Frankly, Green + Webb Created for: Presented by: Date issued: USF Museum Studies Laura Mann 24th April 2014
Frankly, Green + Webb
Today I’ll be talking about…
• Frankly, Green + Webb • Business models • The RFP process
@lhmann
Frankly, Green + Webb
Our work is a mixture of:
• Research: understanding how audiences use digital technologies in the cultural heritage sector
• Planning: strategy, planning and concept development
• Design: service, experience and content
• Implementation: getting in up to our elbows in order to help these types of projects get up and running.
Find out more at:
http://www.franklygreenwebb.com
Frankly, Green + Webb
What are your objectives? Your priorities?
What is the audience motivated to do?
What experience does the
technology support?
Context What is the context for the experience?
Mission
Audience Delivery
Frankly, Green + Webb Frankly, Green + Webb
New technologies + successful adoption
= new possibilities for digital engagement
Meaning Making
Digital ≠ a way to deliver information
Frankly, Green + Webb
Content"design"
Experience"design"
Service"design"
• Operations
• Processes
• People
• Marketing
• Communication
• Infrastructure
• Software
• Hardware
• Information
• Help
• UX
Frankly, Green + Webb
One size does not fit all
Museum Alone
Museum and Vendor
Completely Outsourced
Scriptwriting
Media Production
Publishing to devices
Hardware Provisioning
Marketing, sales, distributions
Analysis and evaluation
Ongoing maintenance and support
Frankly, Green + Webb
One size does not fit all Roles? Functional areas? Departments?
Museum Alone
Museum and Vendor
Completely Outsourced
Scriptwriting
Media Production
Publishing to devices
Hardware Provisioning
Marketing, sales, distributions
Analysis and evaluation
Ongoing maintenance and support
Frankly, Green + Webb
Project Canvas
Digital Project Brief http://digitalcapacity.artscouncil.org.uk/storage/
commissioning/Brief_Components_and_Project_Brief_Canvas.pdf
Frankly, Green + Webb
DO
• Complete your internal planning process
• State the problem • Describe audience, use cases,
outcomes • Ask for a description of
process
• Make your expectations clear • Be transparent about the
evaluation process • Conduct interviews/
presentations
• Fail to get internal buy in
• Prescribe the solution or the technologies
• Micro-manage the deliverables in the RFP
• Skip reference checks
• Fail to plan for post-launch
DON’T
RFP Guidelines
Frankly, Green + Webb
What not to say in your RFP
The Museum suggests a 20-second Flash intro, as well as fully programmed static web pages… Animation will include movement, images, copy and sound formatting in a singular, fluid process. The animations will last 10-75 seconds. This is not a Flash version of the HTML site. Rather, animation will include…dynamic navigation buttons to already existing static HTML website pages. Sound composition will be provided by the museum and will be programmed and edited into the Flash animation.
Top Related