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Page 1: Future of media

Future of media

Oleksandr Akymenko [email protected]

September 22, 2016

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1. Where are we now? 2. Channels 3. Models 4. Interesting highlights 5. Content

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Where arewe now?

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Новий канал

mail.ru

Яндекс

Вєсті Сєгодня

Комсомольская правда в Украине

Факті и комментарииАиФ в Украине

Google

Europa Plus Ukraine

Експрес

Високий замок

Радіо Вєсті

Авторадіо

Радіо Шансон

Русскоє Радіо Україна

Наше радіо

П’ятниця

Хіт ФМ

Youtube

Обозрєватель Цензор.НЕТ

Українське радіо Перший канал

Українська правда

Волынь. Акценти

Гарт

UA: Перший

Еспресо.TV

Мега

НТН

2+2

ТЕТ

К1

Люкс.FM

Львівська хвиля

Радіо Свобода

Ера.FM

кореспондент.net

Ретро FM Україна

Інтер~46%

українців отринуть новини на 1+1

~38% українців отринуть новини на

Україна

ICTV

СТБ

ВКонтактє

ok.ruFacebook

24112

5 канал

ukr.net

89% отримують новини з телеекранів 33% обирают пресу 26% обирают радіо 56% дізнаються новини онлайн (60% з них через соціальні мережі)

Конфлікт в медіа, медіа в конфлікті, соціологічна компанія Фама , 2015 https://issuu.com/otardovzhenko/docs/___________________________________

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Sources of news in Ukraine2015: TV, online, radio and print + social media

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SOU

RCES

OF

NEW

S in

%

0%

25%

50%

75%

100%

2012 2013 2014 2015 2016

OnlineTVSocialPrint

46% use social media for news

(c) REUTERS INSTITUTE DIGITAL NEWS REPORT 2016

Sources of news in the USA2012–16: TV, online and print + social media

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(c) REUTERS INSTITUTE DIGITAL NEWS REPORT 2016

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Channels&Models

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Audio Video Social

Paper Online VR

Channels

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Audio

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Video/TV

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Social AMP Instant Articles

NewsBots Visual

qz.com

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Paper

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OnlineClique. media, Obsessee

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VR

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Subscription Advertising Events

MembershipGrants and charitable

contributionCrowdfunding

Models

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Subscription“…In total, we have more subscribers than at any time in our 164-year history”. — NYT, 08/06/2015

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Advertising

Programmatic Native Branded content

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Events

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Membership

Build relationships Evangelize on behalf of VoSD Members report Members coffee Members magazine Management thru Salesforce

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Grants

ProPublica was awarded the 2016 Pulitzer Prize for Explanatory Reporting, the 2011 Pulitzer Prize for National Reporting and a 2010 Pulitzer Prize for Investigative Reporting, two Emmy Awards in 2015 and a Peabody Award in 2013.

Since 1971, we have won hundreds of awards for investigative reports, outstanding features and series. Among the highest honors: 36 Alfred I. duPont-Columbia University Awards, 62 George Foster Peabody Awards and 23 awards from the Overseas Press Club of America.

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Crowdfunding

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Interestinghighlights

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Big data and data-driven media

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Readers=Customers

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Troyan horse: entertainment + journalism

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Location-driven media

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Multi-platform readers/viewers native media

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Content

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ICIJ Offshoreleaks https://offshoreleaks.icij.org

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“Seafood from Slaves” Martha Mendoza, AP

http://www.ap.org/explore/seafood-from-slaves/

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“Church allowed abuse by priest for years” Matt Carroll, Sacha Pfeiffer, Michael Rezendes; editor Walter V. Robinson, Boston Globe

http://www.bostonglobe.com/arts/movies/spotlight-movie