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IWTO Congress, Sydney, 6th April 2016
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1920s – THE BEST FIBRES
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1930s – THE BEST FIBRES
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1950s – THE BEST FIBRES
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EXCELLENCE
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EXCELLENCE
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EXCELLENCE
Mr L. W. Crawford and wife, winners of the 1964 edition
ERMENEGILDO ZEGNA PERPETUAL TROPHY For the Best Fleece < 17.5μ
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EXCELLENCE
The Ermenegildo Zegna Vellus Aureum Trophy, designed by the Swiss artist Not Vital
ERMENEGILDO ZEGNA VELLUS AUREUM TROPHY For the Best Fleece < 13.9μ
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Aldo Zegna signs with I.W.S. the first Woolmark license in the World
1964 – SUPPORTING WOOL
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SUPPORTING WOOL
1969
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1985 – HIGH PERFORMANCE
Innovation
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INNOVATION
2002
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Elements: superfine Merino wool + micro-fibers = water resistance
INNOVATION
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Giovanni Soldini’s Maserati Transpac crew in Z Zegna Techmerino
2013 – WOOL IN MOVEMENT
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Z Zegna Techmerino in the Woolmark campaign with Del Piero
2014 – SUPPORTING WOOL
TECHMERINO
Z ZEGNA
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CONCLUSIONS
CAMPAIGN FOR WOOL
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CONCLUSIONS
WOOL IS NOT TREATED AS A COMMODITY…
IS TREATED AS A PRECIOUS FIBRE
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CONCLUSIONS
WOOL HAS OF COURSE SOME UNIQUE QUALITIES (“WARM IN WINTER, COOL IN SUMMER…”), BUT IS ALSO
SEXY…
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CONCLUSIONS
YOUNG…
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CONCLUSIONS
WOOL HAS TO CONTINUE SPEAKING TO CUSTOMERS
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CONCLUSIONS
TO SPEAK TO AND THROUGH THE NEW GENARATIONS
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CONCLUSIONS
> Absolute interdependence between wool growers and animals > Good animal husbandry practices have constantly improved > IWTO is the right stage to clearly and loudly say the above to the entire value chain
WOOL SHOULD BE PROMOTED, NOT DEMONISED
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CONCLUSIONS
4) National Wool Declaration
“NWD does not cut freedom, pushes for the maximum transparency”
NATIONAL WOOL DECLARATION
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IWTO Congress, Sydney, 6th April 2016
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