8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 1/24
Click to edit Master subtitle style
3/27/12
JBLBOSE
SONY
Submitted to
Prof. B K
KUMAR
SALES & MANAGEMENT
AshishDhakal
37
BhaveshRathi
BBA 18
NibeshBasnet
BBA 17
Batch : fall(11-13)
Section : A1Product : Sound
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 2/24
SONY
3/27/12
Presentation Outline
§ Company Profile
§ Retailer Analysis
§ Customer Analysis§ Conclusion
3/27/12 22/24
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 3/24
3/27/12
JBL
TypeHome and Pro AudioManufacturer
Industry Audio
HeadquartersNorthridge, CA, UnitedStates
Key people James Bullough Lansing,
FounderProducts Amplifiers, Loudspeakers
Parent Harman International
Websitewww.jblpro.com,
www.jbl.com
3/27/12 33
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 4/24
3/27/12
JBL 1946
• JBL is an American audio electronicscompany currently owned byHarman International.
• There are two independent divisionswithin the company — JBL Consumerand JBL Professional.
• In 1955 the brand name JBL wasintroduced to resolve ongoingdisputes with Altec Lansing
Corporation.3/27/12 44
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 5/24
3/27/12
BOSE
Type Private
Industry Consumer electronics
Founded 1964
HeadquartersFramingham, Massachusetts,U.S.
Key peopleAmar Bose, Founder andChairman
Bob Maresca, President
ProductsLoudspeakers, headphones,audio equipment, car audio
Revenue US$2 billion[1]
Website bose.com3/27/12 55
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 6/24
3/27/12
BOSE•
The Bose Corporation is an Americanprivately held organization, based inFramingham, Massachusetts, that specializes inaudio equipment
• Bose is best known for its loudspeakers, noise-cancelling headsets, and automotive soundsystems
•
In 1993 Bose opened its first store inKittery, Maine. Since then Bose has opened 160stores in the U.S. and numerous locationsworldwide.
• Bose stores feature a 15- to 25-seat theater3/27/12 66
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 7/24
3/27/12
SONY
Type Public company
Industry Conglomerate
Founded 7 May 1946
Founder(s) Masaru IbukaAkio Morita
Headquarters Minato, Tokyo, Japan
Area served Worldwide
Revenue US$ 86.64 billion (2011)
Operating income US$ 2.41 billion (2011)
Net income US$ -2.96 billion (2011)
Total assets US$ 155.94 billion (2011)
Total equity US$ 30.74 billion (2011)
Employees 168,200 (2011)3/27/12
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 8/24
3/27/12
SONY •
Sony is one of the leading manufacturersof electronics products for the consumerand professional markets.
•
Sony has historically been notable forcreating its own in-house standards fornew recording and storage technologies
3/27/12 88
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 9/24
3/27/12
ANALYSISWhen the customer is notwilling to buy the product
then what will a salesperson
do and why?
3/27/12 99
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 10/24
3/27/12
a oes a sa esperson obesides discussing the
features?
3/27/12 1010
H ill l h l
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 11/24
3/27/12
How will a salesperson helpthe customer visualize the
need of the products?
3/27/12 1111
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 12/24
3/27/12
objection to the price of a
product, then how will asalesperson respond?
3/27/12 1212
D
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 13/24
3/27/12
Do sa esperson on y sa ewhat customers ask for?
3/27/12 1313
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 14/24
3/27/12
create a relationship withthe customer?
3/27/12 1414
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 15/24
3/27/12
If given a choice, which
brand sound system wouldyou prefer?
0
2
4
6
8
10
12
3/27/12 1515
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 16/24
3/27/12
What is your budget whilepurchasing sound system?
0
2
4
6
8
10
12
3/27/12 1616
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 17/24
3/27/12
most while purchasingsound system?
0
2
4
6
8
10
12
3/27/12 1717
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 18/24
3/27/12
while purchasing sound
system?
0
2
4
6
8
10
12
3/27/12 1818
H d ft
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 19/24
3/27/12
How do you often use yourspeaker on?
0
2
4
6
8
10
12
3/27/12 1919
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 20/24
3/27/12
while purchasing soundsystem?
0
2
4
6
8
10
12
3/27/12 2020
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 21/24
3/27/12
ANALYSIS
• As per the above survey conducted inBangalore, we found out that JBL is leadingthe market with highest market share.
•
JBL has successfully penetrated the uppersegment market.
• JBL is mostly preferred by the business
segments like Cinema halls, Gym, Eventmanagement companies, Clubs etc.
• Most of the customers are willing to payprice between Rs. 4000 – Rs. 10000.
3/27/12 2121
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 22/24
3/27/12
CONCLUSION
3/27/12 2222
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 23/24
3/27/12
The house is openfor questions!
3/27/12 2323
8/2/2019 Jbl Bose Sony
http://slidepdf.com/reader/full/jbl-bose-sony 24/24
3/27/12 3/27/12 2424
Top Related