Presented by , Yamuna, S. Manju.
HINDUSTAN UNILEVER LIMITED HUL- one of the largest FMCG with heritage
over 80 years in India.
45 brands spanning 20 distinct categories such as soaps, detergents,shampoos, skin care, tooth pastes,deodrants,cosmetics,tea coffee,packaged foods,icecream and water purifiers.
INTRODUTION
HUL is owned by BRITISH-DUTCH company .
Earlier name “Unilever ” started by Lever
brothers.
Incorporated - 1933 Industry - FMCG Head Quarters – Mumbai, Maharastra Key people - Harish Manwani
(chairman),Sanjeev Metha(CEO & MD) Revenue - Rs. 30,170 crores(2014,15) Net Income -Rs. 4315 crores(2014-15) No. of employees – 18000 (2014-15)
HISTORY In the summer of 1888 visitors to the
Kolkatta Harbour noticed crates full of sun lights soap bars, emborrsed with words “ Made in England by Lever Brothers”.
Here, the marketing era of branded FMCG begins
CONTINUE….. 1931 – Unilever set up its first Indian
subsidiary. Merged with Hindustan Vanaspati
manufacturing company (1933) and united traders limited (1935).
Renamed in June 2007 as Hindustan Unilever Limited.
VISION We work to create better future everyday. Help people to feel good, look good and get
more out of life with brand and services. Inspiring people in everyday actions in
using brands to show differences to the world.
develop new ways of doing business with aim of doubling size of company.
Reducing environmental impact.
MISSION
“ TO ADD VITALITY TO
LIFE “
MERGER
The Erst while tata oil mills company(TOMCO) – 1st april ,1993.
Brooke bond lipton India limited (BBLIL) - 1st Jan,1996.
Pond’s India Limited (PIL) - 1998
AQUISITIONS Brooke bond – 1984 Lipton - 1972 Lakme 50-50 : Joint venture with kimberly clerk
corporation in 1994. Modern foods - 2002
BRANDS Personal care brands Home care brands water purifier Food and drink brand
PERSONAL CARE BRANDS Tresemme Lux Close up Vaseline Pepsodent Clinic plus Aviance Rexona
CONT…… Fair & lovely Lakme International breeze Clear Ayush therapy Axe Sure dry shield Ponds
CONT…… Liril 2000 Hamam Sunsilk Elle 18 Dove Lifebuoy pears
HOME CARE BRANDS Cif Active wheel Vim Domex New magic Rin Surf-excel Comfort Sunlight color guard
WATER PURIFIER
FOOD & DRINK BRANDS Annapurna Brooke bond Tajmahal Lipton Red label
CONT…. Kissan 3roses Magnum Taaza Bru Knorr Kwality walls
SUSTAINABLE LIVING HUL launched SLP in 15th nov,2010 at london,
new york & new delhi. Three major goals to be achieved by 2020.
Help more than 1billion people to improve their health & well-being.
Halve the environment impact of their products.
Source 100% of their agricultural raw materials sustainably.
AWARDS Ranked no.1 in the list of “Most Innovative
Companies” by FORBES. “Dun & Bradsheet corporate award’14” for
being top FMCG company. Won “Golden Peacock occupational Health
and Safety Award’2012” for its health and safety & health initiatives.
CORPORATE SOCIAL RESPONSIBILITY Lifebuoy swastha chetana - Health & Hygine. Shakthi – empowerment of women through
micro enterprise opportunity. Yashodadham - Relief & Reconstruction in
Gujarat’s kutch district. Asha daan - Happy Home.
PROJECT SAKTHI Rural distribution initiatives that targets on
small villges. Direct rural reach opportunities for under
previlaged rural women. Sakthi started with 17 women in 2 states. Now, 45,000 women in 15 India states.
MAJOR COMPETITORS P & G ITC Cavin care L’oreal Dabur Others
COMPANY SHARE
Unilever individualy holds about 67.25%
10% shares – public equity
22.75% shared by 3,00,000 shareholders.
RESEARCH FACILITIES
Hindustan UniLever Research Center (HURC)
was set up in 1967 at mumbai.
Unilever Research India (URI) was set up in
1997 at Bangalore.
ECONOMIC PROBLEMS
Tough competition
Increasing input cost
proliferation of brand portfolio
LATEST LAUNCHES Knorr chinese brands Lakme absolute sculpt Lakme lip love Magnum choco cappuccino Axe gold temptation
THANK YOU
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