MezzoMedia
2015 Issue &Trend
1 2 3
1.
2. !
3. , !
4.
1.
2015, !
- -
61%, LTE
50% - 3 , 50%
- TV 1.5
19,160
2011 2012 2013
(PC+Mobile)
3 , 50%
28,480
2014(e)
TV
1.5
18,700
- - ,,
- TV-PC-Mobile ( 64.7%)
4,000
(2014.9 |)
- 82%
, LTE , ...
(2014.12|-)
(2014.3|-)
(2014.11| 3)
2. !
Mobile Only
(Mobile First) (Mobile Only)
Mobile First
Web First PC
Mobile Only
- : (2012 .9)
Mobile Life
e Btv mobile THE LOOK
2011 2012 2013 2014(e)
- : |
17,000
65,596
120,000
6,000
3 , 20
/
-
-
-
-
- Eric Schmidt ( ) , ,
3. , !
- ,
-
4.
O2O O2O (online to offline)
IoT IoT (Internet of Things)
:
- :
:
:
O2O
:
: , ,
, ,
:
On Line
Off
- - - ..
- - PC ..
Line
1. , !
2. MCN
3.
4. &
1. , !
- (LTE , N- ) - : CF - : UCC 1
2000 2010 ~ 2014 ~ 2000 CF Viral & UCC Fun & Story Interaction & Real Time
- - TV CF , 1
- , - 1 , UGC
- CF - UCC
- - UGC
http://www.youtube.com/watch?v=er-HyZWhkT4http://www.youtube.com/watch?v=fkxPTNcLxpEhttp://www.youtube.com/watch?v=egZTwuio-Rwhttp://www.youtube.com/watch?v=rg74NzJlGp0http://www.youtube.com/watch?v=rx2whStnQsk
2. MCN
- MCN
- : &/ &TV/ &3
- : CJ E&M, TV, TV MCN (Multi Channel Networks) 1
- MCN
-
- 70
- 1
-
-
-
MCN , ! 1
| BJ ( 100)
| UGC ( 130)
-
- ,
3.
- , - / , ,
()
,
+
! (Yes/No )
click
http://youtu.be/n36ObIe1b2Uhttp://www.buzzfeed.com/pepsi/what-should-you-do-this-summer
4. &
- (Push) - , , ,
() ,
| - Journey
, ,
| LG Social LG
SNS , ,
- http://www.coca-colacompany.com - http://social.lge.co.kr
- - ,
- , , -
- , -
APP
- , ,
!
1. RTB
2.
3.
4.
1. RTB
- , , , RTB - , RTB
RTB(Real Time Bidding)
RTB
- 2014 7 - ,
RealView
- DDN, ad@m
, RTB '
RTB , DSP RTB
. 2015
/ RTB
DSP Click
, MediaMath
DSP MediaCube (2014.6)
_ RTB DSP, SSP Click
- DDN-2014 7, ad@m-2015 22() - PC
-
- 2014 7 - , 3,000
http://www.slideshare.net/MezzoMedia/mezzo-media-dspwithttd201407http://www.slideshare.net/MezzoMedia/mezzo-media-dspwithttd201407http://www.mezzomedia.co.kr/dsp-dictionary/http://www.mezzomedia.co.kr/dsp-dictionary/
2.
- (2014.9) - PayPal, Alipay , IT
Global
2015 ( )
2014 PG
, ,
IT
NFC ,
-
- IT , , PG
- (, ), LG U+ (), (K)
- , - ,
3.
(Omni-Channel) /
GPS
.
Big
,
- : / - :
, ,
- - - , ,
3.
CU
,
CU CU
,
,
,
,
4.
- - , , - 2015 Health & Fitness
, Health & Fitness
(T) 2014 11
2014 11
- - SKT : 25,000 - KT : 1
-
- : Apple Watch health and Fitness
- , , ,
- , LG, ,
- , , , ,
- : -
2014 MezzoMedia