2. . 1.
, . / / / / , , .
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3.
( )
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4. 2.
4P-PRODUCT /PRICE /PROMOTION/ PLACE . , ,
: m x nm + n : : , , , : 5.
: , : : :
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: , , : , - 12 ( 490 ) - , , - - - (1399 ) - ( ) - ( , , ) -5 - - - , 12. . 1. ,
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13.
( , , )
14. 2. (Department Store) ( ) , , , ,
1852 (Bousicaut) (Au Bon Marche) 1930 ( ) ( ) 1963
- , , -
15. (Chain Store)
(Corporate Chain Store)
16.
17. (Super Market)
***
18.
19. (Convenience Store)
(Specialty Store)
20.
GMS ( ) 3. ( ) (1906 ) J.C (1872 ) (1872 ) ( ) (1957 ) (1958 ) (1956 ) (1959 ) 21.
DS ( ) ( ) (1969 ) K (1962 ) , ( ) ( ) D ( ) ( ) 22.
MWC ( ) ( ) ( ) (1993 ) ( ) (1982 ) ( ) KOUS ( 1992 ) 23.
( ) (1960 ) USA ( ) ( ) (1991 ) 24.
HC ( ) ( ) (1978 ) IKEA (1943 ) ( ) (1974 ) (1976 ) (1989 ) (1975 ) 25.
( ) ( ) (1967 ) ( ) (1928 ) USA ( ) ( ) ( , /1994 ) ( ) ( ) (1964 ) ( ) (1972 ) ( ) (1974 ) (1985 ) (1976 ) 26.
( ) K GIANT FOOD FOOD 4LESS SUPERSAVER ( ) MAX VALU ( ) ( ) 27.
( ) OFF FIFTH ( ) 28.
OPS ( ) ( ) T.J ( )
29. 4. (Wheel of Retailing) 1958 McNair , , , . , . . , . , , - : , , G( ) - S( ) - G( ) , 30. (Dialectic Process) < A> < A> , < B> < B> ( -- ) (Natural Selection) . / / / 31. , / / / , , 32. 5.
33.
34.
(Commission)
35. 6. ,
(SC) (HC) D/S
, ( ) 36. , , , , ( ), ( ), ( ) , 37.
1. (= ) ? , , , , , , . . 38.
2. 39.
( Need/trend ) , ( / ) , , , , / / / , / 40. / , , / / / / ( ) ( ) 41. MD - MIX Loss 42. . On-line (shopping mall) Off-line E-business ERP KMS DW CRM (mass customization) Supply Chain Integration Supply Chain Supply Chain Changing Customer Needs T E X T 1. SCM Competition E-Business 43. GDP GDP 11% 15% 2. 44.
45.
( ) 58 127 56 186 ( ) 1405 610 799 127 46.
47.
2005 =40% 48.
49. 3.
50.
51.
52.
53. 4.
54.
1) 17 1 16 6 2.2% 2)IMF * , * (16,610 ), (16,784 / , 22,386 ) (9,669 ) *99~2003: , 2004~2005:
99 2000 2001 2002 2003 2004F 2005F ( ) 13.3 15.2 16.1 17.8 17.3 16.6 17.1 ( ) 95 94 90 89 87 89 89 55. 3) * - , , * , , , , Beauty Salon - , 4) ( ) Price Line 600 150 :7,700 :400 05 .2 :1,600 :50,000 250 :650 :20,000 , , , 4 (03.2 ) , , E 03.8 56.
1)
1)
2001 2002 2003 2004F 2005F ( ) 13.9 17.4 19.5 21.6 24.4 ( ) 198 230 249 267 296 57. 2)
( ) :200 `04 5 -> `05 20 (SSM) :700~1000 40 -> (26 ) -> 05 15 100 shop ( ) (320 ) -> `04 340 `05 500 (SPA) / (05 9 , -> `07 8 ZARA (SPA) * (05 , -> -> `08 100 58. 3)
4)
5)M&A
6) MD Transfer
59.
60.
T V 61. Star Dog Question Marks Cashcow 3.54.04.55.05.56.06.57.07.5 35 30 25 20 15 10 5 0 -5 -10 -15 /
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