Individual Behavior
Definition
Individual Behavior is a combination of responses to external and internal stimulus.
Causes of Individual Behaviour
Inherited characteristicsLearned Characteristics
Contd….
Physical characteristics
AgeReligionRaceSocial group
Body structure
Vision Height
Stamina
Learned Characteristics
Contd…..
Perception Result of various senses:
feeling, seeing, hearing etc Eg. If a manager perceives a subordinate’s ability as
limited, he will give him limited responsibility even if subordinate is an able person.
Contd…
Attitude Positive attitude Negative attitude E.g I like my job: expressing attitude towards work
Contd….
Personality E.g. People who are seem to work out better in bargaining
agreements than people who are narrow minded.
Values Influences perception of problem Influences an individual’s decision making process
Contd…
Learning can change individual behavior
Role of parentingEducationJob trainingManipulation of rewards
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