Lancôme's Intern

Wan Noor FaradawinaTaylor’s UniversityInternship

ExpectationsGiven Tasks

Meeting ExpectationsReflection

RecommendationsThank You Note

Internship Expectations

Learning different approaches to market luxury productsLearning about work ethics & company cultureCurious on the implementation of business theoriesLearning on professional communicationBecoming better at time management

Given TasksLaunch of the new Blanc Expert range

Microsite, SMS blast, EDMBlanc Expert Mini DemoLiaise with retailers & outside vendorsPropose events in SephoraAgenda for Consumer Event

Competitors trend report

Helped out for Absolue Golden Glow PR event

Achievements

Meeting Expectations

Different sales communication with consumer productsThe importance of brand-retailer relationshipThe process of having a promotion

Digital Marketing communicationCooperation from retailerWorking with outside vendors

The hierarchy & culture of the teamStill needs to improve on time management

Reflection

Theories learnt are nothing if they are not properly being implementedTo be more sensitive on small detailsTo be more comprehensive when sending emailsTo mingle more and learn new things from peopleTo stop being so dependent on N+1’s approval

Recommendations

Better communicationPlanning

FeedbacksBy Julian Tan