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Enterprise Tag Management
More Test&Target – Less Time and MoneyJuly 11, 2012
Overview
Introductions
Ensighten Overview
T&T: Better with Ensighten
10 TIPS: Site Optimization with Tag Management
Q&A
*Feel free to ask questions in the Q&A box
About Ensighten
Provider of the industry's leading Tag Management System
Founded 2009
– 40+ F1000 customers
– 13k domains, $16B in e-commerce
– Headquarters in Cupertino, California (Silicon Valley)
– Offices in London, UK
Ensighten Resources
Website – www.ensighten.com
Upcoming events
Stratigent Workshop SeriesJuly 24, Washington DC
eMetrics Marketing Optimization SummitOctober 1 – October 2, Washington DC
ACCELERATE BostonOctober 24, Boston
Pre Event Survey Results
Question 1: What is your primary job function?
Business Analyst
Technical/IT
Marketing
Other
Management
0% 20% 40% 60% 80% 100%
Primary Function
Question 2: What tools do you use to integrate with Test&Target?
Mulitple16%
Affiliate Pro-
grams10%
Display Adver-tising7%
Email Service Provider
s6%
Internal Propri-etary Prod-ucts7%
Other13%
Site Catalyst
40%
Tools Integrated with T&T
Pre Event Survey Results
No Yes0%
20%
40%
60%
80%
100%
Tests Running
Question 3: Are you running as many tests as you like?
Question 4: How long does it typically take IT to make changes to your site?
Less than a week27%
1-4 Months56%
2-3 Months7%
3+ Months10%
Length of IT change
Speakers
Joaquin ViramontesSenior Training Manager
Derek Gilbert Product Innovation Manager & Optimization Strategist
Chris ZakharoffE-commerce Optimization, Symantec Corporation
joaquinviramontes
derekagilbert
chriszakharoff
Ensighten Overview
Enterprise Tag Management Solutions for Web, Mobile Apps, Flash
Deploy, test, optimize and manage any 3rd-party digital marketing Javascript tag
– Accelerate page load
– Manage consumer data collection
– Manage privacy compliance
Founded 2009
– 40+ F1000 customers
– 13k domains, $16B in e-commerce
– Cupertino, CA • London UK
Global multi-cloud network. Handled 46 Billion tag requests in Q1’12 representing a 300% growth year over year. Powers $16B in ecommerce revenue across 13,0000 domains for customers like Staples, Microsoft, Sony, United Airlines, American Express, Symantec.
<script src=“//privacy.ensighten.com/YourID/bootstrap.js”></script>Single line of code deployment1
2 Cloud based TMS, Privacy and Mobile products for site tag audit, monitor and control
3 Global Tag Server Network for fast tag serving and blocking by site by visitor
Ensighten Overview
Ensighten Products
Ensighten Manage
– Tag management for enterprise-class websites
Ensighten Mobile
– Simplify mobile app tagging
Ensighten Privacy
– Monitor and enforce global privacy standards and regulations
Ensighten Flash
– Complete control of flash app tagging
T&T: Better with EnsightenDerek Gilbert – Product Innovation Manager & Optimization Strategist
T&T: Better with Ensighten
Reduces Costs of Consulting, Training, Expertise, Tests Simplify deployment and optimization of T&T
– Rely less on (and pay less for) external consulting services
– Reduce need for highly trained internal technical staff
Run more tests at less cost with greater testing control
– Dynamically deploy mbox code – drastically decrease server calls (and $) and increase numtest volume
– Easily turn tests off when enough data is gathered
Simplifies and Enhances Test & Target Functionality
Ensighten T&T template library makes even complex tasks and conditional deployments simple
Deploy T&T dynamically without causing “flicker”
T&T: Better with Ensighten
Makes Deployment Easier, Faster
Deployed in many large enterprises with complex Test & Target
implementations
– Experience and tools to make it simple
Designed for Adobe customers
– Container tag approaches lacked flexibility and scalability,
– Ensighten designed for needs of the enterprise
T&T: Better with Ensighten
Ten Tips: Site Optimization with Tag Management
Chris Zakharoff – E-commerce Optimization, Symantec Corporation
What we are solving for
100’s of tests running simultaneously
Dozens of web sites
50+ marketing stakeholders
Dozens of vendors & tools
Complexity
Vo
lum
e
Tip #1: Execute at web speed
People
TechProcess
Tip #2: Right tool for the right job
Tip #3: Organize your data
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_7) AppleWebKit/535.11 (KHTML, like Gecko) Chrome/17.0.963.83 Safari/535.11
Tip #4: Get integrated (first party)
Tip #4: Get integrated (third party)
Demographics
Firmographics
Intent
Integrate quickly and find out what works
Tip #5: Optimize cost
Release processes are horribly inefficient for tags
Vendor switching costs are high
Control server calls
Tip #6: Optimize performance
Performance
Caching
Asynch
Security
Controls (SOX)
IT is a necessary partner
Tip #7: Scale internally
Sell your work and be prepared to to meet the demand of new internal customers
Tip #8: Protect privacy
Control what data is available to 3rd parties
Control which 3rd party tags are deployed
Tag Auditing
Tip #9: Have a migration strategy
Start simple
Net new is easier
Solve the data layer
Prioritize tags
Tip #10: Get technical
Javascript is the language of the web + Digital Marketing
Control your destiny
Integrate w/ business
#1 Execute at web speed
#2 Right tool for the right job
#3 Organize your data
#4 Get integrated
#5 Optimize cost
Summary
#6 Optimize performance
#7 Scale internally
#8 Protect privacy
#9 Have a migration strategy
#10 Get technical
Questions and Answers
Derek Gilbert Product Innovation Manager & Optimization Strategist
Chris ZakharoffE-commerce Optimization, Symantec Corporation
derekagilbert
chriszakharoff
Ensighten Resources
Website – www.ensighten.com
Upcoming events
Stratigent Workshop SeriesJuly 24, Washington DC
eMetrics Marketing Optimization SummitOctober 1 – October 2, Washington DC
ACCELERATE BostonOctober 24, Boston
Thank you
Joaquin ViramontesEmail: [email protected]
Derek Gilbert Email: [email protected]
Chris ZakharoffEmail: [email protected]
joaquinviramontes
derekagilbert
chriszakharoff
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