HELLO! • The Creative Services Designer at

Schipul • Studied Graphic Design at St.

Edward’s University• Part-time Sea Monkey Breeder• Hobbies: Illustration, Franklin the

Dog, and Etsy

TOPICS WE’LL COVER…

• Social Media Benefits• Design Fundamentals • Where to Find Images and Fonts• How to Create Social Media Graphics• Implementing Graphics• Linking to Social Media

SOCIAL MEDIABENEFITS

PROS OF SOCIAL MEDIA

• Free to Use• Quick and Easy Self-Promotion• Connect with Just Your Target Audience• Engage One-On-One with Clients • Create and Build a Strong Identity• Platform for Great Feedback

WHICH TO CHOSE?THERE’S SO MANY OUT THERE

FACEBOOK STATISTICS

TWITTER STATISTICS

MARKETING + DESIGNFUNDAMENTALS

BRANDING• Perceived Emotional Corporate Image As

a Whole• The Companies' Core Values• More Than Just Colors, Typefaces, Logo

• Is the Foundation Which the Designer Builds Off From

• Clear + Consistent Message

IDENTITY• Visual Aspect That Forms Part of the

Overall Brand• Branding Standards Manual

• Has Set Guidelines To Apply Identity to Visual Elements

• Examples of Visual Devices• Signage• Marketing Collateral• Products + Packaging• SOCIAL MEDIA Yes!

LOGO• Identifies a Business in Its Simplest Form

Via the Use of a Mark of Icon• Iconic Logos are:

• Describable• Memorable• Effective Without Color• Scalable in Size• Relevant

AUDIENCE + MESSAGE• Who Is Your Target Demographic?

• Gender• Age• Location

• What Message Are you Communicating?• Clear• Concise • Direct

EXAMPLES OF SOCIAL MEDIA DESIGN

FINDING IMAGESAND FONTS

IMAGES• Free– Make Sure it’s Okay to Use– Ask Artist/Photographer’s Permission– Example:

• Compfight.com• Flickr.com

• Paid– More Creative Control– Example:

• Istock.com• Shutterstock.com

Http://Compfight.com

Http://IStock.com

FONTS• Free

– Examples:• FontSquirrel.com• Google.com/WebFonts• DaFont.com

• Paid– Examples:

• Fonts.com• Houseind.com• Emigre.com

Http://FontSquirrel.com

Http://Emigre.com

CREATINGGRAPHICS

GRAPHIC DIMENSIONS

• Facebook– Ideal: 180 x 540 pixels

• Twitter– Ideal : 1024 x 768 pixels– Content Area: 41 – 108 pixels

• LinkedIn– Ideal: 400 x 180 pixels

CONTENT FOR YOUR GRAPHIC

• Logo (A MUST!!)• Tagline• Contact Information• Location• Hours of Operation• Image Pertaining to Product• Tab Links Information

ALTERNATIVES TO PHOTOSHOP

• Google “Free Alternatives to Photoshop”• My Two Favorites:

– Picnik• Picnik.com

– Photoshop Express Editor• Photoshop.com/Tools/ExpressEditor

Http://Picnik.com

Http://Photoshop.com/Tools/ExpressEditor

LINKING TO SOCIAL MEDIA

MUY IMPORTANTE

UPLOADING YOUR GRAPHICS

DEMONSTRATIONTIME !

QUESTIONS?

CONTACT ME : ebogdan@schipul.com