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Page 1: Google Analytics for Bloggers

Google Analytics 101: Tips for Becoming a Better Blogger

By  Jeff  Sauer  –    @jeffaly/cs  

Page 2: Google Analytics for Bloggers

Your Google Analytics Guide

Jeff  Sauer  Marke/ng  and  Travel  Blogger    Vice  President    Three  Deep  Marke/ng  St.  Paul,  MN,  USA  

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Interested  in  Google  Analy/cs  Training?  Learn  More:    

bit.ly/request-­‐ga-­‐training    

Page 3: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

About Jeff Sauer

•  Vice  President  at  Three  Deep  Marke/ng  in  St.  Paul,  MN  

•  Google  Analy/cs  Cer/fied  Partner  since  2009    •  Have  been  blogging  since  2000  

•  Named  2012  CIO  of  the  Year  by  the    Minneapolis/St.  Paul  Business  Journal  

•  Three  Deep  was  an  Inc.  5000  Fast  Growing    Company  Award  in  2010,  2011,  2012  &  2013  

 •  Board  Member  for  MIMA  and  MnSearch  

Page 4: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

My Two Blogs

h^p://www.jeffaly/cs.com   h^p://www.jeffse^er.com  

Page 5: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

And Yes… I took that Cover Photo

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Let’s Talk about Google Analytics

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Google Analytics is Like Othello

Page 8: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Google Analytics is Like Othello

A Second to Learn Years to Master

Page 9: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

A Mile Wide and a Mile Deep

Download:  h8p://www.jeffaly<cs.com/google-­‐analy<cs-­‐guide/  

Page 10: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

What You Will Experience Today

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Don’t Worry

Page 12: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

45 Minutes to Learn…

How  to  Create  a  Google  Analy/cs  

Account    

Ge_ng  Clean  Data  for  Your  

Website    

Ge_ng  Google  Analy/cs  Code  On  Your  Site  

 

Se_ng  Goals  to  Measure  Website  

Success    

Page 13: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

45 Minutes to Learn…

Tracking  Social  Media  Ac/vity  on  

Your  Site    

Installing  Custom  Dashboards  for  

Bloggers    

Tracking  Search  Results  and  SEO  

Efforts    

Learning  What  Content  is  

Performing  Best    

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CREATING A GOOGLE ANALYTICS ACCOUNT

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Creating a Google Analytics Account

Sign  up  at  h8p://www.google.com/analy<cs      

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Get the Code For Your Site

Page 17: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Getting the Right Code

Choose  Web  Site  

Page 18: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Universal Analytics

Choose  Universal  Analy/cs  for  New  

Websites  

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Classic Analytics

Choose  Classic  Analy/cs  for  Exis/ng  Websites  

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Choose Data Sharing Settings

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Recommended Settings

Recommended  

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Optional Setting for Benchmarking

Recommended  Benchmark  Other  Blogs  

Page 23: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Get the Code

Copy  This  Sec/on  and  Paste  into  a  

TXT  File  

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PLACING GOOGLE ANALYTICS ON YOUR SITE

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Several Methods for Adding GA

You  Can  Put  the  Code  In  Your  Template  

 

WordPress  Blogs  can  use  Yoast  GA  

plugin    

Add  Google  Analy/cs  in  Your  Theme  Se_ngs  

 

Page 26: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Add Code to Your Template File

Add  to  Header.php  File  

 

Page 27: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Con"guring GA in Your Theme

Configure  in  Theme  Se_ngs  

 

Page 28: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Using a Plugin for WordPress

Yoast  WordPress  Plugin  for  GA    

Download:  h8p://yoast.com/wordpress/google-­‐analy<cs/  

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Jeffalytics Recommendation

Don’t  Be  a  Hero,  Use  a  Plugin!  

 

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GETTING CLEAN DATA ON YOUR WEBSITE

Page 31: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Don’t be Fooled By Your Traffic

Your  Actual  Traffic  

How  You  Think  About  Your  Traffic  

Page 32: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Stop Tracking Yourself

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Discover Your IP

Go  To  h8p://www.wha<smyip.com  to  learn  Your  IP  Address  

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Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Filter Your IP in Google Analytics

Page 35: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Create a New Filter

Page 36: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Enter Your IP Address

Page 37: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Or… Use a Plugin

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SETTING GOALS FOR YOUR WEBSITE

Page 39: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Set Strategic Goals

Macro  Goals    (Affiliate  Clicks,  AdSense,  Sales)  

Macro  Goals  =  Top  Line  Revenue  

Micro  Goals  (Downloads,  Time  on  Site,  Video  Views,  etc.)  Micro  Goals  =  Engaged  Visitors  

Configure  your  goals  in  Google  Analy/cs  se_ngs    

You  can  set  up  to  20  goals!    

Page 40: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Goals in Google Analytics

Page 41: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Choose How to Track Goal

Page 42: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Enter Goal Details

Page 43: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Caution with Goals

Assigning  a  Goal  Value  to  Revenue  Related  Goals  is  

Highly  Recommended  

 

Mul/ple  Goals  May  Create  Unrealis/c  Revenue  $  in  

Reports    

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ANALYZE CONTENT PERFORMANCE

Page 45: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

What Content is Performing Best?

Page 46: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Average Time on Page

Average  Time  on  Page  Indicates  How  Long  Visitors  are  Engaging  with  Content  

 Generally,  more  /me  is  be^er    

Page 47: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Average Time on Page Bounce  Rate  Shows  the  Percentage  of  Visitors  That  Leave  Your  Site  Having  

Only  Viewed  This  One  Page    

Lower  is  be^er  (but  can  be  misleading)  

Page 48: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Average Time on Page

Page  Value  Indicates  the  Rela/ve  Value  This  Page  Contributed  to  Your  Goals  

 Goals  Must  be  Configured  to  Work  

Page 49: Google Analytics for Bloggers

TRACKING SEO RESULTS IN GOOGLE ANALYTICS

Page 50: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Organic Search Report

Page 51: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Organic Search Report

WTF?  88%  of  My  Search  Keywords  Are  

Invisible  

Page 52: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Not Provided is a Real Nuisance

Learn  about  Not  Provided  Here:  h8p://www.notprovidedcount.com/    

Page 53: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Google Webmaster Tools

Fortunately,  Google  Webmaster  Tools  

Gives  You  Some  Data  Back  

Page 54: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Google Webmaster Tools Reports

Page 55: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Google Webmaster Tools Reports Beau<ful  (and  Increasingly  More  Accurate)  Search  Data!    

Page 56: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Setting Up Google Webmaster Tools

Set  Up  Webmaster  Tools  Data  Sharing  

Page 57: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Edit Webmaster Tools Settings

Page 58: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Select Webmaster Tools Property

Select  Your  Site  

Save  Progress  

Page 59: Google Analytics for Bloggers

TRACK SOCIAL MEDIA ACTIVITY ON YOUR SITE

Page 60: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Social Media is All Around Us

Traffic  is  Driven  to  Our  Sites  Via  Social  Media  

 

Google  Harvests  Ac/vity  from  

Social  Data  Hub    

Visitors  Interact  With  Social  

Sharing  Bu^ons    

Page 61: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Measure Value of Social Traffic

Page 62: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Track Interaction With Social Buttons

Select  Plugins  Under  Social  

Then  Select  Social  Source  and  Ac/on  

Page 63: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Information from Data Hub Partners

Gain  Access  to  a  Wealth  of  Informa/on  from  Several  Social  

Networks  

Page 64: Google Analytics for Bloggers

CUSTOM DASHBOARDS FOR BLOGGERS

Page 65: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Dashboards Pull it All Together

Great  Dashboard  for  Bloggers:  h8p://www.portent.com/blog/analy<cs/the-­‐blogger-­‐dashboard-­‐google-­‐analy<cs-­‐for-­‐writers.htm    

Page 66: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Do It Yourself Dashboards

Select  New  Dashboard  

Page 67: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Do It Yourself Dashboards

Blank  or  Pre-­‐Made  Op/ons  

Page 68: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Do It Yourself Dashboards

View  Your  Dashboard  

Page 69: Google Analytics for Bloggers

Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com  

Even Better: Trust the Experts

Google  Analy<cs  Solu<ons  Gallery:  h8ps://www.google.com/analy<cs/gallery/    

Page 70: Google Analytics for Bloggers

Thank You! Jeff  Sauer  Marke/ng  and  Travel  Blogger    Vice  President    Three  Deep  Marke/ng  St.  Paul,  MN,  USA  

70  

Interested  in  Google  Analy/cs  Training?  Learn  More:    

bit.ly/request-­‐ga-­‐training