7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
1/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
P~VLFDHVWLORHDWLYLVPRSROtWLFR
-RmR)UHLUH)LOKR
2&HQWURGH(VWXGRV&XOWXUDLV&RQWHPSRUkQHRVGD8QLYHUVLGDGHGH%LUPLQJKDPFRQJXURXQRVDQRVXPQRYRSDUDGLJPDLQWHUSUHWDWLYRSDUDRVHVWLORVHDVDWLYLGDGHVGDVVXEFXOWXUDVMXYHQLVGDFODVVHWUDEDOKDGRUDVXUJLGDVQRSyVJXHUUD1HVWHDUWLJRDUJXPHQWRTXHDGHVSHLWRGHVXDXWLOLGDGHSDUDRDYDQoR
QRHQWHQGLPHQWRGDUHODomRHQWUHMRYHQVIRUPDomRLGHQWLWiULDHFXOWXUDGRFRQVXPRRDSDUDWRFRQFHLWXDOGR&&&6HPSDUWLFXODUDQRomRGHUHVLVWrQFLDQHFHVVLWDVHUUHYLVWRHUHQDGRWHRULFDPHQWHDPGHDMXVWDUVHDSURHPLQHQWHVWHQGrQFLDVQDVSUiWLFDVSROtWLFDVHFXOWXUDLVMXYHQLV
-RYHQV0~VLFD(VWLOR3ROtWLFD(VWXGRV&XOWXUDLV
,QWKHVWKH%LUPLQJKDP&HQWUHIRU&RQWHPSRUDU\&XOWXUDO6WXGLHV&&&6GHYHORSHGDQHZDQGLQXHQWLDOSDUDGLJPIRUXQGHUVWDQGLQJWKHDFWLRQVDQGV\PEROLFFUHDWLYLW\RISRVW6HFRQG:RUOG:DUZRUNLQJFODVV\RXWKVXEFXOWXUHV$OWKRXJKLWZDVDUHOHYDQWFRQWULEXWLRQWRWKHFRPSUHKHQVLRQRIWKHUHODWLRQVKLSEHWZHHQ\RXWKLGHQWLW\IRUPDWLRQDQGFRQVXPHUFXOWXUHWKH&&&6WKHRUHWLFDOIUDPHZRUNVHVSHFLDOO\WKHQRWLRQRIUHVLVWDQFHQHHGVWREHUHYLVHGLQRUGHUWRWDNHDFFRXQWRIUHFHQWWUHQGVLQ\RXWKFXOWXUDODQGSROLWLFDOSUDFWLFHV
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
2/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
'DQVOHVDQQpHV/H&HQWUHGHVeWXGHV&XOWXUHOOHV&RQWHPSRUDLQHVGHO8QLYHUVLWpGH%LUPLQJKDPDGpYHORSSp XQQRXYHDX SDUDGLJPH LQWHUSUpWDWLISRXUOHVVW\OHVHWDFWLYLWpVGHVVRXVFXOWXUHVMHXQHVGHODFODVVHRXYULpUHGDSUpVJXHUUH0DOJUpVRQ FDUDFWqUHXWLOHSRXUOHGpYHORSSHPHQWHQWRXWFHTXLFRQFHUQHODUHODWLRQSDUPLVOHVMHXQHVOHXUIRUPDWLRQLGHQWLWDLUHHWODFXOWXUHGHFRQVRPPDWLRQODSSDUDWFRQFHSWXHOGR&&&6HQSDUWLFXOLHUODQRWLRQGHUpVLVWDQFHDEHVRLQGXQHUHYLVLRQHWGXQUDIQHPHQWWKpRULTXHSRXUTXLOSXLVVHVDGDSWHUDX[WHQGDQFHVGDYDQJDUGHGDQVOHVSUDWLTXHVSROLWLTXHVHWFXOWXUHOOHVGHVMHXQHV
-HXQHV0XVLTXH6W\OH3ROLWLTXHeWXGHV&XOWXUHOOHV
(QORVDxRVHO&HQWURGH(VWXGLRV&XOWXUDOHV&RQWHPSRUiQHRVGHOD8QLYHUVLGDGGH%LUPLQJKDPGHVDUUROOyXQQXHYRSDUDGLJPDLQWHUSUHWDWLYRSDUDORVHVWLORV\ODVDFWLYLGDGHVGHODVVXEFXOWXUDVMXYHQLOHVGHODFODVHWUDEDMDGRUDVXUJLGDVHQOD
SRVJXHUUD$UJXPHQWRHQHVWHDUWtFXORTXHDSHVDUGHVXXWLOLGDGSDUDHODYDQFHHQODFRPSUHQVLyQGHODUHODFLyQHQWUHORVMyYHQHVODIRUPDFLyQLGHQWLWDULD\ODFXOWXUDGHOFRQVXPRHODSDUDWRFRQFHSWXDOGHO&&&6SULQFLSDOPHQWHODQRFLyQGHUHVLVWHQFLDQHFHVLWDVHUUHYLVDGR\UHQDGRWHyULFDPHQWHSDUDDMXVWDUVHDODVLPSRUWDQWHVWHQGHQFLDVHQODVSUiFWLFDVSROtWLFDV\FXOWXUDOHVMXYHQLOHV
-yYHQHV0~VLFD(VWLOR3ROtWLFD(VWXGLRV&XOWXUDOHV
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
3/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
+iH[DWRVDQRVR&HQWURGH(VWXGRV&XOWXUDLV&RQWHPSRUk
QHRVGD8QLYHUVLGDGHGH%LUPLQJKDPSXEOLFRXDHGLomRHVSHFLDOGRVHX:RUNLQJ3DSHUVLQ&XOWXUDO6WXGLHVGHGLFDGDDRVLQWHUHVVHVHjVSUiWLFDVTXHQD,QJODWHUUDGRSyVJXHUUDDUUHJLPHQWDYDPRVMRYHQVGRVPHLRVSRSXODUHV5HODQoDGDHPFRPRHPEOHPiWLFRWtWXORGH5HVLVWDQFHWKURXJKULWXDOV+DOO-HIIHUVRQDFROHWkQHDGHPRQRJUDDVVREUHWHGVURFNHUVPRGVUDVWDIDULVHVNLQKHDGVDOPHMDYDUHIRUPXODUGHPDQHLUDUDGLFDORGHEDWHDSURSyVLWRGDFKDPDGDFXOWXUDMXYHQLOHStWHWRURWLQHLUDPHQWHDFLRQDGRjTXHODpSRFDSRUSURVVLRQDLVGDLPSUHQVDHGRPDUNHWLQJFRPLQWXLWRGHTXDOLFDUXPDPDVVDLQGLIHUHQFLDGDGHSHVVRDVGHLGDGHVLPLODUHGH
JRVWRVHH[SHULrQFLDVDQVGLVWLQWDQmRVySRUVXDMXYHQWXGHPDVWDPEpPSRUVHXHVWLORSDUWLFXODUGHFRQVXPRFRQVStFXRRULHQWDGRSDUDROD]HU
$SHUVSHFWLYDHGLFDGDSHOR&&&6QRLQtFLRGRVDQRVDPELFLRQDYDVHPDQWHUHTLGLVWDQWHGHGXDVUHSUHVHQWDo}HVVXSLQDPHQWHHVWHUHRWLSDGDVGDFXOWXUDMXYHQLO1DWUDGLomRGD(VFROKDGH&KLFDJRVHXVIRUPXODGRUHVWHQFLRQDYDPOHJLWLPDUDYLGDVXEFXOWXUDOMXYHQLOFRPSUHHQGHQGRDFRPRXPFRPSRUWDPHQWRVRFLDOUD]RiYHOHFRHUHQWHHQmRXPVLQWRPDGHGHPrQFLDRXLQLTLGDGH3DUDOHODPHQWHRVHVWXGRVFXOWXUDLVEULWkQLFRVUHFKDoDYDPDQRomRHP
YRJDQDUHWyULFDSROtWLFDDFDGrPLFDHMRUQDOtVWLFDGHTXHDFUHVFHQWHDXrQFLDGRSyVJXHUUDWHULDUHGXQGDGRQDDVVLPLODomRGRVMRYHQVGDFODVVHWUDEDOKDGRUDHPXPDFXOWXUDGHFRQVXPRMXYHQLOKRPRJrQHDXPEORFRVRFLDOVROLGDPHQWHLQWHJUDGR/DXULHDQRYDFODVVHMXYHQLOGROD]HUFXMRHVWLORGHYLGDIXOJXUDQWHH[SORUDGRFRPIUHTrQFLDSHORVSXEOLFLWiULRVFRPRVtPERORGHPRGHUQLGDGHHSUD]HUGHVFRPSURPHWLGRHUDRSUHQ~QFLRGDSURVSHULGDGHTXHORJRORJRHVWDULDDRDOFDQFHGHWRGRV
1DRSLQLmRDPSODPHQWHFRPSDUWLOKDGDGH$EUDPVRHVWXGRGDVRFLHGDGHHPWHUPRVGHFODVVHKDYLDVHWRUQDGRHPWDLVFLUFXQVWkQFLDVFDGDYH]PHQRVHVFODUHFHGRUFRPR JDSLQWHUJHUDFLRQDOFRQVWLWXLQGR R SULQFLSDOPDQDQFLDO GH FRQLWRQD*Um%UHWDQKD2VSHVTXLVDGRUHVGD(VFRODGH%LUPLQJKDPSRQGHUDYDPFRQWXGRTXHWDLVLQWHUSUHWDo}HVLGHROyJLFDVGHWHUPLQDYDP
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
4/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
DLGHQWLGDGHGDFXOWXUDMXYHQLODSDUWLUVRPHQWHGHVHXVDVSHFWRV
PDLVH[WUDRUGLQiULRVP~VLFDHVWLORVOD]HUGLVIDUoDQGRHUHSULPLQGRDUHODomRGRIHQ{PHQRFRPRXWUDVIRUPDo}HVFXOWXUDLVPDLVDPSODVGDVRFLHGDGHDFXOWXUDSDWHUQD GDTXDORVMRYHQVHUDPXPDIUDomRDFXOWXUDGRPLQDQWHHDFXOWXUDGHPDVVDHDVGLVSDULGDGHVHQWUHRVGLIHUHQWHVHVWUDWRVGDMXYHQWXGH2VHVWLORVHPHUJHQWHVDLQGDTXHGHIDWRIRVVHPLQGLFDWLYRVGHKiELWRVGHFRQVXPRUHFpPDGTXLULGRVLQWLPDPHQWHOLJDGRVDRLQFUHPHQWRGDVLQG~VWULDVGROD]HUH GDPRGDDGROHVFHQWHVLPEROL]DYDPQXPQtYHOPDLVSURIXQGRUHVSRVWDVRXVROXo}HVFXOWXUDLVGRVMRYHQVDRVSUREOHPDVRFDVLRQDGRVSRUVXDH[SHULrQFLDGHFODVVHPHGLDGD
SHODJHUDomRSHODHWQLDHWDOTXDOVHUiUHFRQKHFLGRPDLVWDUGHSHORJrQHUR
$SURSRVWDGR&&&6HUDHPVtQWHVHGHVFRQVWUXLUHGHVWURQDURFRQFHLWRPHUFDGROyJLFRGHFXOWXUDMXYHQLOHHPVHXOXJDUHULJLUXPUHWUDWRPDLVPHWLFXORVRGDVUDt]HVVRFLDLVHFRQ{PLFDVHFXOWXUDLVGDVYDULDGDVVXEFXOWXUDVMXYHQLVHGHVXDVYLQFXODo}HVFRPDGLYLVmRGHWUDEDOKRHDVUHODo}HVGHSURGXomRVHPQHJOLJHQFLDUDVHVSHFLFLGDGHVGHVHXFRQWH~GRHGHVXDSRVLomRHWiULDHJHUDFLRQDO&ODUNHHWDO1mRVHWUDWDYDPHUDPHQWHSRLVGHSURGX]LULQYHQWiULRVGHSDGU}HVGHFRQVXPRH HVWLORVGHYLGD
VXEFXOWXUDLVHUDLPSUHWHUtYHODYDOLDUTXHIXQomRRXVRFULDWLYRLQVyOLWRHVSHWDFXODUGHDUWHIDWRVGDFXOWXUDGHFRQVXPRGRWHPSRHGHHVSDoRVWHUULWRULDLVDVVXPLDSHUDQWHDVLQVWLWXLo}HVGRPLQDQWHVKHJHP{QLFDVGDVRFLHGDGH
$SDUWLUGDGpFDGDGHRVHVWXGRVVXEFXOWXUDLVEULWkQLFRVVHWRUQDUDPDOYRGHVXFHVVLYDVFUtWLFDV%HQQHWW%URZQ%HQQHWW.DKQ+DUULVD&DUULQJWRQ:LOVRQ*HOGHU7KRUQWRQ+DUULV+HVPRQGKDOJK.DKQ+DUULV0F*XLJDQ0XJJOHWRQ1HJXV5HGKHDG5HGKHDGHWDO6NHOWRQ9DOHQWLQH7KRUQWRQ:HLQ]LHUO0XJJOHWRQD:LGGLFRPEH:RRIWW3DUDDOJXQVDQDOLVWDVRUHODWRSLRQHLURGR&&&6DUHVSHLWRGRGHVHQYROYLPHQWRGHVXEFXOWXUDVMXYHQLVFODUDPHQWHGHQLGDVHGHVXDSRV
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
5/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
WHULRULQFRUSRUDomRSHORVDSDUDWRVGDFXOWXUDGDPtGLDHGRFRQVXPR
VHUHYHODGDWDGRIUHQWHDDWXDOSURIXVmRHYRODWLOLGDGHGHHVWLORVIRUPDVHSUiWLFDVVXEFXOWXUDLVRXWURVFUtWLFRVYmRPDLVDOpPDUJXPHQWDQGRTXHDWHRULDVXEFXOWXUDOHVWDYDLUUHPHGLDYHOPHQWHHQJDQDGDGHVGHRVVHXVSULPyUGLRV
$VWHQWDWLYDVGHUHYLVmRGRVWHPDVGRVSUHVVXSRVWRVHGDPHWRGRORJLD GR&&&6 UHVXOWDUDPQRHVWDEHOHFLPHQWRGHQWURGRFRQWH[WRDFDGrPLFRDQJORDPHULFDQRGHXPDQRYDiUHDGHLQYHVWLJDomREDWL]DGDEHPGHDFRUGRFRPDSUHGLOHomRKRGLHUQDSRUSUH[RVDPEtJXRVGHHVWXGRVSyVVXEFXOWXUDLV %HQQHWW.DKQ+DUULV0XJJOHWRQ:HLQ]LHUO0XJJOH
WRQD6HXVSULQFLSDLVPDUFRVWHyULFRVDVRFLRORJLDGRJRVWRGH%RXUGLHX>@DWHRULDGDSHUIRUPDWLYLGDGHGH%XWOHURFRQFHLWRGH WULEDOLVPRGH0DIIHVROLHDVQRo}HVFRJQDWDVGHVRFLHGDGHGRHVSHWiFXOR HGHFRQVXPRUHYLVLWDGDVSRU%DXGULOODUGH-DPHVRQ>@
&RPEDVHHPXPRXPDLVGRVUHIHUHQFLDLVVXSUDFLWDGRVRVSyVVXEFXOWXUDOLVWDVDVSLUDPHPOLQKDVJHUDLVDUHDYDOLDUDUHODomRHQWUHMRYHQVP~VLFDHVWLORHLGHQWLGDGHQRWHUUHQRVRFLDOFDPELDQWHGRQRYRPLOrQLRHPTXHX[RVJOREDLVHVXEFRUUHQWHVORFDLVVH
UHDUWLFXODPHUHHVWUXWXUDPGHPDQHLUDFRPSOH[DSURGX]LQGRQRYDVHKtEULGDVFRQVWHODo}HVFXOWXUDLV:HLQ]LHUO0XJJOHWRQE&RPRFRQVHTrQFLDGHVWHHVIRUoRUHYLVLRQLVWDSUROLIHUDPQRYDVWHUPLQRORJLDVFDQDLVVXEFDQDLVUHGHVWHPSRUiULDVGHVXEFRUUHQWHVFHQDVFRPXQLGDGHVHPRFLRQDLVFXOWXUDVFOXEHVWLORVGHYLGDQHRWULERVHPVXEVWLWXLomRDRFRQFHLWRGH VXEFXOWXUDFXMRYDORUKHXUtVWLFRDOHJDVHVRODSDGLDQWHGDVPXWiYHLVVHQVLELOLGDGHVHP~OWLSODVHVWUDWLFDo}HVHLQWHUDo}HVGDVFXOWXUDVMXYHQLVGRSyVSXQN
1mRpSRVVtYHOREYLDPHQWHFRQWHPSODUGHQWURGDGLPHQVmRGHVWHDUWLJRWRGDVDVREMHo}HVFRPYDULDGRJUDXGHSHUWLQrQFLDODQoDGDVFRQWUDDGRXWULQDVXEFXOWXUDOGD(VFRODGH%LUPLQJKDP/RJRHQWUHDVRPLVV}HVHRVHTXtYRFRVFRPXPHQWHDSRQWDGRVVHOHFLRQRSDUDDQiOLVHPDLVSRUPHQRUL]DGDQRUHVWDQWHGHVWHWH[WR
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
6/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
DTXHVWmREDVLODUGD UHVLVWrQFLDQDVRFLHGDGHGRHVSHWiFXORHQD
FXOWXUDGRFRQVXPRTXLoiDPDLVFRQWURYHUVDHDIHLWDDLQWHUSUHWDo}HVGLVWRUFLGDV
$FUtWLFDSyVVXEFXOWXUDOLVWDDUJXPHQWDHPUHJUDTXHVHXVSUHGHFHVVRUHVVXSHUHVWLPDUDPRVULWXDLVGHUHVLVWrQFLDMXYHQLOFRQIHULQGROKHVLPSRUWkQFLDSROtWLFDQmRGHPRQVWUDGDWHyULFDRXKLVWRULFDPHQWH4XHPH[DPLQDFRPDWHQomRROHJDGRGR&&&6HQFRQWUDWRGDYLDXPSDQRUDPDPDLVFRPSOH[RHQXDQoDGR
&RQIRUPHDVVLQDOHLDQWHVD(VFRODGH%LUPLQJKDPVLWXDDUHODomRGDVVXEFXOWXUDVMXYHQLVFRPDFXOWXUDGRPLQDQWHQXPTXDGURWHyULFRGHRSUHVVmRFRQLWRHOXWD&ODUNH HWDOID]LDP
TXHVWmRGHIULVDUQRHQWDQWRTXHQHPWRGDVDVHVWUDWpJLDVGHOXWDWLQKDPRPHVPRSHVRQHPWRGDVVHDSUHVHQWDYDPFRPRXPDVROXomRDOWHUQDWLYDSRWHQFLDOPHQWHFRQWUDKHJHP{QLFD(UDRFDVRGDVXEFXOWXUDV HVSHWDFXODUHVHPERUDIRVVHP IRUPDo}HV VRFLDLVEDVWDQWHFRQFUHWDVLGHQWLFiYHLVSRVVXtDPXPDLQHJiYHOGLPHQVmRLGHROyJLFDDFHQWXDGDDLQGDPDLVQDLQWULQFDGDFRQMXQWXUDGRSyVJXHUUD$RDERUGDUDSUREOHPiWLFDGHFODVVHGRVHXHVWUDWRGHRULJHPIRUQHFLDPDVHJPHQWRVGDMXYHQWXGHGDFODVVHWUDEDOKDGRUDXPDHVWUDWpJLDSDUDVREUHYLYHUHFRQTXLVWDUHVSDoRFXOWXUDOWHPSRHOXJDUHVGHGLYHUVmRFLUFXODomRHPDQLIHVWDomR$IRUPDGHYHUDV
ULWXDOtVWLFDHHVWLOL]DGDGHVXDVUHVSRVWDVjGRPLQDomRVRFLDOVXJHULDHQWUHWDQWRTXHDVVXEFXOWXUDVFRQVWLWXtDPWDPEpPWHQWDWLYDVGHVROXomRSDUDRVGLOHPDVGDVXERUGLQDomRH[SHGLHQWHTXHSRUHQFRQWUDUVHDQFRUDGRIXQGDPHQWDOPHQWHQRQtYHOVLPEyOLFRHVWDYDGHVWLQDGRDRIUDFDVVR
2VWHyULFRVGR&&&6VRELQXrQFLDGDPDWUL]DOWKXVVHULDQDDTXLODWDYDPRSRWHQFLDOVXEYHUVLYRGDVVXEFXOWXUDVFRPRGUDVWLFDPHQWHDIHWDGRSHORQmRUHFRQKHFLPHQWRGDGLVFUHSkQFLDHQWUHQHJRFLDo}HVUHDLVHUHVROXo}HVVLPEROLFDPHQWHGHVORFDGDVLVWRpSHODLQFDSDFLGDGHGHUPDUVXDVVROXo}HVQRWHUUHQRUHDORQGHDVFRQWUDGLo}HVGHFODVVHHPHUJLDP8PWRPGHFRQVWHUQDomRPDUFDRUHODWRGHFRPRRVMRYHQVEXVFDYDPUHVROYHUGHIRUPDLPDJLQiULDSUREOHPDVTXHQRSODQRPDWHULDOFRQFUHWRSHUPDQHFLDPLQWRFDGRV
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
7/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
7KXVWKH7HGG\%R\H[SURSULDWLRQRIDQXSSHUFODVVVW\OHRIGUHVVFRYHUV
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
$FRQYLFomRGHTXHDVVXEFXOWXUDVQmRFRQVLVWLDPQXPGHVDRHIHWLYRjIRUPDomRVRFLDOHVXDOHJLWLPLGDGHDWUDYHVVDWDPEpPRXWURVWH[WRVFDQ{QLFRVGDRUWRGR[LDVXEFXOWXUDOLVWD$GDSWDQGRDVFDWHJRULDVGHGRPLQDomRQHJRFLDomRHRSRVLomRFXQKDGDVSRU3DUNLQ&ODUNHH&ODUNH-HIIHUVRQDVVHYHUDUDPTXHDFXOWXUDMXYHQLOQmRSRGLDWHUHVSHUDQoDGHVHU RSRVLFLRQLVWDHQTXDQWRRSHUDVVHXQLFDPHQWHQDHVIHUDGROD]HUHGRFRQVXPRGHVORFDPHQWRTXHHQYROYLDDVXSUHVVmRHPYH]GDWUDQVFHQGrQFLDGHRXWUDViUHDVFKDYHWUDEDOKRIDPtOLDHPTXHDVFRQWUDGLo}HVHUDPJHUDGDV
1R DPRXQW RI VW\OLVWLF LQFDQWDWLRQ FDQ DOWHU WKH RSSUHVVLYH
PRGHLQZKLFKWKHFRPPRGLWLHVXVHGLQVXEFXOWXUHKDYHEHHQSURGXFHGUDWLFRX+HEGLJH1XPDUHH[mRSRVWHULRUVREUHRWHPDRDXWRUVDOLHQWDDVDPELJLGDGHVFRQJHQLDLVGDSROtWLFDGDVXEFXOWXUDVMXYHQLVFRQVWUXtGDVFRPRVVLJQRVFRUUHQWHVVRERVGLVFXUVRVDXWRUL]DGRVHHPIDFHGDVP~OWLSODVGLVFLSOLQDVGDIDPtOLDGDHVFRODHGRWUDEDOKR
7KHVXEFXOWXUDOUHVSRQVHLVQHLWKHUVLPSO\DIUPDWLRQQRUUHIXVDOQHLWKHUFRPPHUFLDOH[SORLWDWLRQQRUJHQXLQHUHYROW ,WLVQHLWKHUVLPSO\UHVLVWDQFHDJDLQVWVRPHH[WHUQDORUGHUQRUVWUDLJKWIRUZDUGFRQIRUPLW\ZLWKWKHSDUHQWFXOWXUH,WLVERWKDGHFODUDWLRQRILQGHSHQGHQFHRIRWKHUQHVVRIDOLHQLQWHQWDUHIXVDORIDQRQ\PLW\RIVXERUGLQDWHVWDWXV,WLVDQLQVXERUGLQDWLRQ$QGDW
WKHVDPHWLPHLWLVDOVRDFRQUPDWLRQRIWKHIDFWRISRZHUOHVVQHVVDFHOHEUDWLRQRILPSRWHQFH6XEFXOWXUHVDUHERWKDSOD\IRUDWWHQWLRQDQGDUHIXVDORQFHDWWHQWLRQKDVEHHQJUDQWHGWREHUHDGDFFRUGLQJWRWKH%RRN+HEGLJH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
8/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
6HPPHWDRXDomRSROtWLFDPDLVJHQHUDOL]DGDHRUJDQL]DGDDV
VXEFXOWXUDVMXYHQLVGDFODVVHWUDEDOKDGRUDQmRSRGLDPVXVWHQWDUVHSRUORQJRSHUtRGRGHWHPSRQmRFRQVHJXLDPFUHVFHUFRQYHUWHQGRVHHPJHQXtQRVPRYLPHQWRVGHPDVVDDSWRVDSURGX]LUPXGDQoDVHVWUXWXUDLVGHODUJDHVFDOD$VUHVWULo}HVHDLQYLDELOLGDGHGHWDLVIRUPDo}HVFXOWXUDLVFDYDPSDWHQWHVTXDQGRHUDPFRPSDUDGDVFRPDFDUUHLUDUHODWLYDPHQWHORQJDGRPRYLPHQWRKLSSLH1DTXHODFRUUHQWHVXEFXOWXUDOGHFODVVHPpGLDHPERUDRIRFRSULQFLSDOGHDWHQomRIRVVHLJXDOPHQWHROD]HULUURPSLDPWHQWDWLYDVOLPLWDGDVFRQWUDGLWyULDVGHSUHJXUDU H IRPHQWDUHVWUDWpJLDVDOWHUQDWLYDVSDUDiUHDVPDLVDPSODVGDYLGDVRFLDORWUDEDOKRDSURGXomRHD
VH[XDOLGDGH&ODUNH&ODUNHHWDO-iRSRWHQFLDOGHUHVLVWrQFLDGRVHVWLORVRULJLQDLVHLQTXLHWDQWHV
GDVVXEFXOWXUDVHVSHWDFXODUHVHUDFRQWLQXDPHQWHHVPDHFLGRHPYLUWXGHGHGRLVSURFHVVRVSDUDOHORVDUHDSURSULDomRHFRPHUFLDOL]DomRSRUDJHQWHVGRVPHUFDGRVSXEOLFLWiULRIRQRJUiFRHGDPRGDEUHGHQLomRFRQVRDQWHRTXDGURGHUHIHUrQFLDVHLQWHUHVVHVGDFXOWXUDGRPLQDQWHSHODPtGLDGHPDVVDVHMDSRUPHLRGD HVWLJPDWL]DomRHGDFULDomRGHSkQLFRVPRUDLV&RKHQ>@QDVSULPHLUDVSiJLQDVHQRVHGLWRUDLVGDLPSUHQVDVHMDPHGLDQWHD LQFRUSRUDomRTXHQRUPDOL]DYDWULYLDOL]DYDGRPHVWLFDYDHSRU
YH]HVVDXGDYDGHWHUPLQDGRVFRPSRUWDPHQWRVFRPRWtSLFRVGRVMRYHQV WUDTXLQDJHQVSDVVDJHLUDV QRV FDGHUQRVGDIDPtOLDHGHPRGDHQRVVXSOHPHQWRVFXOWXUDLV&ODUNH&ODUNH-HIIHUVRQ+HEGLJH
5HVXPLQGR GHPDVLDGDPHQWH LQVWiYHLVPDUJLQDLV YXOQHUiYHLVDVVXEFXOWXUDVHVSHWDFXODUHVFDXVDYDPEDUXOKRFRQTXLVWDYDPHVSDoRVFXOWXUDLVDWUDtDPRVKRORIRWHVGDPtGLDHDDWHQomRGDVLQVWLWXLo}HVGRPLQDQWHVGDVRFLHGDGHRFDVLRQDYDPHYHQWXDOPHQWHPXGDQoDVUHSUHVVLYDVQDHVIHUDMXGLFLiULDHVWDEHOHFLDPQRYDVFRQYHQo}HVFULDYDPPRGLVPRVHIHQHFLDP
2UHODWRFOiVVLFRGRVWHyULFRVGR&&&6DUHVSHLWRGDGLIXVmRGLVSHUVmRREOLWHUDomRGDVVXEFXOWXUDV MXYHQLV FU{QLFD GHXPDPRUWHDQXQFLDGDFRQWpPSHORPHQRVGRLVSRQWRVEDVWDQWHSUREOHPiWLFRV$HTXDomRHQWUHDGLYXOJDomRGDVVXEFXOWXUDVHR
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
9/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
HVPRUHFLPHQWRGHVHXFDUiWHULQVXUUHFLRQDODSUHVXPLGDWHVHGD
DFHLWDomRSDVVLYDHFROHWLYDGHHVWLORVPHUFDQWLOL]DGRVGHVWLWXtGRVGHFRHUrQFLDHVXEVWkQFLDGHVSUH]DDVLQ~PHUDVSRVVLELOLGDGHVGHUHDSURSULDomRFULDWLYDHSROtWLFDFRQVHUYDGRUDRXSURJUHVVLVWDTXHRYLVXDODP~VLFDHRLGHiULRVXEFXOWXUDORULJLQDOSRGHPUHFHEHUHPRXWURVFRQWH[WRVWHPSRUDLVHHVSDFLDLV8PDVXEFXOWXUDSRGHLQJUHVVDUQRPDLQVWUHDPDSHQDVSDUDHPVHJXLGDUHWRUQDUDRXWURVHVSDoRVVXEFXOWXUDLVQRVHXIRFRSULPiULRGHSURSDJDomRRXDOKXUHVUHLQYHVWLGDFRPSHORPHQRVSDUWHGRVHXtPSHWRFUtWLFRLQLFLDO1RSURFHVVRGHLUUDGLDomRHWUDGXomRGDPDWUL]VXEFXOWXUDOHPGLVWLQWDVFRQGLo}HVVRFLDLVHSROtWLFDVFRQRWDo}HVFUtWLFDVRUL
JLQiULDVVmRSRUYH]HVREVFXUHFLGDVHQRYRVIRFRVGHGLVVHQVmRHQIDWL]DGRV
$YLVmRXQLGLPHQVLRQDOGRFLUFXLWRGHGLIXVmRHLQFRUSRUDomRGDVVXEFXOWXUDVQRWDELOL]DGDSHOR&&&6VHIXQGDPHQWDHPODUJDHVFDODQXPDLQWHUSUHWDomRHTXLYRFDGDGDUHODomRGLQkPLFDHUHH[LYDHQWUHRVMRYHQVHDVYiULDVPRGDOLGDGHVGHPtGLDUHVSRQViYHLVSRUIRUQHFHUPXLWRVGRVUHFXUVRVYLVXDLVHLGHROyJLFRVLQFRUSRUDGRVSHODVLGHQWLGDGHVVXEFXOWXUDLV
(PVXDSHVTXLVDVREUHDVFXOWXUDVFOXEGD,QJODWHUUD7KRUQWRQHVERoDXPTXDGURPDLVLQWHUQDPHQWHGLIHUHQFLDGRGHVWHFRP
SOH[RQHEXORVRFKDPDGRPtGLDGLVWLQJXLQGRWUrVIRUPDVSULQFLSDLVDPtGLDGHPDVVDMRUQDLVWDEOyLGHV79DEHUWDUiGLRVQDFLRQDLVDPtGLDGHQLFKRLPSUHQVDPXVLFDOUHYLVWDVGHHVWLORDPL~GHIRUPDGDVSRUSURVVLRQDLVFRPOLJDo}HVDQWHULRUHVRXDLQGDDWLYDVFRPDDUHQDVXEFXOWXUDOHDPLFURPtGLDIDQ]LQHVS{VWHUHV\HUV&DGDXPDGHODVFRQWULEXLjVXDPDQHLUDHIHWLYDHGHFLVLYDPHQWHSDUDRVLJQLFDGRRDJUXSDPHQWRDGHPDUFDomRHRGHVHQYROYLPHQWRGDVIRUPDo}HVVRFLDLVHLGHROyJLFDVGRVMRYHQV
$LQGDTXHDDXWRUDGHOLQHLHXPSHUOEHQHYROHQWHGHPDLVGDVLQG~VWULDVFXOWXUDLVJOREDOL]DGDVDrQIDVHQDPXOWLYDVFXODULGDGHGDPtGLDpVHPG~YLGDXPEHPYLQGRFRUUHWLYRSDUDDYLVmRPRQROtWLFDFXOWLYDGDSHODWHRULDVXEFXOWXUDOFOiVVLFD6REUHVVDHPWRGDYLDQRHVWXGRGH7KRUQWRQDOJXPDVGDVPDLVFDUDFWHUtVWLFDVDUPDGLOKDVGDUHYLVmRSyVVXEFXOWXUDOLVWD
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
10/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
$PSDUDGDQXPDUHOHLWXUDSHFXOLDUGDREUDGH3LHUUH%RXUGLHXD
DXWRUDVHGHGLFRXDPDSHDUUHODo}HVHKLHUDUTXLDVHOLWLVWDVGHJRVWRYLJHQWHVGHQWURGDFHQDUDYHORQGULQDHPYH]GHH[SOLFDUjPRGDGR&&&6DOyJLFDGDVHVFROKDVHVWLOtVWLFDVHPXVLFDLVGDVFXOWXUDVFOXEHPWHUPRVGHVXDRSRVLomRDYDJRVFRUSRVVRFLDLVGHQRPLQDGRVFXOWXUDSDWHUQDRXFXOWXUDGRPLQDQWH7DODERUGDJHPWHPRLQHJiYHOPpULWRGHFKDPDUDDWHQomRSDUDDVVXWLOH]DVGDVLQWHUDo}HVHGRVFRQLWRVLQWHUQRVGRXQLYHUVRVXEFXOWXUDO$RPHVPRWHPSRSRUpPHVWDSHUVSHFWLYDDQDOtWLFDPLQDDVVXEFXOWXUDVMXYHQLVGHTXDOTXHUGLPHQVmRPDFURSROtWLFDUHGX]LQGRWRGDVDVVXDVPRWLYDo}HVHSUiWLFDVjOyJLFDGDGLVSXWDHQWUHFOXEEHUVHUDYHUV
SHORDF~PXORGHFDSLWDOVXEFXOWXUDO6RERHYHQWXDOGLVFXUVRSROtWLFRGRVMRYHQV7KRUQWRQLGHQWLFD
LQYDULDYHOPHQWHDWUDPDGDGLVWLQomRVRFLDO
7KHVHLVVXHVDUHFORXGHGE\WKHIRQGQHVVWKDW\RXWKVXEFXOWXUHVKDYHIRUDSSURSULDWLQJSROLWLFDOUKHWRULFDQGIUHTXHQWO\UHIHUULQJWRULJKWVDQGIUHHGRPVHTXDOLW\DQGXQLW\ 7KLVFDQEHVHHQDVDVWUDWHJ\E\ZKLFKSROLWLFDOLVVXHVDUHHQOLVWHGLQRUGHUWRJLYH\RXWKIXOOHLVXUHDFWLYLWLHVWKDWH[WUDSXQFKWKDWDGGHGMHQHVDLVTXRLVDVHQVHRILQGHSHQGHQFHHYHQGDQJHU7KLVLVQRWHYLGHQFHRIWKHSROLWLFL]DWLRQRI\RXWKDVPXFKDVWHVWLPRQ\WRWKHDHVWKHWLFL]DWLRQRISROLWLFV
1RDImGHFRQVWUXLUXPDFUtWLFDGDVQRo}HVGH RSRVLomRGHVYLR
HUHVLVWrQFLDGR&&&6RXSHORPHQRVGDYHUVmRHVWHUHRWLSDGDTXHVHFRQVHUYRXGHODV7KRUQWRQUDGLFDOL]DQDGLUHomRRSRVWDVXJHULQGRVHUSRVVtYHOUHLQWHUSUHWDUWRGDDKLVWyULDGDVFXOWXUDVMXYHQLVGRSyVJXHUUDHPWHUPRVGHHPEDWHVSRUFDSLWDOVXEFXOWXUDO$GLQkPLFDGDGLVWLQomRVHWRUQDUDVHJXQGRHODDLQGDPDLVyEYLDQDGpFDGDGHFDUDFWHUL]DGDSHORH[WUHPRFRQVHUYDGRULVPRGRVMRYHQVEHPYHUVDGRVQDVYLUWXGHVGDFRPSHWLomRYHQHUDQGRFRPRKHUyLVFXOWXUDLVRVHPSUHHQGHGRUHVTXHLPSXOVLRQDUDPRVFOXEHVHRVQRYRVVHORVGDLQG~VWULDIRQRJUiFDHPYH]GHSRHWDVHDWLYLVWDVSROtWLFRV
4XHGDPRVDRQDOGH&OXEFXOWXUHVHGHRXWUDVDSUHFLDo}HVVLPLODUHVGDVSyVVXEFXOWXUDVFRPPDLVXPUHWUDWRGDVXEPLVVmRGDMXYHQWXGHDRFDQWRGDVHUHLDQHROLEHUDOHjVIRUoDVGRPHUFDGR
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
11/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
WRGRUHVWRVHQGRLQWHUSUHWDGRVRPHQWHFRPRPHURMRJRGHFHQD
5HODWRVJUDPVFLQLDQRVDFHUFDGRVHPEDWHVVXEFXOWXUDLVVHWRUQDPVHQWHQFLD5HGKHDGWRWDOPHQWHGHVPHGLGRVREVROHWRVQHVWHFRQWH[WRHPTXHVXSRVWDPHQWHRSUD]HU VXEVWLWXLXGHYH]DSROtWLFDHDQRomRGHFRQWUDFXOWXUDHYRFDPDLVRFRQVXPRHRVVKRSSLQJVGRTXHDUHVLVWrQFLDHRGHVYLR
$VDOLDo}HVFXOWXUDLVMXYHQLVJXDUGDPSRUpPFRQWUDGLo}HVLQWHUQDVQXDQoDVGLYHUVDVWRGDXPDVpULHGHGXELHGDGHVLQWULJDQWHVTXHVyXPDWRGHYLROrQFLDWHyULFDSRGHIRUoDUjKRPRJHQHLGDGHGHXPDQDUUDWLYD~QLFD(QTXDQWRRIRFRGRVWHyULFRVGH%LUPLQJKDPVHFRQFHQWUDYDQDVHVWUDWpJLDVHVWpWLFDVQRVULWXDLVGHFRQVXPRGRV
MRYHQVGDFODVVHWUDEDOKDGRUDIDGDGDVFRPRYLPRVDRIUDFDVVRRVSyVVXEFXOWXUDOLVWDVGHOLDomRSyVPRGHUQDFRVWXPDPHQIDWL]DURKHGRQLVPRRLQGLYLGXDOLVPRRFLQLVPR RSHVVLPLVPR RQLLOLVPRRFRQVXPLVPRHDDSDWLDSROtWLFDGRVPHPEURVXWXDQWHVGDVQHRWULERVQXPFHQiULRGHUHODWLYDLQGHWHUPLQDomRHVWUXWXUDODPSOLFDGDVDWXUDomRPLGLiWLFDHP~OWLSODVSRVVLELOLGDGHVGHLGHQWLFDomR
$PEDVDVSDUWHVQHJOLJHQFLDPSRUUD]}HVGLVWLQWDVWHQWDWLYDVGHHQJDMDPHQWRMXYHQLOHPDWLYLGDGHVSROtWLFDVPXLWRDOpPGDUHVLVWrQFLDVLPEyOLFDRXGDSROtWLFDGRSUD]HUGRGHVDSDUHFLPHQWR
GRJRVWRRXGRFRUSR5HURPHSRUH[HPSORjOLJDomRHSLVyGLFDRXGXUDGRXUDGHGLYHUVRVJUXSRVHWHQGrQFLDVSXQNVFRPXPDVpULHjVYH]HVLQFRQJUXHQWHGHRUJDQL]Do}HVSROtWLFDVDQDUTXLVWDVVRFLDOLVWDVFRPXQLVWDVHFRPFDPSDQKDVHSURWHVWRVFRQWUDRUDFLVPRRVH[LVPRRDXWRULWDULVPRRLPSHULDOLVPRHVWDGXQLGHQVHRQHRQD]LVPRDEUXWDOLGDGHSROLFLDODYLRODomRGRVGLUHLWRVGRSUHVRVHGRVKRPRVVH[XDLVDSURLELomRGRDERUWRDJXHUUDFLYLOQD1LFDUiJXDD*XHUUDGR*ROIRHQR,UDTXHRJRYHUQR%XVKHQWUHRXWUDVTXHVW}HVORFDLVHRXJOREDLV
$SDUWLUGHDVOHWUDVGHLQXHQWHVEDQGDVLQJOHVDVFRPR7KH&ODVK7KH*DQJRI)RXU7KH-DP7RP5RELQVRQ%DQGH6WLII/LWWOH)LQJHUVVHWRUQDUDPRVWHQVLYDPHQWHSROtWLFDVGHDSRLRDPRYLPHQWRVSDFLVWDVOLEHUWiULRVRXUHYROXFLRQiULRVFRPRRGRVVDQGLQLVWDVSDVVDQGRDVHUUHSURGX]LGDVFRPIUHTrQFLDQDFRQ
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
12/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
WUDFDSDGRVGLVFRVFDPLQKRWULOKDGRSRVWHULRUPHQWHSRUJUXSRV
FRPR%DG5HOLJLRQ/RV&UXGRV3HQQ\ZLVH5DQFLG)XJD]LHQWUHRXWURV&RQH[}HVPDLVH[SOtFLWDVHQWUHIDFo}HVHGLVVLGrQFLDVGRPRYLPHQWRSXQNHEDQGHLUDVSROtWLFDVVHPDQLIHVWDPWDPEpPjGLUHLWDFRPMRYHQVPLOLWDQWHVDGRWDQGRFUHQoDVHDWLWXGHV[HQyIREDVIDVFLVWDVHQD]LVWDVHPYiULRVFDQWRVGRJORER%URZQ'DYLV)ULWK6WUHHW*RVKHUW/RQJKXUVW1HJXV
1R%UDVLOGHVGHDFKHJDGDGRPRYLPHQWRQRQDO]LQKRGRVDQRVRV SXQNVWHQGHP D LGHQWLFDUVH FRP SHUVRQDJHQVH[SORUDGRVHPDUJLQDOL]DGRVTXHH[SUHVVDPVXDUHYROWDFRQWUDR
VLVWHPDHDVDXWRULGDGHVSRUPHLRGHJUHYHVSDVVHDWDVTXHEUDTXHEUDVHWF1RLQtFLRGDGpFDGDGHEDQGDVFRPRVVXJHVWLYRVQRPHVGH$,'HVRUGHP'HWHQomR*XHUULOKD8UEDQDH3DVVHDWDFLUFXODYDPSHOR$%&DOJXPDVJDQJXHVGDUHJLmRWUDMDYDPFRPRURXSDFDUDFWHUtVWLFDRPDFDFmRRSHUiULR1RPHLRGHXPDUHXQLmRGHSXQNVSDXOLVWDVHPXPJUXSRFRPHoRXDJULWDU/XODpSXQN QDVHOHLo}HVGDTXHOHDQRTXDVHWRGRVYRWDUDPQR372VSXQNVQDWLYRVSDUWLFLSDUDPDLQGDGHVKRZVGD&DPSDQKD'LUHWDV-iHGHDUUHFDGDomRGHIXQGRVSDUDD1LFDUiJXD$EUDPR%LYDU
$VVLVWLPRVKRMHDRHQYROYLPHQWRDWLYRGHSXQNVHDQDUFRSXQNVHPPDQLIHVWDo}HVSDVVHDWDVSURWHVWRV$WXDOPHQWHRPRYLPHQWRDWXDFRPRXWURVRSULPLGRVJUXSRVFRPRKRPRVVH[XDLVSRUDFKDUTXHWRGRVWrPRGLUHLWRGHRSomRVH[XDOVHPVHUGLVFULPLQDGRJUXSRVGHQHJURVIHPLQLVWDVHRXWURVJUXSRVGHDWLYLGDGHVDOWHUQDWLYDVHOLEHUWiULDVFRQUPDRVLWHGR0RYLPHQWR$QDUFR3XQNGR5LRGH-DQHLURZZZPDSUMRUJEU
$RODGRGHVHPWHWRPRUDGRUHVGHIDYHODVHHVWXGDQWHVRVSXQNVFDULRFDVSDUWLFLSDUDPHPDJRVWRGHGDLQYDVmRSDFtFDGR6KRSSLQJ5LR6XOIRUPDLQpGLWDGHSURWHVWRFRQWUDDGHVLJXDOGDGHVRFLDOHRFRQVXPLVPRLGHDOL]DGDSHOD)UHQWHGH/XWD3RSXODUIyUXPGHHQWLGDGHVFULDGRSDUDHODERUDUQRYDVDOWHUQDWLYDVGHOXWD'XUDQWHRDVVLPGHQRPLQDGRSDVVHLRGHFLQFRKRUDVSHORFRPSOH[RGHFRPpUFLRHOD]HURVFHUFDGHPDQLIHVWDQWHVYLVLWD
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
13/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
UDPORMDVH[SHULPHQWDUDPURXSDVRFXSDUDPDSUDoDGHDOLPHQWDomR
FRPHQGRSmRFRPPRUWDGHODHQFHQDUDPSHUIRUPDQFHVOHLWXUDGHSRHVLDVURGDVGHFDSRHLUDHUHSUHVHQWDo}HVWHDWUDLVGLDQWHGHYHQGHGRUHVHFRPSUDGRUHVYLVLYHOPHQWHFRQVWUDQJLGRVQRPGDWDUGHRJUXSRVHJXLXHPSDVVHDWDDWpRSDOiFLR*XDQDEDUDRQGHVHXVUHSUHVHQWDQWHVIRUDPUHFHELGRVSHORVHFUHWiULRGH*RYHUQR)ROKDGH63DXORDJR&RWLGLDQRS-RUQDOGD7DUGHDJR*HUDOS
3RXFRWHPSRGHSRLVDVPDQLIHVWDo}HVQDFLRQDLVGR'LD0XQGLDO&RQWUDR&DSLWDOLVPRWDPEpPFRQWDUDPFRPDUXLGRVDDGHVmRGHJUXSRVSXQNVDFRPSDQKDGRVGHHFRORJLVWDVHVWXGDQWHVDSRVHQ
WDGRVHVLQGLFDOLVWDV(P%UDVtOLDLQWHJUDQWHVGR0RYLPHQWR3XQN$QDUTXLVWDHGR0RYLPHQWR6WUDLJKW(GJHSRUWDYDPIDL[DVFRPPHQVDJHQVFRPR %RLFRWHj GtYLGDH[WHUQDH )RUD$OFD%LUG20&HPXOWLQDFLRQDLVHP6mR3DXORRVSURWHVWRVFRQWUDRVIXQGDPHQWRVGRVLVWHPDYLJHQWHFRPRDJOREDOL]DomRHRFDSLWDOLVPRSURYRFDUDPFRQLWRFRPDSROtFLDHSULV}HVDSyVXPDG~]LDGHSXQNVWHUGHVWUXtGRDVSODFDVFRPHPRUDWLYDVGRVDQRVGD%RYHVSD&RUUHLR%UDVLOLHQVHVHW(FRQRPLDS)ROKDGH63DXORVHW'LQKHLURS-RUQDOGD7DUGHVHW(FRQRPLDS
(PGHDEULOGHSXQNVHDQDUFRSXQNVVHVREUHVVDtDPGHQWUHRVFHUFDGH DWLYLVWDV TXHSURWHVWDYDPQD$YHQLGD3DXOLVWDFRQWUDD$OFDHDJOREDOL]DomR2VPDQLIHVWDQWHV]HUDPEDWXFDGDDSLWDoRVSHUIRUPDQFHVGLVWULEXtUDPIROKHWRVEUDGDUDPSDODYUDVGHRUGHP$UXDpGRSRYRYDPRVRFXSDUSLFKDUDPHDSHGUHMDUDPRVSUpGLRVGD)LHVSGD&DL[D(FRQ{PLFD)HGHUDOGR,WD~DVORMDVGR%REVHGR0F'RQDOGVDWURSDGHFKRTXHGD3ROtFLD0LOLWDULQWHUYHLRFRPVXDSURYHUELDOGHOLFDGH]DHVDJDFLGDGHDSyVPLQXWRVGHWXPXOWRSHVVRDVIRUDPSUHVDVHPDLVGHFDUDPIHULGDV)ROKDGH63DXORDEU%UDVLOS2(VWDGRGH63DXORDEU*HUDOS)ROKDGH63DXORGHMXQ)ROKDWHHQS
$PDUFKDFRQWUDDFRUUXSomRHRDSDJmRUHDOL]DGDHP%UDVtOLDHPGHMXQKRGHIRLRHYHQWRTXHSURYDYHOPHQWH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
14/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
GHXPDLRUGHVWDTXHPLGLiWLFRjVDo}HVSROtWLFDVGRVSXQNV2DWR
GHSURWHVWRFRQWUDRJRYHUQR)HUQDQGR+HQULTXH&DUGRVRUHXQLXFHUFDGHPLOSHVVRDVHPIUHQWHj(VSODQDGDGRV0LQLVWpULRV3XQNVHPLOLWDQWHVGHSDUWLGRVGHHVTXHUGDHQWUDUDPHPFRQLWRFRPRDSDUDWRGHVHJXUDQoDGD3ROtFLD0LOLWDU2VVROGDGRVGDFDYDODULDHGREDWDOKmRGHFKRTXHGD30XVDUDPEDODVGHERUUDFKDERPEDVGHJiVODFULPRJrQHRHXPFDUUREOLQGDGR%UXFXWXSDUDGLVSHUVDURVPDQLIHVWDQWHVTXHUHVSRQGHUDPFRPSDXVSHGUDVHJDUUDIDV2FRQIURQWRGXURXFHUFDGHXPDKRUDGHL[DQGRXPVDOGRGHQRYHIHULGRVHVHLVSUHVRV2HQWmRSUHVLGHQWHHPH[HUFtFLR$pFLR1HYHVUHVSRQVDELOL]RXRVSXQNVSHORWXPXOWR2VSDUWLGRV
TXHRUJDQL]DUDPRSURWHVWRHRVPDQLIHVWDQWHVDJLUDPGHXPDPDQHLUDDGHTXDGDRUGHLUDHGHPRFUiWLFD2TXHIXJLXGRQRUPDOIRLRDWRGHXPJUXSRTXHQmRID]LDSDUWHGDPDQLIHVWDomR&RUUHLR%UDVLOLHQVHMXQS)ROKDGH63DXORMXQSH$2(VWDGRGH63DXORMXQ&LGDGHVS2*ORERMXQSH
0DLVH[HPSORV"(PGHVHWHPEURGHFDUUHJDQGRIDL[DVFRPRVGL]HUHV)DOVDLQGHSHQGrQFLDH0DLVDUPDVPDLVIRPHRVSXQNVGH5HFLIHGLYLGLUDPDVUXDVGDFLGDGHFRPTXLORPERODVtQGLRVYLROHLURVVHPWHUUDHVHPWHWRGXUDQWHRVSURWHVWRVFRQWUD
RGHVHPSUHJRHDGHVLJXDOGDGHVRFLDOTXHPDUFDUDPR*ULWRGRV([FOXtGRV&RUUHLR%UDVLOLHQVHVHWS 2(VWDGRGH63DXORVHW1DFLRQDOS1R~OWLPR)yUXP6RFLDO0XQGLDOHP3RUWR$OHJUHRXWURHSLVyGLRGLJQRGHQRWDFRPSRQHQWHVGHXPJUXSRSXQNIRUPDGRSRUEUDVLOHLURVDUJHQWLQRVHXUXJXDLRVIRUDPGHWLGRVSHODSROtFLDJD~FKDXPDLQIRUPDomRDQ{QLPDDGYHUWLUDTXHRVMRYHQVVHLVPHQRUHVSODQHMDYDPODQoDUFRTXHWpLVPRORWRYQXPDDomRGHQRPLQDGD'LDGR$MXVWH 2(VWDGRGH63DXORMDQ1DFLRQDOS2*ORERMDQ(FRQRPLDS
&RPRVXEOLQKDP$EUDPRH6RX]DHPTXHSHVHPRHVWLORFUHSXVFXODUDVOHWUDVQLLOLVWDVHDVGHFODUDo}HVHVFDWROyJLFDVRPRYLPHQWRSXQNHPVXDVDWLYLGDGHVHSUiWLFDVFRWLGLDQDVQmRVHFRQIXQGHFRPXPJULWRGHGHVLVWrQFLDXPFRQYLWH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
15/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
jSDVVLYLGDGHRXXPGHVHMRGHGHVWUXLomRDEVROXWDGDVRFLHGDGH
FRQJXUDQGRVHSRUYH]HVQXPFKDPDGRDRFRPEDWHFRQWUDRVLVWHPDVRFLDOHDVIRUPDVGHRSRVLomRLQVWLWXFLRQDOL]DGDV
0HVPRSDUDMRYHQVSRXFRDQDGRVFRPDP~VLFDRXRYLVXDOSXQNDtQGROHDQWLHVWDEHOHFLPHQWRHDORVRDGRIDoDYRFrPHVPRGRPRYLPHQWRWHPHQFRUDMDGRDFRQVWLWXLomRGHQRYDVFRPXQLGDGHVLQVWiYHLVGHGLVVHQVRDUWtVWLFRVRFLDOHSROtWLFR$PiOJDPDLQVWLJDQWHGHFDUDFWHUtVWLFDVGDVVXEFXOWXUDVHGDVFRQWUDFXOWXUDVWUDGLFLRQDLVWDOTXDOGHQLGDVSHOR&&&6DVFKDPDGDVQRYDVIRUPDo}HVGHSURWHVWRVXEFXOWXUDO0XJJOHWRQ:HLQ]LHUOEVHYDOHPGHPRGRVGHDUWLFXODomRHJHUDomRGHLGHQWLGDGHVVXEFXOWXUDLV
HQJDMDQGRVH FRQWXGR HPTXHVW}HVPDFURSROtWLFDVRSHUDQGRDRPHVPRWHPSRLGHROyJLFDHKHGRQLVWLFDPHQWHFRPSDWLELOL]DQGRDERUGDJHQVHGHPDQGDVSDUWLFXODUHVFRPXPDGLPHQVmRGHFUtWLFDHDQWDJRQLVPRXQLYHUVDO
(PERUDSDUWLOKHPFRPRVQRYRVPRYLPHQWRVVRFLDLVTXHHPHUJLUDPDSDUWLUGRVDQRVDUUHJLPHQWDGRVHP WRUQRGHYiULRVWLSRVGHTXHVW}HVKXPDQLWiULDVGHFLGDGDQLDHGHTXDOLGDGHGHYLGD GHSROtWLFDVFXOWXUDLVHGHLGHQWLGDGHXPDIRUPDQmRFRQYHQFLRQDOGHSDUWLFLSDomRSROtWLFDGLVWLQJXHPVHSRUYLVDUHPH[SOLFLWDPHQWHRFHUQHGDVSROtWLFDVHFRQ{PLFDVGRWXUERFDSLWDOLVPR
TXHLPSHUDPVREUHPDLVGHFHPSDtVHVLQWHQVLFDQGRDH[SORUDomRGRVWUDEDOKDGRUHVH[DFHUEDQGRGHVLJXDOGDGHVVRFLDLVHGLPLQXLQGROLEHUGDGHVHPYH]GHGLVWULEXLURVEHQHItFLRVGDSURVSHULGDGHHHUUDGLFDUDSREUH]DFRPRKDYLDPSURPHWLGRVHXVDUWtFHVSRUWDYR]HVHUHODo}HVS~EOLFDVSHQVDGRUHVGDiUHDFRPHUFLDOHHFRQ{PLFDPLQLVWURVGDID]HQGDDOWRVH[HFXWLYRVGHHPSUHVDVORELVWDVFRUSRUDWLYRVMRUQDOLVWDV
2VDOYRVGRVQRYRVFRQWHVWDGRUHVVmRPHQRVRV(VWDGRV1DomRGRTXHDVLQVWLWXLo}HVGDJOREDOL]DomRFXOWXUDOHHFRQ{PLFDFRPRD2UJDQL]DomR0XQGLDOGR&RPpUFLRR)XQGR0RQHWiULR,QWHUQDFLRQDOR*HDVJUDQGHVFRUSRUDo}HVWUDQVQDFLRQDLVTXHHPSXQKDPDEDQGHLUDGROLYUHFRPpUFLRHSUHFRQL]DPDDJHQGDGHGHVUHJXODPHQWDomRJRYHUQDPHQWDOSULYDWL]DomRUHGXomRGHVDOiULRVHGHLQYHVWLPHQWRVS~EOLFRVHPVHWRUHVFRPRHGXFDomRHVD~GH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
16/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
$H[HPSORGDVVXEFXOWXUDVFOiVVLFDVDVIRUPDo}HVGHSURWHVWR
SyVVXEFXOWXUDOVHGHQHPHPRSRVLomRjFXOWXUDKHJHP{QLFDGRVSDLV1RFDVRRIXQGDPHQWDOLVPRRXFRQVHQVRGHPHUFDGRQHROLEHUDODFUHQoDLQTXHEUDQWiYHOQRFDUiWHUGHtFRHLQWULQVHFDPHQWHGHPRFUiWLFRGR0HUFDGRUHVWDQGRDRVJRYHUQRVGHPRFUDWLFDPHQWHHOHLWRVSDUFDPDUJHPGHLQXrQFLDSROtWLFDOHJtWLPDQDVTXHVW}HVGDHFRQRPLDGRPpVWLFDDOpPGRFRQWUROHGDLQDomRHGRVFXLGDGRVSDUDTXHRFDSLWDOSRVVDFLUFXODUVHPJUDQGHVDPRODo}HV
&LHQWHVQRHQWDQWRGRVULVFRVGDFDGDYH]PDLVFpOHUHDSURSULDomRPHUFDGROyJLFDGRHVWLORHGHTXHDDUPDomRGHVDEULGDGDDXWRJUDWLFDomRGDLURQLDHGRFLQLVPRQmRPDLVFRQWUDGL]DpWLFD
HDVHVWUXWXUDVGRVLVWHPDFDSLWDOLVWDWHQGRVLGRDEVRUYLGDSHORSDUDGLJPDGREUDQGLQJSyVPRGHUQR)UDQN+ROW.OHLQRVQRYRVJUXSRVGHDQLGDGHMXYHQLOVHLQFOLQDPDIDYRUHFHUDDomRSROtWLFDGLUHWDHPGHWULPHQWRGDHVWUDWpJLDGHUHVLVWrQFLDSRUPHLRGDJXHUULOKDVVHPLROyJLFDVGRHVWLOR&RQWHPSRUDU\ SXQN VXEFXOWXUHVPD\ WKHUHIRUH FKRRVH WR DYRLGVSHFWDFOHEDVHGLQWHUDFWLRQZLWKGRPLQDQWFXOWXUH3RVWSXQNRUFRQWHPSRUDU\SXQNKDVIRUHJRQHWKHVHSHUIRUPDQFHVRIDQDUFK\DQGLVDOPRVWV\QRQ\PRXVZLWKWKHSUDFWLFHRIDQDUFKLVPREVHUYDFRPSHUVSLFiFLD'\ODQ
0XLWRMiIRLHVFULWRDFHUFDGDUHODomRHQWUHRVDYDQoRVWHFQROyJLFRVQDiUHDGDFRPXQLFDomRHDVQRYDVPRGDOLGDGHVGHFRQVXPLVPRDVQRYDVIRUPDVGHIHWLFKLVPRGDPHUFDGRULD3DUDOHODPHQWHQRHQWDQWRjSURPRomRGRFRPpUFLRHGRPHUFDGRJOREDOQRFLEHUHVSDoRSURVSHUDRXVRGDFRPXQLFDomREDVHDGDQRFRPSXWDGRUFRPRSODWDIRUPDSDUDHODERUDomRHGLVVHPLQDomRGHHVWUDWpJLDVFRQWUDKHJHP{QLFDVQRHVSDoRItVLFRUHDOeGLItFLOH[DJHUDUSRUH[HPSORDLPSRUWkQFLDGD,QWHUQHWQDRUJDQL]DomRHGLYXOJDomRGRVDWRVGHGHVREHGLrQFLDFLYLOHGDVDo}HVFROHWLYDVGHUXDFRQWUDDJOREDOL]DomRFDSLWDOLVWD DOFXQKDGD SRU VHXVRSRVLWRUHV GH FRUSRUDUL]DomR QHRFRORQLDOLVPRSyVPRGHUQRRXJOREDULWDULVPR6LWHVGHRUJDQL]Do}HVLQGHSHQGHQWHVOLVWDVGHGLVFXVVmRHHPDLOVVHFRQVROLGDUDPDRORQJRGRVDQRVFRPRIHUUDPHQWDVHVVHQFLDLVSDUDRHVWUHLWDPHQWRGRVYtQFXORVHRDSULPRUDPHQWRGRVPpWRGRVGH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
17/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
DomRGRVPLOLWDQWHVVHUYLQGRSDUDDGLYXOJDomRGHLQIRUPDo}HV
DFHUFDGDVSUHUURJDWLYDVH DWLYLGDGHVGDVLQVWLWXLo}HVHFRQ{PLFDVHFRUSRUDo}HVJOREDOL]DGDVUDUDPHQWHGLVFXWLGDVGHIRUPDFUtWLFDQDJUDQGHLPSUHQVDRLQWHUFkPELRGHH[SHULrQFLDVVREUHDUHDOL]DomRGHHQFRQWURVHHYHQWRVDPRELOL]DomRHRUHFUXWDPHQWRHPPDVVDGHLQGLYtGXRVGLVSHUVRVJHRJUDFDPHQWH
$OpPGLVVRD,QWHUQHWRIHUHFHUHODWRVIRWRVWHVWHPXQKRVHSRQWRVGHYLVWDPDLVGLYHUVLFDGRVVREUHDVPRWLYDo}HVHRVGHVGREUDPHQWRVGRVFDUQDYDLVDQWLFDSLWDOLVWDVHPFRQWUDVWHFRPDFREHUWXUDGDFRUUHQWHFHQWUDOGDPtGLDTXHFRVWXPDHQIDWL]DURVDWRVLUUDFLRQDLVGHGHVRUGHPRFDRVQRWUkQVLWRDGHVWUXLomR
GRSDWULP{QLRS~EOLFRRVDWHQWDGRVFRQWUDDSURSULHGDGHSULYDGDPLQLPL]DQGRDYLROrQFLDSROLFLDOHVLOHQFLDQGRRXGLOXLQGRDVSHUVSHFWLYDVFUtWLFDVGRVLQVXUJHQWHVDQDOFRPROHYDUDVpULRDVUHLYLQGDo}HVGHXPEDQGRGHYkQGDORVHOXQiWLFRVH[yWLFRVFRQWUiULRVDRVGHVtJQLRVGRPHUFDGRHVWHVDQWXiULRGDVHQVDWH]"
,QWHUOLJDGRVSHODVQRYDVWHFQRORJLDVGDFRPXQLFDomRPHPEURVHVLPSDWL]DQWHVGDFXOWXUDFOXEYrPOXWDQGRHPYiULRVSRQWRVGRPXQGRSRUVHXGLUHLWRGHIHVWHMDUHGLVFRUGDU8PLQIDPH$WRGH-XVWLoD&ULPLQDOSURPXOJDGRHPDXWRUL]RXjSROtFLDEULWkQLFDDHQWUHRXWUDVSURYLGrQFLDVGHWHUUHYLVWDUHSUHQGHUVXSRVWRV
SURPRWRUHVHSDUWLFLSDQWHVGHUDYHVGHQLGDVGHIRUPDFDQKHVWUDFRPRHYHQWRVDQLPDGRVSRUP~VLFDVWRWDORXSUHGRPLQDQWHPHQWHFDUDFWHUL]DGDVSHODHPLVVmRGHXPDVHTrQFLDGHEDWLGDVUHSHWLGDV$VPHGLGDVGUDFRQLDQDVOHYDUDPDFHQDGDP~VLFDHOHWU{QLFDDVHGLPHQWDUDOLDQoDVFRPVXEFXOWXUDVPDLVSROLWL]DGDVHLJXDOPHQWHLQVDWLVIHLWDVFRPRDXPHQWRGHSUiWLFDVHHVSDoRVSDVVtYHLVGHVHUTXDOLFDGRVHFULPLQDOL]DGRVFRPRKRVWLVjRUGHPS~EOLFD2VUDYHUVVHDOLDUDPDRFXSDQWHVLOHJDLVGHSURSULHGDGHVSULYDGDVDHFRJXHUUHLURV TXHEDWDOKDYDPFRQWUDDSDYLPHQWDomRGH iUHDVRUHVWDLVHDRVFKDPDGRVYLDMDQWHVGD1RYD(UDGLVFULPLQDGRVSRUVHXHVWLORGHYLGDQ{PDGHWRGRVHOHVSRWHQFLDLVDOYRVGDQRYDOHJLVODomRUHSUHVVLYD+XT.OHLQ
0HVFODLQYHQWLYDHLPSUHYLVtYHOGHFRQWXQGrQFLDHOXGLVPRGHVREHGLrQFLDFLYLOHIHVWDSURWHVWRHFDUQDYDOSURWHVWLYDODUHGH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
18/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
GHDomRGLUHWD5HFODLPWKH6WUHHWVSRVVLYHOPHQWHRPRYLPHQWR
SROtWLFRPDLVYLEUDQWHHGHPDLVUiSLGRFUHVFLPHQWRGHVGHHP3DULV.OHLQIDFHFRQWHPSRUkQHDGDRSRVLomRS~EOLFDSRSXODUDRFDSLWDOJOREDO6W-RKQGHVSRQWRXFRPRSULQFLSDOIRFRGHFRQYHUJrQFLDGH'-VPLOLWDQWHVDQWLFRUSRUDo}HVDUWLVWDVHDPELHQWDOLVWDVSUHRFXSDGRVFRPRVHIHLWRVUXLQRVRVGRFDSLWDOLVPRQDHVIHUDORFDOHJOREDO
6REDLQVSLUDomRGHGRXWULQDVHWiWLFDVDQDUTXLVWDVVLWXDFLRQLVWDVHHFROyJLFDVUDGLFDLVDUPDGRVGHERQHFRVJLJDQWHVFDUWD]HVEDQGHLUDVSDQHWRVSHUQDVGHSDXELFLFOHWDVVRIiVMDWRVGHWLQWDEDUUDFDVGHOLYURVGHSRHVLDHSROtWLFDPHJDIRQHVDSLWRVWDPERUHVSDOFRVSDUD
VKRZVGHEDQGDVHDSUHVHQWDo}HVGH'-VWHUPLQDLVGH,QWHUQHWHNLWVPXOWLPtGLDRVDUWLYLVWDVLQWHUURPSHPWHDWUDOPHQWHRWUiIHJRHRFRQVXPLVPRFRWLGLDQRGDVJUDQGHVFLGDGHVWRUQDQGRDXPVyLQVWDQWHYLVtYHLVH[HFUiYHLVHULGtFXORVRVDJHQWHVGDOHLHDVRSHUDo}HVHDVHVWUXWXUDVGHSRGHU(PRSRVLomRDROLYUHPHUFDGREURWDGDVUXDVSDUTXHVHSUDoDVUHFRQTXLVWDGDVDSUHJXUDomRGHXPDVRFLHGDGHOLYUHHVROLGiULDEDVHDGDQDH[SDQVmRUHYLWDOL]DomRHUHFULDomRGRHVSDoRS~EOLFRFRPROXJDUGHLQWHUDomRQmRPHGLDGDSHORFRQVXPRGHPHUFDGRULDVHQWUHFLGDGmRVFRQVFLHQWHVHSDUWLFLSDWLYRV
1mRWDUGRXSDUDTXHRVDWRVGHLPDJLQDomRLQVXUUHFLRQDO
-RUGDQGR576XOWUDSDVVDVVHPDVIURQWHLUDVEULWkQLFDVLUURPSHQGRHPSDUDJHQVWmRUHPRWDVFRPR6LGQH\+HOVLQTXHH7HO$YLY$VPRELOL]Do}HVS~EOLFDVVmRRUJDQL]DGDVORFDOPHQWHFRPDDMXGDGDVQRYDVPtGLDHWHFQRORJLDVSRUpPDWLYLVWDVGHGLIHUHQWHVORFDOLGDGHVSRGHPLQWHLUDUVHDFHUFDGHHYHQWRVPXQGRDIRUDWURFDUHVWUDWpJLDVGHFRPROXGLEULDUDSROtFLDHEORTXHDUURGRYLDVOHUS{VWHUHVSUHVVUHOHDVHVHIROKHWRVXQVGRVRXWURV'HVGHTXHDVFkPHUDVGHYtGHRGLJLWDLVSDVVDUDPDVHULQWHQVDPHQWHDGRWDGDVQRVFDUQDYDLVGHSURWHVWRpSRVVtYHOEXVFDULQVSLUDomRDLQGDHPGRFXPHQWiULRVGHPDQLIHVWDo}HVGLVWDQWHVUHDOL]DGRVSRUSURGXWRUDVGHYtGHRVDOWHUQDWLYRVFRPRDORQGULQD8QGHUFXUUHQWVHGLVSRQLELOL]DGRVHPGLYHUVRVZHEVLWHVGD576.OHLQ
6HJXQGRR)%,5HFODLP7KH6WUHHWVHRXWURVJUXSRVDQDUTXLVWDVHVRFLDOLVWDVH[WUHPLVWDVFRPR:RUNHUV:RUOG3DUW\H
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
19/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
&DUQLYDO$JDLQVW&DSLWDOLVPUHSUHVHQWDPSRWHQFLDODPHDoDWHU
URULVWDDRV(VWDGRV8QLGRVZZZIELJRYFRQJUHVVFRQJUHVVIUHHKKWP$QWHVGRSURQXQFLDPHQWRQRFRQJUHVVRHVWDGXQLGHQVHGRGLUHWRUGDDJrQFLDGHLQYHVWLJDomRXPHGLWRULDOGR(VWDGRGH63DXORVHWSFRPSDUDUDRVH[WUHPLVWDVGR5HVJDWHDV5XDVDRVKRROLJDQVEDQGRVGHWRUFHGRUHVLQJOHVHVTXHDWHUURUL]DPFLGDGHVLQWHLUDVMiTXHVHXVSDUWLFLSDQWHVHPSUHJDYDPRYDQGDOLVPRDSUHWH[WRGHFRUULJLUDVLQMXVWLoDVGRFDSLWDORMRUQDOVHDSUHVVRXWRGDYLDHPDSD]LJXDURVOHLWRUHVFRPRVHWUDWDYDGHXPIHQ{PHQRHVSRQWkQHRGHXPDGHFRUUrQFLDQDWXUDOGRPHWDEROLVPRGDHFRQRPLDPRGHUQDDJOREDOL]DomRVREUHYLYHULD
DRVVHXVLQLPLJRVGD,QWHUQDFLRQDOGRVKRROLJDQV'HPDQHLUDSRXFRVXWLOQRVVRHGLWRULDOLVWDFDUDFWHUL]DDJOR
EDOL]DomRQHROLEHUDOFRPRXPIHQ{PHQRWmRHVSRQWkQHRHLQHYLWiYHOTXDQWRGLJDPRVDJDURDSDXOLVWDQDSRUpPGHFRQVHTrQFLDVFHUWDPHQWHPDLV MXELORVDV 5HIXWDQGR WDLV FRQFHLWXDo}HV TXHWHLPDPHPFRQIXQGLU1DWXUH]DH+LVWyULDjPDQHLUDGRVPLWRVGLVVHFDGRVSRU%DUWKHV>@DVPRELOL]Do}HVDQWLFDSLWDOLVWDVDWXDLVUHLYLQGLFDPRXWURWLSRGHJOREDOL]DomRVLQ{QLPRGHMXVWLoDHLJXDOGDGHVRFLDOHIHWLYDFRRSHUDomRHQWUHRVSRYRVHUHVSHLWRjVFXOWXUDV(PEXVFDGDGLItFLOKDUPRQLDHQWUHSRHVLDH
SUDJPDWLVPRHQVDLDPDXWRSLDGHXPPXQGRVHPDXWRULWDULVPRHKLHUDUTXLDVHQTXDQWRGHPDQGDPRSHUGmRGDGtYLGDH[WHUQDGRVSDtVHVSREUHVHDGHPRFUDWL]DomRGRVSURFHVVRVGHFLVyULRVGDVLQVWLWXLo}HVQDQFHLUDVLQWHUQDFLRQDLVRXGHQXQFLDPDVFRQVHTrQFLDVGDLPSRVLomRJHQHUDOL]DGDGDVVHYHUDVUHIRUPDVHFRQ{PLFDVQHROLEHUDLVHDVQRUPDVGHWUDEDOKRVDQWLpWLFDVDGRWDGDVHPSDtVHVGR7HUFHLUR0XQGRSRUFRUSRUDo}HVWUDQVQDFLRQDLVGHLQG~VWULDVHVHUYLoRV
$P~VLFDHOHWU{QLFDHDVHQVLELOLGDGHLQFOXVLYDGDVUDYHVSDUHFHPFULDUDWULOKDVRQRUDHDDPELrQFLDLGHDLVSDUDFRQJUHJDUHDQLPDUDVFRPXQLGDGHVHVSRQWkQHDVGHRSRVLomR6W-RKQ*LOEHUWDUJXPHQWDDSURSyVLWRTXHpRSUySULRLPHGLDWLVPRHDtQGROHFRPXQLWiULDGDGDQFHPXVLFFRQWHPSRUkQHDTXHDWRUQDWmRLGHDOPHQWHSURStFLDSDUDDSROtWLFDGHDomRGLUHWDDR
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
20/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
SDVVRTXHRURFNFRPVHX VWDUV\VWHPVHXVOtGHUHVFDULVPiWLFRV
HVWDULDPDLVDQDGRFRPDSROtWLFDUHSUHVHQWDWLYD6mREDVWDQWHSUHFiULDVDLQGDDVWHQWDWLYDVGHPDLRUSROLWL]DomR
GDFHQDHOHWU{QLFDHPQRVVRSDtV$$0($VVRFLDomRGRV$PLJRVGD0~VLFD(OHWU{QLFD21*FULDGDSRU'-VSURGXWRUHVMRUQDOLVWDVHUHSUHVHQWDQWHVGHQ~FOHRVGHUDYHVH FOXEHVGDFLGDGHGH6mR3DXORSURFXURXGDUXPHQIRTXHVRFLDOjVXD3DUDGDPDLVUHFHQWHUHDOL]DGDHPGHRXWXEURGH&RQWDQGRFRPDSRLRGD&RRUGHQDGRULDGD-XYHQWXGHGD3UHIHLWXUDRHYHQWRUHXQLXFHUFDGHPLOSHVVRDVQDUHJLmRGRSDUTXH,ELUDSXHUD)RUDPPRQWDGRVSRVWRVGHUHFROKLPHQWRGHGRQDWLYRVSDUDR3URMHWR)RPH=HURHD
&DPSDQKDGR$JDVDOKRHGHIRUQHFLPHQWRGHRULHQWDo}HVDUHVSHLWRGD&ROHWD6HOHWLYD6ROLGiULDGHGRHQoDVVH[XDOPHQWHWUDQVPLVVtYHLVHGRXVRGHGURJDV
0DLVLQVWLJDQWHVDPHXYHUWrPVLGRDVLQWHUYHQo}HVGD7(037HPSRUDU\(OHFWURQLF0XVLN3DUW\Q~FOHRGHIHVWDVHDUWLFXODo}HVDWLYLVWDVLGHDOL]DGRHPSHORVSDXOLVWDV%UXQR7R]]LQLH'DQLHO*RQ]DOH]FRPLQWXLWRGHSURYDUTXHDFHQDHOHWU{QLFDQmRVHUHVWULQJHjVEDODGDVEXUUDVHDRKHGRQLVPRGRVHYHQWRVSDWURFLQDGRVSRUJUDQGHVFRUSRUDo}HV(VVDPRYLPHQWDomRTXHDFRQWHFHDJRUDpXPDYROWDDRVSULQFtSLRVGDHOHWU{QLFD&RPRWHPSRDV
SLVWDVVHWRUQDUDPHPVXDPDLRULDVLPSOHVSOD\JURXQGVHVSDoRSDUDGLYHUVmRHDOLHQDomRH[SOLFD*RQ]iOHV)ROKDGH63DXORPDLR,OXVWUDGDSYHUWDPEpP )ROKDGH63DXORDJR,OXVWUDGDS)ROKDGH63DXORPDU)ROKDWHHQS)ROKDGH63DXORRXW,OXVWUDGDS%($7=QS2XWUDFRLVDQS
&RPEDVHQRFRQFHLWRGH7$=7HPSRUDU\$XWRQRPRXV=RQHIRUPXODGRSHORHQLJPiWLFRSRHWDVXEYHUVLYRHOyVRIRDQDUTXLVWDQRUWHDPHULFDQR+DNLP%H\HQRVSUHFHLWRVGDV6TXDW3DUWLHVIHVWDVOLYUHVGHRFXSDomRGHSUpGLRVDEDQGRQDGRVIUHTHQWHVQD(XURSDQDGpFDGDGHDVHGLo}HVGD7(03DPELFLRQDPVHUXPHVSDoRWHPSRUiULRGHGLYHUVmRHLQIRUPDomRPXOWLPtGLDGHFHOHEUDomRGDFRQWUDFXOWXUDGDVUXDV6HPORFDOQHPSHULRGLFLGDGH[RVRSURMHWRFUtWLFRIHVWLYRMiRFRUUHXHPSRQWRVWmRYDULDGRVGDFLGDGHGH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
21/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
6mR3DXORFRPRRFOXEHXQGHUJURXQG6XVLLQ7UDQVHR3DoRGDV$UWHV
GXUDQWHR),/()HVWLYDO,QWHUQDFLRQDOGH/LQJXDJHP(OHWU{QLFDR6(6&3RPSpLDFRPSDUWHGRHYHQWR7HUULWyULR$QWLHVSHWiFXORD $YHQLGD6mR-RmRHVTXLQDFRP$QKDQJDED~IHVWDGREDGDODGR0tGLD7iWLFD%UDVLOHDTXDGUDGDHVFRODGHVDPED7RP0DLRUFXMRWHPDGRFDUQDYDOHUD$VSUHYLV}HVTXHR0XQGRLULDDFDEDU
$VIHVWDV LWLQHUDQWHVGD 7(03QmR FRQJUHJDP DSHQDV RVDPDQWHVGDFHQDHOHWU{QLFDPDVWDPEpPSHVVRDVOLJDGDVDRURFNDOWHUQDWLYRHLQGXVWULDODRKLSKRSHDRJyWLFR7RGRVHOHVVHGX]LGRVSHODYtYLGDPLVWXUDGHSHUIRUPDQFHVWHDWURGHDomRGLUHWDFLEHUDWLYLVPR VWUHHWDUWDQWLHVSHWiFXORVLQWHUYHQo}HVYLVXDLVH
VHQVRULDLVPXOWLPtGLDFRPRSURMHo}HVGHPRQWDJHQVGHVFRQFHUWDQWHVGHLPDJHQVH[WUDtGDVGHQRWLFLiULRVOPHVFRPtFLRVSROtWLFRVGRFXPHQWiULRVGHSDVVHDWDVHP~VLFDHOHWU{QLFDH[WUHPDJrQHURVKtEULGRVHXQGHUJURXQGFRPRREUHDNFRUHKDUGFRUHZRQN\WHFKQRGULOOQEDVVTXHUHYHODPQtWLGDLQXrQFLDGRSXQNQDDWLWXGHHGRKLSKRSQDVEDWLGDVPDLVTXHEUDGDVDHVWpWLFDVRQRUDVXMDGLVWRUFLGDIRJHGDVHVWUXWXUDVPXVLFDLVLQFRUSRUDGDVSHODVYHUWHQWHVPDLVLQVWLWXFLRQDOL]DGDVGDP~VLFDHOHWU{QLFDFRPDOWRV%30VEUHDNEHDWVLPSUHYLVtYHLVHGLVWRUFLGRVFRPSOHPHQWDGRVHPDOJXQVFDVRVSHORXVRVDUFiVWLFRGHVDPSOHUVGHGLiORJRVGHOPHVFDFRIRQLDXUEDQD
HWUHFKRVGHGLVFXUVRVSROtWLFRV
9HVWLGRVGHWHUQRHJUDYDWDFRPDFDEHoDLQWHLUDPHQWHFREHUWDSRUPiVFDUDVGHIHUURHORQDGHFDPLQKmRFRQYLGDGRVFRPRDGXSODGH/LYH3$SHUIRUPDQFHDRYLYR*HQJLYDV1HJUDV7KHR&RUGHLURH&DUORV0RUHYLWUD]HPPDLVHVWUDQKH]DjFHQDDSUHVHQWDQGRHPYH]GHP~VLFDDUWHIDWRVVRQRURVUXtGRVHEDUXOKRVSURFHVVDGRVHSURSDJDGRVSRUSHGDLVGHGLVWRUomRVRIWZDUHVEDWHULDVHOHWU{QLFDVLQWHUURPSLGRVGHYH]HPTXDQGRSHODOHLWXUDGHPDQLIHVWRVGRIXWXULVPRLWDOLDQRHFRVGDSDVVDJHPGRVGRLVDPLJRVSHOD(VFRODGH0~VLFDH%HODV$UWHVGR3DUDQi$VVHVV}HVGHQRLVHH[SHULPHQWDOGXUDPHPPpGLDPLQXWRVPXLWRVREVHUYDPFRPFXULRVLGDGHDGHVFRQVWUXomRPXVLFDOXPDPLQRULDYDLHPERUDLUULWDGD
2SURMHWRGD7HPSQmRVHOLPLWDWRGDYLDjVSLVWDVGHGDQoDHQWUHRXWURVHYHQWRVDSHQDVQRDQRGHVHXVLQWHJUDQWHV
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
22/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
HVWLYHUDPHQYROYLGRVFRPDSURWHVWRVFRQWUDDJXHUUDGR,UDTXHE
DFRRUGHQDomRGRZRUNVKRS&XOWXUD(OHWU{QLFDFRQWUDD+HJHPRQLDUHDOL]DGRHPSDUFHULDFRPR0RYLPHQWR-RYHP=DSDWLVWDGR0p[LFRGXUDQWHR)yUXP6RFLDO0XQGLDOHP3RUWR$OHJUHFDRIHQVLYDGHVWUHHWDUWTXHFHOHEURXQRGLDGHQRYHPEURR%X\1RWKLQJ'D\'LD,QWHUQDFLRQDOGH&RPEDWHDR&RQVXPLVPRFRODQGRS{VWHUHVHVWLFNHUV]RPEHWHLURVXOWUDMDQWHVQDSRUWDVIDFKDGDVHYLWULQHVGHEDQFRVMRDOKHULDVFDGHLDVGHIDVWIRRGPRGLFDQGRRVFyGLJRVYLVXDLVGRV RXWGRRUVHGRVFDUWD]HV SXEOLFLWiULRV TXHLQIHVWDPDFLGDGHGH6mR3DXORGDLQWHUYHQomRSROtWLFRDUWtVWLFDQR3UHVWHV0DLDXPFRPSOH[RGHGRLVSUpGLRVRFXSDGRSRUIDPtOLDVGR
067&0RYLPHQWRGRV6HP7HWRGR&HQWURGH6mR3DXOR-XQWRFRPRVFROHWLYRV6+1GHVWUHHWDUWH5DGLRDWLYLGDGHGHDomRGLUHWDD7(03SURPRYHXSRUOiXPJUDQGHIHVWLYDOGHPXOWLOLQJXDJHQVDEDUFDQGRYtGHRLQWHUYHQomRWHDWURP~VLFDJUDWHDUWHVSOiVWLFDVRFLQDVHGHEDWHV$OpPGHSDUWLFLSDUHIHWLYDPHQWHGDVDWLYLGDGHVGROHYDQWHDUWtVWLFR RVPHPEURVGR067&IRUQHFHUDPLPSRUWDQWHDSRLRRSHUDFLRQDODWXDQGRFRPRVHJXUDQoDVPRQLWRUHVHHOHWULFLVWDV1RVpWLPRDQGDUGHXPGRVSUpGLRVIRLLPSURYLVDGDXPDHVWDomRGHUiGLRTXHWRFDYDGXEEUHDNFRUHGULOOQEDVVDIRUDRV&'VGHUHJJDHHKLSKRSWUD]LGRVSRUXPPRUDGRUTXHWUDEDOKDYD
FRPRDPEXODQWHQRFHQWURGDFLGDGH$RWRGRHVWLPDVHTXHTXDVHSHVVRDVSDUWLFLSDUDPGD2FXSDomR3UHVWHV0DLDGXUDQWHRVGLDVHGHGH]HPEUR2(VWDGRGH63DXORGH]&DGHUQRS*OREDOQMXOS
'HVGHR LQtFLRGDGpFDGDGHFRPRLQGLFDRSDQRUDPDDFLPDDOWDPHQWHVHOHWLYRpFODURWHVWHPXQKDPRVHPFRQWUDVWHFRPDFRUULTXHLUDUHWyULFDGDGHFDGrQFLDGDtQGROHWUDQVJUHVVRUDMXYHQLO LQXPHUiYHLVPRELOL]Do}HV FROHWLYDV FRQWUD RV FUHVFHQWHVFRQWRUQRVPHUFDGROyJLFRVGDVRFLHGDGHGRHVSHWiFXORLVWRpFRQWUDDWHQGrQFLDGRFDSLWDOGHGRPLQDUWRGRVDVSHFWRVGDYLGDFRWLGLDQDSRQGRHP[HTXHHVIHUDVH[WUDPHUFDGRGDVTXDLVVHPSUHGHSHQGHUDPDVROLGDULHGDGHVRFLDOHDGHPRFUDFLDDWLYD/H\V ,QYDV}HV RFXSDo}HV VDERWDJHQVPDUFKDVELFLFOHWDGDVSURWHVWLYDLVFRQWUDHVSHWiFXORVDUWtVWLFRVGUDPDWL]DPRPDOHVWDUGH
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
23/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
VHWRUHVGDMXYHQWXGHPXQGLDOGLDQWHGRFRQVXPLVPRLQFHQWLYDGRSHOD
PtGLDGRFDUiWHULQYDVLYRGRPDUNHWLQJGDVPDUFDVJOREDOL]DGDVGDGHVWUXLomRDFHOHUDGDGRPHLRDPELHQWHSHODJDQkQFLDHPSUHVDULDOGRSURFHVVRGHSULYDWL]DomRHFRQYHUVmRHPPHUFDGRULDGHLGpLDVLGHQWLGDGHVUHODo}HVVRFLDLViJXDVHPHQWHVHDWpPHVPRPDWHULDOJHQpWLFRKXPDQR
1mRpSUHFLVRFRPSDUWLOKDUGRRWLPLVPRGRVPDQLIHVWDQWHVTXHJUDWDUDP(VWDPRVYHQFHQGRQRVPXURVGH6HDWWOHSDUDDGPLUDUDYROWDGDVOXWDVVRFLDLVjULEDOWDS~EOLFD9DLDOpPREYLDPHQWHGDVSUHWHQV}HVGHPHXDUWLJRHVPLXoDUDVIUDJLOLGDGHVHSRWHQFLDOLGDGHVGHVWHHQJDMDPHQWRSROtWLFRDSDUWLGiULRGLIXQGLGRSRULPSRUWDQWHV
SRQWRVGRPDSDPXQGLDODSyVRVSURWHVWRVGHUXDTXHDWRUPHQWDUDPDVUHXQL}HVGR*HGD20&HP$RHQIRFDURVQRYRVHVTXHPDVGHUHVLVWrQFLDHFRQWHVWDomRMXYHQLOLQWHUHVVRXPHPDLVPRGHVWDPHQWHFKDPDUDDWHQomRSDUDXPDWLYLVPRQHJOLJHQFLDGRRXPDUJLQDOL]DGRSHODVMHUHPLDGDVDFHUFDGDDSDWLDSROtWLFDGDMXYHQWXGHSyVPRGHUQDUHWUDWDGDRXDQWHVFDULFDWXUDGDHPXPDTXDQWLGDGHSURGLJLRVDGHOPHVUHSRUWDJHQVURPDQFHVHSHVTXLVDVSDWURFLQDGDVSHORPHUFDGRRXSRUXQLYHUVLGDGHV$DXGLrQFLDHVWXSHIDWDHHOGHWDLVSURGXo}HVGDLQG~VWULDFXOWXUDORXDFDGrPLFDQmRGHL[DG~YLGDQLQJXpPSHUGHUiGLQKHLURDSRVWDQGRHPPDLV
XPUHODWRDODUPDQWHVREUHDJHUDomRGDVFRPSUDVGRr[WDVHHGDVUDYHVXPSUHVViJLRGRDSRFDOLSVHWDQWDVYH]HVDGLDGR6HMDQDDQiOLVHGDVUHODo}HVHQWUHRFRQVXPRPLGLiWLFRHDV
GLQkPLFDV LGHQWLWiULDVFRQWHPSRUkQHDV VHMD QD LQYHVWLJDomR GRXVRDVVRFLDWLYRHSROtWLFRGDVQRYDVWHFQRORJLDVGDFRPXQLFDomRpSUHFLVRFDXWHODSDUDQmRVHFRQIXQGLUSROrPLFDVFXOWXUDLVFRPSUiWLFDVFRQFUHWDVSHQVDPHQWRVGHVHMRVRVFRPRYLYLGR$VP~OWLSODVLGHRORJLDVHVWUDWpJLDVGHYLGDDWLYLGDGHVHDOLDQoDVGDMXYHQWXGHQmRSRGHPVHUUHGX]LGDVjVJUDQGHVQDUUDWLYDVGRFRQVXPLVPRRXGRDWLYLVPRDQWLFDSLWDOLVWDDGMHWLYRDOLiVLJQRUDGRQXPQRWiYHOODSVRGHPHPyULDSHORYHULFDGRURUWRJUiFRGR:LQGRZV
$ERUGDJHQVLQIRUPDGDVSRUPHWRGRORJLDVHWQRJUiFDVHTXDOLWDWLYDVTXH YDORUL]HPHVWXGRVGH FDVR HVSHFtFRVFODUDPHQWHORFDOL]DGRV SRGHPSUHVWDUXPDLQHVWLPiYHOFRQWULEXLomR SHQVR
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
24/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
HXSDUDRH[DPHFUtWLFRGDVWHQV}HVGHQWURGDVIRUPDo}HVFXOWX
UDLVMXYHQLVHQWUHGHVHMRHUHSUHVVmRDJHQFLDPHQWRHHVWUXWXUDFULDWLYLGDGHHFRQIRUPLGDGHFRQWHVWDomRHUHSURGXomRGRVLVWHPDHFRQ{PLFRHGDRUGHPVRFLDO
1RWDV&RQKHFLPHQWRVFRPSRUWDPHQWRVHHVWLORVTXHPDQLIHVWDPDXWHQWLFLGDGHGLIHUHQoDVLQJXODULGDGHGLDQWHGRPDLQVWUHDPKRPRJrQHRFRPHUFLDOPDVVLFDGRIHPLQL]DGR'HQLGRV HGLVWULEXtGRVSHODPtGLD WDLVVDEHUHVHFRPSHWrQFLDVVmRPDWHULDOL]DGRVHFRUSRUDOL]DGRV QRFRUWHGH FDEHORQDGLVSRVLomRGDFROHomRGHGLVFRVQRXVRFRUUHWRGDVJtULDVQRGRPtQLRQDWRGRV~OWLPRVHVWLORVGHGDQoD
8PDFXULRVLGDGHDFDGrPLFDGXUDQWHRFRQLWRQR*ROIR3pUVLFRHPDOHQGiULDUHYLVWDSXQN0D[LPXP5RFNQUROOODQoRXR(31HZ:RUOG2UGHU:DUFRQWHQGRGXDVP~VLFDVGHUHVLVWrQFLDGR%DG5HOLJLRQHDUHSURGXomRGHXPDDQiOLVHGDFRQMXQWXUDSROtWLFDLQWHUQDFLRQDOHIHWXDGDHPWRPPRQRFyUGLFRHRPLQRVRSRU1RDP&KRPVN\
8PHVWXGDQWHGHDQRVPRUUHXDIRJDGRQRODJRGRSDUTXH,ELUDSXHUDORJRDSyVGHWHUSDUWLFLSDGRGD3DUDGDGD$0('HSRLVGRLQFLGHQWHD3ROtFLD0LOLWDUVXJHULXDR0LQLVWpULR3~EOLFR(VWDGXDOTXHDGRWDVVHPHGLGDVOHJDLVSDUDTXHIHVWDVGDTXHOHWLSRIRVVHPSURLELGDVRXUHDOL]DGDVVRPHQWHHPORFDLVIHFKDGRVRQGHpPDLVIiFLOWHUFRQWUROHGRS~EOLFR )ROKDGH63DXORRXW&RWLGLDQRSH)ROKDGH63DXORRXW2SLQLmRS3RXFRWHPSRDQWHVD6HFUHWDULD(VWDGXDOGH6HJXUDQoD3~EOLFDGH6DQWD&DWDULQDSURLELUDDHPLVVmRGHDOYDUiVGHIXQFLRQDPHQWRSDUDUDYHV)ORULDQySROLVHR%DOQHiULRGH&DPERUL~HUDPXPGRVSULQFLSDLVFHQWURVQR%UDVLOGDVORQJDVIHVWDVHPOXJDUHVDEHUWRVHPEDODGDVSRUP~VLFDHOHWU{QLFD$PHGLGDSUHWHQGLD
DFDEDUFRPVLWXDo}HVTXHIDYRUHFHULDPDSUiWLFDGHDWLWXGHVLOtFLWDVFRPRRFRQVXPRGHGURJDVDVFDVDVQRWXUQDVSRGHULDPSURVVHJXLUIXQFLRQDQGRQRUPDOPHQWH1R5LRGH-DQHLURHPERUDQmRH[LVWDSURLELomROHJDOFRQWUDDVUDYHVDVDXWRULGDGHVSROLFLDLVWrPFULDGRREVWiFXORVjVXDUHDOL]DomR3DUWHGDOXWDGRVRUJDQL]DGRUHVGHHYHQWRVGHVWDQDWXUH]DIRLUHJLVWUDGDQRGRFXPHQWiULR%DGWULSGLULJLGRSRU)HOLSH6KROO,]DEHOD&DUGRVRH3DXOR+HQULTXH*ULOORHVWXGDQWHVGHMRUQDOLVPRGD8QLYHUVLGDGHGR(VWDGRGR5LRGH-DQHLUR8HUM)ROKDGH63DXORRXW)ROKDWHHQS)ROKDGH63DXORRXW&RWLGLDQRS
'LOLJrQFLDVQHVVHVHQWLGRVmRUHYHODGDVFRPGHWDOKHVHVSDQWRVRVQRGRFXPHQWiULRFDQDGHQVH7KHFRUSRUDWLRQGLULJLGRSRU0DUN$FKEDUH-HQQLIHU$EERWWFRPEDVHQROLYUR7KHFRUSRUDWLRQWKHSDWKRORJLFDOSXUVXLWRISURWDQGSRZHUGH-RHO%DNDQSURIHVVRUGHGLUHLWRGD8QLYHUVLW\RI%ULWLVK&ROXPELD2OPHIRLH[LELGRQR%UDVLOGXUDQWHRIHVWLYDOeWXGRYHUGDGHHSRVWHULRUPHQWHSHORFDQDOSRUDVVLQDWXUD+%22XWURVH[HPSORVLPSDFWDQWHVVmRRIHUHFLGRVSRU/H\HVH0RQELRW
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
25/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
%LEOLRJUDD$%5$02+HOHQD:HQGHOO&HQDVMXYHQLVSXQNVHGDUNVQRHVSHWiFXORXUEDQR6mR3DXOR6FULWWD
$%5$060DUN7KHWHHQDJHFRQVXPHU/RQGRQ5RXWOHGJH
$/9(6$GMDLU&XOWXUDVMXYHQLVQDSHULIHULDGH&DUXDUXFRPRVROKRVYROWDGRVjUHDOLGDGHVRFLDO,Q$/9,05RVLOHQH HWDOHGV5HFRQVWUXo}HVGDMXYHQWXGHFXOWXUDHUHSUHVHQWDo}HV-RmR3HVVRD(GLWRUD8QLYHUVLWiULD33*68)3%S
%$8'5,//$5'-HDQ/DVRFLpWpGHFRQVRPPDWLRQ3DULV*DOOLPDUG
BBBBBBBBBB6LPXODFUHVHWVLPXODWLRQ3DULV*DOOLOpH
BBBBBBBBBB$ORPEUHGHVPDMRULWpVVLOHQFLHXVHV3DULV(GLWHXU6HQVHW7RQND
%$57+(65RODQG0\WKRORJLHV3DULV6HXLO>@
%(11(77$QG\6XEFXOWXUHVRUQHRWULEHV"5HWKLQNLQJWKHUHODWLRQVKLSEHWZHHQ\RXWKVW\OHDQGPXVLFDOWDVWH6RFLRORJ\YROQS
BBBBBBBBBB3RSXODUPXVLFDQG\RXWKFXOWXUHPXVLFLGHQWLW\DQGSODFH/RQGRQ0DFPLOODQ
BBBBBBBBBB5HVHDUFKLQJ\RXWKFXOWXUHDQGSRSXODUPXVLFDPHWKRGRORJLFDOFULWLTXH%ULWLVK-RXUQDORI6RFLRORJ\YROQS
%(11(77$QG\.$+1+$55,6.HLWK,QWURGXFWLRQ,Q%(11(77$QG\.$+1+$55,6.HLWKHGV$IWHUVXEFXOWXUHFULWLFDOVWXGLHVLQFRQWHPSRUDU\\RXWKFXOWXUH1HZ
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
26/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
DQG\RXWKVXEFXOWXUHVLQ$PHULFD%ULWDLQDQG&DQDGD/RQGRQ5RXWOHGJH
%52:17LPRWK\66XEFXOWXUHVSRSPXVLFDQGSROLWLFVVNLQKHDGVDQGQD]LURFNLQ(QJODQGDQG*HUPDQ\-RXUQDORI6RFLDO+LVWRU\YROQS
&$,$)$-DQLFH0RYLPHQWRSXQNQDFLGDGHDLQYDVmRGRVEDQGRVVXE5LRGH-DQHLUR-RUJH=DKDU
&$55,1*721%HQ:,/621%ULDQ*OREDOFOXEFXOWXUHVFXOWXUDORZVDQGODWHPRGHUQGDQFHPXVLFFXOWXUH,Q&,(6/,.0DUN32//2&.*DU\HGV@
&267$0iUFLD5HJLQDGD2VFDUHFDVGRVXE~UELR FDPLQKRVGHXPQRPDGLVPRPRGHUQR3HWUySROLV5LRGH-DQHLUR9R]HV
'$9,(6-XGLHV7KHIXWXUHRIQRIXWXUHSXQNURFNDQGSRVWPRGHUQWKHRU\-RXUQDORI3RSXODU&XOWXUHYROS
)5$1.7KRPDV7KHFRQTXHVWRIFRROEXVLQHVVFXOWXUHFRXQWHUFXOWXUHDQGWKHULVHRIKLSFRQVXPHULVP&KLFDJR8QLYHUVLW\RI&KLFDJR3UHVV
BBBBBBBBBB'HXVQRFpXHRPHUFDGRQDWHUUDFDSLWDOLVPRSRSXOLVPRGHPHUFDGRHRPGDGHPRFUDFLDHFRQ{PLFD5LRGH-DQHLUR5HFRUG
)5(,5(),/+2-RmR0~VLFDLGHQWLGDGHHSROtWLFDQDVRFLHGDGHGRHVSHWiFXOR
,QWHUVHo}HVUHYLVWDGHHVWXGRVLQWHUGLVFLSOLQDUHVDQRQSD
BBBBBBBBBB$VRFLHGDGHGRHVSHWiFXORUHYLVLWDGD)DPHFRVYROSE
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
27/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
)5,7+6LPRQ675((7-RKQ5RFN$JDLQVW5DFLVPDQG5HG:HGJHIURPPXVLF
WRSROLWLFVIURPSROLWLFVWRPXVLF,Q*$52)$/25HHEHHHG5RFNLQWKHERDWPDVVPXVLFDQGPDVVPRYHPHQWV%RVWRQ6RXWK(QG3UHVVS
*(/'(5.HQ7+2517216DUDKHGV 7KHVXEFXOWXUHVUHDGHU/RQGRQ5RXWOHGJH
*,/%(57-HUHP\6RXQGWUDFNWRDQXQFLYLOVRFLHW\UDYH&XOWXUHWKH&ULPLQDO-XVWLFH$FWDQGWKHSROLWLFVRIPRGHUQLW\1HZ)RUPDWLRQVQ6SULQJ6XPPHUS
*26+(57-RKQ&KDUOHV3XQNDIWHUWKH3LVWROV$PHULFDQPXVLFHFRQRPLFVDQGSROLWLFVLQWKHVDQGV3RSXODU0XVLFDQG6RFLHW\YROQS
+$//6WXDUW-())(56217RQ\HGV5HVLVWDQFHWKURXJKULWXDOV\RXWKVXE
FXOWXUHVLQSRVWZDU%ULWDLQ/RQGRQ+XWFKLQVRQ+(%',*('DYLG6XEFXOWXUHWKHPHDQLQJRIVW\OH/RQGRQ0HWKXHQ
BBBBBBBBBB+LGLQJLQWKHOLJKW\RXWKVXUYHLOODQFHDQGGLVSOD\,QBBBBBBBB+LGLQJLQWKHOLJKWRQLPDJHVDQGWKLQJV/RQGRQ&RPHGLDS
+(56&+0$110LFDHO2IXQNHRKLSKRSLQYDGHPDFHQD5LRGH-DQHLUR(GLWRUD8)5-
+2'.,16213DXO*RWKLGHQWLW\VW\OHDQGVXEFXOWXUH2[IRUG%HUJ
+2/7'RXJODV%3RUTXHDVPDUFDVFULDPSUREOHPDV"8PDWHRULDGLDOpWLFDGDFXOWXUDGRFRQVXPRHGDVPDUFDV(&236YROQS
+845XSD7KHULJKWWRUDYHRSSRVLWLRQWRWKH&ULPLQDO-XVWLFHDQG3XEOLF2UGHU$FW,Q-25'$17LP/(17$GDPHGV6WRUPLQJWKHPLOOHQQLXP WKHQHZSROLWLFVRIFKDQJH/RQGRQ/DZUHQFHDQG:LVKDUWS
BBBBBBBBBB5DYLQJ QRWGURZQLQJ DXWKHQWLFLW\SOHDVXUH DQGSROLWLFVLQ WKHHOHFWURQLFGDQFHPXVLFVFHQH,Q+(6021'+$/*+'DYLG1(*86.HLWKHGV3RSXODUPXVLFVWXGLHV /RQGRQ$UQROGS
-$0(621)UHGULF2SyVPRGHUQLVPRHDVRFLHGDGHGHFRQVXPR,Q.$3/$1$QQRUJ2PDOHVWDUQRSyVPRGHUQLVPRWHRULDVHSUiWLFDV5LRGH-DQHLUR-RUJH=DKDU(G>@S
BBBBBBBBBB3yVPRGHUQLVPRDOyJLFDFXOWXUDOGRFDSLWDOLVPRWDUGLR6mR3DXORWLFD
-$1277,-U-HGHU+HDY\PHWDOFRPGHQGr URFNSHVDGRHPtGLDHPWHPSRVGHJOREDOL]DomR5LRGH-DQHLUR(3DSHUV
-25'$1-RKQ7KHDUWRIQHFHVVLW\WKHVXEYHUVLYHLPDJLQDWLRQRIDQWLURDGSURWHVWDQG5HFODLPWKH6WUHHWV,Q0F.$
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
28/29
&RQWHPSRUDQHD9ROQRSMDQHLURMXQKR
'DVVXEFXOWXUDVjVSyVVXEFXOWXUDVMXYHQLV
./(,11DRPL6HPORJRDWLUDQLDGDVPDUFDVHPXPSODQHWDYHQGLGR5LRGH
-DQHLUR5HFRUG/$85,(3HWHU7KHWHHQDJHUHYROXWLRQ/RQGRQ$QWKRQ\%ORQG
/(
7/28/2019 De Subculturas a Pos-subculturas (Era Digital)
29/29
-RmR)UHLUH)LOKR
&RQWHPSRUDQHD5HYLVWDGH&RPXQLFDomRH&XOWXUD-RXUQDORI&RPPXQLFDWLRQDQG&XOWXUH
628=$-DQLFH7LUHOOL3RQWHGH5HLQYHQo}HVGDXWRSLDDPLOLWkQFLDGRVMRYHQV
QRVDQRV6mR3DXOR+DFNHU
67-2+1*UDKDP3RVWUDYHWHFKQRWULEDOLVPDQGWKHFDUQLYDORISURWHVW,Q08**/(721'DYLG:(,1=,(5/5XSHUWHGV7KHSRVWVXEFXOWXUHVUHDGHU2[IRUG%HUJS
:(%(5$QGUpD)UDQFLpOH$WUDMHWyULDGRHVWLORSXQNHP6DQWD0DULDGDSROtWLFDDRFRQVXPR3DSHUDSUHVHQWDGRQR;;9,17(5&206DOYDGRU%$
:(,1=,(5/5XSHUW08**/(721'DYLG:KDWLV SRVWVXEFXOWXUDOVWXGLHVDQ\ZD\",Q08**/(721'DYLG:(,1=,(5/5XSHUWHGV 7KHSRVWVXEFXOWXUHVUHDGHU2[IRUG%HUJS
:,,'',&20%(6XH52%,1:RRIWW7KHODQJXDJHRI\RXWKVXEFXOWXUHVVRFLDOLGHQWLW\LQDFWLRQ+HPHO+HPSVWHDG+DUYHVWHU
:,//,63DXO3URIDQHFXOWXUH/RQGRQ5RXWOHGJH
Top Related