All The lATesT News // sKITRACeR shOesTRING DeAls 09 // New PRO DIARY 14 // ZeRMATT 20-21 // BOOT ROOM 32-33 // ACCOMODATION 34-36 // 10MINs 38
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
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In the Snow Sept 277x85_HiRes.pdf 1 07/09/2011 14:28
Read
It Online
InTheSnow.com
sKIFRee IN
sCOTlAND
ISSUE 20 | OCT 2011
Scotland's Ski & Snowboard Show kicks off show season giving
a free ski pass to every visitor. Patrick Thorne reports page 3
RICHARD BLAKE / METRO SKI & SNOWBOARD SHOW
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
ABTA No. V413808444 06060008444 06060008444 060600
3 Valleys Flights £339
fr
3 Valleys Flights £339fr
Spring Coach 3 Valleys - Ski 3-8 days £239
frSpring Coach fr
Half Term Coach 3 Valleys - Ski 4-7 days £399fr
Easter Coach 3 Valleys - Morzine - Chamonix £369
frWhat did youdo at theweekend?
All The lATesT News // shOesTRING 11 // JACK hARVARD TAYlOR 12 //sT JOhANN 20-21 // AOsTA VAlleY 26 // wIN ssX GAMe 27 // BOOT ROOM 32-34 // 10MINs 38
Read
It Online
InTheSnow.com
sNOw FUNNY!
Is this the funniest week in the Alps ever? Patrick Thorne
reports on this year's Altitude Festival page 05
ISSUE 24 |FEB 2012
All The lATesT News // A lIFe IN PICs 16 // TIROl 26-27 //sCOTlAND 36-37 // New ResORTs 48-49 // BUMPeR BOOT ROOM 64-67 // ACCOMODATION 76-77 // 10MINs 70
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
ABTA No. V413808444 06060008444 06060008444 060600
3 Valleys Flights £399
fr
3 Valleys Flights £399fr
New Year Coach 3 Valleys - Ski 4 days £429
frNew Year Coach fr
Christmas Coach Morzine - Ski 5 days £349fr
Half Term Coach 3 Valleys - Ski 3 days £309
frWhat did youdo at theweekend?
Read
It Online
InTheSnow.com
PARTY
TIME IN
THE ALPS
New ideas and destinations for music and dancing
on the snow. Patrick Thorne reports page 3
ISSUE 22 | DEC 2011
All The lATesT News // sOUTh TYROl PUll OUT GUIDe // AOsTA VAlleY 28-29 // TAhOe 42-43 // ÅRe 50-51 // BUMPeR BOOT ROOM 68-71 // ACCOMODATION 76-77 // 10MINs 78
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
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In the Snow Sept 277x85_HiRes.pdf 1 07/09/2011 14:28
BOARDER IMAGE CREDIT: swIss-IMAGE.Ch/AnDy METTlER IMAGE MOnTAGE: ROCKET BAsE Patrick Thorne reports on the measures being taken
to keep Swiss skiing affordable this winter page 05
ISSUE 21 | NOV 2011
Read
It Online
InTheSnow.com
swIss
FIGhT
FRANC
From The UK’s Most Read Ski Mag
Edited by Patrick Thorne
“One of twenty people to know in ski”THE ULTIMATE GUIDE TO
ITALY
Reaching the biggest audience
of any UKski magazine
¼ Million Skiers600+ Distribution Points
In 10 Countries
All The lATesT News // sKITRACeR shOesTRING DeAls 09 // New PRO DIARY 14 // ZeRMATT 20-21 // BOOT ROOM 32-33 // ACCOMODATION 34-36 // 10MINs 38
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
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In the Snow Sept 277x85_HiRes.pdf 1 07/09/2011 14:28
Read It Online
InTh
eS
now.com
sKIFRee IN
sCOTlAND
ISSU
E 20
| O
CT
2011
Scotland's S
ki & Snowboard Show kicks o
ff show se
ason giving
a free ski p
ass to every visito
r. Patric
k Thorne reports
page 3 RICH
ARD BLAKE / M
ETRO SKI & SN
OWBOARD
SHOW
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
ABTA No. V413808444 06060008444 06060008444 060600
3 Valleys Flights
£339fr
3 Valleys Flights £339fr
Spring Coach 3 Valleys - Ski 3-8 days £239
frSpring Coach fr
Half Term Coach 3 Valleys - Ski 4-7 days £399
fr
Easter Coach 3 Valleys - Morzine - Chamonix £369
frWhat
did youdo at theweekend?
All The lATesT News // shOesTRING 11 // JACK hARVARD TAYlOR 12 //sT JOhANN 20-21 // AOsTA VAlleY 26 // wIN ssX GAMe 27 // BOOT ROOM 32-34 // 10MINs 38
Read It Online
InTh
eS
now.com
sNOw FUNNY!
Is this the funniest week in the Alps ever? Patrick Thorne
reports on this year's Altitude Festival page 05
ISSU
E 24
|FEB
201
2
All The lATesT News // A lIFe IN PICs 16 // TIROl 26-27 //sCOTlAND 36-37 // New ResORTs 48-49 // BUMPeR BOOT ROOM 64-67 // ACCOMODATION 76-77 // 10MINs 70
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
ABTA No. V413808444 06060008444 06060008444 060600
3 Valleys Flights
£399fr
3 Valleys Flights £399fr
New Year Coach 3 Valleys - Ski 4 days £429
frNew Year Coach fr
Christmas Coach Morzine - Ski 5 days £349
fr
Half Term Coach 3 Valleys - Ski 3 days £309
frWhat
did youdo at theweekend?
Read It Online
InTh
eS
now.com
PARTY
TIME IN
THE ALPS
New ideas and destinations for music and dancing
on the snow. Patrick Thorne reports page 3
ISSU
E 22
| D
EC 2
011
All The lATesT News // sOUTh TYROl PUll OUT GUIDe // AOsTA VAlleY 28-29 // TAhOe 42-43 // ÅRe 50-51 // BUMPeR BOOT ROOM 68-71 // ACCOMODATION 76-77 // 10MINs 78
What are youdoing forChristmas? ABTA No. V413808444 060600
New Year flight fr £488
New Year coach fr £399
Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404
fr
Christmas – ski 8 days THREE VALLEYS H/B £469
fr
Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr
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In the Snow Sept 277x85_HiRes.pdf 1 07/09/2011 14:28
BOARDER IM
AGE CRED
IT: swIss-IM
AGE.Ch
/AnDy M
ETTlER IMAG
E MOn
TAGE: ROCKET BAsE
Patrick Thorne re
ports on th
e measures b
eing taken
to keep Swiss
skiin
g affordable this w
inter page 05
ISSU
E 21
| N
OV
2011
Read It Online
InTh
eS
now.com
swIss
FIGhT
FRANC
From The UK’s Most
Read Ski Mag
Edited by P
atrick Thorn
e
“One of t
wenty people to kn
ow in sk
i”THE ULTIMATE GUIDE TO
ITALY
InTheSnow is the only FREE ski magazine we have in all of our stores across the UK. It’s good quality and offers an up-to-date newsy read; the feedback from customers is excellent.
THE STATS55,000 HARd copiES10 coUnTRiES600 SKi diSTRibUTionlocATionS7000 SUbScRibERS600 UniqUE REAdERSonlinE dAily700 downloAdS oF oUR ipHonE App EAcH dAy
AGE RAnGE
20 - 29yrs (19%)
30 - 39yrs (43%)
40 - 49yrs (22%)
50+yrs (16%)
no SKi HolidAyS
1 per annum (44%)
2 per annum (36%)
3 per annum (14%)
4+ per annum (6%)
SKi oR boARd
Ski (67%)
Board (21%)
Both (12%)
pAcKAGE oR diy
Package (49%)
DIY (42%)
Both (9%)
in SKi SToRES RiGHT wHEn REAdERS ARE mAKinG THEiR pURcHASE dEciSion
UnbEATAblE diSTRibUTionAs paid for magazine sales decline,
inTheSnow distribution constantly
increases, now reaching ¼ million
skiers online and offline every month.
pERFEcT TiminGput your brand in front of thousands
of skiers at the very time they are
spending money in store.
THE moST Up To dATE conTEnTinTheSnow produces content right
up to the deadline of each magazine,
enabling us to work with you right
through the season, responding to the
market conditions.
InTheSnow provides fantastic results from our campaigns. We advertise in the magazine because it has been really well received by distributors and readers alike.
Dominic is described by many as a serial entrepreneur.His journey into Ski Publishing started when he founded Square Mile in 2002, providing Wi-Fi on yachts (before anybody knew what Wi-Fi was). Within just 4 years, BT bought the company. At the same time, Dominic sold an online marine publishing business that was less than 12 months old!
With a small pot of other business interests, his ultimate aim was to create a business that fulfilled his passion for skiing. Identifying an obvious gap in the Ski Publishing market in the 2007/8 Ski Season, InTheSnow magazine was launched.
Patrick has been a full time, year round, professional ski writer for 25 years. Nicknamed ‘The Snow Hunter’ he has located 6,000 ski areas in 80 countries and for the past decade has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 5,000 reports.
He has written a dozen books on skiing, received several awards, had his work translated in to more than 20 languages and was named ‘One of 20 People To know in Ski’ by The Times.
Ben joined the InTheSnow team in September 2009 as the magazines ‘Race Correspondent’, now aged 19 Ben is our Regular News Correspondent and Columnist.
He has been skiing since age three and currently ski races with the UK’s oldest ski club, Kandahar, competing in the British and English Alpine Ski Championships for the past eight years. Ben is spending the 2011/12 winter season in the Alps training to become a ski instructor whilst also competing in international races.
DISTR
IBU
TION
NETW
OR
K
meet the team...
dominic Killinger Publisher & Owner
patrick Thorne editOr
ben clatworthy news COrresPOndent
+44 (0) 1494 862 423 [email protected]
For great rates, different sizes, insertion opportunities and discussing a very successful advertising campaign, call Dominic on 01494 862 423 or email [email protected]
InTheSnow Magazine is a refreshing publication for the winter sports industry - clean and full of news, there is nothing else like it.
InTheSnow magazine has a targeted approach to reaching the consumer; the news and features are interesting, skiers and boarders love it.
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