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BUSINESS PLANDEVELOPMENT
START UP BUSINESS
PRESENTED BY:-ABHISHEK KUMARAPARNA KUMARI
ANKURBHARADWAJ
VINAY KUMAR
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Table of content
Executive summary Objective Body of plan Product offerings Market analysis
Marketing plan Development plan Production plan Operation plan Management team Implementation schedule Financial plan Appendices
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Executive summary Costs included in this plan are on
the basis of quality and componentsin need.
This business plan is derived from asecondary detailed market analysis.
A buffer is included in the start-upcost to ensure that the business isnot under financed.
We have also determined thetraditional and non-traditional riskassociated with failure of theproduct.
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Objective Keeping powder costs at
less than 35% of revenue. Promoting product concept
as a unique Product. Expanding our marketing
and advertising in Noida toincrease our customerbase.
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Body of the Plan the Industry-Food industry Company
FOOD &PROBIOTIC Co.MISSION : to provide a good
health to a common man.VISION : Reaching every
human being to give healthbenefit and building a goodrelations with them.
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Product-Service Offering Our Product is based
on probioticmicroorganismswhich are beneficialfor human health.
It can be easily
crystallized in theform of powder. Product is packed in
Plastic bottles orpouches.
It can be used asdirect dosage(inwater or as it isintake) or as anadditive.
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Market Analysis
Presently we have anopportunity of acquiring themarket and providing a greatproduct to the end customer.
because of the pioneerconcept of probiotic powderadditive to food.
Digestion and problem relatedto stomach is commonpresently so there is a need forsuch product.
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Target customers- everycommon person.
Current market size- 3,00,000(Short term plan for NOIDA).
Trends, and seasonal patterns Additive to all type of edible items, All seasons.
the nature of competition-Oligopolistic in terms of probiotic products.
Expected sales and marketshare-2000/month(initially).
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Marketing Plan Positioning of the product Advertising-Making people aware
about the product, what it is allabout, why it is useful anddifferent than other existingproducts.
Promotion in Academicinstitutions, colleges schools etc.
Campaigns in market place-malls,common market like big bazaar,reliance fresh etc.
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Development Plan Collection of microorganisms. Purification of probiotic
microorganisms Then its crystallization in the form of
solid crystals Then crushing it into powder. And packing into containers or
pouches Development of other species for
more stability for longer time incontained form, and also can beadded to warm food.
* Selection of microorganismsaccording to government standards.
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Production Plan Microorganisms can be easily
cultured and generated in labs. Probiotic has got a very good
response. Production team and marketing
team co-ordination is focused. Initial funding for launch of
product=Rs 1,00,000 Setting up a small sales team of
around 5 people in Noida.
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Operations Plan Laboratory for
development Working Plant Machinery- like
Fomenters. Labours. Physical location- Sector
19 near atta market.
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Management TeamKey management
people(Long- term) Chairman & Managing Director
Founder Entrepreneur- Vice Chairman-
Chief Operating Officer- President- Chief Financial Officer- General Manager, R&D-
President, Marketing- Group Head, HR-
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Financial PlanShort term:Total fund required= 5,00,000.,Fund for development and operations/ month (for
1000 units initially) Production unit= 2,00,000. Processing=Rs 10,000. Packaging= Rs 2000.(=2 x 1000). Transportation=Rs 10,000.(NOIDA). Miscellaneous costs=Rs 10,000.
Promotion= Rs 30,000.Labour cost= Rs35,000.Saving fund=Rs 2,00,000.
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Appendices
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Appendices contd. FLAVOURS-
Lemon Orange
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THANK YOU
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