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Current & Future Trends influencing the Chocolate Industry
Chocoa - The Chocolate Makers Forum - 4th of February 2016
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Who is Bert Van Thilborgh?
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
• Marketeer – Communication specialist – Trendwatcher
• Futureproved
• The Future of Chocolate
• Love dark chocolate with high cacao percentage
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
Trends influencing the
Chocolate industry in the
future
STYLE REBELLION
SLOWCIAL
DISRUPTION
NATURAL SENSING
INTOX - DETOX
RAW CULTURE
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
STYLE REBELLION
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
STYLE REBELLION -> HYBRIDISATION
DONNOLI
WAFFOGATO
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
STYLE REBELLION -> HYBRIDISATION
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
STYLE REBELLION -> NEW COLORS , TEXTURES
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
STYLE REBELLION -> EXTREME COMBINATIONS/FORMS
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
NATURAL SENSING
DONNOLI
STORYTELLING CHOCOLATE EXPERIENCES
FAIRTRADE
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
NATURAL SENSING -> NEW CHOCOLATE EXPERIENCES
DONNOLI
STORYTELLING
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
NATURAL SENSING -> FAIRTRADE
DONNOLI
STORYTELLING
Market Research on Fair Trade Belgium vs the Netherlands
- 59% of the Dutch households buy occasionally fair trade products- Chocolate is the most popular fairtrade product. 30% of the Dutch
households buy Fair trade chocolate- Millenials/Mediors & Seniors buy Fair trade chocolate- 93% of Fair trade products are sold in supermarkets.- In Belgium 22% of the households buy Fair trade Chocolate - In Belgium more people buy fair trade products (also chocolate) in Fairtrade
outlets like Oxfam, Wereldwinkel- 80% of the Belgian consumers know what fairtrade means and they can
define correctly the definition of fair trade
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
DISRUPTION
DONNOLI
FAIRTRADE
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
DISRUPTION -> CHOCOLATE & INSECTS
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
DISRUPTION -> MAKING OWN CHOCOLATE (DIY TREND)
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
SLOWCIAL
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
SLOWCIAL -> LOCAVORISM vs SWISS/BELGIAN CHOCOLATES
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
SLOWCIAL
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
INTOX - DETOX
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
INTOX
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
DETOX
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
RAW CULTURE
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
RAW CULTURE -> SUPERFOODS
DONNOLI
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
Current & Future Trends influencing the Chocolate Industry
POSSIBLE IMPLEMENTATION FOR YOUR BUSINESS
DONNOLI
Current & Future Trends influencing the Chocolate Industry
Chocoa - The Chocolate Makers Forum - 4th of February 2016
Bert Van Thilborgh – Mail: [email protected] - Tel.: + 32 475 32 35 22
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