Education for theEducation for the MICE Industry MICE Industry
張采崴曾沛琳吳佳錚吳 婕陳禹村Ellie
Bureau of Employment and Vocational Training 行政院勞委會職訓局
MICE Class Training for first
time job seekers Fees Course schedule Time: 1/5~4/26
http://www.tyvtc.gov.tw/
MEET TAIWAN經濟部台灣會展人才培育與認證計畫Ministry of Economic Affairs/Taiwan External Trade Development Council
Basic Certification Advanced
Certification Course schedule
and fees A series of books
http://mice.iti.org.tw/
Training in Schools
Most students are from departments of tourism
Faculty consists of full-time teachers & part-time teachers with practical experiences
Curriculum: theory, practice, and skills of MICE
Qualities of MICE staff
outgoing Planning &
management skills Fluency in foreign
languages
Unique Institutions for MICEChung Hua University offers first MICE Program in Taiwan in 2007
I-Shou University executes integrated project supported by E-United Group
When education is When education is put into practice…put into practice…
Related services for MICE
CONTACT Travel Agency EASTPOINT Entertainment EVERGREAT International System
CO. EVERGREEN International
Convention Center
Personnel and Training
No requirement on major Personality and passion Theory-oriented education,
little hands-on experience Lacking training in language
and skills for promotion
Imporant questions
WHAT are the staffs’ background?
Mostly from Leisure management and Food& Beverage management departments.
ANY professional trainings provide by the company?
Yes, through outsourcing or interior training.
ANY specific staff team organized for conventions?
Mostly not, because MICE is still new.
E.g. International Convention Center (Chung Yung-Fa Foundation)
Professional facilities & services
Combination of accommodation & food
Exhibition/Meeting Organizer Area
BOSSTAR International CO. TAIWAN Convention and
Exhibition Association VISIONARY International
Consulting CO.
Relation between business & school education
School education
Japan 1. Not enough 2. Lack experience
Hong Kong
1. Not enough 2. Lack experience
3. English ability
China 1. Foreign language
US 1. Not enough 2. Lack experience
Germany 1. Needs educated people
Training Program
Foreign companies
Training Program
Japan In-house training
Hong Kong Well-organized training for 3 yrsAcquiring experience quickly
China No training! (not efficient)
US No training! Learn by experience
Germany Provide additional trainingSelf-learning
The Specific Skills Forigen Companies are Looking For Ability to speak several languages
English is just a plus
Excellent knowledge of other
cultures
To understand customer's
expectations
True interest in the MICE business
For more efficiency
CONCLUSIONCONCLUSIONBecause of the gap between the educational system and companies' needs : Employees with key skills are scarce Growth of MICE business in Taiwan slowed
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