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SIM LC- Group 2
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Agenda
What is VOIPStrategic Objectives and benefits
Future and Challenges
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VOIP Disruptive Technology
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VOIP
Disruptive Technology ?Technology of New Generation ?
Does it Matter ? Nicholas Carrs( HBR, 2003)
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VOIPDisruptive Technology ?Technology of New Generation ?
Does it Matter ? Nicholas Carrs ( HBR,2003)
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What isWhat is VOIP?VOIP?
Voice Over Internet P rotocolA telephone system which takes
advantage of the existing datanetwork combining elements of current telephone and datatechnologies
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Convergence : Tectonic Integration
Entertainmentand InformationEverything Is
Just a PacketD/V/VD/V/VPacketPacket
IPIP
Video/TVCircuit
Voice/PhoneCircuit
DataPacket
Telecom and Datacom(Enterprise WAN,
Networked PBX ServiceProviders of All Types)
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Telephony and Data ArchitectureFundamentals Comparison
LEC
Corporate Voice Network with PBXs(Private Branch Exchange)
CorporateLocation
CorporateLocation
IXCPBX
PBX
Class 5
Class 5
Class 5
Intranet
Corporate Data Network withSwitches and Routers
CorporateLocation
CorporateLocation
InternetSwitch
Switch
Router
Router
Router
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VoIP Solutions
The InternetPC
PCDSL or Cable
Modem Router Players:
Google TalkTM, Yahoo MessengerTMMicrosoft NetMeetingTM
SkypeTM
VoIP Solutions: Peer-to-Peer
Private DataNetwork or VPN
(PSTN)
PBX PBXRouter Router
VoIP Solutions: Enterprise Toll BypassConnecting enterprise PBXs withVoIP links to avoid paying for longdistance charges
Vendors:NortelNECAvayaToshibaEricssonCisco
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Single NetworkFlexible, Reliable / 1 protocolNo geographic dependency
Software intensiveOpen to wide range of partners
Separate Voice & Data NetworksLimited flexibility / multiple
protocolsGeographic / Territorial
Hardware IntensiveDifficult to partner
Centralizedlocation
IPNetwork
City C
City B
PSTNNetwork
CityC
DMSCentrex
DMS-PRI
DMS
App Server
SoftSwitch
City A
City D
City C
HalifaxData Network
(collectionof networks)
IPPBX
IPPBX
PBX
Before IP After IP
Centrex
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FeaturesVoice Over IP (VoIP) is a term used in IP Telephony for a set of facilities for
managing the delivery of voice information using IPEfficiencies of Unified voice and Data network
Increased ProductivityMobile/Remote Workforce EnabledEnhanced Security
Improved ReliabilitySingle Voice/Data Connection
Application IntegrationIntegration with Emailintegration with Video
Increase with customer databasesSupport for Multiple IP devices
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Strategic Objectives andBenefits
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IT Strategic Balance Scorecard
User Orientation
Operations Excellence Future Orientation
Corporate Contribution
Objective : Cost Realization of IT investment
and assetsStrategy : control IT expenses
Business Value of IT Infrastructure Provide New Business Capability
Objective : Efficient and effective business
transaction and communicationStrategy : Partnerships with user
User Satisfaction
Objective :
Effective and efficient tradingplatform and efficient communicationcapabilities while reducing Energyconsumption
Strategy : IT Infrastructure consolidation and
Integration communication Platformdevelopment
Efficient and effective operations
Objective : To develop opportunities for future
challenges in Global market Growth ,Outsourcing
Strategy : Training and Education of IT staff Research into emerging technology
IT Strategic Balance Scorecard
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Strategic Objectives and benefits
Improve Productivity by reducing cost of tradingtransaction and Increase asset utilizationMinimising energy consumption and meetingenvironmental regulatory requirements,
Converged IP communication infrastructure -shared infrastructure Scalable across Globethrough Internet/IntranetBusiness Customers Productivity / Costreductions / Competitive Pressures
Governments Efficiency with tax dollars / Publicpriorities for scarce resources
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Business Objectives
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Future and Challenges
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TV (Analogue to Digital)IPTV
PCsLaptopPDAGame Consoles
WifiLandline (DECT)
MobileSoftphone (IP Telephony)Skype
Fixed/Broadband packagesTriple Play packagesMobile/Broadband packages
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Convergence of communication
US
ASIA PAC
EMEA
Global Voice Convergence
s uu
V
ad
A
i i
V
D
LA N
WA N
MA N
Telephony
Voice Recording
Intercom
Trader Voice
Voice Mail
GateKeeper Video Endpoints
Control Systems
Bridges Gateways
Wireless
QO S
Convergence
Video over IP Soft Clients
MobilityCentralisation
A
T
AO
I
C
E
o
l
/
Voice over IP
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Unified Communication Architecture
NGN Enabling VoIP, new services,
etc
NGN Enabling VoIP, new services,
etc
Voice Services
Data Services
Messaging
Video
Wireless
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Future Technology Links
http://www.cisco.com/assets/sol/tp/cop15/4340_cisco_COP15_page.html
http://www.cisco.com/assets/cdc_content_elements/flash/cisco_uni_comm_3tab_web /
http://www.ciscosystemsnetwork.net/web/services/video/popups/pg-testimonial-popup.html
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Questions ?
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Traditional Vs Latest
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Convergence
suu
V
a
d
A
i i
V
D
LAN
WA N
MA N
Telephony
Voice Recordin g
Intercom
Trader Voice
Voice Mail
GateKeeper Video Endpoints
Control Systems
Bridges Gateways
Wireless
QOS
Convergence
Video over IP Soft Clients
MobilityCentralisation
A
T
AO
I
C
E
o
l
/
Voice over IP
US
ASIA PAC
EMEA
Global Voice Convergence
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Traditional VS Emerging
Traditionally,businesses maintain avoice and data networkseparately
With VoIP, both voiceand data run on aconverged network
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Technological DevelopmentTechnological Development
Human Resource ManagementHuman Resource ManagementFirm InfrastructureFirm Infrastructure
ProcurementProcurement
Inbou nd
Inbound
Logistics
Logis tics
Oper ation s
Operation s
Outb ound
Outbound
Logistics
Logis tics
Mark eting
Mark eting
&Sa les
&Sa les
Service
Servi ce
M A R G I
N
M A R G I
N
M A R G I N
M A R G I N
SupportActivities
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