!"#$%&!'()*+#,$!#-.#"#/."%01#,$!#2".3$/)+4#,$#(&+/$+),&1#
!"##$%%#&'()$'/56.78927:9;<8=>?5@#27:9;<8=AB5=>?5@#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
HIJ#1I5KBD#-KLBM?#.;B7<58G#(7:;#"L5KN#(58N;8N#27:9;<8=O#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#(58N;8N#)8G6M:;G#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
(58N;8N#)8G6M:;G#"?<58#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
(58N;8N#)8G6M:;G#(588;?<58G#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-# )8G6M:;GR#17B;GS#)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
awareness consideration purchase retention advocacy
-.#.7DM5#/%#-:M8N#
H5:D#5T#25KNI#
,M:;?N#27MB#$@7MB#
$?5@@;:?;#
1N5:;# U"V#385WB;D=;#A7G;# -:5@5<58G#
+;WGB;Q;:#
15?M7B#+;NW5:9G#
AB5=#H;LGMN;#
(5@@K8MNJ#U5:K@#
&8BM8;#"DG#
$@7MB#
--(#15?M7B#"DG#
AB5=#
.;XM;WG#
2;DM7#
"?:5GG#NI;#(KGN5@;:#!MT;?J?B;#-.# 15?M7B# 1;7:?I#
(58N;8N#"Q:7?NG#78D#$8=7=;G#
@leeodden #8CongresoPRORP
Content Is Powerful
Content Equalizes
Images: ShuQerstock
@leeodden #8CongresoPRORP
Content Marke<ng is the planning, crea<on, & promo<on of brand &
customer focused narra<ves that drive measurable business outcomes.
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
/:7DM<587B#-KLBM?#.;B7<58G#
!!#,;X;B56#1N:7N;=J#\#2;GG7=M8=#!!#(BM;8N#,;X;B56G#(58N;8N#
!!#-MN?I#(BM;8N#(58N;8N#N5#$7:8#2;DM7#(5X;:7=;#
)@7=;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
@leeodden #8CongresoPRORP
PR Agency Services in Mexico
Corporate PR 72% Internal Communica<on 36%
PR for Branding 36% Events Organiza<on 33%
Media Rela<ons 44% Social Responsibility 53%
Crisis Communica<on 44% Lobbying 25%
Source: The global public rela<ons handbook
Image source: ShuQerstock
CB;;5DD;8#EF(58=:;G5-.&.-#
PR! Brand!Journalism!
Earned!Media! Native!
Ads!Owned!Media!
*+,-../,01234.56&/#&/,0'
/I;#.5B;#5T#-.#MG#$X5BXM8=#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
-.#\#27:9;<8=#":;#(58X;:=M8=#
!!1N:7N;=J#\#2;GG7=M8=#!!(5@@Ge(58N;8N#-B78#!!(:;7N;#(58N;8N#\#2;DM7##!!-KLBMGI[#-MN?I#\#-:5@5N;##
f$7:8;D[#&W8;D[#-7MDg#!!$8=7=;P#4:5W#+;NW5:9G[#!MGNG#!!258MN5:#3-)G[#2;7GK:;#&KN?5@;G#!!&6<@MZ;#2;GG7=;[#(58N;8N#\#
-MN?Ie-:5@5<58#2M]#
)@7=;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
hA:78DG#&6'76&8#0'&##%'/6'0#79'#:5734;<#79'6&'/0=%;>6&=7',3?7;5=>6&4'N5#?:;7N;#?58N;8N#N5#=7NI;:#7KDM;8?;G#T5:#7DX;:<G;:G>#.7NI;:[#?0=&%4'&6@'*=<#'/*#'A0##%6B'/6'4,#=1'/6'/*#;0'=3%;#&5#4'%;0#5/79>i#
1N;6I78M;#!5G;;[#2787=M8=#$DMN5:[#,;BB#
A:78D#N5#(58GK@;:#-KLBMGIM8=#
@leeodden #8CongresoPRORP
If you want to ensure your brand is in the media,
then become the media.
CB;;5DD;8#EF(58=:;G5-.&.-#
N56:789LB5=>?5@#
1.4 Million Words
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
“Content is the currency for
building relationships that can boost
earned media.” CB;;5DD;8#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
Brand Publishers Brand Journalism Content Marketing
CB;;5DD;8#EF(58=:;G5-.&.-#
hH;j:;#LKMBDM8=#5KN#NI;#DM=MN7B#+;WG:55@#7N#)8N;B#78D#:;7BBJ#@5XM8=#N5#7#@5D;B#5T#B60#'C630&=7;4>5D'56&43B#0E%0;<#&'4/60;#4#78D#?58N;8N#7BM=8;D#N5#0#=7E>B#';&/#0#4/4'F'/0#&%4>i#
k;88MT;:#!7GIK7[#$DMN5:#M8#(IM;T[#)8N;B#(5:65:7<58#
A:78D#,M=MN7B#+;WG:55@#
CB;;5DD;8#EF(58=:;G5-.&.-#
-:5@MG;#5T#,M=MN7B#27:9;<8=#
Audience Targeting
Cross Channel Integration
Adaptable, Optimizable
Highly Measurable
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
H;l:;#"BB#M8#NI;#(58N;8N#AKGM8;GG#G;8;/=7'HI'2;GG7=M8=#1N:7N;=J#+;WG:55@#AB5=#-5GNG#-:;GG#.;B;7G;G#(7G;#1NKDM;G#15?M7B#(58N;8N#+;WGB;Q;:G#(58N:MLKN;D#":<?B;G#HIMN;#-76;:G#$X;8NG#%MD;5[#)@7=;[#"KDM5#
G;8;/=7'J=01#>&8'(58N;8N#1N:7N;=J#H;LGMN;#AB5=#!78DM8=#-7=;G#+;WGB;Q;:#HIMN;#-76;:G#15?M7B#2;DM7#2M?:5GMN;G#"DX;:<GM8=#H;LM87:G#$@7MB#%MD;5[#)@7=;[#"KDM5#
90%+ of B2B & B2C Marketers Use Content Marketing
(58N;8N#27:9;<8=#)8G<NKN;#_mnc#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
,5#o5K#-KLBMGI#\#-:7JO#
HI7NlG#o5K:#(58N;8N#27:9;<8=#1N:7N;=JO#
)@7=;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
HIJ#!;7X;#(58N;8N#.&)#N5#(I78?;O#
)@7=;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
/I;#B;76#T:5@#-.#N5#27:9;<8=#MG#85N#G5#T7:>#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
Discover
Consume
Act
Attract Engage Convert
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
!M89;D)8#
$?C#5><#4-'K06@'=L&;/9'A60'";&1#%M&'=4'='J=01#>&8'N673>6&D'"#=%'K#&''
)8N;:XM;WG#WMNI#F#@7:9;<8=#M8DKGN:J#78D#!M89;D)8#G6;?Mp?#NI5K=IN#B;7D;:G[#6BKG#@7:9;<8=#L;GN#6:7?<?;G#<6G#T:5@#!M89;D)8#@7:9;<8=#GN7q>##
CB;;5DD;8#EF(58=:;G5-.&.-#
-KLBM?MZ;D[#)8rK;8?;:#"?<X7N;D#(58N;8N#
;A559#H;LM87:#
AB5=#-5GNG#
-:M8N#A559#
)8T5=:76IM?#
OPDQQQR'I$M'
sc>^@#
CB;;5DD;8#EF(58=:;G5-.&.-#
Alice in Content Marketing Wonderland
CB;;5DD;8#EF(58=:;G5-.&.-#
)8rK;8?;:#(5t(:;7N;D#(58N;8N#
N6:9>KGe?@Mnc?7G;GNKDJ#
CB;;5DD;8#EF(58=:;G5-.&.-#
"66:57?I#
AB5=#15?M7B#+;NW5:9G#,M:;?N#G5?M7B#@;GG7=;G#$@7MB##1;7:?I##
-,U#;A559G#1BMD;GI7:;#)8T5=:76IM?G#!58=#T5:@#M8N;:XM;WG#2M?:5?58N;8N##
1I7:;[#!M9;#,5W8B57D#u#(58N7?N#M8T5#(2H5:BD#)8T5#\#.;=MGN;:#(K:7N7#UKBpB@;8N#/56.789#)8T5#
S+0=5/' )&8=8#' (6&<#0/'
CB;;5DD;8#EF(58=:;G5-.&.-#
A:78D#)8rK;8?;:#)8X5BX;@;8N#
CB;;5DD;8EF(58=:;G5-.&.-#
CB;;5DD;8#EF(58=:;G5-.&.-#
)8rK;8?;:#(58N;8N#"GG;NG#
EF(58=:;G5-.&.-# CB;;5DD;8
CB;;5DD;8#EF(58=:;G5-.&.-#
)8rK;8?;:#(58N;8N#"GG;NG#
CB;;5DD;8#EF(58=:;G5-.&.-#
HI;:;#,5;G#/IMG#UMN#U5:#1$&O#
(58N;8N#27:9;<8=#.5?9G#
(58N;8N#27:9;<8=#;A559#
(58N;8N#27:9;<8=#/M6G#
(58N;8N#27:9;<8=#H5:BD#
(58N;8N#27:9;<8=#$]6;:NG#
(58N;8N#27:9;<8=#)8rK;8?;:G#
(58N;8N#27:9;<8=#(58T;:;8?;#
(58N;8N#27:9;N;:G#
(58N;8N#27:9;<8=#)8rK;8?;:G#
(58N;8N#27:9;<8=#.5?9G#
(58N;8N#27:9;<8=#/M6G#
(58N;8N#27:9;<8=#H5:BD#
(58N;8N#27:9;<8=#$]6;:NG#
(58N;8N#27:9;<8=#(58T;:;8?;#
(58N;8N#27:9;N;:G#
T(6&/#&/''J=01#>&8U'
(58N;8N#27:9;<8=#;A559#(58N;8N#27:9;<8=#;A559#(58N;8N#27:9;<8=#;A559#(58N;8N#27:9;<8=#;A559#(58N;8N#27:9;<8=#;A559#(58N;8N#27:9;<8=#;A559#
(58N;8N#27:9;<8=#/M6G#(58N;8N#27:9;<8=#/M6G#(58N;8N#27:9;<8=#/M6G#(58N;8N#27:9;<8=#/M6G#(58N;8N#27:9;<8=#(58T;:;8?;#(58N;8N#27:9;<8=#(58T;:;8?;#(58N;8N#27:9;<8=#(58T;:;8?;#
(58N;8N#27:9;<8=#)8rK;8?;:G#(58N;8N#27:9;<8=#)8rK;8?;:G#(58N;8N#27:9;<8=#)8rK;8?;:G#(58N;8N#27:9;<8=#)8rK;8?;:G#(58N;8N#27:9;<8=#)8rK;8?;:G#(58N;8N#27:9;<8=#)8rK;8?;:G#
CB;;5DD;8#EF(58=:;G5-.&.-#
HI;:;#,5;G#/IMG#UMN#U5:#15?M7BO#
(58N;8N#27:9;<8=##.5?9G#
(58N;8N#27:9;<8=##;A559#
(58N;8N#27:9;<8=##/M6G#
(58N;8N#27:9;<8=##H5:BD#
(58N;8N#27:9;<8=##$]6;:NG#
(58N;8N#27:9;<8=##)8rK;8?;:G#
(58N;8N#27:9;<8=##(58T;:;8?;#
(58N;8N#27:9;N;:G#
(58N;8N#27:9;<8=#)8rK;8?;:G#
T(6&/#&/'J=01#>&8U'
(58N;8N#27:9;<8=##
(58N;8N#27:9;<8=##
@leeodden #8CongresoPRORP
Integrated Marke<ng & PR Means: Being the best answer
wherever your audience is looking.
CB;;5DD;8#EF(58=:;G5-.&.-#
3-)G#78D#&KN?5@;G#OQQDQQQW'X;#@4';A559G#
YDQQQW'G6@&76=%4';A559G#
PZDQQQW'N65;=7'N*=0#4#
PDQQQW'"#=%4'i25:;#)8T5i##
EF(58=:;G5-.&.-# C
CB;;5DD;8#EF(58=:;G5-.&.-#
&6<@MZ;D#(58N;8N#27:9;<8=#nmn#
Preferences Pain Points Behaviors
Search & Social Data Sources
Editorial Calendar, Repurpose
Social & SEO Networking, PR, Linking
HI5#7:;#J5K#W:M<8=#T5:O#
HI7N#D5#NI;J#?7:;#7L5KNO#
HI7N#GN5:M;G#WMBB#?588;?N#J5KO#
279;#MN#;7GJ#N5#p8D#\#GI7:;#
awareness consideration purchase retention advocacy
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
•! S0>57#'J=01#>&8''•! S%<#0/60;=7''•! V7688;&8''•! (=4#'N/3%;#4'•! (06@%46305#''•! (30=/#''•! G;8;/=7'[#@47#+#04'•! #V6614''•! )B=;7''•! M&/#0=5><#'K=B#4'•! MB=8#4'F'M&A680=,*;54'•! M&/#0=5><#'\6674'•! J;5064;/#4'•! J6?;7#'S,,7;5=>6&4''•! J6?;7#'(6&/#&/''
•! [#@4'I#7#=4#'•! $&7;&#'J=8=];'F'S,,4'•! H6%5=4/4'•! H0;&/'J=8=];''•! H0;&/'[#@47#+#04''•! I#=7E^607%')<#&/4''•! I#4#=05*'F'N30<#94''•! N65;=7'(6&/#&/''•! \#7#57=44'F'\#7#5=4/4''•! \0=%;>6&=7'J#%;=''•! X;%#64''•! X;0/3=7'(6&A#0#&5#4''•! ^#?;&=04''•! ^;1;4''•! ^*;/#'H=,#04''
B;;5DD;8V768'H64/-''/,01234._Q5B/=5>54'
am#(58N;8N#27:9;<8=#/7?<?G#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
(58N;8N#27:9;<8=#27NK:MNJ#
Stasis Production Utility Storytelling Monetization U5?KGP#GN7NKG#YK5#1N7<?#U;W#:;G5K:?;G#)8M<7B#;]6;:M@;8NG#A:78D#?;8N:M?#
U5?KGP#YK78<NJ#1N:7N;=J#-:5?;GG#(:;7<58#h25:;#MG#A;Q;:i#1$&#?;8N:M?#
U5?KGP#YK7BMNJ#UK8?<587B[#KG;TKB#(KGN5@;:#T5?KG;D#.;p8;D#6:5?;GG#15?M7B#?;8N:M?#
U5?KGP#;]6;:M;8?;#1;;9#N5#D5@M87N;#'1-#A:78D#B;7D;:GIM6#&6<@MZ;D#LKJ#?J?B;#)8N;=:7<58#2KB<#\#&@8M#(I788;B#
U5?KGP#;?5GJGN;@##27:9;<8=#.&)#(58N;8N#-KLBMGIM8=#.&)#1J8DM?7<58#.&)#1;:XM?;G#.&)#1?7B;#
15K:?;P#/56.789#&8BM8;#27:9;<8=#
CB;;5DD;8#EF(58=:;G5-.&.-#
)N#"BB#15K8DG#455D[#AKNR#(78#)#.;7BBJ#,5#/IMGO#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
@leeodden #8CongresoPRORP
Yes You Can
You Can Do Anything
With a Plan!
Image source: ShuQerstock
CB;;5DD;8#EF(58=:;G5-.&.-#
J#=430#'F'I#`&#'
H06B6>6&'
N65;=7'[#/@601;&8'
(6&/#&/'$,>B;]=>6&'
(0#=>6&'F'(30=>6&'
(6&/#&/'H7=&'
a#9@60%'F'\6,;5'I#4#=05*'
S3%;#&5#'F'H#046&=4'
&6<@MZ;D#"66:57?I#N5#(58N;8N#27:9;<8=#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
/79;7W7JG#P2! MA'963'@=&/'/6'?#';&'/*#'B#%;=D'?#56B#'/*#'
B#%;='
O2! J=1#'9630'56&/#&/'T/*#'?#4/'=&4@#0U'@*#0#<#0'534/6B#04'b60'C630&=7;4/4c'=0#'7661;&8'
_2! M&/#80=/#'HI'=&%'J=01#>&8'A60'=5563&/=?7#'56&/#&/'/*=/'S+0=5/4D')&8=8#4D'F'(6&<#0/4'
CB;;5DD;8#EF(58=:;G5-.&.-#
A&+'1S#(58N;8N#27:9;<8=#1N:7N;=J#
IQ6PeeN6:9>KGe?@WndGN:7N#
CB;;5DD;8#EF(58=:;G5-.&.-#
\*=&1'd63e'
!"##$%%#&'7##!/6,0=&1B=01#>&8256B''\6,I=&1J=01#>&8256B'J=01#>&8V768256B'
CB;;5DD;8#EF(58=:;G5-.&.-#
$v/."#A&+'1#(&+/$+/S#
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
&6<@MZ;#\#15?M7BMZ;P#/56#1N;6G#N5#(58N;8N#27:9;<8=#1K??;GG#
CB;;5DD;8#EF(58=:;G5-.&.-#
HI5#MG#J5K:#7KDM;8?;O#HI7N#7:;#NI;M:#=57BGO#HIM?I#6:5LB;@G#?78#L;#G5BX;D#WMNI#?58N;8NO#
1 (KGN5@;:>#-:5LB;@>#15BK<58>#
V7688#0#I#,60/#0' (34/6B#0'
h15?M7B#?58N;8N#MG#58BJ#7G#M8N;:;G<8=#7G#NI;#M8N;:;GN#GI5W8#M8#5NI;:G>i##
CB;;5DD;8#EF(58=:;G5-.&.-#
HI7N#7:;#o&'.#=57BGO##HI7N#@79;G#J5K:#GN5:J#DMq;:;8NO#w5W#WMBB#J5K:#?58N;8N#G5BX;#7#6:5LB;@#T5:#NI;#@;DM7O#U5:#?KGN5@;:GO#
1 (KGN5@;:>#-:5LB;@>#15BK<58>#
J#%;='I#7=>6&4' N65;=7'HI'
h/5#GN78D#5KN[#J5K:#?58N;8N#GI5KBD#GN78D#T5:#G5@;NIM8=P#K8MYK;#\#G6;?Mp?>i##
CB;;5DD;8#EF(58=:;G5-.&.-#
2 HI7N#/5#H:MN;#"L5KN#
EF(58=:;G5-.&.-#
o5K#
CB;;5DD;8
"KDM;8?;#N@##/'N,6/e'
CB;;5DD;8#EF(58=:;G5-.&.-#
V39;&8'(957## a#9@60%4# N65;=7'\6,;54# (6&/#&/'\9,#'
S@=0#,' I5KG;9;;6M8=#<6G# /M@;#17XM8=#w5KG;9;;6M8=[#+76<@;#(B;78M8=#
AB5=#65GN[#7:<?B;G#M8#:;B;X78N#@7=7ZM8;G#
M&/#0#4/':5L5N#?B;78;:G[#7KN5@7<?#?B;78M8=#
HI7N#NJ6;G#5T#7KN5@7N;D#?B;78;:G#7:;#NI;:;O# ,;@58GN:7<58#XMD;5#
(6&4;%#0=>6&' :5L5N#?B;78;:#:;XM;WG#
HI7N#7:;#NI;#L;GN#:5L5N#?B;78;:GO#
-:5DK?N#T;7NK:;eL;8;pN#BMGN>#(5@67:MG58#N5#?5@6;<N5:G#
H305*=4#':5L5N#[#x:5L5N#I5W#N5#LKJ[#x:5L5N#6:M?;G#
HI;:;#?78#)#LKJ#7#x:5L5NO# 1N5:;#B5?7N5:[#=;5tG6;?Mp?#GN5:;#67=;G[#UA#T78#67=;G#
I#/#&>6&' x:5L5N#?B;78M8=#<6G#
w5W#N5#=;N#@5:;#KG;G#T:5@#J5K:#x:5L5N#
AB5=#65GNG[#=K;GN#65GNG[#XMD;5#
S%<65=59'x:5L5N#T78G[#x:5L5N#7??;GG5:M;G#
x:5L5N#@5@#KG;:#=:5K6#V#78D#"[#<6G#
U7?;L559#U78#67=;[#U5:K@[#x:5L5N#+;WGB;Q;:#
(34/6B#0'F'H=;&'H6;&/4'•! +5#<@;#N5#?B;78#•! AKGJ#G?I;DKB;#•! H5:9M8=#@5@#•! a#9MDG#K8D;:#nm#
#
S7;8&'(34/6B#0'[##%4'^;/*'(6&/#&/''
27:M7#
&6<@MZ;D#\#15?M7BMZ;D#(58N;8N#-B78#awareness consideration purchase retention advocacy
CB;;5DD;8#EF(58=:;G5-.&.-#
V39;&8'(957## a#9@60%4# N65;=7'\6,;54# (6&/#&/'\9,#'
S@=0#,' L:57D# =;8;:7B#MGGK;G# LB5=[#LJBM8;[#G5?M7B#
M&/#0#4/' ?7N;=5:J# M8X;G<=7<X;# XMD;5[#G5?M7B#
(6&4;%#0=>6&' ?5@67:MG58# D;@5G# T;7NK:;#?5@67:MG58[#:;XM;WG#
H305*=4#' N:78G7?<587B# :;T;::7BG# ;]?BKGMX;#
I#/#&>6&' <6G# ?588;?N#WMNI#5NI;:#KG;:G# L;#7#:;G5K:?;#
S%<65=59' GK665:<8=# 67:<?M67<58# D;BMX;:#7G#6:5@MG;DS#
f630&=7;4/'H=;&'H6;&/4'•! ,;7DBM8;#N5#@;;N#•! )8#8;;D#5T#785NI;:#G5K:?;#•! +;;D#7#DMq;:;8N#GN5:J#6;:G6;?<X;#•! VK5N;G[#GN7NG[#:;G;7:?I#
#
S7;8&'\6,;5=7'[##%4'^;/*'(6&/#&/''
1N78#
&6<@MZ;D#\#15?M7BMZ;D#(58N;8N#-B78#awareness consideration purchase retention advocacy
CB;;5DD;8#EF(58=:;G5-.&.-#
)44#&>=7'g3#4>6&4'A60'#=5*'56&/#&/'6?C#5/-'#
HI7NlG#NI;#87::7<X;O#w5W#WMBB#MN#6;:GK7D;O#w5W#D5;G#MN#?588;?N#WMNI#J5K:#67GN#GN5:M;GO#
3 3 U7?NG#/;BB[#1N5:M;G#1;BB#
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
3;JW5:D#"# AB5=#-5GN#
AB5=#-5GN# )8T5=:76IM?#
)8T5=:76IM?# %MD;5# +;WG#.;B;7G;#
%MD;5# +;WG#.;B;7G;#
AB5=#-5GN# )8T5=:76IM?# %MD;5# +;WG#.;B;7G;#
AB5=#-5GN# )8T5=:76IM?# %MD;5# +;WG#.;B;7G;#
AB5=#-5GN# )8T5=:76IM?# %MD;5# +;WG#.;B;7G;#
3;JW5:D#A#
3;JW5:D#(#
3;JW5:D#,#
3;JW5:D#$#
3;JW5:D#n# 3;JW5:D#_# 3;JW5:D#a# 3;JW5:D#c#
(:;7N;#7#3;JW5:D#27N:M]#
(588;?N;D#(58N;8N#
CB;;5DD;8#EF(58=:;G5-.&.-#
Hub & Spoke Publishing
CB;;5DD;8#EF(58=:;G5-.&.-#
4 4 4:5W#15?M7B#+;NW5:9G#
h3?'
/56M?#A# /56M?#(#
/56M?#,#/56M?#"#
/56M?#$#
CB;;5DD;8#EF(58=:;G5-.&.-# B;;5DD;8EF(58=:;G5-.&.-# CB;;5DD;8CB;;5DD;8EF(58=:;G5-.&.-# CEF(58=:;G5-.&.-# CEF(58=:;G5-.&.-#EF(58=:;G5-.&.-#EF(58=:;G5-.&.-#EF(58=:;G5-.&.-#
2J#M8N;:;GNG#7:;R#
.;7?<X;#t#-:57?<X;#
!MGN;8[#(:;7N;[#$8=7=;#
CB;;5DD;8#EF(58=:;G5-.&.-#
1;N#=57BG#
279;#7#-B78#
)@6B;@;8N#
2;7GK:;#.;GKBNG#
.;p8;#
.;6;7N#
"A&#u#"BW7JG#A;#&6<@MZM8=#5
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
\6,;5=7'i6534'
1;7:?I#H5:DG#
15?M7B#/56M?G#
15?M7B#/56M?G#
AMZ#/56M?G#
(KGN5@;:#/56M?G#
a#9@60%'K7644=09'(=/#8609'
3;JW5:DG#3;JW5:DG#3;JW5:DG#
(=/#8609'3;JW5:DG#3;JW5:DG#3;JW5:DG#3;JW5:DG#
#
Blogs
/;?I#1$&#"KDMN#
"87BJ<?G# 258MN5:M8=#CB;;5DD;8CB;;5DD;8
(58X;:GM58G#
27GN;:#1$&#A7GM?G#
CB;;5DD;8#EF(58=:;G5-.&.-#
•! U78G#•! U:M;8DG#•! U5BB5W;:G#•! (5@@;8NG#•! !M9;G#•! !M89G#•! 1$.-G#•! 1;7:?I#/:7y?#•! 1I7:;#5T#%5M?;#
1;7:?I#\#15?M7B#3-)G#
CB;;5DD;8
CB;;5DD;8#EF(58=:;G5-.&.-# CB;;5DD;8EF(58=:;G5-.&.-#
AKGM8;GG#&KN?5@;G#
•! 1I5:N;:#17B;G#(J?B;G#•! )8?:;7G;D#&:D;:#VK78<NJ#•! 25:;#.;T;::7BG#•! !5W;:#27:9;<8=#(5GNG#•! 4:5W#.;X;8K;#•! )@6:5X;#-:5pNG#•! .;N;8<58#•! 1I7:;#5T#%5M?;#•! )@6:5X;#1;:XM?;##
)@7=;#G5K:?;P#1IKQ;:GN5?9#
CB;;5DD;8#EF(58=:;G5-.&.-#
2K?I7G#4:7?M7GS#2K?I7G#4:7?M7GS#
Top Related