MEDITERRANEAN COLLEGE IN COLLABORATION WITH THE UNIVERSITY OF DERBY
BA BUSINESS STUDIES
CREATIVE BUSINESS SOLUTIONS
STUDENTS’ NAMES: Evgnossia Sophianova Konstantina Iakovidou Manolis Koutsakis Georgia Karapaschali
PROFESSOR’S NAME: Valasidou Areti
Firm & Product Presentation
ECO Solutions• Eco Solutions Ltd. was
established in Heraklion, Crete.• The company’s main objective
is to maximize the performance
• Offers a wide range of application
• Characterized by design and applications that are characterized by high quality
Carefree Charger (CFC)
An innovative case- charger which operates incorporated in a solar panel
Designed for environmental protection
Offers conveniences in everyday lifestyle
Designed to provide people with a modern and practical commodity
Employees
Students
55+
TAR
GET
G
RO
UPS
Save money
Interested in technological changes
Attention to the product appearance
Following trends
Environmental consciousness
Practicality
Health protection
A lot of hours away of home
Save money
A lot of hours away from home
Environmental consciousness
Need for constant communicationInterested in
technological changes
Save moneyPracticalityNeed for
constant charging
MIND MAPPINGNo need to worry about charging one’s mobile
Func
tiona
lity
Protection
Appe
aran
ce
Environment
Carefree charger
Necessity for constant charge
Energy efficiency
Cost Efficiency
Protective film for solar panel
Longer product life
Satisfy consumer needs
Ability to find cases easily for all mobile phones
Wireless Energy-Efficiency
Assistance for fellow man
FISHBONE DIAGRAM
Charge more units through USB
Variety of colours & sizes
Discharge protection
Solar panel
Ability to charge more than one device
Functionality
Pric
ePOSITIONING MAP
PRODUCT (CFC)
Features • Solar panel• Protection film for the solar
panel• Discharge protection • Constant passive charging• Variety of colours and sizes• Charge more units
An innovative solar panel case for mobile phones in the word of technology, which makes the mobile phones carefree and environmental friendly.
PRICE
Pricing policy According to the surveyconducted, the pricing policiesthat were adopted are:• Competitive pricing• Backward pricingPayment methods• Cash• Credit• Debit
Survey Results
20%
30%
50%
Rates
40-55€55-70€70-85€
PLACE•Cooperation with 3PL companies
•Distribution to all regions in Greece through the company’s online stores and some affiliate stores, such as Public, Vodafone,Wind.
Company’s presence
Online Promotion
Offline Promotion
•Leafleting
•Advertising on television and radio
•Presentation to potential customers
PROCESS
•Vertical integration
•Constant Evaluation
•Consumers prefer more friendly products
PEOPLE
•The company is human culture oriented
•Training of workforce
•Recruiting environmentally-conscious and qualified staff
PHYSICAL EVIDENCE
RecyclingPortable
Variety of colors and sizes
CONCLUSIONS
BENEFITS• Technologically
developed branch• Save energy• Eco-friendly• Makes life easier• Affordable
DRAWBACKS
• The product is available
only in domestic markets
•High Service costs
CHANCES• Market growth through partnerships•Product development through constant technological evaluation• Promotion through social activities
DANGERS
•Increased competition
•Changes in legislation
•Infavourable economic
situation
THANK YOU FOR YOUR ATTENTION!!!