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McLc

LptrnhGameMobile

I. Tngquanvmobilevgame.1. Tngquan.

Cngvisphttrinnhvbocacngnghslsphttrinvttri

camtlotccloithitbmobile.Vichcnnglinlcgnnhlthityu

ivicucsngcaconngithmobilecphbindntrongxhi.

Khngchlmccvy,hinnaythitbmobilecncthmrtnhiuchc

nnghtrngidngtrongcucsng.Ncthlcngclmvicnhmt

chicmyvitnhmini,cthlcngcgiitr,

Theobnbocomangtnthemobileeconomy2013cahiphiding

toncuGSMA(globalsystemsformobilecommunicationsassociation)hinang

ckhong3,5tngidngthitbdingtrntoncuvstnglnkhong4

tngivonm2018.

Sphttrincngnghlmchonhngchicmobilecthmnhiuchc

nnghn.Ngynaykhisphttringiitrchoconngiangphttrinthvic

giitrtrnchicmobilenhgncachngtalicngcchiphttrinhn

na.Trongchigamelmttrongnhnghotnggiitrchimnhiuthi

gianhotdngnht.Vvychichngtathnhcngtrncngviclptrnh

Gamemobilelrtln.

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Nhm1:LptrnhGamemobile

Cngvisbngncasmartphonehinnay,vsphttrincacchiu

hnhdnhchointhoi,tiubiulAndroidvIOStonnmtthtrng

mumchoxuhngGameMobilephttrinmnhm.Trongnm2014vsp

ti,xuhngngidngchigamechuyndchtmytnhsangmobilesngy

cngtngmnhvhtscmnhmnhlithtinlivgiitrnhanh.

VythGameMobilesphttrintheoxuhngno?lnhnggame

cnggnnh,dchi,ddngvnhanhgn,thuntinnhchnhctrngca

chicMobilevy.Bncthgiitrmilc,mini,phhpvinhucuth

ginnhnhng,tranhth.chnhlldortnginkhinchonhngta

gmnhFlappyBirdhay2048hayFreakingMathlmmalmgitrnth

trngvaqua.

2. Lptrnhgamemobile.a) Ccbcxutbngame:

Bc1:Lntngchogame

Tronggiaionnynhmphttrinsnphmthnghpvinhau

traoi,phttrintng.Quacctngcholptrnh,nidung

game,thloigame(hnhng,gii,phiulu,platform,ththao,

nhpvai),phongcchhavmnhccdnhnhthnh.Giai

onnykhquantrngvrtcnghanhmtrnhtnhtrngsnphm

cuicngkhiramtkhcxasovitngbanuvkhngccs

ctrng..

Bc2:ctcholptrnh

ylmtgiaiontiquantrngtrongqutrnhthitkgame.Bn

cngbnhiuthigianchogiaionnythkhilptrnh,gli,testhay

2

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Nhm1:LptrnhGamemobile

port(chuyngamethmy,loimynysanghmy,loimykhc)cngdkimsotvphthinlicngnhiuchnhlikpthi.

Giaionny,nhmlptrnhscngnhauchithchngtrnh

gamebngcchghiragiybtccuvkhuytcngnhmuthitk

phhp.

Bc3:Vitcode,thitkhavhiungmthanh

Giaionthcsbttayvothitkgame.Cclptrnhvinvit

codesdngccchngtrnhnhEsclipe,Netbeanphttringame.

Cchavindatrntngphcthohnhnh.Dophngii

camnhnhinthoidingkhnhnnmivtth hatrong

gameucthchinbnghaimnh(pixelart).ycnglgiaionthitkmthanhchogame.

Bc4:testvsali

Saukhihonthnhcbn,giaioncuicngslchith.

Nhiungichorngvicchithgamertthv.Nhngthcchthu

htngithamgiatestgameuchobitylmtgiaionkhnhc.

3

Nhm1:LptrnhGamemobile

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Nhm1:LptrnhGamemobile

Ccnhnvintestgameschitrnnhiumodelinthoikhcnhau,thucccHHkhcnhauxemtngthchcagamevithitbcngnhlicode.Nuphthinlistinhnhsali.Bchonthin

cuicnglphthnhbnbetachogamethchithvlykin.

Bcgnuschogamechthchiniviccgameonline.Gn

usccbncthqunlvthutinngichi.

snxutmtgame,ccquytrnhbtbucphidinrangnh

trn.Tuynhin,tyquymnhmlmvic,tyyucucagamemthi

gianhonthnhlkhcnhau.Cnhnggamechdomtngilm,

nhngcngcgamephihuyngctrmngi.

b) Kimtinnhthno

Cmtthctnhiunhphttrinngdngphithanhnlhthuv

cnhiutinhnivimtngdngminph(nhngthuphkhng

btbucbntrongInAppPurchase)hnlmtngdngcpht

hnhvigikhong0.99USD.Mtlithnacangdngminphl

nsclngtivnhiugp10lnsovingdngcthuph. 2ngdngsongsong

4

Nhm1:LptrnhGamemobile

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Nhiunhphttrinchncchphthnh2ngdng,mtminph

vmtctrph.BnctrphthngcthmnhnghutnhPro,HD...Trnbnminph,nhphthnhthngnhkmlinkdnnbnctrphtrniTuneshocPlayStore.

y,ngdngminphthngngvaitrchimmi.Ngi

dngcththvnmbtcctnhnngcabnminph,saunuc

nhucusnngcplnbntrphvinhiutnhnnguvithn. InAppPurchase

5

Nhm1:LptrnhGamemobile

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InAppPurschasechophpngidngmkhacctnhnngmi

hocmuavtphmtronggame.Trnthct,49/50ngdngctngthu

caonhttrnAppStoretiM(thiimngy13/2/2014)ulng

dngdngny.Chnghn,ngdngangdnuvtngdoanhthutrn

AppStoretiMlClashofClanscdoanhthutrungbnhkhong3triu

USD/ngytrongnm2013.Khivitmtngdng,nhphttrincthchnIAP(InApp

Purchase)theokiumtlnduynhthoctheokiutipdin(chnghn,

mua20vngvigi0,99USD),tclmuaimualinhiuln.

Qungco

6

Nhm1:LptrnhGamemobile

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Banneradqungcobngbannerlcchphbinnhttrnccng

dngminph.immuchtcahnhthcnychnhllngtruycp.

Nungdngcabncmtlngtruycpln,bnscmtngun

thucckkhngkhip.FlappyBirdcaNguynHngchnhlvd

tiubiunht.AnhnychiastrnTheVerge,anhthuv50.000USD

mingytngdngc50triulttinitrn.HaihthngqungcolnnhttrnccngdngliAdsvAdmob,

thucvApplevGoogle.Theoccnhphttrin,iAdslhthnggip

hthuvnhiuhn.Tnhtrungbnh,nhphttrincththuvkhong2

USDcho100lttiv.Consnykhngcnh,phthucvoltclicktrnccbannerqungco.

CPI(CostPerInstall)CostPerInstalltnhphchomilttivlhnhthctrph

tngimitrnding,mcdnctrnwebtlu.Vdcho

loihnhnycthknPlayhavenhayChartboostnhngbnth3

7

Nhm1:LptrnhGamemobile

cungcpccphnmmcnthitlinquannngdngminphdobn

phttrin.Ngidngsgpccpopuptronggamevngdng,chohinth

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Ngidngsgpccpopuptronggamevngdng,chohinth

mtngdngkhcvdngchcitngay.Vimingdngc

cittheohnhthcCostPerInstall,bn(nhphttrinngdngmin

ph)snhncmtkhontinnhtnh.Thngthng,bnngdngchnsphitr0,83USDtrnmilttichocccngtyCPI.

CckhontitrKimccckhontitrkhivitngdnglunliutuytvi

viccnhphttrin.Cngthccahnhthcnythngl:nhpht

trintmnmtcngtynovniticmttngvngdng

abc,tisanhnhiucabnlnviXXXUSDhoctipht

trinngdngnyvithngtrcvt50.000ltti,tiscpnht

hacanvinhnhiucabnviXXXUSD.

II. Thloigametrnmobile

1. Gamehnhng(actiongame)

Gmttctagameclinquann...ttnhinl...hnhng,caokh

nngchinucanhnvttrongtngkhuvcrnglntsdngcu,

thngipphctp,trnnhtayi(nucthllcnhtrm).

Gamecaokhnngchinucanhnvttrongtngkhuvcrngln.

Ngichinhnbngmtcachnhnhnvthocquansttphatrnhoct

saulngnhnvtvvtrquanstcththayi.Dngnyyucubnphic

khnngphnxnhanh...

2. Gamenhpvai(RolePlayingGame)

Ngichisvovaimtnhnvthocmtnhmthamgiaccskin,

giaotipviccnhnvtph,bcvonhngcucchin(theolthocthi8

Nhm1:LptrnhGamemobile

gianthc)vimtqutrnhxydngnhnvtthngquavictngcp,pht

trinccknng,tnhcch...

3. Gamephiulu(adventuregame):

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Ntcbncacathloinylkhmphccvngt,tmccvtdng

vgiicrtthocgnnhlkhngccccnhmangtnhhnhng.

Thloitrchinykhngchtrngvosphttrinnhnvt,cngnhtngcp.

Gamephiuluccttruynrtchtchvrtdi,ihingichiphi

vndngtrtu,lngnhnnivsquytonchnhngittnht.

4. Gamechinthut(strategygame):

Thloinychtrngcchqunlnguntinguynvqunitrc

nhngithdomyhocngichikhciukhin,huhtudnhdng

chintranh.

Thloinycmtsrttgamekhnglytichintranhmhngv

kinhthocchnhtr

5. Gamekinhd:

Gnginggamehnhnggamephiulunhngluntoracmgics

hivhihpchongichi.Yutkinhdtronggamethngctorat

maqu(demon),linhhn(ghost),thyma(zombie).

6. Gamemphng(simulationgame)

Yucuduynhtcathloinylphimphnglmsaochocngging

thgiithccngtt.

7. Gameththao(sportgame)

9

Nhm1:LptrnhGamemobile

cxemlmtnhnhrcatrchimphng,gameththaomtmt

mnththaocathgiithcdinratrongmitrng3d.

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mnththaocathgiithcdinratrongmitrng3d.

Gamethngctchctheoccumagii,vchophpngichi

mnhnccvtrhunluynvin,ngbu...Bncnhcctnhnngtraoi,chuynnhngcuth,qunlngnsch.

8. Gamegii(puzzlegame)

Gameihingichiphiquytnhnhanhchng(vchnhxc)cc

vnctratheohngtduy,suylunlogic.ikhiccvnny

liclngghp,xuchuitngkh.

*Ngoiracnmtsthloinh:Giicu,ikhng...

III. Enginegame

Nuchngtacoimitagamelmtnginhthenginegamechnhlh

thngcungcpvtliuxydng,trangthitbvccphngthclpghpc

bn.Cckslmgamechvicvrabnthitk,tmnhlpghpccvtliu,

trangtrhaysptchngthnhmtnginhhonchnh.

Chcnngctlicaenginegamebaogm:cungcpcngcdnghnh

(ktxutha)chocchnhnh2Dhoc3D,cngcvtl(tnhtonvpht

hinvachm),mthanh,mngun,hnhnhng,trtunhnto,phnlung,

todngdliuxl,qunlbnh,dngnhthvktnimng.Nhc

ccenginemcngviclmgametrnnttnkmvnginhn.Mts

enginenibthinnaycthknnhCryEngine,UnrealEngine,Source

Engine,IdTechEngine,IWEngine,UnityEngine,DeadEngine