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WELCOME
• Founded in 1988.
• 1,200+ peeps, 400 dedicated to digital.
• Six factories: Boulder, Miami, LA, Toronto, Gothenburg, and London.
• Part of MDC Partners: “Where Great Talent Lives”.
• “A Holding Company For Smart People”.
A BIT ABOUT CP+B
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OUR ROLEProvide value to clients and consumers through the design of delightful, intelligent and rewarding products, experiences and relationships, both at the micro and macro level.
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Industrial Design
Information Architecture
Game Design
Visual Design
Sonic Design
ArchitectureVirtual Worlds
Retail Design
Are you or is someone you know a “Board Monkey”?
Um.What the hell is a “Board Monkey”?
Story Time.
VIDEO TITLE (1:52)Video description goes here and is really interesting and insightful.
“So how do I avoid Board Monkeys at my workplace?”
-- or perhaps --
“Damn, I think I may be a board monkey.”
The CP+B UX 13
THE CP+B UX 13
1. Passion
PassionCONSIDER:
• Do they excite you?
• Are they cutting you off?
• The “bounce test”.
• Life beyond work.
• Can they control it?
• Relentless pursuit of perfection.
AFFECTS:
• Just a job or loves the journey?
• Willingness to settle for mediocrity.
• Potential to elevate entire team.
THE CP+B UX 13
2. Mental Quickness
Mental QuicknessCONSIDER:
• How long until they could finish your sentence?
• Speed to intelligent answer when put on spot.
• Contextual questions.
• Eye Contact.
• Speed chess.
AFFECTS:
• Approximate Learning Curve.
• Likelihood of being viewed as the smartest person in the room.
THE CP+B UX 13
3. Creative Vision
Creative VisionCONSIDER:
• Can they bring a solution that 7500 other designers couldn’t have thought of?
• Do they hide?
• Picking battles.
• Design Challenge.
AFFECTS:
• How good the work will be.
• How seriously they’ll be taken by other creatives.
• Movement from production shop to creative shop.
WHAT IF…
THE CP+B UX 13
4. Strategic Acumen
Strategic AcumenCONSIDER:
• Can they balance creative aspirations with business realities.
• “In a sentence” challenge.
• Can they defend their decisions?
• “MBA Talk”
AFFECTS:
• Potential for delivering business results.
• Client-facing readiness.
• How seriously they’ll be taken by company and account leadership.
THE CP+B UX 13
5. The Fundamentals
The FundamentalsCONSIDER:
• Can they communicate their vision thru documentation?
• Portfolio.
• Design Challenge(s).
• “What’s wrong with this picture?” challenge.
AFFECTS:
• Working Speed.
• Quality of Deliverables.
• Trust / Need to micro-manage.
• Credibility with teammates.
THE CP+B UX 13
6. Attention To Detail
Attention To DetailCONSIDER:
• Asking questions they haven’t thought of yet.
• Visual polish of their documents.
• Giving you more than you asked for.
• Spelling Mistakes.
AFFECTS:
• Credibility with teammates + clients.
• Quality of Deliverables.
• Trust / Need to micro-manage.
• Likelihood of problems during development.
Prepared for:Cripsin Porter + Boguvsky
THE CP+B UX 13
7. Zoom Control
“The lens through which leaders view the world can help or hinder their ability to make good strategic decisions, especially during crises. Zoom in, and get a close look at select details—perhaps too close to make sense of them. Zoom out, and see the big picture—but perhaps miss some subtleties and nuances…
… Some people prefer to see things up close, others from afar. Both perspectives—worm’s-eye and bird’s-eye—have virtues and pathologies. But they should be vantage points, not fixed positions. Leaders need multiple perspectives to get a complete picture. Effective leaders zoom in and zoom out.”
Rosabeth Moss KanterMarch 2011
Zoom ControlCONSIDER:
• Can they speak to both the micro and the macro strategies and implications of their past projects?
• How high and low can they go?
• Breadth of design challenge solution.
AFFECTS:
• UX team leadership abilities.
• Ability and willingness to get their hands “dirty”.
• Likelihood of Tunnel Vision.
THE CP+B UX 13
8. Comfort In Numbers
Comfort In NumbersCONSIDER:
• Knowledge of digital metrics / analytic systems.
• Their Past Clients.
• Ability to clearly articulate past project performance.
• Design by numbers?
• Education.
AFFECTS:
• Performance and quality of work.
• Defensibility of recommendations.
• Ability to effectively argue with Creatives and Clients.
THE CP+B UX 13
9. Translation Skills
Translation SkillsCONSIDER:
• Can they mold their narratives to each audience?
• “What do they care about” test.
• Do they have backgrounds in any other field?
• Their reading list / blog roll.
AFFECTS:
• Number of rounds for deliverables.
• Ability to sell an idea thru.
• Diversity of perspective when ideating.
TECHNOLOGISTS
DESIGNERSCREA
TIVE
D
IREC
TORS
COPYWRITERS
METRICS
ACCOUNT
PARTNERSCLIENTS
DAY TO DAYC-LEVEL
THE CP+B UX 13
10. Awareness + Inspiration
Awareness + InspirationCONSIDER:
• Blog roll call.
• Inspiration beyond Marketing.
• Ability to abstract.
• Ability to communicate out to others.
AFFECTS:
• Will they stay ahead of the curve?
• Are they content being a “fast follower”
• Will they know more than the client?
• Will they make the whole team better / more inspired?
“Anyone who’s looking for inspiration from other advertisers is in the wrong company.”Alex BoguskyFounding Partner, CP+B
THE CP+B UX 13
11. Platform Jumping
Platform JumpingCONSIDER:
• Understanding of the nuances of designing for each platform.
• Ability to abstract experience design principles from one to the next.
• Ability to push a platform.
AFFECTS:
• Their obsolescence, or not.
• Ability to develop holistic ecosystem strategies.
• Uniqueness of experiences on each platform.
• Number of Dead Ends.
THE CP+B UX 13
12. Lessons Learned
Lessons LearnedCONSIDER:
• Their biggest failures and their responses, both as an individual and as a team.
• Their biggest weakness personally.
• Intangible knowledge acquired during their journey.
AFFECTS:
• Approximate learning curve.
• Teamwork in adversity.
• How quickly they get back up.
• Likelihood for us to repeat the same mistakes.
THE CP+B UX 13
13. People Skills
People SkillsCONSIDER:
• Would you want to grab a beer with this person?
• Do they make the people around them look good?
• Do they know the line?
AFFECTS:
• Will people like them and want to work with them?
• Will the client want to work with them?
• Will they make the work place fun?
1. Passion2. Mental Quickness3. Creative Vision4. Strategic Acumen5. The Fundamentals6. Attention To Detail7. Zoom Control8. Comfort In Numbers9. Translation Skills10. Awareness + Inspiration11. Platform Jumping12. Lessons Learned13. People Skills
THE CP+B
UX 13
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