Download - first closing 2010 recovry

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Page 1: first closing 2010 recovry

ϯ ΪΣΔϴΑϮϴϠϘϟΔψϓΎΤϣΕΎψϓΎΤϣ ήμ ϣΎϬΘϤλ ΎϋϭΎϬϨΑΏϮϨΠϟϦϣΎϫΪΤϳϭΎΘϟΪϟ α έΪϨϋϞϴϨϟϕήηΔϘτϨϤΑΔϴΑϮϴϠϘϟ ΔψϓΎΤϣϊ ϘΗϭ ΓήϫΎϘϟΔψϓΎΤϣ ΓΰϴΠϟΔψϓΎΤϣϭΎΘψϓΎΤϣ˱ϻΎϤηϭΔϴϠϬϗΪϟΎ˱ϗήηϭΔϴΑήϐϟϭΔϴϗήθϟΔψϓΎΤϣΔψϓΎΤϣΎΑή ϭϏΔϴϓϮϨϤϟΔψϓΎΤϣήΒΘόΗ

ϥϮϠΣϭήΑϮΘϛϦϣα ΩΎδϟϭΓΰϴΠϟϭΓήϫΎϘϟ ΕΎψϓΎΤϣϰϟΔϓΎο ϹΎΑ ϯ ήΒϜϟΓήϫΎϘϟϢϴϠϗϲϓΔΜϟΎΜϟ ΔψϓΎΤϤϟΔϴΑϮϴϠϘϟ

ΩΪϋϦϣΔϴΑϮϴϠϘϟ ΔψϓΎΤϣϥϮϜΘΗ9ΩΪϋϭϥΪϤϟϭΰϛήϤϠϟΔϴϠΤϣΕΪΣϭ9ˬϥΪϣ2ΩΪϋϭϰΣ46ΎϬόΒΘϳΔϳϭήϗΔϴϠΤϣΓΪΣϭ195ϭΔϳήϗ901ήϔϛϭΔΑΰϋ

ϡΔψϓΎΤϤϟϥΩ

ΎϬϨΑ - ΏϮϴϠϗ - ΔϳήϴΨϟήσΎϨϘϟ -- ΔϤϴΨϟήΒη -- ΔϜϧΎΨϟ - ήϜηήϔϛ - ήσΎϨϘϟϦϴΒη - ΥϮσ-

ϲϓϯ ήϳΪϘΘϟΔψϓΎΤϤϟϥΎϜγΩΪϋώϠΒϳ ϥΎϜδϟ2006( 4686804ΎϬϨϣ )ΔϤδϧ2403978ΩΪϋϭˬ έϮϛΫ2282826ήπΤϟϥΎϜγώϠΒϳϭΙ Ύϧ1997411ϒϳήϟϥΎϜγϭΔϤδϧ2589393 ΔϤδϧ

Ϣλ ΎόϟΓ ΎϬϨΑ ΔϨϳΪϣήΒϛ ΔϤϴΨϟήΒη φϓΎΤϤϟ ϦϴδΣϲϟΪϋ

ΔΣΎδϤϟ100109Ϣϛ sup2 ϥΎϜδϟΩΪϋ4340000

ΔϓΎΜϜϟ20ϢϛΔϤδϧsup2 ΚϴΣϦϣΔΒΗήϟ5

2 Accountant

2 Warehouse Keeper

7 Workers

First Accountant WS SV 2 PH RET SV

2 Cashier

1 OOH

6 Customer Service

1 WS PP

2 WS Foods

2 O-T

8 CV

S ABDALLAHASM

WS Foods

WS PP

Super market

BIG GROCERY

SMALL GROCE

RY

Pharmacies

OOH TOTAL

Outlets Covere

d138 60 2 161 1697 360 210 2628

Total univers

e210 143 2 187 10023 1290 1218 13073

66 42 100 86 17 28 17 20

Classification

Qal

ubia

ECO PLAN amp ACH

20252025202520252025

202520252025 2025

2640 2640 2670

24221834 1933 22012411 2450232824302213 2236 2417 2436

1201141201101091081199591 92 92 91

0

500

1000

1500

2000

2500

3000

ECO PLAN ECO ACH ECO

PC PLAN amp ACH

652361686168616861686168616861686168 6168

6888 68887248

3687

4877

58156038 6306589061325960 5969

68716579

10295100969694987960 100 96 90

0

1000

2000

3000

4000

5000

6000

7000

8000

PC PLAN PC ACH PC

LPC PLAN amp ACH

41250

3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120

3861243046

326723158832407 31616

3707030603 2961824470

20550

12011913268 81 101 98 104 108 107 104 123

05000

100001500020000250003000035000400004500050000

LPC Plan LPC ACH LPC

AVG LPC PER P C

5863

55555 5 5 5 5 5 5 5

6254753 52 53

58506

517

501

557

0

1

2

3

4

5

6

7

Plan Actual

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 2: first closing 2010 recovry

2 Accountant

2 Warehouse Keeper

7 Workers

First Accountant WS SV 2 PH RET SV

2 Cashier

1 OOH

6 Customer Service

1 WS PP

2 WS Foods

2 O-T

8 CV

S ABDALLAHASM

WS Foods

WS PP

Super market

BIG GROCERY

SMALL GROCE

RY

Pharmacies

OOH TOTAL

Outlets Covere

d138 60 2 161 1697 360 210 2628

Total univers

e210 143 2 187 10023 1290 1218 13073

66 42 100 86 17 28 17 20

Classification

Qal

ubia

ECO PLAN amp ACH

20252025202520252025

202520252025 2025

2640 2640 2670

24221834 1933 22012411 2450232824302213 2236 2417 2436

1201141201101091081199591 92 92 91

0

500

1000

1500

2000

2500

3000

ECO PLAN ECO ACH ECO

PC PLAN amp ACH

652361686168616861686168616861686168 6168

6888 68887248

3687

4877

58156038 6306589061325960 5969

68716579

10295100969694987960 100 96 90

0

1000

2000

3000

4000

5000

6000

7000

8000

PC PLAN PC ACH PC

LPC PLAN amp ACH

41250

3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120

3861243046

326723158832407 31616

3707030603 2961824470

20550

12011913268 81 101 98 104 108 107 104 123

05000

100001500020000250003000035000400004500050000

LPC Plan LPC ACH LPC

AVG LPC PER P C

5863

55555 5 5 5 5 5 5 5

6254753 52 53

58506

517

501

557

0

1

2

3

4

5

6

7

Plan Actual

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 3: first closing 2010 recovry

WS Foods

WS PP

Super market

BIG GROCERY

SMALL GROCE

RY

Pharmacies

OOH TOTAL

Outlets Covere

d138 60 2 161 1697 360 210 2628

Total univers

e210 143 2 187 10023 1290 1218 13073

66 42 100 86 17 28 17 20

Classification

Qal

ubia

ECO PLAN amp ACH

20252025202520252025

202520252025 2025

2640 2640 2670

24221834 1933 22012411 2450232824302213 2236 2417 2436

1201141201101091081199591 92 92 91

0

500

1000

1500

2000

2500

3000

ECO PLAN ECO ACH ECO

PC PLAN amp ACH

652361686168616861686168616861686168 6168

6888 68887248

3687

4877

58156038 6306589061325960 5969

68716579

10295100969694987960 100 96 90

0

1000

2000

3000

4000

5000

6000

7000

8000

PC PLAN PC ACH PC

LPC PLAN amp ACH

41250

3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120

3861243046

326723158832407 31616

3707030603 2961824470

20550

12011913268 81 101 98 104 108 107 104 123

05000

100001500020000250003000035000400004500050000

LPC Plan LPC ACH LPC

AVG LPC PER P C

5863

55555 5 5 5 5 5 5 5

6254753 52 53

58506

517

501

557

0

1

2

3

4

5

6

7

Plan Actual

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 4: first closing 2010 recovry

ECO PLAN amp ACH

20252025202520252025

202520252025 2025

2640 2640 2670

24221834 1933 22012411 2450232824302213 2236 2417 2436

1201141201101091081199591 92 92 91

0

500

1000

1500

2000

2500

3000

ECO PLAN ECO ACH ECO

PC PLAN amp ACH

652361686168616861686168616861686168 6168

6888 68887248

3687

4877

58156038 6306589061325960 5969

68716579

10295100969694987960 100 96 90

0

1000

2000

3000

4000

5000

6000

7000

8000

PC PLAN PC ACH PC

LPC PLAN amp ACH

41250

3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120

3861243046

326723158832407 31616

3707030603 2961824470

20550

12011913268 81 101 98 104 108 107 104 123

05000

100001500020000250003000035000400004500050000

LPC Plan LPC ACH LPC

AVG LPC PER P C

5863

55555 5 5 5 5 5 5 5

6254753 52 53

58506

517

501

557

0

1

2

3

4

5

6

7

Plan Actual

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 5: first closing 2010 recovry

PC PLAN amp ACH

652361686168616861686168616861686168 6168

6888 68887248

3687

4877

58156038 6306589061325960 5969

68716579

10295100969694987960 100 96 90

0

1000

2000

3000

4000

5000

6000

7000

8000

PC PLAN PC ACH PC

LPC PLAN amp ACH

41250

3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120

3861243046

326723158832407 31616

3707030603 2961824470

20550

12011913268 81 101 98 104 108 107 104 123

05000

100001500020000250003000035000400004500050000

LPC Plan LPC ACH LPC

AVG LPC PER P C

5863

55555 5 5 5 5 5 5 5

6254753 52 53

58506

517

501

557

0

1

2

3

4

5

6

7

Plan Actual

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 6: first closing 2010 recovry

LPC PLAN amp ACH

41250

3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120

3861243046

326723158832407 31616

3707030603 2961824470

20550

12011913268 81 101 98 104 108 107 104 123

05000

100001500020000250003000035000400004500050000

LPC Plan LPC ACH LPC

AVG LPC PER P C

5863

55555 5 5 5 5 5 5 5

6254753 52 53

58506

517

501

557

0

1

2

3

4

5

6

7

Plan Actual

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 7: first closing 2010 recovry

AVG LPC PER P C

5863

55555 5 5 5 5 5 5 5

6254753 52 53

58506

517

501

557

0

1

2

3

4

5

6

7

Plan Actual

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 8: first closing 2010 recovry

Middle Delta First

179149965 36955256

ALI ELAWDY SAYED ABD ALLAH

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 9: first closing 2010 recovry

Whole Delta First

444103845 36955256

Gamal yousf SAYED ABD ALLAH

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 10: first closing 2010 recovry

over acheivement groth20102009

74859302543695382329467893

YEAR 2010 TOTAL GROWTH

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 11: first closing 2010 recovry

Tea Total 7883901 11916777 512 4032875 405

HPC Total 11924337 15401083 292 3476746 349

Foods Total 7187505 9637397 341 2449892 246

cat shareBrand YTD 2009 YTD 2010 Growth over ach

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 12: first closing 2010 recovry

GSV

1st

Lipton Dust Total 9393005 254

2nd

Knorr Boullion Cubes Total 6701105 181

3rd

GM Soap Total 5055633 137

4th

Lux Soap Total 1748983 47

5th

Signal Cavity Fighter Total 1678240 45

24576966 665total 5 brand

BRAND

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 13: first closing 2010 recovry

mist01

cif01

Rexona27

Close up09

Axe16

Clear18 FAL

23Comfort

05

S Light09

sig48

Ssilk33

T Dove10

Lifebuoy14

Lux54 C T C

20

Cubes186

T B46

Dust260

Instant10

M Maker05

Vegetar23

GM140

Paste43

T B

C T C

Dust

Cubes

Vegetar

Instant

M Maker

Paste

GM

Lifebuoy

Lux

T Dove

sig

Ssilk

Rexona

Close up

Axe

Clear

FAL

Comfort

S Light

cif

mist

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 14: first closing 2010 recovry

Sub Channel 2009 2010 GrowthW S 13485922 19288340 43

W S P P 5135048 6269190 22W S TOT 18620970 25557530 37

RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21

O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 15: first closing 2010 recovry

Sub Channel 2010 GrowthW S 19288340 52

W S P P 6269190 17W S TOT 25557530 69

RETAIL C V 5704202 15PHA 712582 2O T 4618793 12

O O H 360717 1RET TOT 11396293 31TOTAL 36953823

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 16: first closing 2010 recovry

GSV Discount Net Profit WC ROI

35686560 1 356866 1750000 204

TOTAL R O I 2010

COSTGSV

39899616525013000

TOTAL COST 2010

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 17: first closing 2010 recovry

Customer Name

2009 G S V 2010 G S V 2010 O P 2010 ACH

اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305

شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103

نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505

شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012

احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067

القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599

د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379

مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734

كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 18: first closing 2010 recovry

loyalty scheme

45

Total Customer

55

36955256 16734648 20220608

TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 19: first closing 2010 recovry

Lux shower Lux soap

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 20: first closing 2010 recovry

Before After

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 21: first closing 2010 recovry

Before After

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 22: first closing 2010 recovry

wleed elhadry ( merchandising )HANY BAHERY ( retail s V )

sayed abdallah ( a s m )

thanks best regards

  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42
Page 23: first closing 2010 recovry
  • Slide 1
  • agenda
  • 2
  • Slide 4
  • Slide 5
  • First trade structure
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • First share from middle delta
  • First share from whole delta
  • Slide 15
  • 2010 closing secondary growth to
  • 2010 closing secondary growth by category
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Sub channel year 2010 chart
  • Slide 23
  • COST amp ROI year 2010
  • Slide 25
  • LOYALTY SCHEME RESULT YEAR 2010
  • Slide 27
  • Slide 28
  • Spread display
  • Unilever Spread display
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • FIRST TEAM
  • Slide 42