Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Piano

The National Paid Content System

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

3 National systems•30 media houses, 70 internet sites

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Active users, 2011-2013

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Subscription options

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Paid contentThe easy parts

•Payment processing.

The hard parts

•Pre-launch and Post-Launch Analytics.

•Content protection & user identification.

•Combination of metered + freemium model.

•Legacy systems integration.

•Mobile apps.

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Pre-launch analytics

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

WHAT PUBLISHERS

LIKE:

•Sharing of best practices•Motivates others to action•Joint marketing.

WHAT PUBLISHERS DISLIKE:

•Takes 6-9 months to launch.•Little control over the pricing.•Data ownership issues.

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

• Both collective and individual pricing.• Full ownership of data.• Sampling of content.• Regional, verticals.

Hybrid National/Solo Models

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com

Thank youbella@pianomedia.com