ROI  OF  EXHIBITING  AT  CONVENTA  

 ROI  CRITERIA   INDICATOR   RESULT   ACTIVITY  2016  

SAVING  MONEY  

On  average  an  exhibitor  gets  15  sales  leads  

Conventa  guarantees  250  hosted  buyer  contacts  worth  3.250  EUR  

With  stricter  criteria  for  hosted  buyers  Conventa  will  generate  more  profitable  contacts  

SAVING  TIME  

Time  needed  for  preparation  and  checking  the  contacts  (  60  minutes  per  meeting)  

An  exhibitor  conducts  on  average  22  meetings  and  therefore  saves  60  hours  of  precious  time  

Increasing  the  number  of  meetings  with  additional  calendar  

ALMOST  NO  ADDITIONAL  COST  

Little  additional  costs  for  attending  the  show  

Exhibitor  package  includes  fully  equipped  exhibition  stand,  meals  and  entrance  to  networking  social  events  

Upon  request  Conventa  ensures  special  accommodation  prices  for  exhibitors.  

CHERRY-­‐PICKED  BUYERS  

Exhibitor  survey  results  show  that  14  %  of  meetings  are  fruitful  

A  minimum  of  2.5  meetings  are  successful  which  means  per  exhibitor  a  business  worth  54.540  EUR.  

Strict  criteria  for  meetings  planners  to  be  granted  hosted  buyer  status.  

YEAR-­‐ROUND  PROMOTION  -­‐  

DIGITAL  

Statistics  of  the  web  page  (monthly).  

Views:  9.500  Unique  visitors:  7.450  

Integration  of  exhibitor’s  stories  on  Conventa  page  and  social  media  channels  

YEAR-­‐ROUND  PROMOTION  -­‐  

DIRECT  

Statistics  for  direct  marketing  (yearly)  

Open  rate:  141.000  Unique  opened:  55.000  

Integration  of  exhibitor’s  stories  in  e-­‐marketing  campaigns  

FREE  NETWORKING  

Cost  of  Social  networking   All  social  events  that  bring  together  exhibitors  and  hosted  buyers  are  included  in  the  package  

VIP  entrance  pass  for  additional  representative    

FREE  EDUCATION  Cost  of  Education   Educational  

programme  is  free  of  charge  

More  tailor-­‐made  educational  modules  extended  over  three  days    

INTEGRATED  MARKETING  

Media  publications,  media  partners,  Kongres/Conventa  TV  

In  seven  years  more  than  70  media  and  140  journalists  visited  Conventa.    

Exhibitor  promotion  through  Conventa  media  partners.  On-­‐spot  exclusive  interviews.  

BUILDING  YOUR  BRAND  THROUGH  CONVENTA  BRAND  

Loyal  partners  and  exhibitors  

98  %  of  exhibitors  return  to  Conventa  

Co-­‐branding  with  Conventa  –  extensive  promotion.