2. Marketing trn Forum FORUM - Nn tng web 2.0, cho php ngi dng
trao i thng tin trn mng - Ni dung do ngi dng to ra di s kim duyt ca
Ban Qun tr (Admin/ Mod) MARKETING TRN FORUM - Hot ng tip th trn mi
trng Forum - Da trn c s tho lun, tng tc vi ngi dng
3. ng banner Mua bi PR Phn loi Display ads/ PR To ra cc ch tho
lun to nhn bit v gio dc v sn phm Tng tc gip hiu r thng ip Forum
seeding Ti tr forum t chc cc hot ng online/ offline Tn dng sc mnh
cng ng Forum sponsor
4. Phn loi Forum seeding Forum sponsor Display ads
5. Forum seeding NH NGHA - Seed: gieo mm - Forum seeding l Hot
ng truyn thng bng cch to ra cc ch tho lun trn din n nhm t mt mc ch
no O LNG HiU Qu: + Nhn bit: lt xem (view), + Tng tc: lt bnh lun
(comment) + Quan tm: lt ngi tham gia (member), s lt ni v sn phm mt
cch tch cc (product) v s lt click v website + Hnh ng: mua hng, dng
th sn phm hoc tham gia 1 chng trnh no
6. V d
7. Hiu qu - To nhn bit - To nh hng: Nhiu ngi ni n sn phm mt cch
t nhin, tch cc. Thng tin mang tnh chia s, t vn gia cc thnh vin - To
cu ni: Hiu c mong mun, nh gi, nhu cu ca ngi dng i vi sn phm - SEO:
To back-links v ni dung cho SEO
8. Quy trnh Branding/ Sale/ Marketing Lng ha (view, comment,
click) Xc nhMc tiu Nhn khu hc Hnh vi, s thch, thi quen Xc nh i tng
Chn danh sch forum ph hp Chn chuyn mc ph hp Xc nh forum 1. CHUN
B
9. Quy trnh Ngn gn, d hiu Xoay quanh 1 s t kha Xy dng Thng ip a
ra ch , kch bn Xc nh cc ri ro hoc tnh hung bt li a ra phng n khc
phc Xy dng kch bn Hnh nh, video clip, bi vit chuyn gia Ngi nh hng
(influencer), i nhm h tr (supporter), nhn s thc hin Xy dng ti nguyn
2. SNG TO
10. Quy trnh Tiu thu ht/ Topic ng chuyn mc Bi vit d hiu, kch
thch s tho lun ng bi Tun th kch bn nhng phi c s linh ng iu chnh
Tranh lun, khng tranh ci. Bit dn dt v to khng kh si ni cho cuc i
thoi Qun l ni dung Theo di kt qu t c C k hoch iu chnh hoc cc phng n
back-up Qun l KPI 3. TRIN KHAI
11. Quy trnh Khng tung hng, qung co qu l Lin h Admin/ Mod c h
tr Xa bi Gii thch, ging ha. Tranh th s ng h ca s ng Chng c thc t,
thuyt phc kin t nhng ngi c nh hng Phn hi tiu cc a dng ha ni dung Ni
theo cch ngi ta mun nghe em n li ch cho ngi nghe (t vn, chia s, kin
thc, c hi) Ni dung nhm chn 4. QUN L RI RO
12. Cu trc ca 1 team Seeding TIU CH NH GI CHT LNG SEEDING
-Message delivered -Relevancy -Extra Benefit Content leader: Write
the story - Insights (products & consumers) - Message delivered
- Brand apperance Seeders: Implement the storyboard - Triggers (
title ) - Discuss - Engage - Situations & Solutions Influencer:
Brand influence & Crisis management - How to talk about brand
in the positive way -How to convince others - How to solve crisis
Expert: Knowledge - Analyze - Advice - Provide useful knowledge
Supporters: Make noise - Make fun -Neutralize - Poke
13. Storyboard flow Starting -Direct or indirect: depend on the
objective and messages -Hot from the beginning -Really touching
Amplifying - Noisy & Crowded - Strictly lead the conversation -
Redirect to the point Branding: - Exciting -Trust: influencers,
real story, deep knowledge - Benefit: experiences, knowledge Ending
- Message take out -Call to action Seeder Influencer Expert
Supporter Seed -Create -Invite -Ask for help Join -Debate -Trigger
Seed -Lead -Report -Control Make noise -Like -Hate -Rumor Consult
-Advice -Help -Support Seed -Lead -Report -Control Support
-Experiences -Real stories Consult -Introduce -Appreciate
-Experiment Share -Knowledge -Experience Summarize -Solution
-Thanks -Amplify -Call to action Share -Amplify -Call to
action
14. Lm sao tho lun hiu qu Expert Content leader Seeder
Supporter Influencer Good knowledge Editorial: Analyze, compare,
advice, consultant Good influence Consultancy: advice, encourage,
call-to-action Proactive and smart Seed: raise questions, lead
conversation and engage users to debate Fun & Active Activate:
join conversation, invite others, spread the news or make
noise
15. Nguyn tc 1 KHNG TUNG HNG QUNG CO 2 TRANH LUN, KHNG TRANH CI
3 NI IU NGI KHC MUN NGHE 4 EM LI CH N CHO NGI NGHE 5 LNG NGHE, CHIA
S Hy lm ngi k chuyn th v SEEDER # SPAMMER
16. SHOW CASE BAD
http://diendan.phununet.com/dspSingleTopic.aspx?TopicId=37091&Pk_iCatId=5
GOO D
http://www.webtretho.com/forum/f106/sua-morinaga-nhat-113539/