Effective Use of Mobile Apps
for Meetings and Events
Jessica L. Levin, MBA, CMP
About Me About My Company
Hashtag: #iConnect
@Jessicalevin
STRATEGY FIRST!
Go Mobile!
Mobile Apps for Events
Benefits
• Paper-‐light • Quick Access to Info • Sponsorship Opportuni@es • Social Interac@on • Q&A • Customer Service • Concierge
Return
• BeDer ADendee Experience • BeDer Sponsorship Opportuni@es • Cost Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.
Adoption
• Promo@on • Training • Connec@vity • Lather. Rinse. Repeat
NEXT COMES TECH…
Native App v. Mobile Site
“Native App”
OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
• Made for that device/”OS” • Higher “Usability” • Exposure: App Store • Requires Manual Upda@ng:
User and Organizers • Inconsistencies • Speed
“Mobile Web” • Custom mobile website • Similar features • Universal • Requires Web Access • Instant Updates • Accessibility
The Must-Haves
• Schedule/Agenda • Sponsorship • Maps • Exhibitor Informa@on • Messaging to ADendees • Messaging between ADendees (opt-‐in) • Repor@ng capabili@es • Ask permission before upda@ng!!!
The Should-Haves
• Social Networks: Facebook, Private Community, TwiDer
• Customized Agendas • What’s on Now • Speaker Profiles • ADendee Profiles
The Would-Love-to-Haves
• Full Social Media integra@on • Mul@media accessibility and sharing • Social Gaming elements • Audience Response Systems • Instant Surveys • Match Making
Factors for Selection
• Size, Frequency, Consistency of Mee@ng • Year Round v. Event/Mee@ng Dura@on • Cost – Cost per aDendee? • A la mode features?
What goes into great design?
• Color? • Texture? • Shadowing?
Instead, try: Easy to Find
Easy to Navigate Clean, simple graphics
MOBILE IN ACTION
Creating QR Codes
• Bit.ly • My.qr.co • Qrstuff.com • Trakqr.com
Uses of QR Codes
• Business Cards • Name Badges • Trade Show Collateral/Web • SMS Messaging • Phone Calls • Email Lists
Static vs. Dynamic QR Codes
Accessing QR Codes
• i-Nigma -‐ iPhone, Android • Red Laser -‐ iPhone, Android • QuickMark -‐ iPhone, Android • QR Droid -‐ Android
• ScanLife -‐ iPhone, Android, Blackberry • QR Code Scanner -‐ Blackberry
PLANNER TOOLS
A Few More…
• WorldCard Mobile • Square • ePrint Service
“The Speakers Who Don’t Leave”
Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communica@ons
@jessicalevin www.linkedin.com/in/jessicalevin
jlevin@[email protected] 908-‐912-‐4418