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A
PROJECT REPORT
ON
A STUDY ABOUT CUSTOMER SATISFACTION PARLE
BISCUIT PVT. LTD. AT ALWAR
SUBMITTED IN THE PARTIAL REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
2007-09
MBASUPERVISED BY:- SUBMITTED BY:-
NAME:- Mr. SURJEET BISHNOI NAME:- NARESH SONI
LECTURER, SCMIT, SIKAR E./No.:- 07061505067
SPECIALIZATION: M.M.
SHEKHAWATI COLLEGE MANAGEMENT & INFORMATION
TECHNOLOGY (SIKAR)
SUBMITTED TO:-
DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY
HISAR (HARYANA)-125001
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A
SYNOPSIS
ON
A DESCRIPTIVE STUDY ABOUT CUSTOMER SATISFACTION
PARLE BISCUIT PVT. LTD. AT ALWAR
SUBMITTED IN THE PARTIAL REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
2008-09
MBASUPERVISED BY:- SUBMITTED BY:-
NAME:- Mr. SURJEET BISHNOI NAME:- NARESH SONI
LECTURER, SCMIT, SIKAR E./No.:- 07061505067
SPECIALIZATION: M.M.
REMARKS OF EVALUATOR
APPROVED/DISAPPROVED APPROVED/DISAPPROVED
(1ST EVALUATION) ( 2ND EVALUATION)
SUBMITTED TO:-
DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY
HISAR (HARYANA)-125001
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SHEKHAWATI COLLEGE OF MANAGEMENT
AND INFORMATION TECHNOLOGY, SIKAR(Approved by Guru Jambheshwar University of Science and Technology. Hisar
Haryana)
SYNOPSIS OF PROJECT AT MBA LEVEL
NAME OF STUDENT :- NARESH SONI
REGISTRATION No. :- 07061505067
NAME OF DEPARTMENT :-DIRECTORATE OF DISTANCE
EDUCATION, GURU JAMBHESHWARUNIVERSITY OF SCIENCE AND
TECHNOLOGYHISAR (HARYANA)
SUBJECT :- CP-402 (RESEARCH PROJECT)
NAME OF THE SUPERVISOR:- Mr. SURJEET BISHNOI
I am willing to supervise Mr. NARESH SONI
Enrollment No. 07061505067
On the topic :- ( A DESCRIPTIVE STUDY ABOUT CUSTOMER
SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR.)
.
Signature of the supervisor Signature of student
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DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF
SCIENCE AND TECHNOLOGYHISAR (HARYANA)-125001
RESUME OF SUPERVISOR
NAME :- Mr. SURJEET BISHNOI
DESIGNATION :-LECTURER
QUALIFICATION :-M.B.A.
AREA OF SPECIALIZATION :-MARKETING
EXPERIENCE :-FIVE YRS
OFFICIAL ADDRESS :-SCMIT, SIKAR (RAJARTHAN)TELEPHONE No. :-OFFICE-01572-259024,270662
E-MAIL :[email protected]
I am willing to supervise Mr. NARESH SONI
Enrollment No. 07061505067
On the topic A DESCRIPTIVE STUDY ABOUT CUSTOMER
SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR
Date :-. .. (Signature with seal)
Counter signed by the employer with seal.
Counter signed by the Director of study centre with seal
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SHEKHAWATI COLLEGE OFMANAGEMENT AND INFORMATION
TECHNOLOGY, SIKAR(Approved by Guru Jambheshwar University of Science and Technology. Hisar Haryana)
Certificate
This is to certified that Mr. Naresh Soni , E/No. 07061505067 has processed under
my supervision, his research project report on A DESCRIPTIVE STUDY ABOUT
CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR in
the specialization area is marketing.
The work embodied in this report is original and the standard is expected of an MBA
student and has not been submitted in the part or full to this or any other university for
the world of any degree of diploma. He has completed all requirements of guidelines
for research project report & the work is fit for evaluation.
..
Signature of Supervisor (with seal) MR. SURJEET BISHNOI
Qualification M.B.A. Lecturer
Specialization M/M
Institute SCMIT, Sikar
..
Forwarded by Head / Director of study centre.
(With Signature, Name and Seal)
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GUIDE CERTIFICATE
CERTIFIED THAT WORK DONE BY Mr. NARESH
SONI S/O SH. SURENDER KUMAR SONI, E/No.
07061505067 IS IN ORIGINAL & IS OF THE
STANDARD EXPECTED TO BE A MBA STUDENT.
.. ..
GUIDE SIGNATURE. DIRECTOR SIGNATURE
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DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF
SCIENCE AND TECHNOLOGYHISAR (HARYANA)-125001
(2008-2009)
CANDIDATE DECLARATION
This is certified that my selfNARESH SONI I have been complete my
project title of the project A DESCRIPTIVE STUDY ABOUT CUSTOMER
SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR. This project is
completed by me and with the help of supervision Mr. SURJEET
BISHNOI.
I certified that this project report has not submitted to any other
universities MBA programs. Above information is true to the best of any
knowledge and if I found other wise, stand liable to be rejected by
discretion of University Authority.
Place:.
Date:. NARESH SONI
MBA (M.M.)En. No. 07061505067
Session 2007-09
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ACKNOWLEDGEMENT
I feel great pleasure in presenting this project report ofA DESCRIPTIVE
STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD
AT ALWAR.
I wish to express sincere thanks to Mr. RANJEET SINGH Director of
SCMIT Sikar.
I would like to thankMr. Surjeet Bishnoi (H.O.D. of Management) for
his wonderful and guiding me to prove myself.
Knowledgement are also due to my family members & friend whose
continuous faith and inspiration have helped me to complete this project.
Last but not least I wish to express my thanks to all those who directly
and indirectly helped me to produce this report.
Place: Sikar
Date NARESH SONI
(M.B.A.)
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A DESCRIPTIVE STUDY ABOUTCUSTOMER SATISFACTION
PARLE BISCUIT PVT LTD ATALWAR
S.NO.
CONTENTS
1 INTRODUCTION
2 PROBLEM FORMULATION
3 OBJECTIVE4 HYPOTHESIS
5 RESEARCH METHODOLOGY
6 COLLECTION OF DATA7 SCOPE OF THE STUDY
8 ORGANIZATION OF THE STUDY9 BIBILIOGRAPHY
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INTRODUCTION
A long time ago, when the British ruled India, ruled India, a small factory
was set up in the suburbs of Mumbai city, to manufacture sweets and
toffees. The year was 1929 and the market was dominated by famous
international brands that were imported freely, despite the odds and
unequal competition, this company called Parle Products, survived and
succeeded, by adhering to high quality and improvising from time to
time.
A decade later, in 1939, Parle Products began manufacturing biscuits, in
addition to sweets and toffees. Having already established a reputation
for quality, the Parle brand name grew in strength with this
diversification. Parle Glucose and Parle Monaco were the first brands of
biscuits to be introduced, which later went on to become leading names
for great taste and quality.
Parle Products has been India's largest manufacturer of biscuits and
confectionery, for almost 80 years. Makers of the world's largest selling
biscuit, Parle-G, and a host of other very popular brands, the Parle name
symbolizes quality, nutrition and great taste. With a reach spanning even
the remotest villages of India , the company has definitely come a very
long way since its inception.
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Many of the Parle products - biscuits or confectioneries, are market
leaders in their category and have won acclaim at the Monde Selection,
since 1971. With a 40% share of the total biscuit market and a 15% share
of the total confectionary market in India , Parle has grown to become a
multi-million dollar company. While to consumers it's a beacon of faith
and trust, competitors look upon Parle as an example of marketing
brilliance.
Parle biscuits are linked with factors of power and wisdom providing
nutrition and strength. Parle biscuits are indeed much more than a tea-
time snack, they are considered by many to be an important part of their
daily food. Parle can treat you with a basket of biscuits which are not
only satisfying but are also of good and reliable quality. Parle biscuits
cater to all tastes from kids to senior citizens. They have found their way
into the Indian hearts and homes.
HISTORY OF THE PARLE
In 1929 a small company by the name of Parle products emerged in
British dominated India. The intent was to spread joy and cheer to
children and adults alike, all over the country with its sweets and candies.
The company knew that it wouldnt be an easy task, but they decided to
take the brave step. A small factory was set up in the suburbs of Mumbai,
to manufacture sweets and toffees. A decade later it was upgraded to
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manufacture biscuits as well. Since then, the Parle name has grown in all
directions, won international fame and has been sweetening people's lives
all over India and abroad.
Apart from the factories in Mumbai and Bangalore Parle also has
factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which
are the largest biscuit and confectionery plants in the country.
Additionally, Parle Products also has 7 manufacturing units and 51
manufacturing units on contract.
PARLE QUALITY CONTROL POLICY
Hygiene is the precursor to every process at Parle. From husking the
wheat and melting the sugar to delivering the final products to the
supermarkets and store shelves nationwide, care is taken at every step to
ensure the best product of long-lasting freshness. Every batch of biscuits
and confectioneries are thoroughly checked by expert staff, using the
most modern equipment hence ensuring the same perfect quality across
the nation and abroad.
Concentrating on consumer tastes and preferences, the Parle brand has
grown from strength to strength ever since its inception. The factories at
Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest
biscuit and confectionery plants in the country. The factory in Mumbai
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was the first to be set up, followed soon by the one in Bangalore,
Karnataka. Parle Products also has 14 manufacturing units for biscuits
and 5 manufacturing units for confectioneries, on contract.
Parle Core Values
An in-depth understanding of the Indian consumer psyche has helped
Parle evolve a marketing philosophy that reflects the needs of the Indian
masses. With products designed keeping both health and taste in mind,
Parle appeals to both health conscious mothers and fun loving kids. The
great tradition of taste and nutrition is consistent in every pack on the
store shelves, even today. The value-for-money positioning allows people
from all classes and age groups to enjoy Parle products to the fullest.
PARLE AWARDS
Parle products have been shining with the golds and silvers consistently
at the Monde Selection ever since they were first entered in 1971. Monde
Selection is an international institute for assessing the quality of foods
and is currently the oldest and most representative organization in the
field of selecting quality foods worldwide.
HOW PARLE FOUGHT TO MAKE BISCUITS
AFFORDABE TO ALL
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Biscuits were very much a luxury food in India, when Parle began
production in 1939. Apart from Glucose and Monaco biscuits, Parle did
offer a wide variety of brands.
However, during the Second World War, all domestic biscuits production
was diverted to assist the Indian soldiers in India and the Far East. Apart
from this, the shortage of wheat in those days, made Parle decide to
concentrate on the more popular brands, so that people could enjoy the
price benefits.
Thankfully today, theres no dearth of ingredients and the demand formore premium brands is on the rise. Thats why; we now have a wide
range of biscuits and mouthwatering confectionaries to offer.
THE STRENGTH OF THE PARLE BRAND
Over the years, Parle has grown to become a multi-million US Dollar
company. Many of the Parle products- biscuits or confectionaries aremarket leaders in their category and have won acclaim at the Monde
Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market and a 15%
share of the total confectionary market, in India. The Parle Biscuit
brands, such as, Parle-G, Monace and Krackjack and confectionery
brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong
imagery and appeal amongst consumers.
Be it a big city or a remote village of India, the Parle name symbolizes
quality, health and great taste! And yet, we know that constantly
innovating and catering to new tastes have built this reputation. This can
be seen by the success of new brands, such as, Hide & Seek, or the single
twist wrapping of Mango bite.
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In this way, by concentrating on consumer tastes and preferences and
emphasizing Research & Development, the Parle brand grows from
strength to strength.
THE QUALITY COMMITMENT
Parle Products has one factory at Mumbai that manufactures biscuits &
confectioneries while another factory at Bahadurgarh, in Haryana
manufactures biscuits. Apart from this, Parle has manufacturing facilities
at Neemrana, in Rajasthan and at Bangalore in Karnataka.
The factories at Bahadurgarh and Neemrana are the largest such
manufacturing in India. Parle Products also has 14 manufacturing units
for biscuits & 5 manufacturing units for confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a
constant output & easy distribution. Each factory has state-of-the-art
machinery with automatic printing & packaging.
All Parle products are manufactured under the most hygienic conditions.
Great care is exercised in the selection & quality control of raw materials;
packaging materials & rigid quality standards are ensured at every stage
of the manufacturing process. Every batch of biscuits & confectioneries
are thoroughly checked by expert staff, using the most modern
equipment.
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THE MARKETING STRENGTH
The extensive distribution network, built over the year, is a major
strength for Parle Products. Parle biscuits & sweets are available to
consumers, even in the most remote places and in the smallest of villages
with a population of just 5k00.
Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets
directly or indirectly. A two hundred strong dedicated field force services
these wholesalers & retailers.
Additionally, there are 31 depots and C&F agents supplying goods to the
wide distribution.
The Parle marketing philosophy emphasizes catering to the masses. We
constantly Endeavour at designing products that provide nutrition & fun
to the common man. Most Parle offerings are in the low & mid-range
price segments. This is based on our cultivated understanding of the
Indian consumer psyche. The value-for-money positioning helps generate
large sales volumes for the products.
However, Parle Products also manufactures a variety of premium
products for the up-market, urban consumers. And in this way, caters a
range of products to a variety of consumers.
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PARLE BRANDS
BISCUITS
Parle - G
Hide and Seek
Krackjack
Hide & Seek Milano
Magix
Digestive Marie
Monaco
Parle Marie
Kreams
Milk Shakti
Parle 20-20 Cookies
Golden Arcs
Nimkin
Kreams Gold
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Chox
Monaco Jeera
Hide & Seek Bourbon
SWEETS
Melody
Kismi Gold
Mango Bite
Orange Candy
Kaccha Mango Bite
Xhale
Poppins
2 in 1 Eclair
Kismi Toffee
Golgappa
Kisme Toffee Bar
Melody Softee
Mazelo
Parle Lites
SNACKS
Musst Bites
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Jeffs
Cheeslings
Musst Stix & Musst Chips
Sixer
Sixer Zeera
Monaco Smart Chips
PARLE PRODUCTS IN BRIFLY
PARLE G
Every nation dreams of a better tomorrow. And every nations tomorrow
lies in the hands of its children; children who make the nation proud in
every aspect; the young geniuses who shape the future of the nation. So
its important to nourish these young minds, for after all its a question of
the nations future.Filled with the goodness of milk and wheat, Parle G is a source of
strength for both body and mind. Treat yourself to a packet of Parle-G to
experience what has nurtured and strengthened the minds of millions of
genius Indians for over 65 years.
Its more than just a biscuit. A meal substitute for some, a tasty and
healthy snack for many others. Consumed by some for the value it offers,
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and many others for its taste. Little wonder that its the Largest selling
Biscuit Brand in the world.
Ingredients :
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup*, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids,
Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ].
Contains Added Flavours (Artificial).* (d - Glucose, Levulose)
Pack Sizes available:
16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G
PARLE GThe largest selling biscuit in India. Consumed for taste, nourishment and
energy by people of all age groups. For over 50 years now, it has stood
virtually unrivalled for its quality and value for money. Identified with
the baby on the pack. She is affectionately called the Parle-G baby.
Available in different grammages from 25g to 500g catering to
consumers across all age and income groups. Winner of 8 Gold and 11
Silver 'Monde Selection' awards.
Ingredients:
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk
Powder, Salt, Leavening Agents, Permitted Emulsifier, Flavour and
Dough Conditioners.
PARLE MARRIE
Parle Marie Choice has been recently launched in very selective markets
in India .It is a round shaped biscut which has been found to be crisper,
lighter and more nutritious than other Marie biscuits available in India.
Ingredients:
Wheat Flour, Sugar, Vegetable Oils ( Partially Hydrogenated Palm &
Soyabean Oil), Invert Syrup, Ammonium BI Carbonate (503), Skimmed
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Milk Powder, Salt, Sodium Bi Carbonate (500), Soya Lecithin ( E 322),
Artificial Milk Flavour, Sodium Meta Bu Sulhphite ( E 223).
MILK POER
Milk power biscuits are power packed with good quality protein, calicum,
riboflavin & various other nutrients. They are also fortified with Iron,
Vitamins and Minerals which are not present in Milk. Milk not only
provides most of the nutrition in these biscuits but also lends them a great
wholesome taste.
Ingredients:
Wheat Flour, Sugar, Partially Hydrogenated Vegetable Oil (Palm and
Soyabean Oil), Invert Syrup, Skimmed Milk Powder, Salt, Ammonium
Bi Carbonate (503), Sodium Bi Carbonate (500), Soya Lecithin (E322),
Artificial Flavours, Calcium and Iron Salts, Vitamin Premix and Sodium
Meta Bi Sulphite (E223)
HIDE & SEEK : Biscuits with Real Chocolate Chips. A unique conceptwhere chocolate and biscuit with real chocolate chips.Hide & Seek
Biscuits have 27% chocolate chips, i.e., more than of the biscuit is
made of chocolate chips. Regular cookie biscuits are round in shape.
Hide & Seek biscuits are square shaped. This makes them unique and
different from their competitors. A very attractive foil wrapper packaging
show chocolate chips sprinkled for a premium look.Ingredients:
Wheat flour, Sugar, Edible Vegetable Oils, Cocoa Solids, Salt, Leavening
Agents (503 & 500), Permitted Emulsifier (E 322), Dough Conditioners
(E 223), Contains Added Flavours.
MONACCO :-The perfect salted biscuits | 75g. The largest selling
packaged salted biscuits in India.A round biscuit that is marketed in two
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pack forms 75g fin-sealed roll pack for the mass market and 150g
attractive carton pack promoted as a gift. Considered the finest salted
biscuit in India and rateed superior to competitive brands on parameters
such as lightness, crispiness, freshness and taste.
Has been successfully marketed as the biscuit that can be enjoyed bothplain and with a variety of toppings like pieces of cheese, rings of tomato,etc.Winner of 2 'Trophy of the International High Quality, 1 Gold with PalmLeaves', 2 Grand Gold and 27 Gold Monde Selection' Awards.
Ingredients:
Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup, Leavening
Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough
Conditioners.
KREAMS: - Truly the creme-de-la-creme in terms of cream content.
Available in orange, pineapple, elaichi (cardamom), lemon and chocolate
flavours. This delicious creamy delight is available in attractive BOPP
wrappers.Ingredients:
Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup, Leavening
Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough
Conditioners.
KRACKJACK:-The World's First Sweet & Salty Biscuits. It is one ofthe most popular biscuits in India Being sweet and salty, it occupies a
very unique position in the Indian market. Today it is promoted as a
biscuit that can be enjoyed with a host of beverages like tea, coffee,
milkshakes, etc. A square shaped biscuit that comes in an attractive 50g,
75g, 100g & 150g BOPP wrapped gold foil pack. Winner of 11 Gold, 3
Silver and 1 Bronze Monde Selection' awards.
Ingredients:
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Wheat Flour, Edible Vegetable Oils, Sugar, Invert Syrup, Salt, Skimmed
Milk Powder, Leavening Agents, Lactic Acid, Permitted Emulsifier,
Flavours and Dough Conditioners
HIDE & SEEK
The ingredients that go into making this prized cookie are a well-guarded
secret. What is, is the effect it has on those who eat it. A cookie with a
reputation for romance. Indulge in the sinful taste of Milano and
everything that follows it.
Pack Sizes available:
25 G, 62 G, 100 G, 200 G
KRACKJACK
Krackjack - The original sweet and salty biscuit is one of the most loved
biscuits in the country.
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Its not just a biscuit, its the taste of relationships captured in a biscuit.
A little sweet and a little salty crafted in such a delicate and delicious
balance, you can never get enough of it. Have it anytime you like with
anything you like.
Ingredient list:
Wheat Flour, Sugar, Edible Vegetable Oil, Partially Hydrogenated Edible
Vegetable Oils, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert
Syrup, Salt, Yeast, Emulsifiers [ 322 or 471 & E 481 ( i ) ], Acid
Regulators [ 270, 296 ], Milk Solids, Dough Conditioners [ 223 ] and
Improver [ Amylases & other Enzymes]. Contains Added Flavours
(Artificial).
Pack Sizes available:
75G, 120G, 240G
HIDE & SEEK MILINO
The ingredients that go into making this prized cookie are a well-guarded
secret. What is, is the effect it has on those who eat it. A cookie with a
reputation for romance. Indulge in the sinful taste of Milano and
everything that follows it.Deliciously Rich Chocolate Chip Cookies
Ingredient list:
Wheat flour, chocolate chips ( 19 % ) [ sugar, cocoa mass, cocoa Butter,
dextrose ( 322 ), vanillin ], sugar, partially hydrogenated edible vegetable
Oils, cashew bits ( 7.0 % ), butter ( 5 % ), cocoa solids ( 2.8% ), invert
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syrup ( sugar, 296 ), Milk Solids, Leavening Agents[ 503 ( ii ), 500
( ii ) ], Salt and Emulsifiers [ 322 OR 471 & 481 ( i ) ]
Pack Sizes available:
65 G, 135 G
Rich Butter & Nut Cookies
Ingredient list:
Wheat Flour, partially hydrogenated edible vegetable oils, sugar, cashew
bits, butter, invert syrup, leavening agents [503(ii), 500(ii)], Milk Solids,
salt, emulsifiers [322 or 471 & 481 (i)] and antioxidant (319). Contains
added flavours (artificial).
Pack Sizes available:
65 G, 135 G
Delicious Butterscotch Cookies
Ingredient list:
Wheat Flour, Butterscotch pieces (sugar, cashew & hydrogenated
vegetable oil), partially hydrogenated edible vegetable oils, sugar, butter,
invert syrup, leavening agents [503(ii), 500(ii)], Milk Solids, salt,
emulsifiers [322 or 471 & 481 (i)] and antioxidant (319). Contains added
flavours (artificial).
Pack Sizes available:65 G, 135 G
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Exotic Chocolate & Nut Cookies
Ingredient list:Wheat Flour, Chocolate Chips (19%) [Sugar, Cocoa Mass, Cocoa Butter,
Dextrose (322), Vanillin], Sugar, Partially Hydrogenated Edible
Vegetable Oils, Cashew Bits (7.0%), Butter (5%), Cocoa Solids (2.8%),
Invert Syrup (Sugar, 296), Milk Solids, Leavening Agents [503 (ii), 500
(ii)], Salt and Emulsifiers [322 or 471 & 481 (i)]
Pack Sizes available:
65 G, 135 G
MAGIX
Imagine a biscuit with the goodness of a health biscuit and fun of rich
cocoa and crunchy cashews. Magix is an eclectic mix of taste and health.
Brimming with 7 vital vitamins and 2 minerals, theres no way that moms
can refuse to let you have something that is crunchy, healthy and tasty.
Ingredient list:
Wheat flour, Sugar, Edible vegetable oil, Cashew Bits (5.4%), Milk
Solids, Invert Syrup, Salt, Leavening Agents [ 503 (ii), 500 (ii) ],
Emulsifiers [ 322 or 471 & 481 (i) ], Calcium & Ferrous salts & vitamins
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(0.06%), Dough Conditioner [ 223 ] and Antioxidant [ 319 ]. Contains
added flavours (artificial).
Pack Sizes available:
75 G, 137.5 G
Ingredient list:
Wheat flour, Sugar (26.3%), Edible vegetable oil, Cocoa solids
(2.3%), Milk solids, Invert syrup, Leavening Agents [ 503 (ii), 500 (ii) ],
Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Calcium & Ferrous salts and
vitamins (0.06%), Dough Conditioner [ 223 ] and Antioxidant [ 319 ].
contains permitted natural colour [ 150b ] and added flavours (artificial).
Pack Sizes available:
75 G, 137.5 G
Digestive Marie
Digestive Marie will change your daily dipping and sipping routine;
making it more enjoyable and much healthier.
With five times more fibre than the regular Marie, you can actually see
the differences in Digestive Marie. With lower fat and calories than other
digestive biscuits, Digestive Marie helps you stay Active-Lite all day.
Yahi Marie, Sahi Marie!
Ingredient list:
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Wheat Flour, Cocoa Solids, Sugar, Partially Hydrogenated Edible
Vegetable Oils, Invert Syrup, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ],
Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners
[ 223]. Contains Permitted Natural Colour [ 150 b ] and Added Flavour
( Artificial ).
Pack Sizes available:
77G, 170G, 330G
Monaco sprinkled with salt
Share the company of great taste anytime, anywhere with Monaco. A
light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to
lifes ordinary moments.
Ingredient list:
Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible
Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ],
Invert Syrup, Salt, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [ 322
or 471 & 481( i ) ], Dough Conditioners [ 223 ] and Improver [ Amylases
& other Enzymes ]. Contains Added flavour (artificial).
Pack Sizes available:
75 G, 120 G, 240 G
Parle Marie
Your favourite Marie biscuit, Parle Marie is now even more exciting. Its
lighter. Its crispier. And its tastier. Making it even more appealing than
before.
So the next time youre hanging out with your buddies, just tear open a
pack of Parle Marie. And immerse yourself in an engaging conversationand an even more engaging taste.
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Ingredient list:
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup, Milk Solids, Leavening Agents [ 503 ( Ii ), 500 ( Ii ), 341 ( I ) ],
Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ], Dough Conditioners [ 223 ]
and Improver [ 1101 ( ii ) ]. Contains Added Flavours (Artificial).
Pack Sizes available:
77G, 170G, 226G, 330G, 372G, 392G
PARLE CREAM
Orange: Tickle your senses with Parle Orange Kream The tangy orange
cream between two scrumptious biscuits makes for a real treat.
Age no bar!
Ingredient list:
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ],
Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ].
Contains Permitted Synthetic Food Colour [ 110 ] and Added Flavours
( artificial ).
Pack Sizes available:
80 G, 160 G
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Bourbon: Chocolate
Bourbon: Chocolate connoisseurs will find their fetish become more
rewarding. Deliciously sugar coated these Bourbons come with a
chocolate cream centre, making them an irresistible temptation for alltimes.
Ingredient list:
"Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils,
Cocoa Solids, Invert Syrup, Leavening Agents [ 503 ( ii ), 500 ( ii ) ],
Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners
( 223 ). Contains permitted synthetic [ 110, 122 ] and Natural ( 150 B )Food Colours and Added Flavours ( artificial )."
Pack Sizes available:
100 G, 200 G
Chocolate
Chocolate: Wholesome chocolatey goodness now enveloped in crispy
biscuits with Parle Chocolate Cream Treat.Ingredient list:
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Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup, Cocoa Solids, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500
( ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners
[ 223 ]. Contains Added Flavours [Artificial].
Pack Sizes available:
25 G, 65 G
Elaichi:
Elaichi: Enriched with the goodness of elachi, this cream biscuit will
indulge your taste buds. The natural tasting cream will ensure you a treat
you won't forget.
Ingredient list:
"Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils,
Invert Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500 ( ii ) ],
Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners ( 223 ).
Contains Permitted Synthetic Food Colour ( 102 ) and Added Flavours
( Artificial )."
Pack Sizes available:
80 G, 160 G
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Parle Pineapple
Pineapple: Parle Pineapple Kream makes the perfect tropical treat for all
those who appreciate the mouth watering, sweet and sour flavour of
pineapple.
Ingredient list:
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500 ( ii ) ],
Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners ( 223 ).
Contains Permitted Synthetic Food Colour ( 102 ) and Added Flavours
( Artificial ).Pack Sizes available:
80 G, 160 G
Parle Mango
Mango: Now you dont have to wait for summer to enjoy delectable
mangoes. Parle Mango Kream biscuits bring the magical flavour of
mango to you. Treat yourself all year around!
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Ingredient list:
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup, Milk Solids, Salt, Starch, Leavening Agents [ 503 ( Ii ), 500
( Ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ], Dough Conditioners [ 223 ]
and Acid Regulators [ 296 ]. Contains Permitted Synthetic Food Colours
[ 102 ,110 ] and Added Flavours [ Artificial ].
Pack Sizes available:
80 G, 160 G
MILK SHAKTI
From boy-next-door to Super Boy, no thats not the plot for the next
Hollywood blockbuster its the effect of Milk Shakti. The Shakti of milk
fortified with the goodness of honey, a zabardast combo that even ace
batsman Dhoni swears by. So get that cape out and head straight to for a
pack of Milk Shakti today.
Ingredients :
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ],
Honey, Emulsifiers [ 322 or 471 & 481( i ) ] and Dough Conditioners
[ 223 ]. Contains Added Flavours ( Artificial ).
Pack Sizes available:
75 G, 150 G
Rich butter
Rich butter and tempting cashews. An irresistible combination. Parle
Twenty-20 cookies. Baked to perfection to deliver the perfect experience
of taste and aroma, they melt in your mouth to give you a cookie eating
experience unlike one you have ever had before. So what are you waiting
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for? Go ahead and pick one up and enjoy a feast of crunchy, crispy
scrumptious cookies
Ingredients :
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert
Syrup, Butter, Milk Solids, Leavening Agents [503 (ii), 500 (ii)], Salt,
Emulsifiers [472e] and Antioxidant [319]. Contains Added Flavours
(Artificial).
Pack Sizes available:
65 G, 117 G, 215 G
Golden Arcs (Pineapple Flavor)
Mums can't say no to this juicy treat filled with the natural goodness of
real fruit enveloped in a soft biscuit roll. There's no way you can avoid it
either Grab a pack of Golden Arcs and enjoy the mazza of real fruit.
Available in 2 juicy flavors Pineapple and Orange. Bliss at first bite.
Ingredient list: Pineapple Flavor:
Wheat Flour, fruit Products, Sugar, Hydrogenated Vegetable Oil, Invert
Syrup, Starch, Malto Dextrin, Soya lecithin (322), Salt, Sodium
Bicarbonate (500) and Citric Acid (330)
Contains permitted synthetic food color (102) and added flavor (artificial)
Best before 9 months from the packaging.
Pack Sizes available:
65 G, 130 G
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Golden Arcs (orange Flavor)
Ingredient list:
Wheat Flour, fruit Products, Sugar, Hydrogenated Vegetable Oil, Invert
Syrup, Starch, Malto Dextrin, Soya lecithin (322), Salt, Sodium
Bicarbonate (500) and Citric Acid (330)
Contains permitted synthetic food color (112) and added flavor (artificial)
Best before 9 months from the packaging
Pack Sizes available:
65 G, 130 G
NIMKIN
A crispy cracker that adds a namkeen zing to the usual biscuit. Goes well
with a cup of tea, an evening snack or an occasional namkeen thought.
Just bite in and let the rich golden texture melt in your mouth.
Ingredient list:Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible
Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 (i) ],
Salt, Invert Syrup, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [322
Or 471 & 481(i) ], Dough Conditioners [ 223 ] and Improver [Amylases
and other Enzymes]
Pack Sizes available:
75 G, 120 G
KREAMGOLD
Delight in a sweet indulgence with Parle Kreams Gold.
Rich cream in four yummy flavours- Orange, Chocolate, Pineapple, and
Elaichi that just melt in your mouth. Enjoy the creamy, crunchy sensation
as you relish the dollop of cream enclosed within crispy biscuits. So go
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ahead, enjoy yourself with Parle Kreams Gold and youll be left asking
for more.
Pack Sizes available:
80 G, 160 G
Elaichi
Treat your senses to the intense flavour of Elaichi enclosed within
crunchy biscuits. Its nothing less than royal with the queen of spices.
Ingredient list:
Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids,
Leavening Agents [ 503 (ii),
500 (ii) ], Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Dough Conditioner
[ 223 ] and Antioxidant [ 319 ]. Contains Added Flavours (artificial).
Pack Sizes available:
80 G, 160 G
Orange
Enjoy the tangy taste of orange in the luscious orangey cream filling,
sandwiched between crunchy biscuits.
Ingredient list:
Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids,
Leavening Agents [ 503 (ii),500 (ii)], Salt, Emulsifiers [ 322 Or 471 & 481 (i) ], Dough Conditioner
[ 223 ] and Antioxidant [ 319 ]. Contains Permitted Synthetic Food
Colour [ 110 ] and Added Flavours (artificial).
Pack Sizes available:
80 G, 160 G
Pineapple
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Savour the juicy flavour of pineapple in crunchy mouth-watering biscuits.
Sink your teeth into one and succumb to this tropical temptation.
Ingredient list:Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids,
Leavening Agents [ 503 (ii),
500 (ii) ], Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Dough Conditioner
[ 223 ] and Antioxidant [ 319 ]. Contains Permitted Synthetic Food
Colour [ 102 ] and Added Flavours (artificial).
Pack Sizes available:
80 G, 160 G
CHOX
Its time to get messy. Chocolate on your fingers. Chocolate on your chin.
Oops, you even got got a little chocolate on your clothes. And not just
any chocolate. But the rich, ultra-chocolatey Chox bar. Go on, grab a bite.
Just be sure to clean up afterwards.
Ingredient list:
Sugar, Liquid Glucose, Partially Hydrogenated Edible Vegetable Oils,
Cocoa Solids, Milk Solids, Emulsifier (E322), Starch. Contains permitted
natural colours (E1506) and added flavours (artificial).
MONACCO JEERA
To add some spice to life, have the exciting variant of Monaco - The
Zabardast Jeera Flavour. The same light salted biscuits that lift your
spirits now comes delicately seasoned with Jeera. Relish this unique taste
at all times of the day.
Ingredient list:
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Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible
Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ],
Invert Syrup, Salt, Jeera, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers
[ 322 Or 471 & 481 ( I ) ], Dough Conditioners [ 223 ] and Improver
[Amylases & other enzymes ]. Contains Added flavour (artificial).
Pack Sizes available:
75 G, 120 G
HNS BOURBON
The thrill of chocolate cushioned between two loving biscuits
Its love at every bite.Introducing Parle Hide & Seek Bourbon.
You know it only if you taste it!
SKU LIST:
CHOCLATE MELODY
Caramel meets chocolate to yield an outcome nothing less than
delectable. Parle Melody comes with an irresistible layer of caramel on
the outside and a delightful chocolate filling within. Pop it in your mouth
and relish the unique experience. It wont be too long before you find
yourself asking the age old question Melody itni chocolaty kyon hai?'
Ingredients:
Sugar, Liquid Glucose, Cocoa Solids, Partially Hydrogenated Edible
Vegetable Oils, Milk Solids, Starch, Salt And Emulsifier ( 322 ).Contains
Added Flavours ( Artificial ).
KISMI GOLD
With a perfect blend of Caramel & Elaichi, the new Parle Kismi Gold is
bound to take romance to an entirely different level and make it more
irresistible than ever before. Have one to experience romance at its best.
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Ingredients :
Sugar, Liquid Glucose, Partially Hydrogenated Edible Vegetable Oils,
Milk Solids, Starch, Salt and Emulsifier ( 322 ), Contains added flavour
( artificial).
MANGO BITE
Need a quick escape from everything ordinary? Just pop a Mango Bite
and dive into a tropical mango paradise. Sit back, roll it around and enjoy
one wave after another of juicy mango treats that go on and on and on.
Ingredients :
Sugar, Liquid Glucose, Acidulant, Mango Solids, Edible Vegetable Oils,
Edible Starch, Permitted Flavours and Colours.
ORANGE CANDY
Feel like eating an orange but dont want to be bothered with peeling
one? How about just unwrapping one then?
Parle Orange Candy. This little candy is a mouthful when it comes to the
tangy, juicy taste of real oranges. A bite-sized orange in a wrapper.
KACHHA MANGO BITE
The glider got copied and became a jet plane. Western hits got copied and
became Anu Malik songs. The typewriter got copied and became a
keyboard. Similarly, we have managed to copy the tangy flavour of rawmangoes in a candy which is a little sour, a little sweet and certainly a
little mischievous. We call it Kaccha Mango Bite. It truly is a kacche
aam ka copy.
The perfect antidote to the sultry weather is just a gulp away from you.
Parle presents Xhale, a super-cool mint thatll give you the pleasures of
the Antarctic right here.
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POPINS
Give the orange to a friend and the mango to a stranger. Or try the lemon
for a neighbour and the strawberry for a teacher. Give the black currant to
the school bus driver and the pineapple to anyone else you please. With
so many flavours in each pack of Poppins, you will have only one thing
to say to everyone you meet; "Doon Kya".
2 IN 1 ECLAIRS
Twos always better than one. Discover the delicious cream filling hidden
with a creamy caramel shell. Tickle your taste buds with the burst of rich
creamy taste. Eclairs 2 in 1, its double the pleasure.
KISMMI TOFFEE
Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the
distinct flavour of elaichi (cardamom) this toffee is sure to send your
sweet tooth on a joyride.
GOLGAPPA :- UPCOMING EVENTS
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Mention Golgappa to lovers of roadside snacks and watch them get
excited. Just the very memory of the sweet tangy taste of Golgappa is
enough to make the taste buds tingle, the mouth water and the senses to
party. Now imagine if you can have the Golgappa whenever and
wherever you want it, even as you are reading this, for example. It is
possible with Parle Golgappa. It captures the same magic of the popular
street side Golgappa in a Goli or a hard boiled candy, if you prefer. So
pop in a Golgappa and treat your senses to a fun filled trip, whenever and
wherever.
Sugar Boiled Confectionery
Ingredients :
Sugar, Liquid Glucose, Seasoning, Acidulant (296), Salt and Edible
Starch Contains permitted Synthetic Food Colors (102, 133)
Best Before 12 Months from Packaging
KISSMI TOFFEE BAR
Aka the 'Maha' Tasty Bar. And true to its character, its big on size andon taste. Its distinct elaichi (cardamom) flavour has won itself the No.1
spot as the largest selling toffee bar in India. Why argue with a billion
people, just bite into one yourself and you too will agree.
Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the
distinct flavour of elaichi (cardamom) this toffee is sure to send your
sweet tooth on a joyride.MELODY SOFTY
When caramel and chocolate blend its magic. Parle Melody Softy, a
blanket of caramel wrapped around a generous filling of chocolate that
melts softly in your mouth.
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MAZELO
Fruits are more fun with Mazelo. As the name suggests, Mazelo is filled
with exciting fruit flavor, which comes out with every roll of your
tongue. So you can enjoy it as slowly or as fast as you want. Fruits have
never been this naughty or this entertaining. Have one after one. Have
fun. Available in all your favorite fruit flavors like black currant, orange,
watermelon and green apple. Ab jaise bhi lo, Mazelo.
Watermelon: Contains permitted synthetic food color (122) and added
flavor (Artificial)
Green Apple: Contains permitted synthetic food color (102, 133) and
added flavor (Artificial)
Orange: Contains permitted synthetic food color (110) and added flavor
(Artificial)
PARLE LITES
Roses without thorns. Summer without the heat. Candies without
calories? Finally Parle brings you the mouth-watering taste of candieswithout the worry of calories. Pop in a Parle Lite candy, available in
flavours of Coffee, Kachha Mango, Digestive and minty Xhale.
Kaccha Mango Bite
Isomalt, Acidulant (296), Acesulfame-K, Contains permitted synthetic
food colours (133,102) and added flavours (artificial).
Xhale
Isomalt, Acesulfame-K, Contains permitted synthetic food colours (133)and added flavours (artificial).
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Digestive
Isomalt, Seasoning, Acidulant (296), Salt, Acesulfame-K, Contains
permitted synthetic food colours (133,102) and added flavours (artificial).
Coffee
Isomalt, Salt, Acesulfame-K, Contains added flavours (artificial).
PARLE EXPORT POLICY
Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate started in
India in 1929. We are in the business of manufacturing and marketing
biscuits and confectionaries.
We have State-of-the-art machinery with automatic printing and
packaging facilities. Our biscuit baking oven is the largest of its type in
Asia.
Over the decades the efforts of our Research & Development wing have
made the repertoire of our products grow manifold. In biscuits we have
Glucose, Milk, sweet and salted cream, wafer crme, cumin seed and
cheese categories.
In confectionery, we have a range of toffees and hard-boiled
candies available in chocolate, mint, cola, and tropical fruit flavors. Some
of these are double layered toffees and center filled candies packed in
rolls or pillow packs, or have single or double twist wrapping.
Almost all of our products are market leaders in their category and
as recognition of their quality, have won Gold, Silver and Bronze Monde
Selection medals since 1971.
Parle enjoys a 40% share of the total biscuit market and a 15%
share of the total confectionary market, in India.
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Import-Export
The immense popularity of Parle products in India was always a
challenge to our production capacity. Now, using more moderntechniques for capacity expansion, we have begun spreading our wings
and are going global.
Parle biscuits and confectionaries are fast gaining acceptance in
international markets, such as, Middle East, Africa, South East Asia and
the more sophisticated economies like U.S.A., UK, Canada, Australia and
New Zealand now relish Parle products.
As part of the efforts towards a larger share of the global market, Parle
has initiated the process of getting ISO 9000 certification.
The Parle name symbolizes quality, health and great taste. And yet, we
know that constantly innovating and catering to new tastes have built this
reputation. This can be seen from the success of its new brands such as
Hide & Seek, Mangobite etc.
Today, the Parle brands have found their way into the hearts and homes
of people all over India & abroad.
The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie
Choice, Hide & Seek and confectionery brands, such as, Melody,
Poppins, Rolacola, Mangobite enjoy a strong imagery and appeal
amongst consumers across the world.
Which has resulted into Parle-G being the worlds largest selling biscuit".
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Parle Products with its wide platter of offering of biscuits and sweets like
Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since
1929 is also actively engaged to change & uplift the social face of India.
As a part of Corporate Social Responsibility Policy Parle is keenly
involved in the overall development of younger generation with focused
endeavor to built New Face of India and spread happiness & joy all over.
Parle Centre of Excellence as an institution is dedicated to enrich thelives of people through conducting various cultural programs across all
region to facilitate the all round development of the children. Every year,
Parle organises Saraswati Vandana in the state of West Bengal during the
festival of Saraswati Puja, inviting schools from all across the state to
participate. The event is one of much fanfare and celebration, keeping
alive the culture and traditions of ages. Our involvement in culturalactivities has seen the inception of Golu Galata in Tamil Nadu, held
during Navratri. Its gives a platform to all the members of a household to
showcase their creativity and being judged by immanent personalities.
Thousands of families participate and celebrate the occasion on a grand
scale.
These events give us a chance to interact with children on a one-to-one
basis, and promote our belief of fun and health for the whole family.
Parle The world of Happiness.
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Dedicated to enriching the lives of people across India, the Parle Centre
of Excellence has been keenly involved with promoting programmes to
facilitate the all-round development of children. Parle Saraswati Vandana,
one of its initiatives, is an inter-school contest based on the Saraswati
Puja celebrations. It gives the children an opportunity to exhibit their
creative skills and makes the celebrations even more special in the
process. Started in the year 2002 in Kolkatta, it has seen a tremendousincrease in the number of schools participating each year, with entries
coming from schools of West Bengal.
Every year a grand programme is organized by Parle in Kolkotta to
felicitate the winners. Here eminent personalities from the field of
literature, education, art, films, media and politics grace the occasion.
Performances by popular artistes make it a night to remember for everyinvitee present there. The awards and adulation makes it unforgettable for
the winners.
GOLU GALATA
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Parle Products is in the business of manufacturing and marketing biscuits
and confectioneries since 1929. Over these years Parle has been activeacross regions conducting various social activities as part of our
Corporate Social Responsibility policy.
In Tamil Nadu, traditionally, women decorate various dolls made of clay
during Navaratri celebrations by setting up 7-9 steps. This display is well
decorated and friends and relatives are invited to witness the same.
Through a detailed research, Parle found that due to time pressures, thistradition is slowly dying and is getting restricted to a select few
households.
Thus, to revive the fading event, Parle introduced this novel promotion
called Parle Golu Galata contest. Golu means Doll & Galata means
Dhammal.
CAREER WORK CULTURE
Parle has a very open work culture. Our work atmosphere is comfortable
and relaxed that helps increase productivity and efficiency.
Group lunches and outstation team-building exercises that augment inter-
personal relations and mutual understanding are part of our work culture.
We organise discussion forums and training programs on stress
management and employee well being. Yoga trainings, health check-up
camps and workshops on healthy lifestyle are regular events in Parle.
At Parle , we are constantly looking for enthusiastic, well motivated and
above all friendly people to join our various departments. By employing
people from different backgrounds and communities, we are better
equipped to understand the needs of our customers and to provide a
quality service. If you make the commitment to join our team, we will
provide career opportunities that are second to none.
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PROBLEM FORMULATION
Limited Options:- The recruitment of only internal candidates
restricts the choice of management.
Lack of Originality:- The present employees may not be able
e to bring new ideas.
Expensive :- The process of recruitment from outside is very
expensive.
Lack of co-operation:- The old staff may not co-operate with
the new employees because they feel that their right has been
snatched away by them.
Problem of adjustment:- There may be a possibility that the
new entrants have not been able to adjust in the new environment.
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OBEJECTIVES OF THE STUDY
Research study has the following objective:
To find out the problems are facing by the company towards
recruitment of employees.
To find out the policy that company use to recruit candidate for the
organization.
To analysis the result the recruited candidates.
To selection the most suitable person who would match the
requirements of the job and the organization best.
To find out the selected person are satisfied with his work.
To know how to recruitment the best employees in the
organization
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