GET STARTED WITH THE LAYAR CREATOR
Georgia Diaconescu Interactive Print Consultant
!
1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live demo 3. Q&A SESSION
KEY CHALLENGES
THE WORLD IS CHANGING.... Media consumption !Mobile commerce !Wearable devices !Instant and real-time information !
24 uur reclame - Sanoma Lab
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
NOW WHAT?
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Start with print.
broken !user experience!with print content
WE BELIEVE connect the offline and online world...
... and give consumers & businesses
a meaningful experience
THE LAYARAPP HAS
35MILLION
DOWNLOADSAND COUNTING
UK
5%U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER
3% 28%5% 8%7% 44%
The Layar App, available for iOS and Android, is the #1 mobile AR app.
7
Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology.
45,000+CAMPAIGNS
64,000+PUBLISHERS
200,000+PAGES
>75.000 Layar Creator users
75,000+
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
MOBILE AUGMENTED REALITY !
Geo-location AR Image Recognition technology
HOW DO I BRING PRINT TO LIFE?
UPLOAD CREATE PUBLISH!
LAYAR CREATOR 2.0
FEATURES
Basic Media Social Advanced
LIVE DEMO
QUESTIONS
& ANSWERS
NEED HELP?Visit: Layar Help Center
INTERACTIVE PRINT SERVICES
THANK YOU!
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