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Group membersAnkur srivastava (a-5896)
Munmun prasad (a-5967)
Pratik Sharma (a-5969)
Anil kalher (a-6082)
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OverviewIntroduction of MIS
Case study of Maruti Suzuki Car Sale Process
FlowchartRecommendations
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Introduction
MANAGEMENT INFORMATION SYSTEMS
y MIS uses information contained in TPS and process themby generating summary reports of information formanagers to plan and control operation. These are mainly information reporting systems.
y Also called Operations Support Systems.
y Needs of Low to Middle Level Management.
y Contains information such as budgeted figures, previous year figures, year to datefigures, variances etc.
y Info to study the actual performance against the plannedperformance.
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Important pointsIntegration & Streamlining of business
processes
Process adherence
Structuring, storage & retrieval of
data.
Instant generation of Business analysis
report, MIS control/monitoring.
Man and machine
Support operations, management and
decision making
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Role of MIS
Collection of
Appropriate data
processed
Appropriate
destination
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MARUTI SUZUKIStarted as Joint Venture of Indian govt. and Japan's
Suzuki
53% Market share in Indian Cars.
5 Million cars running on road.
Cars manufactured and sold-Maruti 800
Maruti ZenMaruti AltoMaruti Swift and so on
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Sale process of Maruti Suzuki
Maruti Suzuki sell its car through showroom acrossIndia.
Apart from selling car it also provide services facility toits car owner like Insurance, Finance, Exchange, True Value, Driving School
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W hat are the steps taken by Maruti to sell its car to thecustomer ?
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Team forming
There are 7 to 8 teams. Every team has one leader and 5 members.
i.e. A1 Maruti 800 A2 Alto, Zen and W agon R A3 Esteem , Baleno
Corporate Team tie-ups with Big companies,
Govt. depts. Teams for Banks for employees of different
banks and foreign banks
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Sources of customery The customers normally
come by 3 sources-
source
Walk-in
ReferenceTelephone
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The DSE collects customers
1. Name
2. Contact Number3. Address.
4. Car Interested
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Customer identificationIdentification of customer is done according to-
Usage
Requirement
Repayment option
Year of repayment
Middle class,
C.E.O etc
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Customer Interaction Systemy All data collected by the agent is processed in a system
called C.I.S.
y All daily inquires are feed in the system
y Appointments are taken accordingly
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Whether trade or cash discounts
are given or not ?
y Discounts are offered only by the company
y Individual show room owners are not allowed to givediscounts
y
Mystery shopping
y Fine- 500000-100000
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Work done after saley After every sale the company representatives
contacts the customer within 48 hours for POSTSALES FOLLO W UP
y
The company takes feedback about the location,the DSE behavior ,etc
y After 15 days Maruti Udyog Ltd calls up customerfor feedback.
y Follow-up call & Reminder for Service
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Dealer Management System
y All the data collected by the various dealer, showrooms
is processed in D.M.S.
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showrooms
Dealers
collection Data processed D.M.S
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Recommendation
y Two w ay flow of i f or ation.
y Touris , Hos itality, .y I T K TI .
y ata ase f or f uture contact.
y rizes f or f uture fee ac .
y Tea f or rural eople.