digitalalchemy.com.au
digitalalchemy.com.au
digitalalchemy.com.au
The humble almond
digitalalchemy.com.au
The humble almond
digitalalchemy.com.au
Smart Farming
digitalalchemy.com.au
The almond (farmer) just got a lot smarter
digitalalchemy.com.au
So what does this mean for marketing?
digitalalchemy.com.au
Profiling is useful, but not optimal
Almond trees share a profile, but no two are the same
Responding to the unique needs of each tree,
in real-time, delivers significantly more value
digitalalchemy.com.au
What is real time marketing?Website
Mobile
Social
IVR
Call Centre
SMS
Ambient
Programmatic
In store
CustomerInteractions
Real-time decisioning
digitalalchemy.com.au
So, does real time work?
Retail Telco
Real time next best conversation in email Real time next best conversation in IVR
Has increased incremental sales from
loyalty program by
49%Paid for
implementation and year 1 costs in
Month 1
Conversion rate of sales in the highest value
segments
60%Channel now the brand’s
No 1
performer
digitalalchemy.com.au
To sum up
Real-time marketing is disrupting marketing as we speak – you’re either doing it, seriously exploring how to do it or on the sidelines.
More case studies on how others are doing it?Connect with me on LinkedIn Grant Stewart, Head of Strategy
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