© Supermicro 2014 Confidential
Tau Leng, Ph.D.
VP/GM, Corp. Marketing & HPC Solutions
LANDMARK HALLIBURTON
& SUPERMICRO
PARTNERSHIP
Philip Burton
Sr. Director, Strategic Account
We are here to help you sell wide & deep!!
• Flexible in design, support & business model
• Worldwide operation & support
• Easy to work with, quick response time
• Channel partnering is in our DNA
• Tailored channel program to fit business need
• Provide access to SMC internal teams directly including the engineering / original designer
• Broadest server / storage product portfolio
• One-stop shop of datacenter building blocks
• Application / market segment optimized
• Time-to-market leader
Supermicro Evolution
Motherboard &
Building Blocks
Expertise
Period of Vertical
Integration
1993
Subsystem Innovation
2003
Twin & GPU
Architectures
Breakthrough
Product Line
growth & New
Market Entry
2004
Corporate &
Global
Expansion
Software & Service
Total Solutions
Market Driven
2010 2014
Datacenter Solution Innovation
2009
Customer base &
Addressed Markets
Server Building Block Solution Application Optimized
HPC & Embedded Solution Provider, Universities, National LABs, Industries…
IPDC Internet search, Hosting, Colocation…
Enterprise Cloud Computing
Channel Market Distributors, SI Resellers…
ODM & OEM Local OEMs, SI&VAR, Appliance, Embedded, Telecom, Storage, Security…
Server System Innovation
IPO 2007
Turnkey Solution
Recent Development
1
2
3
5
6
7
8
9
(Beside I-880, San Jose)
HQ expansion plantation, 36 acres
0.5 mile
south
State-of-the-Art Production
Assembly Plastic Injection
Heavy-Duty Press Laser Cut
Folding Rule Linear Cut
Science & Technology Park,
Taoyung, Taiwan
European Operations Park,
Netherland, BV
Datacenter building block solutions; green computing focuses
3 main locations and >70 countries presence
Design, manufacture, production… under the same roof, 24 hrs.
Worldwide operation, logistics, and onsite HW service & support
2nd phase >1.5M sq. feet kicked off in March, 2014
Supermicro, San Jose HQ
Founded in 1993
Product Families
TwinPro™ New Twin architecture innovator, NVMe, 10G onboard…
MicroBlade 112 Avoton node and E3 / E5 Xeon supports / Intel switch (HW & SW – ONS)
MicroCloud™ High density , Space saving. 8/12/24 UP Server nodes in 3U
GPU FatTwin™ 4U 2-node, total 12 GPU/Xeon Phi support
E7 4-way 96 DIMMs (up to 6 TB), can support 11 PCI-e gen 3 slots
E5 4-way 1U, 2U, and 4U support
UltraTwin™ 2U 2-node, 2S EX / 32 DIMMs
Hyper-Speed HFT & Workstation Optimized for High Frequency Trading (HFT) & high-
performance WS
4U 8-GPU System Optimized for VDI solution
SDN switch product line
Recent Launches
GPU FatTwin™
TwinPro™
MicroBlade
UltraTwin™
HFT &
high-end
WS
MicroCloud
4-way,
96 DIMMs
4U GPU / VDI
system
10G / 40G SDN switch
LLNL
> 10,000 nodes
Defense & Security
Weapon program
CERN
> 10,000 nodes
Accelerator
Particle physics “Super Micro Computer, Inc. : Supermicro®
Hadoop Solutions Accelerate Innovation with
Launch of EMC® Greenplum® Analytics
Workbench at EMC World” > 10,000 nodes
For web searching & hosting @ Japan
> 15,000 nodes, 7 locations WW
For colocation & hosting businesses
Hadoop Rack
Solution for Video
Streaming
AMZ EC2 & S3 services
Telecom
Datacenters
Customer system design & verification
Out-and-out validated BOM
1-week burning services
Complete rack (turnkey) shipping to
designated locations
Dedicated PM and online portal for
tracking the status, design configurations
and RMA service
Data Center Deployment Examples
HPC IPDC Hadoop Deliver with rack as a unit…
Cloud Service Provider
Support channel partners in pre-sales & post-sales
Provide 4-hrs & NBD onsite HW service WW
Submerged Liquid Cooling Large Installation Pioneer
http://www.datacenterknowledge.com/archives/2012/03
/22/submerged-supermicro-servers-accelerated-by-gpus/
“Submerged Supermicro Servers
Accelerated by GPUs”
1U dual-GPU SuperServer for Geoscience / Oil & Gas applications
No requirement for room-level cooling
Operates at PUE ~ 1.12
25 kilowatts per rack – the breakpoint = 20kW ~ 25kW per rack
(between regular air-cool and submerged cool)
Full warranty: http://www.grcooling.com/about/blog/
“The 24-rack installation at CGGVeritas in Houston is the largest deployment to date of Green
Revolution’s CarnotJet cooling racks, which are filled with 250 gallons of dielectric fluid,....”.
Cost Efficiency
Air cool
Submerged liquid cool
KW / rack
~25kW
Now, >30 racks
Supermicro Values
Innovation – Application Optimized H/W Design and Manufacturing
● Offer broadest X86 server building blocks and complete solutions
● Design to fit any application & market segment – all about choices
● Commoditization thru innovation values
Channel Enablement – First to Market with Building Block Solutions
● Provide first to market competitiveness to our channel partners
● Enable channel partners with fully validated building block solutions
● Tailored product design and channel program & support to fit channel partners’ business needs
Partner Engagement & Support – With the Depth of Supermicro Channel
● Pre-sale support – configuration & design spec-in / sales & marketing program (promotion,
incentive…COOP MDF ) / product launch / roadmap update & product training / validation / early
sampling deal or project support
● Post-sale support – system & rack integration / ship by rack / global logistics & support / Direct care
(customer call) / WW onsite HW service
Key takeaways…
DEDICATED TO INNOVATION &
ENGINEERING EXCELLENCE
PRODUCTS FASTER TO MARKET
PRODUCTS TO SUPPORT ALL DEALS
CHANNEL FRIENDLY WITH WIN-WIN
COMMITMENT TO PARTNERS
TAILORED BUSINESS ENGAGEMENT
MODEL TO FIT YOUR NEEDS
We are here to help you sell wide & deep!!
Top Related