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PRESENTED BY:
RAJEEV CR
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In 1931, Unilever set up its first Indian subsidiary, HindustanVanaspati Manufacturing Company, followed by Lever Brothers
India Limited (1933) and United Traders Limited (1935). These
three companies merged to form HUL in November 1956.
Hindustan Unilever Limited (HUL) is India's largest fast
moving consumer goods company, with leadership in Home &
Personal Care Products and Foods & Beverages. HUL's brands,
spread across 20 distinct consumer categories, touch the lives oftwo out of three Indians.
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HUL meets everyday needs for nutrition, hygiene, and personal carewith brands that help people feel good, look good and get more out
of life. It is a mission HUL shares with its parent company Unilever.Unilever sells Foods and Home and Personal Care brands in about100 countries worldwide.
HUL is also one of India's largest exporters. It has been recognizedas a Golden Super Star Trading House by the Government of India.
HUL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair &Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, BrookeBond, Kissan, Knorr-Annapurna, Kwality Wall's are householdnames across the country and span many categories like soaps,detergents, personal products, tea, coffee, ice cream, etc.
Exports are a substantial business in HUL, accounting for about 12%of the company's turnover which includes beverages, marine
products, rice & castor.
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HUL
Home &Personal Care
PersonalWash
Lifebuoy
Soap
Lifebuoy Total Protect
Lifebuoy Mild Care
Lifebuoy Nature Pure
Lifebuoy Active fresh
Lifebuoy Vita Protect
Lifebuoy Moisture Plus
Lifebuoy Clear skin
Handwash
Bodywash
HandSanitizer
Lifebuoy Total
Lifebuoy Care
MensRange
Hydrating
Deodrating
Foods Water Purifier
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Lifebuoy Bar Soaps Mothers are the true
experts when it comesto their familys health.These six variants helpyou protect your family
from the 10 infectioncausing germs and stayone step ahead of them.
Lifebuoy Totalprotect
Lifebuoy Mildcare
Lifebuoy Naturepure Lifebuoy Activfresh
Lifebuoy Vitaprotect
Lifebuoy Moistureplus
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Lifebuoy Clear Skin
Lifebuoy Clear Skinprovides specialistprotection from acne,which results from oil anddirt coming together.Mineral clay or"multanimitti"absorbs the oil fromyour skin, while washing
away germs and dirt togreatly reduce theincidence of acne. In fact,Lifebuoy Clear Skin isproven to reduce acne by
up to 70% in six weeks,guaranteeing visibly
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Lifebuoy Hand wash Clean, germ-free hands are
the key to good health, asingestion of germs fromunhygienic hands atmealtimes is the most likelycause for common diseases.Lifebuoy Hand wash offersgerm protection, with aunique formulation thatgenerates a rich lather. Thisprovides an effective andhygienic wash in everycorner of the hands and
nails, at the same timeleaving your handspleasantly fragrant.
Lifebuoy Total
Lifebuoy Care
Lifebuoy Nature
Lifebuoy Activfresh
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Lifebuoy Bodywash Everyday, dirt and pollution
blocks pores, providing afertile breeding ground forharmful germs, ultimatelyresulting in various skinproblems. Lifebuoy BodyWash provides deepcleansing of pores,protecting against the threeroot causes of skin healthproblems clogged pores,over-drying, and germs.
Lifebuoy Totalprotect
Lifebuoy Mildcare
Lifebuoy Naturepure
Lifebuoy Activfresh
Lifebuoy Vitaprotect
Lifebuoy Moistureplus
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Lifebuoy Sanitizer Lifebuoy Hand Sanitizer
effectively disrupts bacteriascell membrane & virussouter coat thereby killsbacteria & inactivates viruseson your hands.
Proven to instantly kill99.99% germs without water.
Proven to kill H1N1 virus
Dries quickly, is non-stickyand has soothing fragrance.
Has Moisturizer and Vitamin
E to keep your hands softand smooth.
Two variants:
Lifebuoy Total
Lifebuoy Care
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Lifebuoy Mens Range Lifebuoy Men's Body
Washes are speciallyformulated to washaway excess oil andsweat, protecting
against body odour andother problems causedby germs. Two variantsprovide the mostimportant benefits tomen's skin:
Deodorising - protectionfrom sweat andstickiness, and
Hydrating - helping tomoisturise skin.
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YEAR BRIEF HISTORY
1894 William Hesketh Lever Launches Lifebuoy in Britain
1895 Lifebuoy gets launched in South Asia and South Africa
1914 Lifebuoy was sent to soldiers during World War I
1920 A fresh approach to marketing Lifebuoy soap in Britain &US, a positive
attitude to good health, targeted at females
Sailor was replaced with image of red Lifebuoy soapbar
1922 Lifebuoy begins manufacturing in Calcutta, India
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YEARBRIEF HISTORY
1923 Lifebuoy production changes to mild soaps: improves product
appearance and lasting quality
1928 Lifebuoy produced two soaps: one for the body, one for household usage
1933 Lifebuoy toilet soaps gets launched in UK
1934 New factory opens in Mumbai
Clean Hands launched as a school programme , educating children on
need to wash hands
1939 Lifebuoy provides emergency washing facilities in Britain during the
World War II
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YEAR BRIEF HISTORY
1949 Lifebuoy gets launched in Indonesia
1970 Lifebuoy was positioned as a soap for sporty people in UK and US
1990 Lifebuoy withdraws from US and UK market
2002 Swasthya Chetna begins
2003 Lifebuoy bar gets a new shape
2005 Life without fear- first little Gandhi TV ad show in Asia2008 First Global Hand Washing day on Oct 15 held in over 75 countries and
23 Lifebuoy market
2009 Lifebuoys biggest ever Global relaunch-based on an unprecedented
real life clinical trial that focused on practicing the Lifebuoy Way
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product Package size Price(Rs)
Lifebuoy care bath 120gm 15
90gm 12
Lifebuoy Deo fresh soap 90gm 10
Lifebuoy Milk care soap 90gm 12
Lifebuoy Nature bath 120gm 15
90gm 13
Lifebuoy Skin guard 75gm 15
Lifebuoy total 120gm 15
80gm 12
Product, price, place, promotion
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product Package size Price(Rs)
Lifebuoy Clear Skin 125gm 20
75gm 13
Lifebuoy Hand sanitizer 100 ml 60
Lifebuoy Hand soap 200ml 45
(Refill pack) 180ml 28
Lifebuoy Mens body wash 200ml 98Lifebuoy Family Talc 100gm 28
400gm 68
Lifebuoy Hand Wash
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