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A Passion for style passed through generations
LOOKBOOK SS15
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BD Shirt - Orange
-Fredrik af Klercker
THEELEGANCEOF BEINGCASUAL
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THE AFKLERCKERBRAND
FREDRIK AF KLERCKER
The launch of my own clothing brand wasjust a question of time. The official launch
of af Klercker was in 2008, but the ideawas planted much earlier. It couldnt have
been done without years of preparation andrefinement before the first collection hit
stores in 2009.
We aim to dress the conscious man of leisure,
socialization, and work. We make no excep-tions in quality and making. Our belief is
that a man is to be well dressed for eachoccasion, pairing the classic with something
unexpected.
I inherited my passion for clothing, style andclassical menswear from my immaculately
dressed grandfather, Fredrik af Klercker.
Born in 1908 he passed on his interest to myfather and later on to me...
The commitment to our heritage is visible in
our logo, which is a part of the af Klerckerfamily crest.
Creative Director & Founder
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BD Shirt - Denim ChambreyJB Shirt - Blue / BD Shirt - Portofino Orange StripeJB Shirt - Blue
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Well dressed
City basedUpdated & Aware
True to the brand
TARGET
GROUPOur main target group is the well-dressed
middle aged man between 25-50, living ina metropolitan area. He is well travelled
has a great interest in fashion and is true to
the brand af Klercker. He is very social anappreciates the good service that the a
Klercker stores provide him with. He wonsettle for less than the best.
Laurel Pik - White
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Spending a lazy day at Club 55 a few yearsback, Fredrik af Klercker noticed how unusu-
ally stylish his best friends shirts were. Uponasking the question of where the shirts came
from, the friends answer wasnt Charvet orBorelli, but that they were heirlooms from his
late grandfather.
The grandfather was Johan Joja Bonnier,
the legendary Swedish publisher of whomweve named the JB line. The signature item
of the JB line is the narrow breast pocket.Joja was tired of always seeing his Wayfar-
ers drop into the ocean when mooring his
boat at the dock, so he had his tailor design anarrower breast pocket that would clutch theglasses when he lent over to grab the line.
A classic was born.
JB LINE HISTORY
JB Shirt - Portofino Blue Stripe / BD Shirt - Orange Stripe
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WHATTO DO WITHYOUR JB?Wear it while hunting.
Wear it while sailing.
Or give it to your girlfriend.
JB Shirt - Portofino Blue Stripe
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AfK-SS15-1 | BD Shirt | Turquoise AfK-SS15-2 | BD Shirt | Pink AfK-SS15-3 | BD Shirt | Orange AfK-SS15-4 | BD Shirt | Orange Stripe
AfK-SS15-5 | BD Shirt | Dark Blue Paisley AfK-SS15-6 | BD Shirt | Red Paisley AfK-SS15-7 | BD Shirt | Portofino Blue Stripe AfK-SS15-8 | BD Shirt | Portofino Orange S
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AfK-SS15-9 | BD Shirt | Purple AfK-SS15-10 | BD Shirt | White AfK-SS15-11 | BD Shirt | Denim Chambrey
AfK-SS15-12 | JB Shirt | Turquoise AfK-SS15-13 | JB Shirt | Pink AfK-SS15-14 | JB Shirt | Orange AfK-SS15-15 | BD Shirt | Orange Stripe
AfK-SS15-36 | BD Shirt | Raspberry
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AfK-SS15-17 | JB Shirt | Red Paisley AfK-SS15-18 | JB Shirt | Portofino Blue Stripe AfK-SS15-19 | JB Shirt | Portofino Orange St
AfK-SS15-20 | JB Shirt | Purple AfK-SS15-37 | JB Shirt | Raspberry
AfK-SS15-16 | BD Shirt | Dark Blue Paisley
AfK-SS15-21 | JB Shirt | White AfK-SS15-23 | JB Shirt | Denim Chambrey
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AfK-SS15-24 | Cut Away | White Poplin
AfK-SS15-25 | Cut Away | Light Blue Poplin
AfK-SS15-29 | Laurel Pik | Navy
AfK-SS15-30 | Laurel Pik | White
AfK-SS15-31 | Laurel Pik | Blue
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AfK-SS15-35 | Tom S Shorts | Navy
AfK-SS15-32 | Fredrik Tee | Navy
AfK-SS15-33 | Fredrik Tee | White
AfK-SS15-34 | Fredrik Tee | Grey Melange
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JB Shirt - Raspberry / JB Shirt - Orange Stripe
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BD Shirt - Orange / JB Shirt - Purple
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ONE SHOULDKNOW THE RULES,
BUT ALSO KNOW HOWTO BREAK THEM.BD Shirt - Orange Stripe
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Contact & Sales | Hanna Bth
Mail| hanna@af klercker.comMobile| +46 (0)739 39 69 62
Showroom |Jungfrugatan 54, 114 44 Stockholm
www.afklercker.com
www.facebook.com/afklercker
CONTACT