CTDA MEMBER BENEFITS –
EDUCATIONAL OPPORTUNITIES
Education is Vital to your Success! Educational Tools Member Discounts New Employee Orientation Customer Education
Educational Tools
Webinars Certified Ceramic Tile Salesperson
(CCTS) Testing Program Online Education Courses Tile Training in a Box Color Shade Variation Program
Webinars
Timely topics One hour Free for CTDA Members Recorded Archives Available
Certified Ceramic Tile Salesperson (CCTS)
Gain prestige, professional recognition, expand knowledge and increase customer satisfaction
Specifically designed for ceramic tile salespeople Benefits
Raises professionalism Promotes focus on product features and benefits Increases employee pride Provides a competitive advantage Increase profits Add Credibility Become more effective at selling
CCTS (Continued)
Three hour proctored exam Private testing available Pricing
$325 (1-4 employees of CTDA members and participating manufacturers)
$275 (5-9 employees of CTDA members and participating manufacturers)
$225 (10+ employees of CTDA members and participating manufacturers)
$499 (employees of non-CTDA member distributors or non-participating manufacturers)
CCTS (Continued)
Study materials include: TCNA handbook ANSI Specifications Tile Training in a Box CD-ROMs with pretest and study guides Online Study Guide Course available for purchase
Eligibility Requirements Employed for at least 2 years in ceramic tile industry Agree to policies for use of the CCTS Designation
and Logo Completed Application
CCTS Recertification
Must be renewed at three year intervals, no later than December 31st of renewal year
To be eligible for CCTS Recertification an applicant must: Submit proof of attending a min. of 20 hours of
professional education Note: Up to 50% can be obtained from teaching a course, and
at least 50% must come from professional education courses attended
Note: Professional Education is defined as any educational session you attended to broaden your knowledge (i.e. Total Solutions Plus, Coverings Sessions, CTDA Webinars, CTDA Online Education, etc.)
Submit re-certification fee of $125
CTDA Online Education
Fast and easy way to increase sales and profits Build employee confidence, credibility and
effectiveness Available on the Internet for 14 days, 24/7 (any
time at home or at work) Key terms and concepts, technical information, and
professional consultative sales techniques provided Self-paced interactive courses Printable Diploma Student Reference Guide upon
completion
CTDA Online Education (Continued) Understanding the Basics of Natural Stone
Introduction and History of Natural Stone Stone Geology and Formation Stone Quarry Mining Stone Processing and Fabrication Stone Countertops Stone Installations Vertical Applications: Exterior Veneers and
Interior Walls, Stone Selection and Design, Stone Care and Maintenance, Giving the Customer a Choice
CTDA Online Education (Continued) Understanding the Basics of Ceramic Tile
Course for new employees and those who haven't had the opportunity to learn about the history and all the aspects of ceramic tile, glass tile, and other tile products
The course includes lessons on History, Types and Uses of ceramic Tile, the Manufacturing Process, Installation and Maintenance, How to Select the Right Ceramic Tile, and How to Avoid Problems and False Expectations
Help sales people, yours or your customers such as dealers, installers, designers, architects, increase their sales or specifications of ceramic tile
CTDA Online Education (Continued) Tile Installer Thin-Set Standards (ITS)
Verification Course Industry standards Proper installation methods Manufacturer requirements for tile thin-
set applications Available in English or Spanish
Tile Training in a Box
Easy, affordable way to introduce a newcomer to the ceramic tile industry
Have the tools available to internally train their own employees
Two Versions Training Guide Deluxe Program
Tile Training in a Box (Continued) Training Guide
1-5 copies $229.00 each 6-10 copies $169.00 each 11+ copies $ 139.00 each
Deluxe Program (with 4 VHS/DVD) 1-5 copies $279.00 each 6-10 copies $219.00 each 11+ copies $189.00 each
Available to non-CTDA members at $439.00
Tile Training in a Box (Continued) Topics Covered:
Basics of the Tile Industry Tile Types & Functions Ceramic Tile Trims & Usage Ceramic Tile Installation Ceramic Tile Care & Maintenance Presenting and Selling Tile Stone Types & Use How to Handle Customer Complaints
Tile Training in a Box (Continued) Ceramic Tile Live Video Topics (deluxe
program only) Manufacturing and Characteristics of Tile Tile Installation Techniques Tile Care and Maintenance NTCA's "Trowel and Error"
Color Shade Variation Program Implement the CTDA Color/Shade
Variation Program™ and: Create appropriate shade and color
expectations for your customers Save money each year in costly tear-outs Train your salespeople to sell shade and
color variations for what they are… part of the art that is tile and its natural characteristics
Color Shade Variation Program (Continued)
Graphic representations of each variation and full-color photographs of actual tile installations
Includes: Twenty-five 81/2 x 11 full-color 6-panel
brochures Twenty-five tri-fold customer pamphlets 1 Diskette containing customer pamphlet
for your reprints and the sign-off sheet 10 Colorful 3" buttons for your staff
Order Today!
Order any of these educational programs today by visiting the CTDA Website; ctdahome.org
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