Pratikshya Mishra founder@powepointguard
S
Diversification of product portfolio.
Increases the age bracket ofFlare.
Natural
Opens up possibilities of vertical expansion.
Better utilization of channels
Awash
Savvy?
Loveliest
Summit
Flare
Essential
Swept
Away
Savvy?
Diversification of product portfolio.
Loveliest
Increases the bracket of Flare.
Opens up possibilities of
Natural
Summit
vertical expansion.
Better utilization of channels
Flare
Prevents stagnation of the
brand.Awash
Essential
Swept
Away
Diversification of product portfolio.
Addition of a new product/brand after two years.
Infusion of much needed cash in the ad budget.
Keeps the brand relevant.
Will boost the sales.
Will increase cost.
Minimum Plan
Mild Plan
2006
2007
2008
2009
Hell Yeah Plan
(predicted)
Will increase cost.
Minimum Plan
Mild Plan
2006
2007
2008
2009
Hell Yeah Plan
(predicted)
Will increase cost.
Minimum Plan
Mild Plan
2006
2007
2008
2009
Hell Yeah Plan
(predicted)
Will increase cost.
Minimum Plan
Mild Plan
2006
2007
2008
2009
Hell Yeah Plan
(predicted)
Will increase cost.
May dilute the brand image of Loveliest leading to loss of faithful and loyal customers.
Will increase cost.
May dilute the brand image of Loveliest leading to loss of faithful and loyal customers.
If the launch fails, Flare‟s position in the segment will be hard to gain back.
SAV V Y
SAV V Y
SAV V Y
SAV V Y
SAV V Y
No protection from umbrella brand name
PROS CONS
SAV V Y
Increase audience without any
baggage of the LoveliestNo protection from umbrella
branding.brand name
PROS CONS
SAV V Y
Increase audience without anyNo protection from umbrella
brand name
baggage of the Loveliest
branding.Added expenditure
PROS CONS
SAV V Y
Increase audience without any
baggage of the Loveliest
branding.No protection from umbrella
brand nameOpportunity for expansion in
future and increased salesAdded expenditure
PROS CONS
SAV V Y
Increase audience without anyNo protection from umbrella
brand name
baggage of the Loveliest
branding.
Added expenditure
Opportunity for expansion inCost of Failure extremely high
future and increased sales
PROS CONS
SAV V Y
Increase audience without any baggage of the Loveliest branding.
Opportunity for expansion in future increase in sales
Huge market open for the taking
PROS
No protection from umbrella brand name
Added expenditure Cost of Failure extremely high
CONS
SAV V Y
Increase audience without any baggage of the Loveliest branding.
Opportunity for expansion in future increase in sales
Huge market open for the taking
PROS
No protection from umbrella brand name
Added expenditure
Cost of Failure extremely high
Dulcet will give tough competition, market will take time to stabilize
CONS
SAV V Y
Increase audience without any baggage of the Loveliest branding.
Opportunity for expansion in future, increase in sales
Huge market open for the taking,
Parent company provides credibility and aspirational value
PROS
No protection from umbrella brand name
Added expenditure
Cost of Failure extremely high
Dulcet will give tough competition, market will take time to stabilize
CONS
SAV V Y
Increase audience without any baggage of the Loveliest branding.
Opportunity for expansion in future, increase in sales
Huge market open for the taking
Parent company provides credibility and aspirational value
Opportunity to break away from association with only old people.
PROS
No protection from umbrella brand name
Added expenditure Cost of Failure extremely high
Duclet will give tough competition, market will take time to stabilize
CONS
SAV V Y
SAV V Y
SAV V Y
WHY?
“Because no guts, no glory!”
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