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2010 PROJECT REVIEW
& RESULTS
The “Top 10” Student Finalists in the “Motivate Michigan” competition represented the following Colleges and Universities:
for Economic ImpactA Corporate Sponsored Collegiate Competition
U of M WMU U of D Mercy MTU WSU Kettering St. Clair CC LSSU
PROJECT REVIEW & RESULTS
CONTENTS
3 Objectives & Overview
6 Sponsors & Partners
8 The “Final 5” Event
10 Media Coverage
16 Total Audience & Impact
18 Winning Idea
19 Relevancy
20 Planning Committee
21 Appendices:• Press Release• Email blast• PSA
Page
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PROJECT OBJECTIVES
• Uncover Breakthrough Ideas to Help Improve the Michigan Economy
• Leverage the Investment in our College Students in the State
• Rekindle the “Innovative Spirit” within Michigan
• Do Something Positive in an Environment of Negative News and a Challenging Economy
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2010 PROJECT OVERVIEW
• Online Competition for College Students Launched
• 280 Ideas Submitted
Committee Selected the “Top 10” Ideas based on…1. Impact on Michigan Economy2. Feasibility for Implementation3. Creativity & Innovation
• Public Voted Online for the Best Idea• 4,670 Votes Received
• “Final Five” Students Presented Ideas to Panel of Judges
• Winning Idea Selected - “Thunder Down Under”, Underwater Turbines – Alternative Energy
• Media Partners featured students online, in print, and on TV
• Winning Idea presented to Leaders in State
...
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ENDORSEMENTS“The Motivate Michigan Initiative is a unique competition… we encourage as many people as possible to participate.” The Honorable Governor Jennifer M. Granholm
“… Using the intellectual power of college students will bring a fresh perspective… There is great potential to
be had in this truly innovative program.” Senator John Pappageorge, 13th District
“… I challenge all students in Michigan colleges and universities to push-the-envelope of Creativityand submit their ideas.” Dr. Michael Boulus, Executive Director, Presidents Council, State Universities of Michigan
“The Motivate Michigan initiative is a unique project… Usually we tell our students what to do;
this project requires us to listen.” Ken Rogers, Executive Director, Automation Alley
“… we are proud to partner with Motivate Michigan to help transform Michigan’s economy.”Beth Chappell, President & CEO, Detroit Economic Club
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PROJECT SPONSORS
Gold Sponsor:
Silver Sponsor:
Bronze Sponsor:
Additional Sponsors:
Scholarship Fund: $50,000 + MET “multiplier”
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PROJECT PARTNERS
Founder and Project Manager:
Media Partners:
Online Contest Partner: Non-Profit Partner:
Other Partners:
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THE “FINAL 5” WINNERS
1st Place: University of MichiganTarun Koshy & Nic Williams“Thunder Down Under” Underwater Turbines –Alternative Energy
2nd Place: Western Michigan UniversityJacob Berkey & Kylie Vasa
“Financial Literacy Pilot Program”
4th Place: Michigan Tech. UniversityDavid Kossak
“Maple Syrup – Using Michigan’s Natural Resources”
3rd Place: University of Detroit – MercyAllison Bray“Michigan Pride Consumer Action Plan”
5th Place: Wayne State UniversityAnthony Leo“Michigan Card”
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THE “FINAL 5” JUDGES
On May 24, 2010, the “Final 5” Students in the Motivate Michigan competition presented their concepts to a panel of judges at the Rock Financial Showplace in Novi, Michigan. Judges are pictured above and highlighted in red below.
Back row: Trey Fabacher, VP & General Manager, WWJ-TV CBS Detroit; William Hazelton, Senior VP, CIBER, Inc.; Armen Kabodian, VP, CIBER, Inc. and Motivate Michigan Committee Chairman; Ken Theis, CIO and Director, Michigan Department of Technology, Management & Budget; Michael Boulus, Executive Director, Presidents Council, State Universities of Michigan.
Front row: Lisa Dancsok, Executive VP, Michigan Economic Development Corporation (MEDC); Eileen Ashley, Wealth and Institutional Management Division Managing Director, Comerica Bank; and, Carol Cain, Senior Producer, CBS Television Stations & Detroit Free Press Columnist and Moderator of Motivate Michigan “Final 5” Event.
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...
May 30, 2010
April 25, 2010
Average Circulation:Over 500,000 readers for each Sunday edition
Estimated Number of Readers for 3 articles:1,500,000 readers / impressions
Media Coverage: PRINT
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Media Coverage: TELEVISION
Saturday, February 13
Special Guest:Thomas D. Ogden,
President,Comerica Bank
Sunday, April 18
Special Guest:Caroline Chambers,
Vice President,Comerica Bank &
President, Comerica Charitable
Foundation
Saturday, June 5
Carol Cain (CBS) and Contest Winners: Nic Williams (U of M)
and Tarun Koshy (U of M)
CBS-TV Campaign Reached Over 1,000,000 Households
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Media Coverage: TELEVISION
Promotional Spots
Promo #1 Featured Armen Kabodianand The Motivate Michigan Project
Promo #2: Encouraged Students to Submit Ideas Online
Promo #3: Encouraged Public to Vote for Favorite Idea
Promo # 4 Featured Motivate Michigan Winners Tarun Koshy & Nic Williams
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www. .org
• Received 672,538 hits on Web Site
• All logos have links to all Sponsor and Partner Web Sites
• Designed by Comerica Bank and CIBER, Inc.
• Online Contest and Hosting Services provided by Exposure Marketing in Auburn Hills, MI
• Students submitted their ideas on this site, and it was utilized for online public voting
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Viral
“Web 2.0” Media Coverage
BLOG On March 3, 2010
Email blast to over 1,000 admin. & staff at colleges and universities in MI – sent forward to thousands of students throughout state
Contacts, posts, networking
Friends, facts, and features on
Many tweets on
Videos posted for the “Top 10” Student ideas
Multiple Press Releases to Media Outlets in Michigan
Public Service Announcements on
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Local & Campus Media Coverage
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TOTAL AUDIENCE(estimates)
• Three articles in the Sunday Detroit Free Press 1,500,000
• CBS Television Stations (CW-50 & WWJ-TV) 1,000,000 Three Television Shows Hundreds of TV Promotional Spots WWJTV.com & CW50Detroit.com
• MotivateMichigan.org Web Site 672,538
• WWJ Radio Public Service Announcements (30) 150,000
• Web 2.0 (LinkedIn, Facebook, Twitter, YouTube) 25,000
• Viral Email blast to College campuses 10,000
• Local & Campus Media Coverage 5,000
ESTIMATED TOTAL AUDIENCE / IMPRESSIONS 3,362,538
Anthony Leo from Wayne State University presents his concept at the Motivate Michigan “Final 5” event on May 24, 2010. Comerica Bank (Gold Sponsor) signage was prominently displayed during the event.
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IMPACT
• Brand Exposure for Sponsors
• Scholarships for Students
• Economic Improvement Ideas
Comments from the Students:
“Thank you so much for the opportunity to
participate in this contest! The money will really help me
with my nursing school! …This really was a blessing
to me and my family."
“Thank you for giving meand the other entrants an
opportunity to express our ideas for the future of Michigan.”
“I hope you continue to encourage Michigan's college students to
think about the future of our state for a long time to come.”
“This has been a wonderful opportunity. I'm so glad to have been
a part of it.”
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Winning Idea: Underwater Turbines
http://www.youtube.com/watch?v=nLFiaRWFUs4&
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RELEVANT IN OUR CULTURE
American Express initiative:
• Corporation Funding• Consumers Voting• Volunteers Earning Points
Pepsi Refresh Project:
• Pepsi Donations• Requesting Ides for “Positive Impact”• Consumers Voting
Disney “Give a Day. Get a Day”:
• Encourages Consumers to Volunteer (1 M have)• Free Day at a Disney Park
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PLANNING COMMITTEE
Dale Rinke, Armen Kabodian, John Peppes, Vicki Hickman
Thank you for yourSponsorship and Support!
For additional information: [email protected]
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Appendix A: Press Release
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Appendix B: Email Blast
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Appendix C: PSA
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