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INSTITUTE OF MANAGEMENT STUDIES, DEHRADUN SESSION: 2007-2010
A PROJECT REPORT ON
COMPARATIVE ANALYSIS OF PEPSI AND COKE
FOR THE PARTIAL FULFILLMENT OFH.N.B. GARHWAL UNIVERSITY FOR
REQUIREMENT OF BACHELORS DEGREE IN BUSINESSADMINISTRATION
SUBMITTED TO: SUBMITTED BY:
MR.ASIF KHAN ANURAG SAHU (LECTURER) BBA-VI TH SEM BB070 !
CERTIFICATE
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S,1 #&*+% =====
N#6% 4/ G*,5%> MR.ASIF KHAN
D#&%> =====
ACKNOWLEGEMENT
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T",) +%)%#+ " , ,&)%(/ ,) # # < 4:(%51%6% & &4 &"% , )',+#&,4 5+,$% # 5 &% " , #( #)),)
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S4/& 5+,
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$% INTRODUCTION & DESIGN OF T'E STUDY
. A34*& &"% M#+
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!. S*11%)&,4 )
!. I6'(, #&,4 ) /4+ O: %+) M# #1%+)
!.! 4 (*),4 )
!. S 4'% /4+ &"% F*&*+% +%)%#+ "
-% BIBLIOGRA"'Y & .UESTIONNAIRE
. B,3(,41+#'"
. Q*%)&,4 #,+%
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CHAPTER-
I &+45* &,4 D%),1 4/ &"%
S&*5
$%$ INTRODUCTION
I &",) "#'&%+ $#+,4*) # %'&) 4/ )&*5 #+% 14, 1 &4 3% 5,) *))%5. T4 :", " #+%# 4
6# #1%6% & &"#& )&*5 3%(4 1) &4 # 5 $#+,4*) 4 %'&) &"#& #+% +%(#&%5 &"% #+%# 4/ )&*5
4*& 46%) * 5%+ 6#+
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PEPSI COLA :#) , I 5,# /+46 ! - # 5 (%/& &"% 4* &+ #) ,&) '+45* &) :%+% 4
# %'(% 3 &"% I 5,# *)&46%+). B*& +% % &( , 0 ,& +%-% &%+%5 &"% I 5,# 6#+ 7
C4 #- 4(# > !
Pepsi foods (Pvt.) Ltd .
P%'), 4(# :#) , I 5,# /+46 ! &4 . ,& (%/& &",) 4* &+ #) ,&) '+45* &) :%+%
/4* 5 # %'(% &4 &"% I 5,# 6#+
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T"% P%'),) /445) '+4 %)), 1 * ,& 5,+% &( )*'%+$,)%5 00 "% &4+) * 5%+ &46
*(&,$#&,4 4$%+, 1 $,((#1%) # 5 /#+6%+). T"% 46'# ) &% " , #( , '*&) % #3(%5 &"% /
&4 # ",%$% # ,%(5 4/ ! &4 !0 &4 %) # "% &4+ #1#, )& &"% #$%+#1% 4/ :#) #/&%+ 5,) 4 &, *,
KMBC P$&. L&5. H#) :#) &"% 34&&(% /4+ /,$% 5,)&+, &) V, #1 V, ,# #1#+#6 S+,
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I& 6%# ) #',( +%;*,+%5 /4+ 5#,( 6# #1%6% & 4/ &"% 46'# %1. W#1%) )#(#+,
# &%% %?'% )%) # 5 &+# )'4+&,4 %?'% )%) %&
P(# & (# 4*&> &"% 6# ", % # 5 %;*,'6% & "#$% 3%% ,6'4+&%5 /+46 G%+6# :", " #
#++# 1%5 , &"% '(# & # 4+5, 1 &4 &"% )%;*% % 4/ 4'%+#&,4 . A(( &"% 4'%+#&,4 ) #+% #
4 &, *4*) 64$%6% &. T"% +%#)4 ) /4+ "44), 1 &"% '+45* & (# 4*& #+%>
. T"%+% ,) 4 &, *4*) )*''( 4/ 6#&%+,#(.
. T"% 3+# 5) #+% #(( ) 5#+5, %5 '+45* &).
. T"% 5%6# 5 /4+ &"% '+45* & 3+# 5) ,) +%#)4 #3(% )(%.
. T"% $4(*6% 4/ '+45* &,4 ,) #5%;*#&% /4+ &"% +%#)4 #3(% *&,(, #&,4 4/ %;*,'6% &.
S, % &"% 46'# /4((4:) 4 &, *4*) 4'%+#&,4 64$%6% & &"% 4)& 4/ 6#&%+,#( "# 5
14%) (4:. T"% &4( /(44+ )'# % +%;*,+%5 3 &"% 6# ", % ,) (%)) &"# 4&"%+ & '%) 4/ '(# & (# 4*&).
Plant Capacity:
T"% 46'# , )((%5 (#&%)& *' &4 5#&% #*&46#&, '(# & 4 /4+6, 1 &4 '(# & (# 4*&
, )((%5 '+45* &,4 #'# ,& ,) 00 34&&(%) '%+ 6, *&%) ,.%. 000 34&&(%) '%+ 5# . T"% '(# &
"#$, 1 00 34&&(%) '%+ -(%&%+ (, %. D*+, 1 4//-)%#)4 &"% '(# & +* ) 4 % )",/&. T"% 46'# "
'+45* % % 4*1" 34&&(%) 4/ )4/& 5+,
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Quality control
P%#+( B%$%+#1%) P$&. L&5.
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T"% M.D M+. R* ",+# ) J#,'*+,# ,) #&"% "%#5 4/ &"% 4+1# , #&,4 # 5 #56, ,)&+#&,4 . T
46'# ,) 6# #1%5 3 #3(% 5,+% &4+ # 5 ,) #)),)&%5 3 # &%#6 4/ :%((-;*#(,/,%5 %?'%+,% % )%
6# #1%6% & '%+)4 %(.
LIST OF THE EMPLOYEES IN PEARL BOTTELIGN COMPANY
T"% /4((4:, 1 (% )"4:) &"% 5%) +,'&,4 4/ %6'(4 %%) #(4 1 :,&" 5%),1 #&,4 4. 4/
%6'(4 %%)>
S.N4 D%) +,'&,4 N4. 4/ %6'(4 %%)
GENERAL MANAGER @FINANCE
COMMERCIAL MANAGER
MARKETING DEVELOPMENT MANAGER
VICE PRESIDENT
! TERRITORY DEVELOPMENT MANAGER
ACCOUNTS DEVELOPMENT MANAGER
7 TRAINING MANAGER
ADMINISTRATIVE MANAGER
MARKET EQUIPMENT MANAGER
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0 PRODUCTION MANAGER
ASST. PERSONAL MANAGER
STORE E ECUTIVES
CUSTOMER CENTRAL E ECUTIVE !
TERRITORY C0-ORDINATOR
! ROUTE AGENT !0
SALES TRAINEE
7 CHEMIST
ACCOUNTANTS !
SUPERVISOR
0 CLERKS
OPERATORS 0
ELECTRICIANS 0
FITTERS
COMPUTER CUM TELEPHONE OPERATORS
! SECURITY OFFICERSECURITY GUARDS
7 OFFICE BOYS
SWEEPERS HELPERS
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C'A"TER8*
Theoret 3a! Fra9e6or;
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*%$ INTRODUCTION
T"% 6#, '#+& 4/ &"% +%'4+& ,.%. A #( ),) '#+& ,) 4$%+%5 , &",) "#'&%+. I 5,5 )*+$% ,
4*&(%&) , $#+,4*) #+%#). A/&%+ 4 5* &, 1 &"% )*+$% I , &%+'+%&%5 &"% &4( 4((% &
*), 1 # )&+* &*+%5 ;*%)&,4 #,+%. T"% +%;*,+%5 , /4+6#&,4 ,) 5%+,$%5 /+46 &"#& , &%+'+%&
# #( ),). T",) # #( ),) '#+& 4 , ) (%) # 5 ',% "#+&). W% # 46% &4 # 4 (*),4 /+46 &"% /,
, /4+6#&,4 /+46 &",) "#'&%+. B% #*)% 4/ &"#& +%#)4 &",) "#'&%+ ,) $%+ ,6'4+ & , &"% % &
4/ &"% '+48% &. W,&"4*& &",) , &%+'+%&,4 :% # 4 (*5% &"% &4( )*+$% # 5 #()4 # 4
&"% '4),&,4 4/ # 46'# # 5 &"% 4', ,4 4/ &"% *)&46%+) +%1#+5, 1 &"% 46'# .
*%( DETAILS OF T'E AREA SURVEY CONDUCTED
Deta !2 o5 the 2/r e1 3o40/3te0:
T"% &4( 5# 4((% &%5 , &"+%% #+%#) , S+,
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0 10 20 30 40 50
Sli e
%irinda
Sprite
&im a
1
2
3
4
Top Brands Available In Srikakulam Market
Per enta'e
Top Fo/r Bra402 A a !a=!e I4 A9a0a!a a!a2a Mar;et >
S.N4 B+# 5) P%+ % %M,+, 5#7 U'S'+,&% 7T"*6') U'
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0 10 20 30 40 50
%irinda
7 (p
Sprite
#)umps (p
1
2
3
4
Top Four Brands Available In AmadalavalasaMarket
Per enta'e
Top Fo/r Bra402 A a !a=!e I4 Nara2a44apeta Mar;et >
S.N4 B+# 5) P%+ % %
M,+, 5#
S'+,&%
7 U'
S(, %
Top Brands Available inNarasannapeta Market
05
1015202530354045
%irinda Sprite 7 (p Sli e
1 2 3 4
Brands
Per enta'e
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(%No o5 Bott!e2 So!0 "er Da1 4 Var o/2 Mar;et2:
S+,
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0
10
20
30
40
50
60
Brands
Srikakulam Amadalavalasa Narasannapeta
Market Areas
No of Bottles sold Per da!
*%No o5 Bott!e2 2o!0 per Da1:
B+# 5) N4 4/ T '%)
P%'), !
C4
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INTER"RETATION:
I 6 )*+$% 4/ 00 4*&(%&) , &"+%% #+%#) I /4* 5 P%'), ,) 4 *' , 1 !! # 5 &"% C4
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Ser 3e Re>/ re0 4 A era#e >
T '%) 4/ S%+$, %) A$%+#1% S%+$, % R%;*,+%5 /+46 &"% C46'# ,%)
D#,( !!A(&%+ #&,$% D# ) 0W%%
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Sat 25a3t o4 o5 Co;e Ser 3e
S.N0 M#+
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Ser 3e Sat 25a3t o4 o5 "ep2 a40 Co;e 4 A era#e:
B+# 5 G445 S#&,)/# &,4 B#5P%'), !
C4
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INTERPRETATION>
INTERPRETATION> I 6 )*+$% 4/ 00 4*&(%&) I /4* 5 &"#& ! 4/ &"% +%,(%+) %?'+%))%5 1445 , #)% 4/ # 5 , #)% 4/ C4
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INTERPRETATION>
B 43)%+$, 1 &"% #34$% ',% "#+& :% # * 5%+) 5 &"#& ! 4/ &"% &+#5%+) %?&"%,+ "#'', %)) &4:#+5) &"% ) "%6%) 4/ &"% C4 #-C4(# # 5 &"% +%6#, , 1 &+#5%+) %?'+%))%5 "#'', %)) &4:#+5) P%'), 46'# , #)% 4/ &"%,+ &+#5% ) "%6%).
?% Co42/9er "ro9ot o42 o55ere0 =1 =oth Co9pa4 e2
S.N4 M#+
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Co42/9er "ro9ot o42 o55ere0 4 A era#e
B+# 5 C4 )*6%+ P+464&,4P%'), !
C4
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INTERPRETATION>
I '+4$,5, 1 4 )*6%+ '+464&,4 3 :# 4/ 1,$, 1 &"% '+, %) &4 &"% 4 )*6%+) # 5 4&"%+:# ) &4 '+464&% &"% )#(%) P%'), :#) #3(% &4 #&&+# &%5 ! 4/ &"% +%,(%+) :,&" ,&) '+464) "%6%). I #)% 4/ C4
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A9o/4t o5 peop!e 2a1 4# T%V a02 he!p 43rea2e 4 Sa!e 4 A era#e
T.V A55 "%(') &"% , +%#)% , )#(%)Y%)
N0
#. Add )elps t)e in rease in sales
esN0
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INTERPRETATION> T"% #34$% "#+& )"4:) &"% 4', ,4 ) 4/ &"% +%,(%+) &"#& :%#&"%+ T.V #5) :,(( "%(' &4 , +
&"% )#(% 4/ &"% )4/& 5+,
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Co9par 2o4 o5 ( ?8( @ 2a!e2 4 a era#e
O', ,4 G445 L%)) S#6% N4 4/ 4*&(%&) , #$%+#1% !0
No o" outlets in avera'e
ood&essSame
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INTERPRETATION>
I &"% #34$% "#+& &"% 4', ,4 ) 4/ &"% +%,(%+) :%+% 1,$% . F+46 &"#& 4/ &"%
%?'+%))%5 &"% $,%: 4/ 1445 , +%#)% , &"% )#(% 3 00 :"% 46'#+%5 &4 007. !0 4/ &"% +%
%?'+%))%5 &"% $,%: 4/ (%)) , +%#)% , &"% )#(% # 5 &"% +%6#, , 1 4/ &"% +%,(%+) %?'+%))%
4/ &"% )#6% )#(%) # 5 &"%+% ,) 4 , +%#)% , &"% )#(%).
$ % The "er3e4ta#e O5 7/ 3e Ba2e0 So5t Dr 4;2 I4 Tota! Sa!e2
S.N4 M#+
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7/ 3e Ba2e0 So5t Dr 4;2 I4 A era#e
0 0 0
R%)*(&
5u*ie based soft drinks in Average
302010
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INTERPRETATION>
B 43)%+$, 1 &"% #34$% "#+& :% # * 5%+) 5 &"#& &"% 5%6# 5 /4+ &"% 8*, % 3
5+,
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"ep2 & Co;e V 2 Coo!er2 A a !a=!e 4 A era#e
P%'), V,), C44(%+) C4 < V,), 44(%+ O:
44(%+ A$%+#1% 4/ O*&(%&) 7
INTERPRETATION>
I &"% #+%#) :"%+% I 5,5 6 )*+$% I /4* 5 4/ &"% +%,(%+) #+% *), 1 &"% P%'),C44(%+) # 5 &"% +%6#, , 1 7 4/ &"% +%,(%+) #+% *), 1 &"% C4
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$(% Wh1 reta !er2 ;eep other pro0/3t2 4 "ep2 V 2 Coo!er2
S.N4 M#+
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S.N4 E(% &+, ,& B,(( N4 4: 44(%+
!
INTERPRETATION>
W"% I 5,5 &"% )*+$% I 43)%+$%5 &"#& 6# 4/ &"% +%,(%+) #+%
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S. 4 M#+
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O', ,4 M#(% F%6#(% A(( P%4'(% Y4*&"
A$1 4/ 4*&(%&) ! 0
INTER"RETATION:
I &"% #34$% ',% "#+& &"% 4 )*6'&,4 4/ )4/& 5+,
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S.No Market Pepsi
Cash
Pepsi
Credit
Coke Cash Coke
CreditSrikakulam 00 0 00 0
Amadalavalasa 00 0 00 0
Narasannapeta 00 0 00 0
INTERPRETATION:
From the above pie cart we can understand that both the Pepsi and
oke companies are not providin! an" credit to the retailers# All the retailers are
purchasin! the so$t drinks on cash onl"#
1 . Consu!ption of Soft Drinks at "o!e and at Shop
S#No %arket At Shop At &ome
Srikakulam 0 0
Amadalavalasa 70 0
Soft Drinks Supply on Cash or Credit
0
20
40
60
80
100
120
Pepsi Cas) Pepsi Credit Coke Cas) Coke CreditBrands
1 Srikakulam2 Amadalavalasa
3 Narasannapeta
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Narasannapeta 7! !
Consu!ption of Soft Drinks at "o!e # at Shop $n %&'.
S#No At Shop At &ome
7! !
Soft Drinks (onsu!ption Pla(es
0
10
20
30
40
50
60
70
80
0
Srikakulam Amadalavalasa Narasannapeta
1 2 3
Market
At S)op At 9ome
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INTERPRETATION:
From the above pie chart we can understand that in the areas I
did the surve" '() o$ the So$t *rinks are consumed at the Shops and the
remainin! +() o$ the So$t *rinks are consumed at &ome#
Soft #rinks Consumption Pla*es in Avg/
At S)op
At 9ome
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Chapter)4
S*MM%R+, -$ND$N S #S* /ST$ONS
+%$ INTRODUCTION
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The chapter contains Findin!s, Su!!estions and onclusions#
-asin! on the results o$ the surve" Su!!estions are !iven to improve the
potentials and the market share o$ the compan" in the so$t drinks $ield# The total
$indin!s are prepared b" the surve" in$ormation collected in the various places in
Srikakulam district# I did the comparative stud" between the top two brands in
the $ield o$ so$t drinks sector those are Pepsi and oke# The in$ormation is base
on the two brand comparison and in m" view these are use$ul to the compan" to
improve its per$ormance and can !et !ood sales as well as !ood market share in
the $ield o$ So$t *rinks# These are all m" sincere $indin!s and su!!estions to the
compan"#
+%( FINDINGS
T"% 46'# ,) 6#, , , 1 &"% ;*#(,& 4/ &"% '+45* &) # 5 ,& "#) 1445 ;*#(,& 4 &+4( D%'&.
N4: # 5# 3% #*)% 4/ "# 1, 1 &"% /445 "#3,&) &"% )4/& 5+,
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T"% 5%6# 5 /4+ &"% /+*,& 3#)%5 )4/& 5+,
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7/ The Pepsi has some more scope to increase its market share and it has to
strive $or that#
8/ ompan" has to concentrate on the $ruit based drinks and add some more
$ruit based drinks to the product line#
(/ The Pepsi ompan" has to increase the No# o$ 1isi oolers in the market#
./ The retailers are usin! the Pepsi 1isi oolers $or other drinks also, the"
have to control that# For that purpose the compan" has to recruit some
people#
'/ Pepsi ompan" has to increase the tradin! o$$ers to the retailers#
2/ The dealers should provide the su$$icient in$ormation to the retailers about
the products and the new o$$ers to the retailers provided b" the compan"#
3/ The dealers should be provided the credit up to some limits b" the
compan"#
0 The Advertisement should be !iven as a whole, that will brin! the
awareness about the products and reduce the advertisement cost o$ the
compan" also#
4.4 CONC *S$ON
The pro9ect was a !reat e perience $or me in order to stud" the marketin!
aspects in the world# It was a !reat opportunit" $or me to e press what I have
studied#
This industr" is a place where two ma9or pla"ers are there in the world#
This Pepsi ompan" !ave me lot o$ opportunit" and scope to understand the so$t
drink industr" and its marketin! structure and distribution channels#
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;ot o$ voluble in$ormation re!ardin! the compan" and also the retailers,
has been collected $rom the surve", which helped me clearl" to understand the
real problems $aced b" the marketers to distribute and also make retailers to sell
the compan"0s products in the market# I understood who di$$icult to do the
marketin! in the present scenario#
The su!!estions made to the compan" were reall" applicable $or the
!rowth and bene$it $or the compan" in order to increase its market share and to
become the market leader in the so$t drink industr", because a lar!e number o$
competitors cravin! $or the same market#
Thus, $inall" it can be said that the industr" needs a lot o$ channel
mana!ement activities to done alon! with various promotional strate!ies $or the
customers# I wish the compan" to achieve its ob9ectives achieved soon#
2$2$ O R%P"+
S.N4 A*&"4+ T,&(% P*3(,)"%+ V4(*6% Y%#+
. P",(,'
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. C"* #:#((# S.A A5$%+&,), 1 H#(( 4/ I 5,# &" 00!
We= S te2 Re5erre0:
WWW.P%'),. 46
WWW.6#+ D#&% 4/ S*+$% >
C4((%1% T4: >
. N#6% 4/ &"% )"4' 4: %+>A. A55+%))>
B. P"4 %>
. W", " 46'# 5+,
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7 U' M4* , D%: S(, %
E$%+$%)) S45# D,%& P%'), A;*#/, # W#&%+
T4(
. C4
T"*6') U' F# C4 #- C4(#
S'+,&% K, %( W#&%+ K, %( S45#
L,6 # M#1# M, *&% M#5%
D,%& C4
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. T+#5% S "%6%) 4//%+%5 3 :", " 46'# ,) 1445 &4 4*
P%'), C4
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E(% &+, #( B,((
N4 O: C44(%+
. W"#& ,) &"% '%+ % % 4 &+,3*&,4 4/ )4/& 5+,
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