#ContentMarketing #BusinessSEO #ConversionBoost #SEOCaseStudy #YoutubeContent #ContentStrategy
Your Hosts:!
Peter Starr Northrop Webinar producer; SEMrush
Host
Roland Frasier DigitalMarketer.com Content Hero
#ContentStrategy
Poll:!
#ContentStrategy
Takeaways:!Today you will learn:
-How using DATA to generate content ideas will lead to you never having Writer’s Block again -How you can combine content creation and promotion into a single, wildly functional step -Which of the four data-driven content strategies work for you and your site -Why everyone who creates content should be doing so with competitive intelligence
#ContentStrategy
BLOW UP YOUR PROMOTION STRATEGY With Data-Driven Content
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
Roland Frasier!Managing PartnerDigitalMarketer
5 Strategies Driving Millions Of Website Visits Per Month
3,405,926 Monthly Website Visits
Rank on page 1 of Google for hundreds of keywords with a single blog post
Generate an endless supply of data-driven content ideas guaranteed to drive traffic
Multiply organic traffic 100% - 1,500% with “viral lift” from social shares
SurvivalLife.com: 487 Page 1 Keywords From 1 Post
Monthly Revenue From Organic Remarketing Pixels
Discover
Consider
Customer
Viral
Audience: Everyone
Goals: Create general awareness, attract links & influencers
KWs: Very broad, cultural,celebrity, newsmakers, events,trends, quizzes
Audience: Interested in yourbrand/content/issues, media, influencers & demo/psycho match
Goals: Create brand & issueawareness, position for consideration
KWs: Brands (yours + competitors),data/search based broad customer queries(interests + products),
Audience: Potential customers, media
Goals: Provide product info (features/benefits) to potential customers +
media, drive conversions and stick.
KWs: Product & brand searchqueries, customer search terms
Audience: Existing customers
Goals: Customer satisfaction, stick,help them to consume your product.
KWs: Product/brand names
Create Content For 4 Different Customer Lifecycle Stages
Discover
Discover
Consider
Customer
Viral
Create Content For 4 Different Customer Lifecycle Stages
Discover
“Can We Guess Your Real Age?”
“How To Make Cheese With Your Feet!”
“17 Bad Jokes Only MarketersWill Get”
“Who Really Gets YourMoney If You Die Without AWill? The Answer Will Shock You!”
“23 Cheese Recipes Beginners CanMake At Home.”
“10 Random Words That Are Killing Your Marketing Messages.”
“Which XYZ Financial Plan Is Right For You?”
“30 Minute Mozzarella & Ricotta Cheese Making Kit Live Test [VIDEO]”
“How To Write An Amazing Sales Letter In 30 Minutes Or Less.”
“How To Get The Most FromYour XYZ Financial Advisor.”
“5 More Advanced Cheeses You Can
Still Make At Home.”
“Our 22 Highest Converting Templates Of All Time.”
STRATEGY #1 Create search query driven content50% of total content
Resource: SEMrush.com
50% of our content is search-query driven
What Search Driven Content To Create
Building A High Ranking Search Query Driven Post
Building A High Ranking Search Query Driven Post
Related Search & SERP Source To Find Content To Curate
Move Between “Web” “Videos” & “Images” To Find Content
“Create a list post based on 25 or more search queries for your topic. In the description for each list item include the
search phrase, then link out to high authority sites with
relevant content”
Create Your “Listicle” Based On Your Research
Cool, But Does It Drive Traffic?
How Well Does Rank Keywords In The SERPs?
Summary of Strategy #1
Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.
STRATEGY #2 Create event or trend driven content20% of total content
Holidays
Movies CelebritiesSports Events
Trendy Sayings, Phrases, Places
Holiday Research With SEMRush
Holiday Research With SEMRush
Export To Excel To Drill Down To Better Topics
Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content.
Crafts (14,800 searches). Could apply to virtually any product used in crafting.
List of jokes or ideas (14,800 searches). Create a listicle for any niche on this.
Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-improvement (masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.
Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events, movies, elections in advance
Also… Celebrities… Trends
Use Google Trends To Find More Topics
Use Google Trends To Find More Topics
Then Use SEMRush To Find Data-Driven Topic Ideas
Now Tie The Data-Driven Topic To Your Niche
Viral Lift Is The Gift That Keeps On Giving
Use BuzzSumo To Amplify Your Viral Lift
Brainstorming + Data = Content To Create
Case Study: BuzzSumo Reveals Man Cave Trend
Case Study: Confirm Search Volume For Trend
Case Study: Use SEMRush To Pull Curated Content
Case Study: Use SEMRush To Pull Curated Content
Case Study: Check SERPs Until You Have Enough Content
Case Study: 44,884 Monthly Page Views
Strategy 2 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too.
Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events.
Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc.
Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source).
Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.
STRATEGY #3 Create content around proven winners20% of total content
Step 1: Find link-worthy content
Source: http://backlinko.com/skyscraper-technique
Step 2: Make something even better
Step 3: Reach out to the right people tolet them know about it
Find Competitor Content With Lots Of Links
Find Competitor Content With Lots Of Links
Find Competitor Content With Lots Of Links
Find Competitor Content With Lots Of Links
Make it look better (improve design / photos / make an infographic)
Source: http://backlinko.com/skyscraper-technique
Update it (it’s 6 years old)
Increase length (make a 10 things list 99 things)
Make it more in depth (add video, more pictures, do’s and don’ts, etc.)
Now, Let’s Find The People Most Likely To Link To It
Paste The Article URL Into The Search Box
Click On The Backlinks To See The Full List
Export The List To A Spreadsheet To Refine It
We Use Excel, But CSV Will Also Work
Go Through The List To Find The Best Prospects
Send The Best Prospects An Email Like This
Source: http://backlinko.com/skyscraper-technique
Why We Want As Many Sharing Influencers As Possible
How do you find and persuade influencers to share your content?
Resource: Authority Spy
Use Authority Spy To Find & Content Influencers
Feature Them In A “Best Of” Post & Tell Them About It
Try Different Tools To Automate The Process
Case Study: DIYReady
Case Study: DIYReady
Strategy 3 Summary
Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked to the original content and let them know about your new and
improved version.
STRATEGY #4 Create content to acquire high value links10% of total content
Use Strategy 3 Then Filter Out All Non Gov/Edu Links
Use Strategy 3 Then Filter Out All Non Gov/Edu Links
DOES IT WORK? Let’s find out…
71
Huge SEO Benefits From Each Post
SurvivalLife.com: 487 Page 1 Keywords From 1 Post
Fewer Posts Needed Because They Perform So Well
DIYReady.com: 241 Page 1 Keywords From A Single Post
STRATEGY #5 Amplify content by 100% to 1,500% with “viral lift” from social shares & influencers
Problem: Getting people to share is not easy
Can a tool predict headline virality?
Resource: Emotional Value Calculator - aminstitute.com/headline/
Resource: Emotional Value Calculator - aminstitute.com/headline/
DIYReady.com: 241 Page 1 Keywords From A Single Post
DIYReady.com: Posts Most Shared On Facebook
http://www.contentrow.com/tools/link-bait-title-generator
upworthygenerator.com
buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-you-be-called
blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
Viral Headline Generators To Cheat With
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RANDOM DRAWING:
#ContentStrategy
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#ContentStrategy
Poll:!
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Next SEMrush Webinar:
Generate B2B Success through PPC with Accurate Marketing Attribution
With Aaron Bird of Bizible
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Questions?
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Thank You!:!
Peter Starr Northrop Webinar producer; SEMrush
@SEMstarr
Roland Frasier DigitalMarketer.com @RolandFrasier
#ContentStrategy