Build your presence to build your success
An exploration of your opportunities
Introduction Visibility into the real job market The power and potential of networking Virtual branding’s light and dark sides Cultivating your environment for success Making networking actionable today and
into the future Closing and Q&A
Agenda
Introduction You’re here at RTC to do something great
To do this, you’re likely:◦ Developing new skills◦ Continuing your education◦ Looking to find a new job◦ Wanting to land a promotion◦ Finding new ways to effectively use your talents
How are you going to find the right fit?
Introduction
Educational background:◦ Bachelor of Science in Computer Science (2003)◦ Masters of Business Administration (2008) ◦ Masters of Science Positive Organizational Development
and Change (2009)
Professional experience:◦ Past pursuits: IBM, Boeing, Consulting, Big/Small Business◦ Current: Sr. Change Management Consultant, Logic 20/20
Web 2.0 experience:◦ Enterprise, leadership development, large scale change◦ Avid LinkedIn user, Seattle Post-Intelligencer Blogger◦ Twitter and Facebook for fun and some networking
I’ve been in similar shoes
Learn from my story
Learn from my efforts
Why does this matter?
You may not be aware…
Visibility into the real job market
The Job Market
Network OutreachAdvertised
75%
25%
Do you believe that? 75% is a big amount That’s 3 times the amount you see
publicized
Think about it
What is the compelling reason to go with network outreach instead of an advertising source?
Visibility into the real job market
Visibility into the real job market
Your network is immensely valuable
A good network has:◦ People you can depend on◦ People who can depend on you◦ People who want to see you succeed
Networking enhances your personal and professional efforts
There is no end to the pursuit of or benefits that can be drawn from networking
The power and potential of networking
Awareness is increased both ways
The more awareness you have, the more opportunity you will have available to you
The power and potential of networking
So, how do you do this?
Web 2.0 with its virtual branding presents fantastic opportunities
Exposure, research, and openings to connect are virtually everywhere (literally!)
Virtual branding’s light and dark sides
Here are some popular sites that bring forth loads of information to your eyes and fingertips:
LinkedIn Myspace Orkut Facebook Twitter Friendster Wordpress
Along with finding out more information on others, others can find out more information on you…
These types of actions can mean trouble:◦ Getting tagged in unfortunate pictures◦ Poorly handling online situations, remarks, or
postings
Whether or not it’s true, regrettable things can be seen by your network
Virtual branding’s light and dark sides
Drive your own virtual presence!◦ Google yourself for a preview◦ Create profiles on LinkedIn, Google, and/or other notable sites◦ Make an online portfolio that makes others WANT to be
connected with you ◦ Demonstrate your worth, credibility, insight and value
Virtual branding’s light and dark sides
Then you have leverage, openings, and focus
The more focused you are with your resources and capabilities, the higher the likelihood of your success
Plan for your success:◦ What is your eventual goal?◦ What needs to happen to get there?
Use this information to establish what you want to learn, acquire, partner with and more
Useful tools/techniques:◦ Elevator pitch◦ Unique value proposition◦ Informational interviewing◦ Communication strategy
Cultivating your environment for success
Some may not know how to start networking
Best options are ones that give mutual benefit
Try LinkedIn! It’s a great tool to use
Making networking actionable today and into the future
LinkedIn: Profile creation
1. Create your profile2. Connect with your network3. Cultivate your opportunities
Making networking actionable today and into the future
Use your handout to help map your network
Beyond your immediate circle, think of your interests, alliances, partnerships, affiliations and other groups that you associate
The better they know you and your interests, the more likely you can find opportunities
Making networking actionable today and into the future
Find your top options available – who do you want to contact and when?
Understand that the approach you take to connect should vary to fit the interaction
Preferences vary on what is most comfortable, helpful, and fitting
Making networking actionable today and into the future
LinkedIn: www.linkedin/in/whittice
Twitter: http://twitter.com/twhitterpated
Blog: http://blog.seattlepi.com/organizationalstrategist
Thank you & Questions
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