GSeshop 200257042 200357068
6 1 10 10
2001 2,166 2005 4,355 , 33471 106756 . 2002~2004 2005 .
.
GS , , , . . 2005 29%, 40% . GS GSe . (, )
GS, CJ, Hmall , Hmall , G, , GSe , yes24,
. 2006 3 4403 4125(93.7%), 278(6.3%) 32606, 74,150(69.5%) . (, ),
GS, CJ, Hmall , Hmall , G, , GSe , yes24,
8% Hmall
8% .
13%9%9%4%8%
GSCJHmallD&shop
1999 2001 2000199619962000 550 400 700 360 630 900 453425308379
- TV .
- .
-
- .
GSCJHmallD&shop
,, LONE, KISSEN CRM , V . CJ (++ ). - , , , , 1 , , . .
, ( ) . * DM( ), Wish list, , , , SMS, *
GSCJHmallD&shop
- 2 1:1- -- L-money - Main
e-CRM 20%
/
CJmallhmallyoungoldd& shop GSeshop
- 20, 30 . needs
30,40 .Hmall needs
Positioning
.
. , , .
24 GSeshop . .
.
One-to-One GSeshop Concept
Key wordConceptConcept !
Target
, DB
>
Target GS
24~39
49% 51%
,
Chart2
6629772234
7801216
11037016
5910754
10
20
30
40
40, 19%
30, 35%
20, 25%
Sheet1
2005.4~1010828,485
1,087,524
1,380,989
1,405,497
1,226,552
1,087,130
1,196,868
1,085,354
1,423,142
10,721,541
201,944,383
1,998,571
2,102,856
1,881,265
2,009,599
1,999,597
2,038,798
1,880,072
1,942,114
17,797,255
305,934,788
2,766,388
3,303,165
2,690,431
2,932,433
2,960,783
3,070,162
2,736,924
3,120,183
29,515,257
401,342,076
1,170,118
1,404,153
1,244,377
1,415,115
1,370,164
1,750,273
1,539,541
1,482,982
12,718,799
3,188,169
3,697,018
4,444,713
3,743,494
4,391,323
3,763,637
4,168,023
3,877,846
4,254,153
35,528,376
6,861,565
3,325,585
3,746,451
3,478,076
3,192,378
3,654,038
3,888,078
3,364,047
3,714,269
35,224,487
10203040
2006.~51,264,8011,895,2002,786,8421,482,7573,877,5753,552,027
1,096,959853,5551,330,468791,3592,058,7132,013,628
1,661,7611,649,7722,540,2971,226,1023,721,1703,356,764
1,434,2791,588,8122,174,4221,186,0333,141,7963,241,751
1,171,9721,813,8772,204,9871,224,5033,327,2193,088,120
6,629,7727,801,21611,037,0165,910,75416,126,47315,252,290
Sheet1
234
10
20
30
40
20, 25%
30, 35%
40, 19%
Sheet2
Sheet3
Loyal
Target GS 2529-3539
/ (25~29, 30~34, 35~39) 25~29 , 30~39 , 23~29 , 25~34 , 30~34 ,30~34
6 , 12 , , ( , ) ,
Gseshop , , ( ) home .. home .
) . , home
customer Timing Offer Communication home
) 18 31 , . ( ), . home . .One-to-One home contents&
One-to-One home contentsDBGseshop E-MailSMSDM
homePOSsystem
Gseshop . (Loyal 3, 5% ) .
) ( ) .
customer 6 (), 12 (Loyal)Timing 50 5 10Offer Communication Mini Floating
) 28 (6 ) 10 . 100 10 3 Mini Floating . One-to-One
DBGseshop Mini Floating
E-MailSMSDM
POSsystem
One-to-One home
, , .- / : / , SMS home . : , MT, , ( or ), home .
, home Gseshop side .
) SMS .
customer Timing , SMSOffer , , Communication SMS, home
) 25 Gseshop . . 3 .One-to-One &
DBGseshop E-MailSMSDM
POSsystem
SMS Gseshop. Home One-to-One home
TV . . . ) , Customer - 2539 Timing - Offer - Q&A Communication - ) 30 . GSeshop One-to-One TV Q&A
DBGseshopTV Q&AE-MailSMSDM
POSsystem
One-to-One TV Q&A home
Simulation Gseshop Gseshop site home E-mail & Icon
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