competiti+e ad+antage
o create a ne! "usiness regarding nursing care
7 o pro+ided nurses a competiti+e -o" related to nursing profession
Proposed Project
A. Name of the Firm
he company is named %utpatient
n-ection Clinic aspire to offer safe,
continuous care recei+ing in-ections as
ordered "y the attending physician
he clinic offers outpatient ser+ice
for the administration of parenteral
anti"iotic treatment 3atients can "e referred
to us !hile they are recei+ing treatment duringtheir hospital stay As such, patients can
a+oid long stay in hospital ith our multidisciplinary care approach, !e !ill coordinate
the care of our patients !ith their primary physician he clinic has competent registered
nurses, they aims to pro+ide patients holistic care
B. Location
%utpatient n-ection Clinic !ill "e located at the Quezon A+e 9rgy :, 5ucena
City t is in front of Quezon Medical Center he locality is classied as an ndustrial
;one, many pharmacy and doctors6 clinic are "eside the %utpatient n-ection Clinic t is
+ery easily accessi"le to consumers "ecause many -eepneys are passing "y in front of
the clinic he clinic !ill rent from the o!ner Mr Angelo Mercado
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Target Maret
he proposed target maret for the outpatient in-ection clinic !ill "e the people of
5ucena City and other near"y municipality, through the referral of other clinics and the
mareting strategies, outpatient in-ection clinic !ill gain patients he main consumers
of the ser+ice !ill "e the ne!"orns, adults under streptomycin therapy, and also
Antitetanus /erum and etanus o.oid n-ection
9eing the first class and highly ur"anized city in the pro+ince of Quezon, 5ucena
City is considered as one of the gro!th centers in /outhern agalog, his is competiti+e
ad+antage for the proposed "usiness as there is presence of considera"le num"er of
consumers
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!trength
t is the 1st and only outpatient in-ection clinic here in 5ucena City and Quezon
3ro+ince
$as a !ell trained and competent nurses
3laced in industrial area
%ffers afforda"le and uality ser+ices
"eanesses
5imited manpo!er
Many competitor lie pu"lic and pri+ate hospital
Opportunities
o e.pand and offer other nursing care ser+ices
<ising demand for con+enient outpatient anti"iotic therapy
Threats
3atronage of client in pu"lic hospital
he increase of price in materials and supplies
A. Advertising and Promotion
"or#d "ide "eb
he !e" is +ery good at getting information and cheaply and uicly to potential
consumers A !e"site specially social net!or lie face"oo can "e e.cellent !ay to
eep communication flo!ing up and do!n and distri"ution channel his for the
consumers to no! the ser+ices that %utpatient n-ection Clinic is offering
Bi##boards$Tarpau#in
arpaulins are easily found in a num"er of household and industrial applications
%ne of the "est things a"out these tarps is their porta"ility arps are easy to store and
you can easily carry them from place to place /ince %utpatient n-ection is placed
"eside a main road, many people can sa! promotion material Also it is long lasting,
tarps are pretty resistant to !eather +ariations, "ut there are no surefire guarantees in
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case of a sno! storm or hea+y !inds $o!e+er, it is possi"le to get poly tarps that stand
sturdy e+en during hea+y rains !ithout sagging arps are also resistant to scratches,
!hich is a "lessing of you ha+e installed them in a place !here they are e.posed
to passers "y
F#%ers
=lyers is a form of paper ad+ertisement intended for !ide distri"ution and
typically posted or distri"uted in a pu"lic place =lyers are handed out on the street for
the people to no! the ne! "usiness that has "een esta"lish and !hat are the follo!ing
ser+ices that they are offering
T%pe of
Advertisement
&uantit% 'ost$(nit Amount
"or#d "ide "eb 1,00000Bi##boards$Tarpau#in > tarps >0000 2,>0000F#%ers 1000 copies 100 1,00000
Tota# )*+,,.,,
B. P#an for -pansion
%utpatient n-ection Clinic is taing into consideration in e.pansion of ser+ices for
the ne.t years %utpatient n-ection Clinic is planning to ha+e an Animal 9ite Center
that !ill "e cater more consumers to a+aila"le afforda"le and uality ser+ices
Financia# Management
A. 'apita#i/ation
he total capital of the company !ill "e %ne housand 3esos (3hp 100,00000)
he >0? of initial capital or 3hp >0,00000 !ill "e used in purchasing the initial supplies
and material and in o"taining "usiness permits and necessary papers 3hp 20,00000
!ill "e used in reno+ation of the clinic And the another 3hp 0,00000 !ill "e "aned in
9anco de %ro and !ill "e used in emergency cases and maintaining operation of the"usiness
B. Manpo0er 1e2uirement
@urse
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Must ha+e a graduate degree in 9achelor of /cience in @ursing
Must "e a registered nurse
ith at least 2 years e.perience
Male or female must "e at least 220 years of age
illing to !or in e.tended hours
'. !ervices$1eturn of Investment
he patient !ill pay 3hp 7000 per in-ection this includes the professional fee and
the sterile !ater "ut e.cluded the medications, syringes and needles he clinic is
e.pected to return of in+estment in mos after the launching of the clinic !ith the help
of the promotion and ad+ertisement and from the referrals of physician
12 months
3hp 7000 . in-ections per day B 3hp 12000 . 0 days B 3hp 20000
7 months
3hp 7000 . in-ections per day B 3hp 7000 . 0 days B 3hp 1,80000
> months
3hp 7000 . 10 in-ections B 3hp 70000 . 0 days B 3hp 27,00000
3. 'ompensation
=or the mean time there !ill only 1 nurse and a relie+er that !ill !or from AM
to 3M 3ersonnel salaries !ill "e computed from the 1st day of the month to the 1> th
and from the 1th to the 0th /alaries !ill "e distri"uted e+ery 1st and 1th day of the
month n case the 1st and 1th !ill "e a /unday or /aturday, salaries !ill "e distri"uted
the on Monday he nurse6s !age per day !ill "e 3hp 2>000 in the 1 st months and
e+entually increase to 3hp 0000 per day in the 7th month he compensation is net of
all deduction including ///, 3agi"ig and 3hilhealth contri"ution and ithholding ta.es
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here !ill "e a 1th month pay to "e gi+en in &ecem"er, it is eui+alent to
employee6s one month compensation
-. Project 'ost
Organi/ation 'ost
<egulatory =ee D 9<
9asic Application for Company >00
&ocumentary /tamp 1>
Certificate =ee 1> >000
<egulatory =ee D &
9asic Application for Company >00
&ocumentary /tamp 1> >1>00
<egulatory =ee D /EC
=iling =ee (1F> . 1? . 3hp 100,000) 200
5egal <esearch =ees (1? . 200) 2
&ocumentary /tamp a. 1> 2100
/toc ssuance Cost 20000
Tota# 4)56.,,
Taes and Licenses
9aranggay Clearance 10000
9usiness 3late 1>000
Clearance =ee 1100
Community a. for Company >0000
=ire nspection =ee >000
=ire /afety nspection 27000
#ar"age =ee >0000
$ealth Certificate 1100
Mayor6s 3ermit >000
Miscellaneous =ee 000
/anitary nspection =ee 10000
Tota# +78,.,,
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Pre9operating -penses
tem Quantity 3rice
1cc /yringe "o.es 22000 000
cc /yringe 2 "o.es 22000 77000
>cc /yringe 1 "o.es 22000 22000
/afe 9o. 1 "o.es GG000 GG000
Ad+ertisement and 3romotion 7>0000
Ampicillin >00 mg 10 "o.es 20000 200000
Ampicillin 2>0 mg 10 "o.es 1>000 1>0000
#entamycin 70mg 1 "o. 200000 200000
/terile ater 2 "o.es 80000 10000
<ent 00000
Tota# 45:4,.,,
;rand Tota# 6)4+6.,,
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