Game Open-marketThe Challenge of New Mobile
Applications
2010. 3. 11.
Changjun
Jeon
(CJ)
Rating Policy Team, KGRB
The Challenge of Game Open-market
-
System of game rating in Korea
-
Result of ratingㅁIntroduction
-
Definition,
「Game Business Promotion Act, Korea, 2006」
-
Object of game rating
-
Status of open-market games in Korea
ㅁEnvironmentof Regulation
-
Growth of Apple’s ‘Appstore’
-
Reverse discrimination
-
Private vs. corporate, local vs. foreign
ㅁProblem
-
Revision and amendment of law
- Consideration and TaskㅁFuture Plan
Content
The Challenge of Game Open-market System of Korea
ㅁGame rating system of Korea-
Government-led, deliberating and reviewing the content of game before sold in market
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From the past, the rating system of game comes from that of movie and music.
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Game Rating Board, Korea was established on October 30th 2006
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We deals ‘PC&On-line’, ‘Arcade’, ‘Console’, ‘Mobile’
and ‘etc (includes open-market)’
ㅁLabel of age and content description
The Challenge of Game Open-market Practice
ㅁState of Rating
ㅁProblem of open-market games-
Mainly submitted of the application by private developer, the figure is sluggish
*
Tatal
application for rating : 248 cases
(~March 5, ’10)
-
Only for ‘All age’
rate, not for ’12 over’, ’15 over’
or ’18 over)
-
Big difference of policy and standard between platform holder and mobile carrier
-
Specific cases
*
’game in SNS’, ‘go-stop’
and ‘casino’
would be rated higer
than other countries
- PC/On-line MobileVideo
ConsoleArcade Sum
Year of 2007 1,678 921 489 193 3,281
2008 1,383 731 579 959 3,652
2009 1,519 588 575 1,217 3,899
The Challenge of Game Open-market Law Environment
Article. 2 (definition)
1. “Game is a kind of computer program or equipment for entertainment and amusement for the purpose of making good use of spare time, education or sport effect. However, the list below will be excluded.
a. Casino and gambling
b. Object of tourism industry regulation, 「Tourism Industry Act, Korea」
Article. 3
c. Something/product mixed with game and non-game announced by the Secretary.
ㅁ「Game Business Promotion Act, Korea, 2006」
-
Full-amendment of 「Game Business Promotion Act」
submitted
(Ministry of Culture, Sports and Tourism, Korea, Nov. 28, ’08. National Assembly)
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Separation of ‘game’
and ‘game have to be rated’, adoption of self-rating for test game
-
Partial amendment of 「
Game Business Promotion Act
」
(Mr. Han, the member of the National Assembly, May 26, ’08.)
ㅁRevision of the Law
The Challenge of Game Open-market Definition
ㅁWhat’s Game? (by Korean law)-
A kind of computer program, equipment or machine for the purpose
of entertainment, amusement, enjoyment and making good use of spare time.
1. Exist of pre-defined certain rule
2. Result effected by the user’s operation based on one’s experience and decision
3. Exist of (end or on-going) outgrowth like point, money, character and item, etc
4. Verification of intention of the service for Korean users.
a. Localization in Korean laguage
b. Payment method (gift card, mobile payment or credit card especially for Korea user.
c. Customer service for local user (e-mail reply or GM speaks in Korean)
ㅁGame have to be rated
(guide-line of KGRB)
* Is it ‘game’
in the category of ‘Entertainment’
of Apple or ‘Fun’
of SKT?
*The location of game server is no more important variable for judging object.
The Challenge of Game Open-market Status of open- market
ㅁTable of differences among the platform of game
구분 On-line / Mobile Arcade Open-market
Productionand Manufacture
Programmer or developer
*Usually a corporateSame as the left
Programmer or developer
*Usually a private
Distributionand Publishing
Distributor, Publisher or Importer
*Usually a corporateArcade game center
Open-market platformer
*Phone producer or wireless operator
PayingFlat rate,
meter rate(item), or free based on ad.
meter rate(times of game)
Free or meter rate (per download)
Principal Agent
Developer(private) orcorporate or
distributor(publisher)*
In case of ‘Channeling’, no need to be rated.
Developer(private), corporate or
Distributor(seller)*
In case of ‘Importing’, usually a corporate
Developer(private) or open-market
platformer
The Challenge of Game Open-market Advent of Apple’s Appstore
ㅁGrowth of Apple’s ‘Appstore’-
In early stage, news scripting of PDA(like
iSilo),
Podcast
of iPod.
-
Expansion of user experience with ‘iPod
Touch’
player
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Territory-broken of mobile carrier with iPhone’s
Appstore
download
-
So called, ‘legend’
of private developer with idea and skill
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Possibility of global digital content market (local tax problem)
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Comparative advantage in mobile content market
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Apple has her own rating standard and suggest it for developer and user
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ESRB says Appstore’s
game has to be rated (potential risk of lawsuit by parents exist)
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In Korea, Apple banned the ‘Game’
category for the Korean user
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Developer (private or company) registered their game in ‘Entertainment’
category.
-
Part of content in Appstore
have potential problem of nudity and porno (zips, PUFF)
ㅁRating of Appstore
games
The Challenge of Game Open-market Open-market in Korea
ㅁDistinct of Korean market-
Market of mobile voice and connection with big-3 telecom company(KT, SKT, LGT)
-
Strong control of youth protection and self-regulating of mobile content charge
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Mobile carriers in Korea got their license and heavily controlled by government
-
A point of difference among (ESRB/PGGI/CERO -
KGRB/USK/OFLC -
China)
-
Gambling issue (money exchager
of game money and cyber item to real money)
*Mobile side *Online side *Appliance side *TV STB side
The Challenge of Game Open-market Apple’s Case
ㅁCase of ‘Touch GoStop
Pro’-
The most famous gambling game in Korea, ‘Gostop’
-
Many on-line and mobile game manufacturer successfully do business for 10 years
-
In case of iPhone’s
Appstore, Apple banned the game category for Korean users
-
Famous game company, ‘DreamWiz’
made a Gostop
game for iPhone
version
-
Got their rate from KGRB and Registered in ‘Ent’
category not in ‘Game’
category
-
In Korea, casino and gamble games will be rated as ’18 over’
by KGRB
*
’Sea Story’
case (2006), ‘On-line casino and money exchanger’
case (2007)
-
By Apple’s suggestion, ‘Frequent/Intense simulated gambling’
could be ’12 +’
rate
ㅁDifferent standard of game rating between KGRB and Apple
-
Discord is OK, natual
-
More and more information (age suggestion, content formation and
even warning)
ㅁMatters
The Challenge of Game Open-market Apple’s Case
ㅁIntroduction screen-shot (before buying & downloading)
The Challenge of Game Open-market Problem and Task
ㅁ
Problem-
Gap between old law and developing technology
-
Impact of value and system of each countries
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Possibility of Jurisdictional dispute
* Broadcasting and Communication Committee of Korea –
‘Google’s YouTube
* When iPhone
was released in Korea, ‘WIPI’
, ‘Location service registration’
matters
(WIPI, Wireless Internet Platform for Interoperability specially used in Korea)
* Web-based game rating issue
-
‘Tribal War’
by Innogames
of Germany was banned
* Taxation and unfairness problem (tax of labor, production and consumtion)
-
Revision of Korean Law
-
Self-rating will be imported from the stage of ‘TEST’
games and ‘for All age’
rate
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Need of Global standard of Game Rate and Possibility of practical field test
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Not only for a company or a user, a country, it’s whole world’s problem to be solved
ㅁConsideration
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