Innovasjon NorgeJan Børre Rydningen
Spesialrådgiver
90136995
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Hva er Innovasjon Norge?
En julenisse?
En bank?
Et datingbyrå?
Et rådgivningsselskap?
En reiseoperatør?
En utdanningsaktør?
Et PR-byrå?
….. og vanskelig å forstå seg på?
Svar: en partner for å utvikle suksessbedrifter
?
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Innovasjon Norge • Stiftet 19. desember 2003 som særlovsselskap
• Startet sin virksomhet 1. januar 2004
• Drøyt 750 ansatte med kontorer i alle landets fylker og mer enn 30 land. Hovedkontor i Oslo.
Administrerende direktør
Gunn Ovesen
Divisjon Norge
Siri Bjerke
StabFinn Kr. Aamodt
Direktør for reiselivPer-Arne Tuftin
Divisjon UtlandSvein Berg
Tjenester og programmer
Hans Martin Vikdal
Strategi og kommunikasjon
Katinka G. Leiner
Statens Nærings- og Distriktsutviklingsfond
Eksportrådet
StatensVeiledningskontor
for Oppfinnere
Norges Turistråd
1. januar 2004
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Formål og VisjonVisjon”Vi gir lokale ideer globale muligheter”
Formål
Innovasjon Norge skal fremme bedrifts-
og samfunnsøkonomisk lønnsom
næringsutvikling i hele landet, og utløse
ulike distrikters og regioners
næringsmessige muligheter gjennom å
bidra til innovasjon, internasjonalisering
og profilering.
Verdi
KAN = Koplende, Ansvarlig, Nyskapende
Innovasjon
- vi ønsker fornyelse basert på mangfold.
– vi ønsker økonomisk vekst gjennom internasjonal konkurransekraft
- vi ønsker sterkere innovasjonstakt gjennom innovasjon i samarbeid
Innovasjons-miljø
Entreprenør-skap
Veksti
bedrifter
Internasjonalisering Omdømmebygging
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En kunde-nær
organisasjon
En markedsnær organisasjon
Kompetanse
ProfileringNettverk
Rådgiving
Finansiering
INs tjenester
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EØS-rammeverket
Bagatellmessig støtte (E&I)
SMB-støtte (E)
Støtte til opplæring (E&i)
Støtte til FoUoI (E&I)
Regional støtte (E&I)
Investering (E)
Krisestøtte er ulovlig – dvs. når:
-50% av ”egenkap.” er tapt
- derav 25% siste året
MEN, vi kan opptre som rasjonell kreditor
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Støtte til FoUoI (IFU/OFU-knaggen)
Formål:
• FoU med henblikk på utvikling av nye
produksjonsmetoder, produkter eller
tjenester. (Skille mellom
grunnforskning, industriell forskning,
utvikling før kommersialisering)
Elementer som kan inngå:
• Personalutgifter, Instrumenter (leie),
Konsulentbistand, Direkte adm.
kostnader, Andre kostnader
Støtteintensitet:
• Industriell forskning;
=> inntill 75%
• Utvikling før kommers.;
=> inntill 50% (60%)
Skiller mellom små (<50),
mellomstore (<250) og
store (>250)
IFU/OFU - Projects
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Supporting a profitable partnership
Competent Norwegian supplier
IRD-contract
Competence Reference and/or market channel
New or improvedproduct/service/process/method
Demanding customer
Innovation
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• Promote the development of new products, services, processes or methods with
an international market potential.
• Upgrading skills and etablishing new relations (networking).
• Strengthen the internationalisation of Norwegian Business and Industry
• Trigger and release projects and private equity
• Value creation in Norway
Support scheme objectives
No thematic limitations or specific deadline for application.
N.B.!
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IRD-contracts creates a ”win-win” situation
Norwegian supplier:
• New product/new service
• Funding
• Market access
• Improved skills
• New relations
Demanding customer:
• New technology
• Reduced risk/cost
• Competitiveness
• Improved skills
• New relations
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From idea to market
Idea/
feasibility study
R&D prototype Industrial prototype/pilot
Volume production
Pre-commercial development
IRD-contracts
Commercial phase
Grants to R&D-projects are limited by the state aid rules of the European Union
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IRD-contracts in the innovation process
Idea Development Commercialization Growth
Tax-incentives
Commercial sources
Non commercial sources
Business Angels Venture Capital & PE
Stock Exchange
Tax deducation scheme (Skattefunn)
R&D grants
Risk loans
Seed Capital
Stipends
IRD-contracts
Regional development grants
International Growth
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In 2008 Innovation Norway will invest 250 million NOK in IRD-contracts
0
50
100
150
200
250
Million NOK
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Commercialization
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Commercialization through supplier
Customer
Supplier Market
Project
Reference
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The demanding customer provides market access
Customer
Supplier
Market
Project
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Commercialization through third party
Customer
Supplier
Market
Project 3. party
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Shared commercialization
Customer
Supplier
Market 1
Project
Market 2
Evaluation
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Evaluation of 1200 projects 1995-2005:
• 44% of supported projects are commercial successes and more than 75 % are
technological successes.
• The projects have contributed to a clear improvement of commercial and
technical skills
• There is a substantial increase in turnover and exports – the annual total
turnover of the supported projects exceeds the total grant during ten years
(1995-2005)!
More than 70 % the companies claim that they wouldn’t have carried out the projects without the support from Innovation Norway!
N.B.!
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IRD presented as best practice for internationalisation by the EU
- ” There is a growing international awareness of the great business
potential that lies in close cooperation between a supplier and a
large demanding customer with a common interest — to develop a
unique new product or service.”
- ”IRDCs are considered to be one of Innovation Norway’s most
successful support schemes encouraging both innovation and
internationalisation at the same time.”
Source: ”Supporting the internationalisation of SMEs”, European Comission 2008
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Characteristics of a successfull IRD-company
• Many of the employees have higher education• High ability to innovate and/innovation strategy• Actively involving the partner in the project• Collaboration with a foreign company
50 percent of the companies have less than 5 employees and 2/3 of the companies have existed less than 10 years .
NB!
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Why is the grant scheme as success?
1. Demand driven innovation
2. Binding agreement on R&D
collaboration based on a win-
win situation
3. High demands on the ability
and capacity of the
Norwegian supplier
Conditions
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Projects supported should;
1. generate state-of-the-art products or services
2. have a considerable (international) market
potential
3. Accelerate the release of private equity and have
a high degree of value added (additionality)
4. show a high degree of value creation in Norway
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The application1. The applicant – presentation of organisation, strategy, market, business model etc.
2. Finances – financial statement for the last 3 years
3. Agreement – enclose at least a MoU between supplier and customer.
4. Demanding customer– need for development? Why is this a demanding customer?
Role and involvement in the project?
5. Presentation of the project – background, goals, novelty, cost, financing,
organisation, management, time schedule etc.
6. Market conditions – market potential, competition, profitability, commercialization.
7. Project cost. Spesification of costs and financing of project.
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The agreement
• A legally binding agreement between the supplier and the customer• Regulating the collaboration – roles, commitments, IPR and rights to use the
results• Responsibility of the partners, but must be approved by Innovation Norway • Documentation should be diveded in to one application and one contractual part • Binding agreement not necessary together with application, but before any
payment• MoU should be attached to the application
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Assessment criteria
1. Novelty / uniqueness
2. Degree of research and development
3. Market potential and profitability
4. Market knowledge – business plans
5. Commercial and techonolgical risks
6. The involvement and role of the demanding customer
7. The relations between the supplier and the customer
8. Value creation
In larger and more comlex projects Innovation Norway engage external expertise to assess the technological and
commercial risks of the project
N.B.!
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Innovation Norway can support 25-60% of the eligible costs of the Norwegian supplier
• The public support is given to the
supplier, normally a small or
mediumsized company• Support is limited by the regulations
of state aid for research and
development. • The applicant should apply for
”Skattefunn” when possible.
The support is measured out according to the risk andthe potential of the project
N.B.!
Innovation Norway
Supplier
Customer
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Company size and type of collaboration determines support level
Size of company¹
Small
<50
Medium
50-250
Large
>250
Feasibility study 50 % 50 % 40 %
Projects 45 % 35 % 25 %The aid can be increased by a bonus of 15 % if the projects involves a
collaboration between at least two independent companies of which at least one is a SME (< 250 employees) or the R&D-activities are carried out in ar least two
different EEA-countries. No single undertaking can bear more than 70 % of eligible cost.
¹ Definition is also dependent on the annual turnover or balance and ownership of the company.
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Eligible costs
• Personnel costs (hourly cost = 1,0 ‰ of annual salary)
• Instruments and equipment¹
• Building and land¹,
• Costs of market and contractual research, technical knowledge and patents etc.
• Additional overheads and travel expenses
• Other operating expenses
In case of a subsequent commercial use of demonstration, or pilot projects, any revenue generated must be deducted.
N.B.!
¹ To the extent and for the period used for the project
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